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The Vitamins D market is shaped by various factors that collectively influence its dynamics and growth. A primary driver is the growing awareness of the essential role vitamin D plays in maintaining overall health. Vitamin D is crucial for bone health, immune system function, and various physiological processes. As consumers become more health-conscious and seek preventive measures, the demand for vitamin D supplements has risen. The increased awareness of vitamin D's importance, coupled with lifestyle factors that limit sun exposure, contributes to the market's expansion.
Changing dietary habits and lifestyles contribute significantly to the Vitamins D market. Modern lifestyles, which may involve indoor work environments and sedentary behaviors, limit exposure to sunlight, a natural source of vitamin D. Additionally, dietary patterns that may not include sufficient vitamin D-rich foods prompt individuals to turn to supplements to meet their nutritional needs. This shift in dietary habits towards convenience and processed foods has led to a greater emphasis on supplementation to address potential deficiencies.
The influence of scientific research and medical recommendations is a pivotal factor shaping the Vitamins D market. Ongoing research highlighting the multifaceted benefits of vitamin D, including its role in preventing chronic diseases, has contributed to medical professionals recommending supplements. Medical advice emphasizing the importance of maintaining optimal vitamin D levels for various health outcomes has driven consumer interest and adoption of vitamin D supplements.
The impact of demographic factors, including aging populations, contributes to the growth of the Vitamins D market. As individuals age, there is a natural decline in the skin's ability to produce vitamin D from sunlight. The elderly population, often more susceptible to vitamin D deficiency, turns to supplements to support bone health, reduce the risk of fractures, and address other age-related health concerns. The aging demographic and their focus on maintaining overall health contribute to the sustained demand for vitamin D supplements.
The influence of seasonal variations and geographical factors is evident in the Vitamins D market. Regions with limited sunlight during certain seasons may experience higher rates of vitamin D deficiency. Individuals in these areas, as well as those with limited sun exposure due to geographical location, may rely on supplements to maintain adequate vitamin D levels. Seasonal fluctuations and geographic considerations impact regional market trends and consumer preferences.
The impact of health trends and the rise of preventive healthcare practices contribute to the growth of the Vitamins D market. Consumers increasingly view vitamin D supplements as a proactive measure to support immune health and prevent chronic diseases. The global emphasis on wellness and preventive healthcare aligns with the narrative of maintaining optimal vitamin D levels as part of a comprehensive health strategy.
Technological advancements in supplement formulations play a significant role in the Vitamins D market. Efforts to enhance the bioavailability, taste, and convenience of vitamin D supplements contribute to product development and consumer acceptance. Innovations such as liquid formulations, chewable tablets, and combination products catering to diverse consumer preferences further fuel market growth.
The impact of e-commerce and digital platforms transforms the accessibility and distribution of Vitamins D supplements. Consumers can easily research, compare, and purchase a variety of supplements online, making it convenient to explore different brands and formulations. The online presence of health and wellness information further influences consumer decision-making, contributing to the growth of the e-commerce segment in the vitamin D supplement market.
Regulatory factors, including quality standards and labeling requirements, significantly influence the Vitamins D market. Governments and regulatory bodies enforce guidelines to ensure the safety, quality, and efficacy of dietary supplements. Manufacturers must comply with these regulations to gain consumer trust and meet the evolving standards in the industry, contributing to a more transparent and accountable vitamin D supplement market.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Growth Rate | 6.0% (2022-2030) |
Vitamins D Market Highlights:
Global Vitamins D Market Overview
Vitamins D Market Size was valued at USD 1263.45 million in 2023. The Vitamins D Industry is projected to grow from USD 1331.05 million in 2024 to USD 2034.60 million by 2032, exhibiting a compound annual growth rate (CAGR) of 6% during the forecast period (2024 - 2032). The key factors driving the, rising demand for naturally sourced vitamins in end-use industries are anticipated to create an opportunity for market players operating in the vitamins market are some of the vital factors contributing to its market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Vitamins D Market Trends
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Increasing Prevalence of Vitamin D deficiency
The prevalence of vitamin D deficiency is increasing in various nations. According to the data published by PubMed in 2019, Serum 25 (OH)D is considered a marker for assessing vitamin D status. A range of below 75 nmol/L (or 30 ng/ml) of serum/plasma 25 (OH)D concentration is considered vitamin D deficiency. A cutoff of <25 or <30 nmol/L (or 10/12 ng/ml) increases the risk of nutritional rickets and osteomalacia, considered severe vitamin D deficiency. Vitamin D deficiency majorly causes rickets in children and osteoporosis in adults. It is also linked to high blood pressure, common malignancies, and viral illnesses. Additionally, vitamin D is essential for the development of skeletal structure and dental enamel in children. It can cause numerous problems in newborns, such as irritability, development failure, and a higher risk of respiratory infections later in life.
Furthermore, according to the data published by PubMed in 2019, prevalence rates of severe vitamin D deficiency, defined as 25 (OH)D <30 nmol/L, were reported as 5.9% in the US, 7.4% in Canada, and 13% in Europe. The prevalence of 25 (OH)D levels <50 nmol/L has been reported as 24% in the US, 37% in Canada, and 40% in Europe. The increasing prevalence and awareness regarding the risks associated with vitamin D deficiency are expected to be a major factor driving the growth of the global vitamin D market for the forecast period.
Vitamins D Market Segment Insights
Vitamins D Type of Cover Insights
The global vitamin D market segmentation, based on the type, includes vitamins D3 and vitamins D2. The Vitamins D3 segment held the majority share in 2022 contributing to the Vitamins D Market revenue. Vitamin D3 is known as cholecalciferol. The vitamin D3 form is found in fatty animal-sourced foods, such as fish oil and egg yolk. Vitamin D3 is also naturally produced by the human body when exposed to sunlight. Vitamin D3 is not water-soluble but is soluble in alcohol, ether, acetone, and vegetable oil. It has been reported with higher efficacy in comparison with vitamin D2. Vitamin D3 accounts for 74.92% share of the vitamin D market.
Figure 2: Vitamins D Market, by Type, 2022 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Vitamins D Application Insights
The global vitamin D market form data has been bifurcated by bakery & confectionery, dairy & frozen desserts, meat alternatives, oils & fats, sports nutrition, dairy alternatives, dietary supplements, breakfast cereals, and others. Dietary supplements are products used to replace milk solids by mimicking compounds like nuts, soy, and other ingredients. Diary alternatives include almond milk, soy milk, coconut milk, rice milk, oat milk, and cashew milk. Consumers highly prefer dairy alternatives with lactose intolerance. Vitamins and probiotics are used in dairy alternatives to increase the nutritional value of the products. This has further broadened the growth opportunity for the vitamin D industry.
Figure 2: Vitamins D Market, by Application, 2024 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Vitamins D Regional Market Insights
By Region, the study segments the market into North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa. Europe region comprises countries like Germany, France, Italy, Spain, the UK, Netherlands, and the Rest of European countries. Europe accounts for a 33.01% share of the global vitamin D market. The region has portrayed gradual growth over the historical period and is expected to continue high growth during the forecast. The growth in the region can be attributed to the growth of the nutraceuticals sector, increasing demand for functional food, and the high adoption of alternative diets. According to the WHO, approximately 70% of European consumers suffer from vitamin D deficiency. Moreover, the rising geriatric population in Europe, especially the UK, Germany, and France, is anticipated to propel market growth. The demand for natural labeled products has been surging over the last few years in the EU due to increasing consumer preference for organic and natural certified food & supplements. Germany is the leading country-level market in the region, accounting for the largest market share during the review period. France has accounted for a significant market share of 16.29% market proportion in the Europe vitamin D market in 2020 and is projected to register a CAGR of 6.53% during the forecast period. France is expected to portray the highest growth in the Europe vitamin D market. Further, the major countries studied are U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, and Australia.
Figure 3: VITAMINS D MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The Asia-Pacific vitamins D market is second of the largest regions in the Vitamins D Market. Asia-Pacific region comprises countries like China, Japan, India, Australia & New Zealand, and the Rest of Asia-Pacific. Asia-Pacific is one of the most lucrative regions among the manufacturers of vitamin D. The region accounted for 28.16% of the market in 2020. The region is projected to exhibit the highest CAGR of 6.69% during the forecast period. The growth of the vitamin D market in Asia-Pacific can be attributed to a focus on preventive healthcare over curative solutions. The increasing consumer inclination to adopt healthy lifestyles is anticipated to propel market growth in the region. Rapid urbanization in the emerging economies in Asia-Pacific and the rising per capita disposable incomes act as significant factors for market growth. Furthermore, vitamin D is used as an ingredient in several functional foods. The consumption of functional foods is rising across the emerging economies of Asia-Pacific owing to the increasing per-capita disposable income, urbanization, and growing concerns for nutrition deficiency. Moreover, many functional food manufacturers have started increasing their production, which is further expected to aid in the growth of the vitamin market in Asia-Pacific. China is the leading country-level market in the region, accounting for the largest market share during the review period.
Vitamins D Key Players & Market Competitive Landscape
Major market participants are spending a lot of money on R&D to increase the range of their products, which will drive the vitamin D market's future expansion. Market participants are also introducing new products, signing agreements, buying businesses, raising investments, and working with other organizations to broaden their worldwide reach. To grow and survive in a more cutthroat and competitive market climate, high-intensity sweetener business competitors must provide affordable products. The key factors driving the growth in the market are the increasing consumption of vitamin & mineral supplements in various regions and the growing demand for immunity-boosting products among consumers. However, the increasing supply of counterfeit and fake products in the market is hampering the growth of the market during the forecast period. Nevertheless, the significant growth of the geriatric population and the rising e-commerce sales in the dietary supplement industry is expected to create lucrative opportunities for the players in the global market.
One of the primary business strategies adopted by manufacturers in the global vitamin D industry to benefit clients and expand the vitamin D market sector is to manufacture locally to reduce operating costs. In recent years, vitamin D has provided enormous benefits to its consumers.
Key Companies in the Vitamins D market include
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DSM N.V. (Netherlands)
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BASF SE (Germany)
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Farbest Brands (US)
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Zhejiang Garden Biochemical High-tech Co., Ltd. (China)
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Pharmavit (Netherlands)
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Prinova Group LLC. (US)
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Piramal Pharma Solutions (India)
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SternVitamin GmbH & Co. KG (Germany)
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Fermenta Biotech Limited (India)
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Glanbia plc. (Ireland)
Vitamins D Market Developments
March 2021: koninklijke dsm n.v launched ampli-D, a vitamin D under the brand name FORTARO for dietary supplements in Australia. This product launch extended company's nutrition portfolio.
December 2021: Prinova acquired Lakeshore Technologies, contract manufacturer experts in powder micronizing, blending, and repacking. This acquisition helped Prinova to build a more sustainable operation.
January 2021: The Kellogg company expanded its raisin bran line portfolio with raisin bran toasted oats and honey.
May 2021: The Kellogg company collaborated with McKee Foods' Little Debbie brand to launch new cosmic brownies cereal. This launch expanded its portfolio.
Vitamins D Market Segmentation
Vitamins D Type of Cover Outlook
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Vitamins D3
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Vitamins D2
Vitamins D Application Outlook
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Bakery & Confectionery
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Dairy & Frozen Desserts
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Meat Alternatives
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Oils & Fats
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Sports Nutrition
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Dairy Alternatives
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Dietary Supplements
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Breakfast Cereals
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Others
Vitamins D Regional Outlook
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North America
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US
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Canada
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Europe
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France
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Germany
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UK
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Spain
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Italy
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Netherland
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia & New Zealand
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Rest of Asia-Pacific
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Latin America
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Brazil
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Mexico
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Argentina
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Rest of Latin America
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Middle East
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GCC Countries
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Iran
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Rest of the Middle East
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Africa
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South Africa
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Egypt
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Rest of Africa
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