Certified Global Research Member
Key Questions Answered
- Global Market Outlook
- In-depth analysis of global and regional trends
- Analyze and identify the major players in the market, their market share, key developments, etc.
- To understand the capability of the major players based on products offered, financials, and strategies.
- Identify disrupting products, companies, and trends.
- To identify opportunities in the market.
- Analyze the key challenges in the market.
- Analyze the regional penetration of players, products, and services in the market.
- Comparison of major players’ financial performance.
- Evaluate strategies adopted by major players.
- Recommendations
Why Choose Market Research Future?
- Vigorous research methodologies for specific market.
- Knowledge partners across the globe
- Large network of partner consultants.
- Ever-increasing/ Escalating data base with quarterly monitoring of various markets
- Trusted by fortune 500 companies/startups/ universities/organizations
- Large database of 5000+ markets reports.
- Effective and prompt pre- and post-sales support.
The Vitamin D market is undergoing dynamic shifts influenced by various factors, including increasing health awareness, lifestyle changes, and a growing understanding of the importance of vitamin D in overall well-being. One of the key drivers shaping the market dynamics is the rising recognition of vitamin D as a crucial nutrient for various physiological functions, including bone health, immune system support, and mood regulation. As consumers become more proactive about their health, there is a growing demand for vitamin D supplements to address potential deficiencies and promote optimal health.
Changing lifestyles, particularly those involving indoor activities and limited sun exposure, have played a pivotal role in shaping the dynamics of the Vitamin D market. Vitamin D is often referred to as the "sunshine vitamin" because the body produces it in response to sunlight exposure. However, modern lifestyles, urbanization, and indoor-based occupations can contribute to reduced sunlight exposure, leading to a higher risk of vitamin D deficiency. This trend has spurred a growing market for vitamin D supplements as individuals seek to maintain adequate levels of this essential nutrient to support various bodily functions.
The aging population is a significant demographic factor influencing the dynamics of the Vitamin D market. As individuals age, there is a heightened awareness of bone health and the role of vitamin D in preventing conditions such as osteoporosis. The elderly population, in particular, often requires vitamin D supplementation to maintain bone density and reduce the risk of fractures. This demographic shift has led to the development of specialized vitamin D formulations targeting the unique needs of different age groups, influencing the market's overall growth.
The increasing prevalence of vitamin D deficiency and related health concerns has prompted healthcare professionals to recommend vitamin D supplementation. This dynamic interaction between healthcare recommendations and consumer awareness has driven market growth, with vitamin D supplements becoming a common component of preventive healthcare routines. The market has responded with a variety of vitamin D products, including capsules, tablets, and liquid formulations, providing consumers with options that suit their preferences and needs.
Preventive healthcare trends and the desire for natural and clean label products have significantly impacted the market dynamics of vitamin D supplements. Consumers are increasingly incorporating vitamin D supplements into their daily routines to support immune health and overall well-being. The demand for clean and transparent labels, as well as a preference for natural and easily absorbable forms of vitamin D, has driven innovation in supplement formulations. The market now offers vitamin D supplements derived from natural sources like lichen or fish oil, meeting the preferences of consumers seeking clean and sustainable nutritional solutions.
E-commerce and digital platforms have played a crucial role in shaping the accessibility and visibility of vitamin D supplements in the market. Consumers can easily access a broad range of vitamin D products, compare brands, and make informed decisions through online platforms. The dynamic interplay between e-commerce and the vitamin D supplements market has facilitated direct-to-consumer sales, enabling brands to reach a wider audience and customize marketing strategies based on consumer preferences.
Globalization and the standardization of dietary supplement regulations have further influenced the market dynamics of vitamin D. As awareness of the importance of vitamin D transcends borders, there is a growing global market for these supplements. The standardization of regulations ensures product safety and quality, contributing to consumer trust in the industry. The dynamic exchange of information and global health trends has created opportunities for supplement manufacturers to cater to diverse markets with vitamin D products tailored to specific regional needs and preferences.
Despite the positive market dynamics, challenges such as concerns about vitamin D toxicity, regulatory compliance, and the need for consumer education on proper supplementation remain. The industry's ability to address these challenges, invest in research and development, and communicate the benefits of vitamin D supplements will determine its sustained growth and success. In conclusion, the Vitamin D market reflects a dynamic interplay of health trends, demographic shifts, technological influences, and industry responses, shaping an environment where vitamin D supplements play a crucial role in supporting the nutritional needs and overall health of a diverse and health-conscious consumer base.
Vitamins D Market Highlights:
Global Vitamins D Market Overview
Vitamins D Market Size was valued at USD 1263.45 million in 2023. The Vitamins D Industry is projected to grow from USD 1331.05 million in 2024 to USD 2034.60 million by 2032, exhibiting a compound annual growth rate (CAGR) of 6% during the forecast period (2024 - 2032). The key factors driving the, rising demand for naturally sourced vitamins in end-use industries are anticipated to create an opportunity for market players operating in the vitamins market are some of the vital factors contributing to its market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Vitamins D Market Trends
-
Increasing Prevalence of Vitamin D deficiency
The prevalence of vitamin D deficiency is increasing in various nations. According to the data published by PubMed in 2019, Serum 25 (OH)D is considered a marker for assessing vitamin D status. A range of below 75 nmol/L (or 30 ng/ml) of serum/plasma 25 (OH)D concentration is considered vitamin D deficiency. A cutoff of <25 or <30 nmol/L (or 10/12 ng/ml) increases the risk of nutritional rickets and osteomalacia, considered severe vitamin D deficiency. Vitamin D deficiency majorly causes rickets in children and osteoporosis in adults. It is also linked to high blood pressure, common malignancies, and viral illnesses. Additionally, vitamin D is essential for the development of skeletal structure and dental enamel in children. It can cause numerous problems in newborns, such as irritability, development failure, and a higher risk of respiratory infections later in life.
Furthermore, according to the data published by PubMed in 2019, prevalence rates of severe vitamin D deficiency, defined as 25 (OH)D <30 nmol/L, were reported as 5.9% in the US, 7.4% in Canada, and 13% in Europe. The prevalence of 25 (OH)D levels <50 nmol/L has been reported as 24% in the US, 37% in Canada, and 40% in Europe. The increasing prevalence and awareness regarding the risks associated with vitamin D deficiency are expected to be a major factor driving the growth of the global vitamin D market for the forecast period.
Vitamins D Market Segment Insights
Vitamins D Type of Cover Insights
The global vitamin D market segmentation, based on the type, includes vitamins D3 and vitamins D2. The Vitamins D3 segment held the majority share in 2022 contributing to the Vitamins D Market revenue. Vitamin D3 is known as cholecalciferol. The vitamin D3 form is found in fatty animal-sourced foods, such as fish oil and egg yolk. Vitamin D3 is also naturally produced by the human body when exposed to sunlight. Vitamin D3 is not water-soluble but is soluble in alcohol, ether, acetone, and vegetable oil. It has been reported with higher efficacy in comparison with vitamin D2. Vitamin D3 accounts for 74.92% share of the vitamin D market.
Figure 2: Vitamins D Market, by Type, 2022 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Vitamins D Application Insights
The global vitamin D market form data has been bifurcated by bakery & confectionery, dairy & frozen desserts, meat alternatives, oils & fats, sports nutrition, dairy alternatives, dietary supplements, breakfast cereals, and others. Dietary supplements are products used to replace milk solids by mimicking compounds like nuts, soy, and other ingredients. Diary alternatives include almond milk, soy milk, coconut milk, rice milk, oat milk, and cashew milk. Consumers highly prefer dairy alternatives with lactose intolerance. Vitamins and probiotics are used in dairy alternatives to increase the nutritional value of the products. This has further broadened the growth opportunity for the vitamin D industry.
Figure 2: Vitamins D Market, by Application, 2024 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Vitamins D Regional Market Insights
By Region, the study segments the market into North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa. Europe region comprises countries like Germany, France, Italy, Spain, the UK, Netherlands, and the Rest of European countries. Europe accounts for a 33.01% share of the global vitamin D market. The region has portrayed gradual growth over the historical period and is expected to continue high growth during the forecast. The growth in the region can be attributed to the growth of the nutraceuticals sector, increasing demand for functional food, and the high adoption of alternative diets. According to the WHO, approximately 70% of European consumers suffer from vitamin D deficiency. Moreover, the rising geriatric population in Europe, especially the UK, Germany, and France, is anticipated to propel market growth. The demand for natural labeled products has been surging over the last few years in the EU due to increasing consumer preference for organic and natural certified food & supplements. Germany is the leading country-level market in the region, accounting for the largest market share during the review period. France has accounted for a significant market share of 16.29% market proportion in the Europe vitamin D market in 2020 and is projected to register a CAGR of 6.53% during the forecast period. France is expected to portray the highest growth in the Europe vitamin D market. Further, the major countries studied are U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, and Australia.
Figure 3: VITAMINS D MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The Asia-Pacific vitamins D market is second of the largest regions in the Vitamins D Market. Asia-Pacific region comprises countries like China, Japan, India, Australia & New Zealand, and the Rest of Asia-Pacific. Asia-Pacific is one of the most lucrative regions among the manufacturers of vitamin D. The region accounted for 28.16% of the market in 2020. The region is projected to exhibit the highest CAGR of 6.69% during the forecast period. The growth of the vitamin D market in Asia-Pacific can be attributed to a focus on preventive healthcare over curative solutions. The increasing consumer inclination to adopt healthy lifestyles is anticipated to propel market growth in the region. Rapid urbanization in the emerging economies in Asia-Pacific and the rising per capita disposable incomes act as significant factors for market growth. Furthermore, vitamin D is used as an ingredient in several functional foods. The consumption of functional foods is rising across the emerging economies of Asia-Pacific owing to the increasing per-capita disposable income, urbanization, and growing concerns for nutrition deficiency. Moreover, many functional food manufacturers have started increasing their production, which is further expected to aid in the growth of the vitamin market in Asia-Pacific. China is the leading country-level market in the region, accounting for the largest market share during the review period.
Vitamins D Key Players & Market Competitive Landscape
Major market participants are spending a lot of money on R&D to increase the range of their products, which will drive the vitamin D market's future expansion. Market participants are also introducing new products, signing agreements, buying businesses, raising investments, and working with other organizations to broaden their worldwide reach. To grow and survive in a more cutthroat and competitive market climate, high-intensity sweetener business competitors must provide affordable products. The key factors driving the growth in the market are the increasing consumption of vitamin & mineral supplements in various regions and the growing demand for immunity-boosting products among consumers. However, the increasing supply of counterfeit and fake products in the market is hampering the growth of the market during the forecast period. Nevertheless, the significant growth of the geriatric population and the rising e-commerce sales in the dietary supplement industry is expected to create lucrative opportunities for the players in the global market.
One of the primary business strategies adopted by manufacturers in the global vitamin D industry to benefit clients and expand the vitamin D market sector is to manufacture locally to reduce operating costs. In recent years, vitamin D has provided enormous benefits to its consumers.
Key Companies in the Vitamins D market include
-
DSM N.V. (Netherlands)
-
BASF SE (Germany)
-
Farbest Brands (US)
-
Zhejiang Garden Biochemical High-tech Co., Ltd. (China)
-
Pharmavit (Netherlands)
-
Prinova Group LLC. (US)
-
Piramal Pharma Solutions (India)
-
SternVitamin GmbH & Co. KG (Germany)
-
Fermenta Biotech Limited (India)
-
Glanbia plc. (Ireland)
Vitamins D Market Developments
March 2021: koninklijke dsm n.v launched ampli-D, a vitamin D under the brand name FORTARO for dietary supplements in Australia. This product launch extended company's nutrition portfolio.
December 2021: Prinova acquired Lakeshore Technologies, contract manufacturer experts in powder micronizing, blending, and repacking. This acquisition helped Prinova to build a more sustainable operation.
January 2021: The Kellogg company expanded its raisin bran line portfolio with raisin bran toasted oats and honey.
May 2021: The Kellogg company collaborated with McKee Foods' Little Debbie brand to launch new cosmic brownies cereal. This launch expanded its portfolio.
Vitamins D Market Segmentation
Vitamins D Type of Cover Outlook
-
Vitamins D3
-
Vitamins D2
Vitamins D Application Outlook
-
Bakery & Confectionery
-
Dairy & Frozen Desserts
-
Meat Alternatives
-
Oils & Fats
-
Sports Nutrition
-
Dairy Alternatives
-
Dietary Supplements
-
Breakfast Cereals
-
Others
Vitamins D Regional Outlook
-
North America
-
US
-
Canada
-
-
Europe
-
France
-
Germany
-
UK
-
Spain
-
Italy
-
Netherland
-
Rest of Europe
-
-
Asia-Pacific
-
China
-
Japan
-
India
-
Australia & New Zealand
-
Rest of Asia-Pacific
-
-
Latin America
-
Brazil
-
Mexico
-
Argentina
-
Rest of Latin America
-
-
Middle East
-
GCC Countries
-
Iran
-
Rest of the Middle East
-
-
Africa
-
South Africa
-
Egypt
-
Rest of Africa
-
Leading companies partner with us for data-driven Insights
Kindly complete the form below to receive a free sample of this Report
Tailored for You
- Dedicated Research on any specifics segment or region.
- Focused Research on specific players in the market.
- Custom Report based only on your requirements.
- Flexibility to add or subtract any chapter in the study.
- Historic data from 2014 and forecasts outlook till 2040.
- Flexibility of providing data/insights in formats (PDF, PPT, Excel).
- Provide cross segmentation in applicable scenario/markets.
