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    Mobile Gambling Market

    ID: MRFR/ICT/3706-CR
    87 Pages
    Ankit Gupta
    February 2020

    Mobile Gambling Market Research Report: Information By Type (Casino, Betting, Poker, Lottery, Online Bingo), By End-User (Gambling Enthusiasts, Social Exuberant), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2034.

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    Mobile Gambling Market Research Report - Global Forecast till 2034 Infographic
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    Mobile Gambling Market Summary

    As per Market Research Future Analysis, the Mobile Gambling Market is projected to grow from USD 82.84 Million in 2025 to USD 215.41 Million by 2034, with a CAGR of 11.20% during the forecast period. The market was valued at USD 74.5 Million in 2024. Key drivers include the increasing presence of females in casinos and the convenience of cashless payment methods, which enhance market growth. The casino segment leads the market due to the popularity of traditional games, while gambling enthusiasts represent the primary end-user segment, characterized by a strong interest in various gambling forms.

    Key Market Trends & Highlights

    The Mobile Gambling Market is witnessing significant trends driven by technological advancements and user preferences.

    • Ease of online payment is boosting market growth, with secure digital payment platforms enhancing user participation.
    • AI integration is improving user experience by analyzing gaming interests and providing personalized recommendations.
    • The North American market is expected to dominate due to increased digitalization and secure mobile solutions.
    • The casino segment is the largest, driven by advancements in mobile technology and high-quality gaming apps.

    Market Size & Forecast

    2025 Market Size USD 82.84 Million
    2034 Market Size USD 215.41 Million
    CAGR 11.20%

    Major Players

    Key players include Kindred Group PLC, BETSSON B, 888 Holdings Plc, Entain PLC, William Hill PLC, The Stars Group Inc., and Flutter Entertainment PLC.

    Mobile Gambling Market Trends

    Ease of online payment to drive online gambling software drives the market growth.

    The growing adoption of digital and mobile payments has made payment procedures easier for users and online players. Also, online payment facilities offer a secure and safe mode of transaction, boosting their adoption in the online gaming industry. Further, simpler and more convenient payment methods boost player participation in the gambling industry. The comfort of remote payments creates vast opportunities for online gamblers to promote and drive cash flow in the business. For instance, Visa Inc. and MasterCard offer secured debit and credit payment options for online casino accounts.

    Similarly, companies such as PayPal and Neteller offer E-wallet services for online gambling. Moreover, Neteller also provides transactions in 26 currencies without applying transaction fees. Thus, the availability of secure digital payment platforms is projected to fuel the demand for virtual gambling. This factor drives the market CAGR.

    For instance, in January 2021, William Hill Plc partnered with the Chippewa Indians and Grand Traverse Band of Ottawa to introduce its online and mobile casino app and sportsbook. This app offers users a secure and efficient registration process and diverse options for depositing and withdrawing funds.

    Additionally,the mobile gambling market share is all set to expand during the ongoing forecast period of 2021-2028. With the widely functioning market segments and an array of services they render by targeting the interest of major target audiences and gambling, players are likely to present them with factors that will drive them towards an elaborated growth per the predicted CAGR for the market. Online betting is one of the fastest-growing segments, while the market aims for global growth in the ongoing forecast period. Chabot, artificial intelligence, and machine learning aspects have taken over the market operations for the period well.

    Virtual gambling companies are investing in new technologies to enhance user experience. Artificial intelligence (AI) significantly offers new features and functions in the mobile gambling industry. Application and website developers are adopting Al to provide a better customer experience. The integration of Al with these systems helps in analyzing the user's gaming interests and behavior. This helps suggest games in line with the players' interests, thus improving the customer experience.

    Further, Al can support tracking possible addiction problems and negative patterns through users' behavior. Many developers are integrating Al to offer preventive measures for handling gambling addiction. For instance, a responsible gambling analytics platform providing company, BetBuddy Limited, applied artificial intelligence to track users' digital footprint and detect problematic gamblers. The company offers personalized statements to players and the operator for reporting such behavior. Thus, the adoption of Al is likely to boost the market growth.Thus, driving the Mobile Gambling market revenue.

    The rapid proliferation of mobile technology appears to be reshaping the gambling landscape, fostering an environment where accessibility and convenience drive unprecedented engagement among users.

    U.S. Department of Justice

    Mobile Gambling Market Drivers

    Diverse Gaming Options

    The Global Mobile Gambling Market Industry is characterized by a diverse array of gaming options, which significantly contributes to its appeal. From traditional casino games to innovative betting formats, the variety available caters to a wide range of preferences. This diversity not only attracts new users but also retains existing ones, as players are continually seeking fresh experiences. The introduction of live dealer games and skill-based betting options further enhances this appeal. As the market evolves, the availability of diverse gaming options is likely to play a pivotal role in sustaining growth and engagement within the Global Mobile Gambling Market Industry.

    Regulatory Developments

    Regulatory frameworks are evolving to accommodate the Global Mobile Gambling Market Industry, which is crucial for its growth. Governments worldwide are increasingly recognizing the potential tax revenues and economic benefits associated with legalized mobile gambling. For example, jurisdictions that have embraced regulation have seen a surge in revenue, which could lead to more states and countries considering similar measures. This regulatory acceptance may contribute to the market's projected growth, with estimates suggesting it could reach 239.5 USD Million by 2035. Such developments indicate that a more structured regulatory environment could foster a safer and more reliable gambling experience for users.

    Enhanced User Experience

    User experience is a critical factor driving the Global Mobile Gambling Market Industry. Operators are increasingly focusing on creating seamless, user-friendly interfaces that enhance player satisfaction. Features such as personalized recommendations, intuitive navigation, and responsive design contribute to a more enjoyable gambling experience. Additionally, the integration of secure payment methods and customer support services further bolsters user confidence. As operators prioritize user experience, the market is expected to witness sustained growth, with projections indicating a potential market size of 239.5 USD Million by 2035. This emphasis on user experience is likely to be a defining characteristic of the Global Mobile Gambling Market Industry.

    Market Growth Projections

    The Global Mobile Gambling Market Industry is poised for substantial growth, with projections indicating a market size of 74.5 USD Million in 2024 and an anticipated increase to 239.5 USD Million by 2035. This trajectory suggests a compound annual growth rate of 11.2% from 2025 to 2035, reflecting the increasing adoption of mobile gambling platforms. The growth is driven by various factors, including technological advancements, regulatory developments, and enhanced user experiences. As the market evolves, it is likely to attract significant investment and innovation, further solidifying its position within the global gambling landscape.

    Technological Advancements

    The Global Mobile Gambling Market Industry is experiencing rapid growth due to continuous technological advancements. Innovations in mobile devices, such as enhanced processing power and improved graphics, facilitate a more immersive gambling experience. For instance, the integration of augmented reality and virtual reality technologies is becoming increasingly prevalent, allowing users to engage in more interactive gaming environments. As a result, the market is projected to reach 74.5 USD Million in 2024, with expectations of further expansion as these technologies evolve. This trend indicates that the Global Mobile Gambling Market Industry is likely to attract a broader audience, enhancing user engagement and retention.

    Increased Smartphone Penetration

    The proliferation of smartphones is a significant driver of the Global Mobile Gambling Market Industry. As mobile technology becomes more accessible, a larger segment of the population gains the ability to participate in mobile gambling activities. Current statistics suggest that smartphone penetration rates are expected to continue rising, particularly in emerging markets. This increased accessibility is likely to enhance user engagement and participation rates, thereby driving market growth. The Global Mobile Gambling Market Industry is poised to benefit from this trend, as more users turn to mobile platforms for their gambling needs, potentially leading to a compound annual growth rate of 11.2% from 2025 to 2035.

    Market Segment Insights

    Mobile Gambling Type Insights

    Based on type, the global Mobile Gambling market segmentation includes casino, betting, poker, lottery, and online bingo. The casino segment dominated the market due to the widespread popularity of casino games with a large and diverse player base worldwide. The appeal of traditional casino games like poker, blackjack, roulette, and slot machines attracts many players to mobile gambling platforms. Moreover, advancements in mobile technology have facilitated the development of high-quality casino gaming apps that offer realistic graphics, immersive gameplay, and a seamless user experience, replicating the excitement of playing in a physical casino.

    Additionally, the casino segment provides various games to cater to different player preferences, enhancing engagement and participation.

    Mobile Gambling End-User Insights

    Based on end-user, the global Mobile Gambling market segmentation includes gambling enthusiasts and social exuberant. The gambling enthusiasts segment dominated the market, consisting of individuals with a strong interest in various forms of gambling, like sports betting and lotteries. They actively seek opportunities to engage in gambling activities and show a higher propensity to download and utilize mobile gambling apps. Gambling enthusiasts are dedicated gamblers who derive pleasure and excitement from placing bets and winning money. Moreover, they typically possess a deeper understanding of gambling strategies, odds, and game rules, making them more likely to engage in mobile gambling frequently.

    Additionally, this segment tends to have a higher disposable income and is willing to allocate a significant portion to their gambling activities.

    Figure 2: Global Mobile Gambling Market, by End-User, 2022&2032 (USD billion)

    Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

    Get more detailed insights about Mobile Gambling Market Research Report - Global Forecast till 2034

    Regional Insights

    By Region, the study providesmarket insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American mobile gambling market will dominate; owing to an increase in digitalization, coupled with secure mobile solutions, it is likely to drive demand in the Region and boost its market growth.

    Further, the major countries studiedin the market reportare The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

    Figure 3: GLOBAL MOBILE GAMBLING MARKET SHARE BY REGION 2022 (%)

    GLOBAL MOBILE GAMBLING MARKET SHARE BY REGION 2022

    Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

    Europe's Mobile Gambling market accounts for the second-largest market share. The market growth in Europe is driven by theRegion's rich sports history and the many passionate sports fans. This widespread presence of enthusiastic fans contributes to the market's growth. Further, the German Mobile Gambling market held the largest market share, and the UK Mobile Gambling market was the fastest-growing market in the European Region.

    The Asia-Pacific Mobile Gambling Market is expected to grow fastest from 2024 to 2032. This is due tothe availability of Internet infrastructure and the increasing adoption of smartphones. Moreover, China’s Mobile Gambling market held the largest market share, and the IndianMobile Gambling market was the fastest-growing market in the Asia-Pacific region.

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development to expand their product lines, which will help the Mobile Gambling market grow even more. Market participants are also undertaking various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The Mobile Gambling industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.

    Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the global Mobile Gambling industry to benefit clients and increase the market sector. The Mobile Gambling industry has offered some of the most significant advantages recently. Major Mobile Gambling market players include bet365 and Entain (PLC) Kindred Group PLC 888 Holdings Plc. BETSSON B Entaic PLC, William Hill PLC, The Stars Group Inc. Flutter Entertainment PLC+., and others are attempting to increase market demand by investing in research and development operations.

    Kindred Group, an online gambling operator, has a portfolio of nine brands, such as Unibet, Maria Casino, and 32Red. Their offerings include online casinos, poker, bingo, and sports betting. Recently, Kindred Group Plc. announced its entry into the Indiana market following the successful launch of its sports betting brand, Unibet. The company has ambitious plans to expand its presence in the United States and worldwide by partnering with local experts and leveraging their expertise.

    William Hill is a well-established British gambling company. The company provides diverse offerings catering to different interests and preferences, including sports betting, online casinos, online poker, and online bingo. The company operates in two divisions, namely the UK and International markets. Recently, William Hill Plc. made an exciting announcement about its online casino app and sportsbook launch in Michigan. The new platform provides sports bettors with an immersive and comprehensive betting experience, offering a diverse selection of bets to choose from.

    Key Companies in the Mobile Gambling Market market include

    Industry Developments

    July 2020 Kindred Group Plc. has revealed its plans for expansion in Indiana. The company is committed to broadening its reach not only within the United States but also on a global scale. To achieve this, Kindred Group intends to collaborate with local industry experts, leveraging their knowledge and expertise to establish a strong presence in new markets.

    In November 2019 William Hill Plc. announced the launch of its online casino app and sportsbook launch in Michigan in partnership with the Grand Traverse Band of Ottawa and Chippewa Indians. The platform offers sports bettors a new experience using a deep and exhaustive array of bets.

    Future Outlook

    Mobile Gambling Market Future Outlook

    The Global Mobile Gambling Market is projected to grow at an 11.2% CAGR from 2024 to 2035, driven by technological advancements, regulatory changes, and increasing smartphone penetration.

    New opportunities lie in:

    • Developing AI-driven personalized gaming experiences to enhance user engagement.
    • Expanding into emerging markets with localized gaming options and payment solutions.
    • Leveraging blockchain technology for secure and transparent transactions.

    By 2035, the market is poised to achieve substantial growth, reflecting evolving consumer preferences and technological innovations.

    Market Segmentation

    Mobile Gambling Type Outlook

    • Casino
    • Betting
    • Poker
    • Lottery
    • Online Bingo

    Mobile Gambling End-User Outlook

    • Gambling Enthusiasts
    • Social Exuberant

    Mobile Gambling Regional Outlook

    • US
    • Canada

    Report Scope

    Attribute/Metric Details
    Market Size 2024 74.5 (USD Million)
    Market Size 2025 82.84 (USD Million)
    Market Size 2034 215.41 (USD Million)
    Compound Annual Growth Rate (CAGR) 11.2% (2025 - 2034)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2034
    Historical Data 2019 - 2023
    Market Forecast Units USD Million
    Segments Covered Type, End-User, and Region
    Geographies Covered North America, Europe, AsiaPacific, and the Rest of the World
    Countries Covered The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
    Key Companies Profiled  Kindred Group Plc., William Hill Plc., StarsGroup.com, Flutter Entertainment Plc., Betsson AB, Buffalo Partners, GVC Holdings Plc., and DraftKings Inc
    Key Market Opportunities Maintaining a convenience degree by rendering cashless modes of payment promises good growth.
    Key Market Dynamics Online betting is one of the fastest-growing segments, while the market aims for global growth in the ongoing forecast period.

    Market Highlights

    Author
    Ankit Gupta
    Senior Research Analyst

    Ankit Gupta is an analyst in market research industry in ICT and SEMI industry. With post-graduation in "Telecom and Marketing Management" and graduation in "Electronics and Telecommunication" vertical he is well versed with recent development in ICT industry as a whole. Having worked on more than 150+ reports including consultation for fortune 500 companies such as Microsoft and Rio Tinto in identifying solutions with respect to business problems his opinions are inclined towards mixture of technical and managerial aspects.

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    FAQs

    How much is the Mobile Gambling market?

    The global Mobile Gambling market size was valued at USD 74.5 Million in 2024.

    What is the growth rate of the Mobile Gambling market?

    The global market is estimated to grow at a CAGR of 11.2% during the forecast period, 2025 - 2034.

    Which Region witnessed the largest market share in the Mobile Gambling market?

    North America had the largest share of the global market

    Who are the key players in the Mobile Gambling market?

    The key players in the market are Kindred Group Plc., William Hill Plc., StarsGroup.com, Flutter Entertainment Plc., Betsson AB, Buffalo Partners, GVC Holdings Plc., and DraftKings Inc.

    Which type led the Mobile Gambling market?

    The Casino Mobile Gambling category dominated the market in 2024.

    Which End-User witnessed the largest market share in the Mobile Gambling market?

    Gambling Enthusiasts had the largest share of the global market.

    Mobile Gambling Market Research Report - Global Forecast till 2034 Infographic
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