US Online Gambling Market Research Report By Type (Online Bingo, Betting, Lottery, Casino, Poker) and By Device (Desktop, Mobile) - Forecast to 2035

US Online Gambling Market Overview

As per MRFR analysis, the US Online Gambling Market Size was estimated at 18.92 (USD Billion) in 2023. The US Online Gambling Market Industry is expected to grow from 22.5(USD Billion) in 2024 to 63 (USD Billion) by 2035. The US Online Gambling Market CAGR (growth rate) is expected to be around 9.812% during the forecast period (2025 - 2035).

Key US Online Gambling Market Trends Highlighted

The US Online Gambling Market is experiencing significant growth driven by various factors. One key market driver is the increasing acceptance of online gaming across states, particularly as more jurisdictions legalize and regulate online gambling activities. This growing legal framework provides a safer environment for players and encourages participation. Additionally, the rise of mobile technology and app-based gambling platforms has made accessing online gaming easier and more convenient for users, fostering a larger audience. Opportunities to be explored in the US Online Gambling Market include the expansion of player demographics. As online gambling becomes more mainstream, there is a potential to engage younger audiences who are familiar with digital platforms.

Brands can consider tailored marketing strategies that cater to these groups, leveraging social media and influencer partnerships to access a broader reach. Furthermore, the integration of live dealer games and virtual reality experiences presents an exciting avenue for innovation and growth, ensuring the gaming experience remains engaging and dynamic. Trends in recent times indicate that operators are increasingly focusing on responsible gambling measures. Given the concerns related to addiction and gambling-related harm, many companies are implementing tools to help players manage their gaming habits, which can enhance customer loyalty and trust.

Moreover, partnerships between gaming operators and sports leagues are becoming more common as states look to capitalize on the growing sports betting market. With the increase in popularity of fantasy sports and real-time betting options, online gambling has the potential to engage sports enthusiasts, significantly broadening its market appeal in the US landscape.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Online Gambling Market Drivers

Increasing Legalization of Online Gambling

The trend toward the legalization of online gambling in various states is a significant driver for the US Online Gambling Market Industry. As of recent reports, 30 states have legalized some form of online gambling, with New Jersey, Pennsylvania, and Michigan leading the charge. This substantial increase in legal jurisdictions reflects a social shift towards acceptance and regulation of such activities. The American Gaming Association (AGA) notes that states with legalized online gambling have seen an uptick in revenue, contributing to public funds and increasing state budgets through taxes on gambling revenues. For instance, New Jersey reported approximately $1.3 billion in online gaming revenue in the last fiscal year, showcasing the lucrative potential of this sector. This trend is poised to continue, as more states explore legislation, further propelling the growth of the US Online Gambling Market Industry.

Advancements in Technology and Payment Solutions

Technological advancements play a crucial role in driving the US Online Gambling Market Industry. The integration of mobile applications and various payment methods has enhanced user experience, leading to increased participation. With over 70% of online gamblers in the United States preferring to play via mobile devices, companies are investing significantly in mobile-friendly platforms and secure payment solutions. Furthermore, the emergence of cryptocurrency and blockchain technology has introduced faster and more secure payment options, appealing to a broader audience.According to a survey by the National Council on Problem Gambling (NCPG), 57% of respondents expressed concern about the security of their financial transactions in online gambling, emphasizing the demand for improved payment systems. Therefore, as technology continues to evolve, it will drive user engagement and expand the US Online Gambling Market Industry.

Rise in Digital Entertainment Demand

The pandemic significantly influenced shifts in entertainment consumption patterns, significantly impacting the US Online Gambling Market Industry. With more individuals seeking alternative forms of entertainment during lockdowns, the number of online gamblers surged. Data from the AGA indicates that nearly 50% of adults in the United States are aware of the option to gamble online, with many first-time users adopting these platforms during this period. As people increasingly perceive online gambling as a legitimate form of entertainment, projections suggest that this trend will persist. Video games and esports betting have also gained traction, further boosting market engagement. Consequently, the long-term rise in digital entertainment demand is expected to sustain growth in the US Online Gambling Market Industry.

US Online Gambling Market Segment Insights

Online Gambling Market Type Insights

The US Online Gambling Market has been showing significant growth, driven by various types of gambling activities that sweep across the country. Among these activities, online betting has become one of the most prominent types, reflecting a shift in consumer behavior towards more convenient betting options. This shift is bolstered by the increasing accessibility of mobile devices and the regulatory changes in several states that have opened up the market to more players. Online Bingo remains a popular choice as well, particularly among social gamers who enjoy the community aspect that this format offers, reflecting how social interaction continues to be a crucial driver in gambling activities.

Additionally, lotteries hold a significant place in the market, fueled by online ticket sales that make participation more accessible to the general public. Casino games, which include a vast range of options from slots to table games, attract a diverse audience, showcasing the market's ability to cater to different player interests and preferences. Poker, known for its competitive edge, continues to maintain a loyal following, particularly as it offers both a game of skill and luck, which appeals to a wide array of players. The evolution of technology in this sector has also promoted cross-platform play, enhancing user experience and encouraging more engagement from players.

Each type of gambling in the US Online Gambling Market plays a critical role in shaping the overall landscape, providing unique experiences and catering to the diverse preferences of consumers. As regulations continue to evolve and technology advances, the potential for growth across these various types remains promising, allowing for new opportunities and challenges to emerge in the market. With a significant focus on responsible gambling practices, the industry is also increasingly prioritizing the safety and security of online transactions, fostering trust and customer loyalty in this expanding market .The diverse offerings undoubtedly contribute to the complexity and dynamism of the US Online Gambling Market, which continues to evolve in response to consumer demands and technological advancements.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Online Gambling Market Device Insights

The Device segment of the US Online Gambling Market is characterized by a growing preference for both Desktop and Mobile platforms, reflecting significant shifts in consumer behavior. As of 2024, the overall market is expected to see substantial growth, with mobile devices gaining a majority share owing to their convenience and accessibility. The rise in smartphone adoption and advancements in mobile technology have contributed to an increasing number of players engaging in online gambling on portable devices. Mobile gambling applications provide users with seamless, on-the-go experiences, which is a key growth driver in the industry.

In contrast, Desktop usage remains significant, particularly for serious gamers who prefer larger screens for a more immersive experience. The US Online Gambling Market data indicates that the synergy between these devices offers unique opportunities for operators to enhance user experience through tailored services and promotions. With increased internet penetration and evolving consumer preferences, the US Online Gambling Market segmentation is poised for expansion, presenting various opportunities for innovation and market growth in the Gaming industry.

US Online Gambling Market Key Players and Competitive Insights

The US Online Gambling Market is a dynamic and rapidly evolving sector characterized by intense competition and a diverse array of offerings. With the legalization of online gambling in several states, stakeholders are increasingly vying for market share through innovative strategies, advanced technology, and an emphasis on customer engagement. The regulatory framework, although fragmented across states, plays a crucial role in shaping competitive dynamics. Companies are not only competing based on the variety of games and betting options available but also on the quality of user experience, regulatory compliance, and brand loyalty. The influx of technology-driven solutions and shifting consumer preferences are driving those in the industry to constantly adapt and enhance their service portfolios to remain competitive.

In the context of the US Online Gambling Market, PokerStars has established a significant presence thanks to its strong brand recognition and extensive gaming options, including poker, casino games, and sports betting. The company capitalizes on its vast experience in the online poker domain to offer advanced features and engaging interfaces that appeal to a broad audience. PokerStars has successfully leveraged promotional campaigns to attract new users and retain existing players, enhancing its customer loyalty. Its technological advancements, such as mobile gaming platforms and live dealer options, further strengthen its competitive edge. PokerStars also maintains a commitment to responsible gaming, which resonates positively with regulators and players alike, solidifying its position as a trusted brand in an increasingly competitive marketplace.

On the other hand, Betfair has carved out a distinct niche within the US Online Gambling Market through its unique betting exchange model and a diverse set of offerings that includes sports betting, casino games, and online poker. The company is known for its innovative approach, allowing users to set their own odds and bet against each other, which differentiates it from traditional bookmaking approaches. Betfair’s strength lies in its technology-driven solutions, providing a seamless user experience across multiple devices. In terms of market presence, Betfair has engaged in strategic partnerships and collaborations to expand its operational capabilities and reach. The company's strong focus on customer service and user-friendly platforms reinforces its competitive positioning. As part of its growth strategy, Betfair is also involved in mergers and acquisitions that enhance its portfolio and geographic reach, positioning itself prominently in the evolving landscape of online gambling in the US.

Key Companies in the US Online Gambling Market Include

• PokerStars


• Betfair


• 888 Holdings


• Entain


• BetMGM


• Caesars Entertainment


• Resorts Casino


• PointsBet


• DraftKings


• Rush Street Interactive


• SugarHouse Casino


• Golden Nugget


• Barstool Sportsbook


• FanDuel


• William Hill

US Online Gambling Market Industry Developments

Recent developments in the US Online Gambling Market have shown considerable growth and increased regulatory advancements. Notably, BetMGM has expanded its footprint by launching its platform in multiple states, contributing to the ongoing market valuation surge. In October 2023, FanDuel reported substantial increases in both users and revenue, indicating robust demand for online betting options. Moreover, DraftKings announced a partnership with Caesars Entertainment in September 2023 to enhance their offerings, demonstrating collaboration among the key players. In terms of mergers and acquisitions, 888 Holdings completed its acquisition of William Hill’s US operations in January 2023, solidifying its position in the competitive landscape. The expansion of gaming regulations across various states, including New York, New Jersey, and Pennsylvania, has facilitated market entry, fostering a more significant online gaming environment. The trend toward legalizing sports betting continues, with many states considering legislation to regulate online gambling. The overall increase in market valuation reflects a promising and dynamic future for companies like PokerStars, Entain, and Golden Nugget. Continued innovations in user engagement and technology are expected as companies strive to capture a larger share of the evolving US online gambling market.

US Online Gambling Market Segmentation Insights

Online Gambling Market Type Outlook

• Online Bingo


• Betting


• Lottery


• Casino


• Poker

Online Gambling Market Device Outlook

• Desktop


• Mobile

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	18.92(USD Billion)
MARKET SIZE 2024	22.5(USD Billion)
MARKET SIZE 2035	63.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	9.812% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	PokerStars, Betfair, 888 Holdings, Entain, BetMGM, Caesars Entertainment, Resorts Casino, PointsBet, DraftKings, Rush Street Interactive, SugarHouse Casino, Golden Nugget, Barstool Sportsbook, FanDuel, William Hill
SEGMENTS COVERED	Type, Device
KEY MARKET OPPORTUNITIES	Mobile gaming expansion, Sports betting legalization, Live dealer games popularity, Cryptocurrency integration, Enhanced user experience technologies
KEY MARKET DYNAMICS	regulatory changes, technological advancements, increasing mobile usage, consumer preference shifts, competitive landscape evolution
COUNTRIES COVERED	US