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Increased Attraction of Mobile Gaming Among Youth
Globally, mobile gaming has significantly captivated the younger age brackets. This surge owes much to the widespread accessibility of affordable internet connectivity and the growing prevalence of smartphones. Moreover, the emergence of highly advanced smartphones compatible with various online gaming platforms has accelerated the mobile gaming trend worldwide. The proliferation of mobile phones has simplified the process of downloading games, allowing individuals the flexibility to engage in gameplay at their convenience, regardless of time or place. Consequently, this shift has spurred the rise of "casual gamers," individuals who primarily utilize smartphones for gaming purposes.
A recent whitepaper, titled "The State of Online Gaming – 2018," released by Limelight Network, conducted a survey encompassing 3,000 consumers aged 18 and above across France, Germany, Japan, South Korea, the United Kingdom, and the United States. These individuals were engaged in video gaming activities at least once a week. The survey outcomes revealed that gamers dedicate more time to playing games on their mobile phones compared to computers, tablets, or gaming consoles. On average, these gamers devote no less than an hour and 20 minutes to gaming sessions. Additionally, younger gamers aged between 18 and 25 spend a considerable number of hours weekly watching online games via smartphones, surpassing the time spent watching traditional sports on television sets.
Moreover, apart from active gameplay and viewing, gamers actively participate in betting activities associated with games such as poker, casino games, or sports like football and cricket. These statistics unequivocally highlight the immense popularity of mobile gaming among the younger demographic. As a direct consequence, a growing number of young gamers are engaging in betting practices across various mobile games, which is anticipated to propel the expansion of the mobile gambling market.
Across the globe, mobile gaming has become increasingly popular among the younger generation. This surge is primarily due to the widespread availability of affordable internet connections and the growing ownership of smartphones. Furthermore, the rise of highly sophisticated smartphones compatible with online gaming platforms has contributed significantly to this trend. The prevalence of mobile devices has simplified the process of downloading games, enabling individuals to play at their convenience, leading to the emergence of a category known as "casual gamers" who predominantly use smartphones for gaming purposes.
A recent study, "The State of Online Gaming – 2018," conducted by Limelight Network, surveyed 3,000 consumers aged 18 and above across several countries. The findings revealed that gamers spend more time playing games on their mobile phones than on computers, tablets, or gaming consoles, with an average playtime exceeding one hour and 20 minutes. Interestingly, younger gamers aged 18 to 25 dedicate more hours per week to watching online games via smartphones than to viewing traditional sports on television sets.
Additionally, gamers actively engage in betting practices related to games like poker, casino games, or sports such as football and cricket. These statistics clearly demonstrate the widespread popularity of mobile gaming among the younger populace. Consequently, an increasing number of young gamers participating in betting on various mobile games is expected to drive the growth of the mobile gambling market.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Opportunities | Maintaining a convenience degree by rendering cashless modes of payment promises good growth. |
| Market Dynamics | Online betting is one of the fastest-growing segments, while the market aims for global growth in the ongoing forecast period. |
Mobile Gambling Market Highlights:
Mobile Gambling Market Overview
The Mobile Gambling market is projected to grow from USD 74.5 Billion in 2024 to USD 189.5 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2024 - 2032). Additionally, the market size for mobile gambling was valued at USD 72.7 billion in 2023.
The presence of a considerable amount of females in casinos and the maintenance of a convenience degree by rendering cashless modes of payment promises good growth are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Mobile Gambling Market Trends
Ease of online payment to drive online gambling software drives the market growth.
The growing adoption of digital and mobile payments has made payment procedures easier for users and online players. Also, online payment facilities offer a secure and safe mode of transaction, boosting their adoption in the online gaming industry. Further, simpler and more convenient payment methods boost player participation in the gambling industry. The comfort of remote payments creates vast opportunities for online gamblers to promote and drive cash flow in the business. For instance, Visa Inc. and MasterCard offer secured debit and credit payment options for online casino accounts. Similarly, companies such as PayPal and Neteller offer E-wallet services for online gambling. Moreover, Neteller also provides transactions in 26 currencies without applying transaction fees. Thus, the availability of secure digital payment platforms is projected to fuel the demand for virtual gambling. This factor drives the market CAGR.
For instance, in January 2021, William Hill Plc partnered with the Chippewa Indians and Grand Traverse Band of Ottawa to introduce its online and mobile casino app and sportsbook. This app offers users a secure and efficient registration process and diverse options for depositing and withdrawing funds.
Additionally,the mobile gambling market share is all set to expand during the ongoing forecast period of 2021-2028. With the widely functioning market segments and an array of services they render by targeting the interest of major target audiences and gambling, players are likely to present them with factors that will drive them towards an elaborated growth per the predicted CAGR for the market. Online betting is one of the fastest-growing segments, while the market aims for global growth in the ongoing forecast period. Chabot, artificial intelligence, and machine learning aspects have taken over the market operations for the period well. Virtual gambling companies are investing in new technologies to enhance user experience. Artificial intelligence (AI) significantly offers new features and functions in the mobile gambling industry. Application and website developers are adopting Al to provide a better customer experience. The integration of Al with these systems helps in analyzing the user's gaming interests and behavior. This helps suggest games in line with the players' interests, thus improving the customer experience.
Further, Al can support tracking possible addiction problems and negative patterns through users' behavior. Many developers are integrating Al to offer preventive measures for handling gambling addiction. For instance, a responsible gambling analytics platform providing company, BetBuddy Limited, applied artificial intelligence to track users' digital footprint and detect problematic gamblers. The company offers personalized statements to players and the operator for reporting such behavior. Thus, the adoption of Al is likely to boost the market growth.Thus, driving the Mobile Gambling market revenue.
Mobile Gambling Market Segment Insights
Mobile Gambling Type Insights
Based on type, the global Mobile Gambling market segmentation includes casino, betting, poker, lottery, and online bingo. The casino segment dominated the market due to the widespread popularity of casino games with a large and diverse player base worldwide. The appeal of traditional casino games like poker, blackjack, roulette, and slot machines attracts many players to mobile gambling platforms. Moreover, advancements in mobile technology have facilitated the development of high-quality casino gaming apps that offer realistic graphics, immersive gameplay, and a seamless user experience, replicating the excitement of playing in a physical casino. Additionally, the casino segment provides various games to cater to different player preferences, enhancing engagement and participation.
Mobile Gambling End-User Insights
Based on end-user, the global Mobile Gambling market segmentation includes gambling enthusiasts and social exuberant. The gambling enthusiasts segment dominated the market, consisting of individuals with a strong interest in various forms of gambling, like sports betting and lotteries. They actively seek opportunities to engage in gambling activities and show a higher propensity to download and utilize mobile gambling apps. Gambling enthusiasts are dedicated gamblers who derive pleasure and excitement from placing bets and winning money. Moreover, they typically possess a deeper understanding of gambling strategies, odds, and game rules, making them more likely to engage in mobile gambling frequently. Additionally, this segment tends to have a higher disposable income and is willing to allocate a significant portion to their gambling activities.
Figure 2: Global Mobile Gambling Market, byEnd-User, 2022&2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Mobile Gambling Regional Insights
By Region, the study providesmarket insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American mobile gambling market will dominate; owing to an increase in digitalization, coupled with secure mobile solutions, it is likely to drive demand in the Region and boost its market growth.
Further, the major countries studiedin the market reportare The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: GLOBAL MOBILE GAMBLING MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's Mobile Gambling market accounts for the second-largest market share. The market growth in Europe is driven by theRegion's rich sports history and the many passionate sports fans. This widespread presence of enthusiastic fans contributes to the market's growth. Further, the German Mobile Gambling market held the largest market share, and the UK Mobile Gambling market was the fastest-growing market in the European Region.
The Asia-Pacific Mobile Gambling Market is expected to grow fastest from 2024 to 2032. This is due tothe availability of Internet infrastructure and the increasing adoption of smartphones. Moreover, China’s Mobile Gambling market held the largest market share, and the IndianMobile Gambling market was the fastest-growing market in the Asia-Pacific region.
Mobile Gambling Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help the Mobile Gambling market grow even more. Market participants are also undertaking various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The Mobile Gambling industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the global Mobile Gambling industry to benefit clients and increase the market sector. The Mobile Gambling industry has offered some of the most significant advantages recently. Major Mobile Gambling market players include bet365 and Entain (PLC) Kindred Group PLC 888 Holdings Plc. BETSSON B Entaic PLC, William Hill PLC, The Stars Group Inc. Flutter Entertainment PLC+., and others are attempting to increase market demand by investing in research and development operations.
Kindred Group, an online gambling operator, has a portfolio of nine brands, such as Unibet, Maria Casino, and 32Red. Their offerings include online casinos, poker, bingo, and sports betting. Recently, Kindred Group Plc. announced its entry into the Indiana market following the successful launch of its sports betting brand, Unibet. The company has ambitious plans to expand its presence in the United States and worldwide by partnering with local experts and leveraging their expertise.
William Hill is a well-established British gambling company. The company provides diverse offerings catering to different interests and preferences, including sports betting, online casinos, online poker, and online bingo. The company operates in two divisions, namely the UK and International markets. Recently, William Hill Plc. made an exciting announcement about its online casino app and sportsbook launch in Michigan. The new platform provides sports bettors with an immersive and comprehensive betting experience, offering a diverse selection of bets to choose from.
Key CompaniesIn The Mobile Gambling Market Include
- Kindred Group PLC
- BETSSON B
- 888 Holdings Plc.
- Entaic PLC
- William Hill PLC
- The Stars Group Inc.
- Flutter Entertainment PLC
Mobile Gambling Industry Developments
July 2020 Kindred Group Plc. has revealed its plans for expansion in Indiana. The company is committed to broadening its reach not only within the United States but also on a global scale. To achieve this, Kindred Group intends to collaborate with local industry experts, leveraging their knowledge and expertise to establish a strong presence in new markets.
In November 2019 William Hill Plc. announced the launch of its online casino app and sportsbook launch in Michigan in partnership with the Grand Traverse Band of Ottawa and Chippewa Indians. The platform offers sports bettors a new experience using a deep and exhaustive array of bets.
Mobile Gambling Market Segmentation
Mobile Gambling Type Outlook
- Casino
- Betting
- Poker
- Lottery
- Online Bingo
Mobile Gambling End-User Outlook
- Gambling Enthusiasts
- Social Exuberant
Mobile Gambling Regional Outlook
-
North America
- US
- Canada
-
Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
-
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
-
Rest of the World
-
Middle East
-
Africa
-
Latin America
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