Europe Vitamins Market

• Rising demand for products that increase immunity as a result of COVID-19 is driving market growth

The COVID-19 pandemic has altered people's lifestyles and brought about remote employment and education. As a result, there has been a rise in the use of and reliance on screens, which has led to several ocular disorders and other health issues. The need of vitamins in maintaining a healthy lifestyle has also increased due to poor dietary quality and inactivity. People had more time for self-care and beauty regimens during the pandemic, and vitamin C has become the most popular substance for improving immunity, treating skin issues, and giving skin a healthier appearance.

Furthermore, because of the COVID-19 pandemic, individuals were spending more time indoors and getting less sun exposure, which increased the need for vitamin D3. The body can be strengthened against viral and bacterial illnesses by vitamin D3.

The number of fitness centers, including health clubs, has progressively grown in recent years. As people's awareness of their health has grown, so too has the number of these clubs, particularly among young people. as stated by the International Health, Racquet & Sports Club Association (IHRSA). By redefining the sports nutrition product category and putting a stronger emphasis on health, wellness, and fitness, the pharmaceutical and nutraceutical sectors have benefited from this trend. Customers are exercising and leading more active lives, including trekking, mountaineering, and rock climbing, as a result of growing health consciousness.

As a result, there is now a greater need for vitamin supplements. Therefore, more individuals will probably demand vitamins in the upcoming years due to the expansion of fitness and health clubs, which will support the market's growth. Thus, driving the vitamins market revenue.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the vitamins market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, vitamins industry must offer cost-effective items.

Major players in the vitamin market are attempting to increase market demand by investing in research and development operations includes Koninklijke DSM NV (Netherlands), Glanbia PLC (Ireland), ADM (US), BASF (Germany), Lonza Group (Switzerland), Adisseo (France), Vitablend Nederland BV (Netherlands), Stern Vitamin GmbH (Germany), Farbest-Tallman Foods Corporation (US), The Wright Group (US), Zhejiang Garden Biochemical High-Tech Co., Ltd (China), NewGen Pharma (US), Rabar Pty Ltd. (Australia), Resonac (Japan), and BTSA BIOTECNOLOGIAS APLICADAS SL (Spain).