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    Vitamins D Market

    ID: MRFR/F-B & N/10454-CR
    167 Pages
    Pradeep Nandi
    July 2023

    Vitamins D Market Research Report Information by Type (Vitamins D3, and Mineral D2), Application (Bakery & Confectionery, Dairy & Frozen Desserts, Meat Alternatives, Oils & Fats, Sports Nutrition, Dairy Alternatives, Dietary Supplements, Breakfast Cereals, and Others), And by Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa) - Forecast Till 2035

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    Summary Table of Contents Segmentation Download PDF

    Vitamins D Market Summary

    The Global Vitamins D Market is projected to grow from 1331.05 USD Billion in 2024 to 2532.04 USD Billion by 2035, reflecting a robust growth trajectory.

    Key Market Trends & Highlights

    Vitamins D Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 5.6 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 2.42 USD Billion, indicating substantial growth potential.
    • in 2024, the market is valued at 1331.05 USD Billion, laying a strong foundation for future expansion.
    • Growing adoption of dietary supplements due to increasing awareness of health benefits is a major market driver.

    Market Size & Forecast

    2024 Market Size 1331.05 (USD Million)
    2035 Market Size 2532.04 (USD Million)
    CAGR (2025-2035) 6.02%

    Major Players

    DSM N.V. (Netherlands), BASF SE (Germany), Farbest Brands (US), Zhejiang Garden Biochemical High-tech Co., Ltd. (China), Pharmavit (Netherlands), Prinova Group LLC. (US), Piramal Pharma Solutions (India), SternVitamin GmbH & Co. KG (Germany), Fermenta Biotech Limited (India), Glanbia plc. (Ireland)

    Vitamins D Market Trends

    Increasing Prevalence of Vitamin D deficiency

    The prevalence of vitamin D deficiency is increasing in various nations. According to the data published by PubMed in 2019, Serum 25 (OH)D is considered a marker for assessing vitamin D status. A range of below 75 nmol/L (or 30 ng/ml) of serum/plasma 25 (OH)D concentration is considered vitamin D deficiency. A cutoff of <25 or <30 nmol/L (or 10/12 ng/ml) increases the risk of nutritional rickets and osteomalacia, considered severe vitamin D deficiency. Vitamin D deficiency majorly causes rickets in children and osteoporosis in adults. It is also linked to high blood pressure, common malignancies, and viral illnesses.

    Additionally, vitamin D is essential for the development of skeletal structure and dental enamel in children. It can cause numerous problems in newborns, such as irritability, development failure, and a higher risk of respiratory infections later in life.

    Furthermore, according to the data published by PubMed in 2019, prevalence rates of severe vitamin D deficiency, defined as 25 (OH)D <30 nmol/L, were reported as 5.9% in the US, 7.4% in Canada, and 13% in Europe. The prevalence of 25 (OH)D levels <50 nmol/L has been reported as 24% in the US, 37% in Canada, and 40% in Europe. The increasing prevalence and awareness regarding the risks associated with vitamin D deficiency are expected to be a major factor driving the growth of the global vitamin D market for the forecast period.

    The growing recognition of Vitamin D's role in immune function and overall health suggests a sustained increase in consumer demand for supplementation, particularly in regions with limited sunlight exposure.

    National Institutes of Health

    Vitamins D Market Drivers

    Rising Awareness of Health Benefits

    The Global Vitamins D Market Industry experiences a notable driver in the increasing awareness regarding the health benefits associated with Vitamin D. This vitamin is crucial for bone health, immune function, and overall well-being. As consumers become more informed about the potential risks of Vitamin D deficiency, there is a growing demand for supplements. In 2024, the market is projected to reach 1.33 USD Billion, reflecting a shift in consumer behavior towards preventive health measures. This trend is likely to continue as educational campaigns and healthcare recommendations emphasize the importance of adequate Vitamin D levels.

    Market Segment Insights

    Vitamins D Type of Cover Insights

    The global vitamin D market segmentation, based on the type, includes vitamins D3 and vitamins D2. The Vitamins D3 segment held the majority share in 2022 contributing to the Vitamins D Market revenue. Vitamin D3 is known as cholecalciferol. The vitamin D3 form is found in fatty animal-sourced foods, such as fish oil and egg yolk. Vitamin D3 is also naturally produced by the human body when exposed to sunlight. Vitamin D3 is not water-soluble but is soluble in alcohol, ether, acetone, and vegetable oil. It has been reported with higher efficacy in comparison with vitamin D2.

    Vitamin D3 accounts for 74.92% share of the vitamin D market.

    Figure 2: Vitamins D Market, by Type, 2022 & 2030 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

    Vitamins D Application Insights

    The global vitamin D market form data has been bifurcated by bakery & confectionery, dairy & frozen desserts, meat alternatives, oils & fats, sports nutrition, dairy alternatives, dietary supplements, breakfast cereals, and others. Dietary supplements are products used to replace milk solids by mimicking compounds like nuts, soy, and other ingredients. Diary alternatives include almond milk, soy milk, coconut milk, rice milk, oat milk, and cashew milk. Consumers highly prefer dairy alternatives with lactose intolerance. Vitamins and probiotics are used in dairy alternatives to increase the nutritional value of the products.

    This has further broadened the growth opportunity for the vitamin D industry.

    Figure 2: Vitamins D Market, by Application, 2024 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

    Vitamins D

    By Region, the study segments the market into North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa. Europe region comprises countries like Germany, France, Italy, Spain, the UK, Netherlands, and the Rest of European countries. Europe accounts for a 33.01% share of the global vitamin D market. The region has portrayed gradual growth over the historical period and is expected to continue high growth during the forecast. The growth in the region can be attributed to the growth of the nutraceuticals sector, increasing demand for functional food, and the high adoption of alternative diets.

    According to the WHO, approximately 70% of European consumers suffer from vitamin D deficiency. Moreover, the rising geriatric population in Europe, especially the UK, Germany, and France, is anticipated to propel market growth. The demand for natural labeled products has been surging over the last few years in the EU due to increasing consumer preference for organic and natural certified food & supplements. Germany is the leading country-level market in the region, accounting for the largest market share during the review period.

    France has accounted for a significant market share of 16.29% market proportion in the Europe vitamin D market in 2020 and is projected to register a CAGR of 6.53% during the forecast period. France is expected to portray the highest growth in the Europe vitamin D market. Further, the major countries studied are U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, and Australia.

    Figure 3: VITAMINS D MARKET SHARE BY REGION 2021 (%)

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    Key Companies in the Vitamins D Market market include

    Industry Developments

    March 2021: koninklijke dsm n.v launched ampli-D, a vitamin D under the brand name FORTARO for dietary supplements in Australia. This product launch extended company's nutrition portfolio.

    December 2021: Prinova acquired Lakeshore Technologies, contract manufacturer experts in powder micronizing, blending, and repacking. This acquisition helped Prinova to build a more sustainable operation.

    January 2021: The Kellogg company expanded its raisin bran line portfolio with raisin bran toasted oats and honey.

    May 2021: The Kellogg company collaborated with McKee Foods' Little Debbie brand to launch new cosmic brownies cereal. This launch expanded its portfolio.

    Future Outlook

    Vitamins D Market Future Outlook

    The Global Vitamins D Market is projected to grow at a 6.02% CAGR from 2025 to 2035, driven by rising health awareness, increasing supplementation demand, and regulatory support.

    New opportunities lie in:

    • Develop innovative delivery formats to enhance bioavailability and consumer appeal.
    • Expand product lines targeting specific demographics, such as children and seniors.
    • Leverage digital marketing strategies to educate consumers on the benefits of Vitamin D.

    By 2035, the market is expected to demonstrate robust growth, reflecting evolving consumer preferences and enhanced product offerings.

    Market Segmentation

    Vitamins D Regional Outlook

    • US
    • Canada
    • France
    • Germany
    • UK
    • Spain
    • Italy
    • Netherland
    • Rest of Europe
    • China
    • Japan
    • India
    • Australia & New Zealand
    • Rest of Asia-Pacific
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
    • GCC Countries
    • Iran
    • Rest of the Middle East
    • South Africa

    Vitamins D Application Outlook

    • Bakery & Confectionery
    • Dairy & Frozen Desserts
    • Meat Alternatives
    • Oils & Fats
    • Sports Nutrition
    • Dairy Alternatives
    • Dietary Supplements
    • Breakfast Cereals
    • Others

    Vitamins D Type of Cover Outlook

    • Vitamins D3
    • Vitamins D2

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 USD 1331.05 Million
    Market Size 2035 2532.04
    Compound Annual Growth Rate (CAGR) 6.02% (2025 - 2035)
    Base Year 2024
    Forecast Period 2025 - 2035
    Historical Data 2019 & 2023
    Forecast Units Value (USD Billion) and Volume (Billion Sq. Meter)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Segments Covered Type, Form, End User, Application, Distribution Channel, and Region
    Geographies Covered North America, Europe, Asia Pacific, and Rest of the World
    Countries Covered The U.S., Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Mexico, GCC Countries, and South Africa.
    Key Companies Profiled Koninklijke DSM N.V. (Netherlands), BASF SE (Germany), Farbest Brands (US), Zhejiang Garden Biochemical High-tech Co., Ltd. (China), Pharmavit (Netherlands), Prinova Group LLC. (US), Piramal Pharma Solutions (India), SternVitamin GmbH & Co. KG (Germany), Fermenta Biotech Limited (India), Glanbia plc. (Ireland), The Coca-Cola Company (US), Creamline Dairy Products Ltd (India), Mother Dairy (India), Pepsico (US), Nestle (Switzerland), Chlorophyll Water (US), The Kellogg Company (US), The Hain Celestial Group, Inc. (US), General Mills Inc. (US), and Danone S.A (France).
    Key Market Opportunities Rising demand for naturally sourced vitamins in end-use industries
    Key Market Dynamics Increasing prevalence of vitamin D deficiency Increasing demand for vitamin D ingredients in the cosmetics industry Increasing health consciousness among the population
    Market Size 2025 1411.18

    Market Highlights

    Author
    Pradeep Nandi
    Senior Research Analyst

    I have a bachelor's degree in mechanical engineering and an MBA. I have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. A firm believer in lifelong learning and sharing of knowledge. Having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. Introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest. 

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    FAQs

    How much is the vitamin D market worth?

    The global vitamin D market is pegged at USD 2034.60 million as of 2032.

    How Big is the U.S. vitamin D market?

    The US vitamin D market is poised to grow at 75.44 % market share during 2023.

    What is the growth rate of the vitamin D market?

    The global vitamin D market is poised to grow at 6.00% CAGR during 2024-2032.

    Which region held the largest market share in the vitamin D market?

    Europe region held the largest market share in the global vitamin D market and a market share of 33.01% in 2023.

    Who are the key players in the vitamin D market?

    Koninklijke DSM N.V. (Netherlands), BASF SE (Germany), Farbest Brands (US), Zhejiang Garden Biochemical High-tech Co., Ltd. (China), Pharmavit (Netherlands), Prinova Group LLC. (US), Piramal Pharma Solutions (India), SternVitamin GmbH &amp; Co. KG (Germany), Fermenta Biotech Limited (India), Glanbia plc. (Ireland), The Coca-Cola Company (US), Creamline Dairy Products Ltd (India), Mother Dairy (India), Pepsico (US), Nestle (Switzerland), Chlorophyll Water (US), The Kellogg Company (US), The Hain Celestial Group, Inc. (US), General Mills Inc. (US), and Danone S.A (France) are some of the vital players operating in the vitamins D market.

    Which type led the vitamin D market?

    Usage of Vitamin D3 is poised to drive the vitamin D market, which is poised to grow at a market share of 74.92% during 2022-2030

    Which application had the largest market share in the vitamin D market?

    Dietary Supplements are poised to hold an upper hand when it comes to sales of vitamin D across diverse geographies.

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