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The Vitamin D Market is experiencing noteworthy trends driven by the increasing awareness of the crucial role vitamin D plays in overall health and well-being. One significant trend is the growing recognition of vitamin D's immune system support. As consumers become more health-conscious, there is a heightened interest in supplements that may enhance the immune response, and vitamin D has emerged as a key player in this regard. Research linking adequate vitamin D levels to immune function has contributed to the surge in demand for vitamin D supplements, particularly during times of heightened health concerns such as the COVID-19 pandemic.
The market is witnessing a broadening of applications beyond traditional health benefits. Vitamin D is not only associated with bone health but is gaining prominence for its role in mental well-being. Studies suggest a link between vitamin D deficiency and conditions such as depression and mood disorders. This recognition is fueling the market's expansion into mental health supplements, with consumers seeking vitamin D for its potential positive impact on mood and emotional well-being.
Vitamin D fortification is becoming a prevalent trend, not only in supplements but also in various food and beverage products. The fortification of items like dairy products, plant-based alternatives, and breakfast cereals with vitamin D aims to address potential dietary gaps and provide consumers with convenient ways to meet their vitamin D needs. This fortification trend aligns with the broader movement towards functional foods that offer added health benefits beyond basic nutrition.
Vegan and plant-based vitamin D supplements are gaining traction within the market. With the rise of plant-centric diets and an increasing number of individuals adopting vegetarian or vegan lifestyles, there is a demand for vitamin D supplements sourced from plant-derived ingredients. This trend reflects the industry's responsiveness to diverse dietary preferences and the need for inclusive supplement options.
The market is witnessing a shift towards personalized nutrition, with consumers seeking vitamin D supplements tailored to their individual needs. This trend is fueled by a growing understanding of the impact of factors like age, ethnicity, and lifestyle on vitamin D requirements. Manufacturers are responding by offering a range of dosage forms and concentrations, allowing consumers to choose supplements that align with their specific health goals and demographics.
E-commerce is playing a pivotal role in the accessibility and popularity of vitamin D supplements. Online platforms provide consumers with a wide array of vitamin D products, offering convenience, variety, and the ability to research and compare different options. This digital presence also enables direct-to-consumer marketing, educational initiatives, and real-time interactions between brands and consumers, contributing to the market's growth and consumer engagement.
The Vitamin D Market is influenced by increasing regulatory initiatives aimed at addressing vitamin D deficiency. Public health campaigns and guidelines are emphasizing the importance of maintaining adequate vitamin D levels, particularly in populations at risk of deficiency. This awareness is driving consumers to proactively seek vitamin D supplements and is prompting manufacturers to communicate the benefits of vitamin D supplementation for overall health.
The COVID-19 pandemic has heightened interest in immune health, contributing to a surge in vitamin D supplement sales. As consumers seek ways to support their immune systems, vitamin D has gained popularity for its potential immune-boosting properties. The pandemic has underscored the importance of maintaining optimal health, further emphasizing the role of vitamin D in overall well-being.
Vitamins D Market Highlights:
Global Vitamins D Market Overview
Vitamins D Market Size was valued at USD 1263.45 million in 2023. The Vitamins D Industry is projected to grow from USD 1331.05 million in 2024 to USD 2034.60 million by 2032, exhibiting a compound annual growth rate (CAGR) of 6% during the forecast period (2024 - 2032). The key factors driving the, rising demand for naturally sourced vitamins in end-use industries are anticipated to create an opportunity for market players operating in the vitamins market are some of the vital factors contributing to its market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Vitamins D Market Trends
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Increasing Prevalence of Vitamin D deficiency
The prevalence of vitamin D deficiency is increasing in various nations. According to the data published by PubMed in 2019, Serum 25 (OH)D is considered a marker for assessing vitamin D status. A range of below 75 nmol/L (or 30 ng/ml) of serum/plasma 25 (OH)D concentration is considered vitamin D deficiency. A cutoff of <25 or <30 nmol/L (or 10/12 ng/ml) increases the risk of nutritional rickets and osteomalacia, considered severe vitamin D deficiency. Vitamin D deficiency majorly causes rickets in children and osteoporosis in adults. It is also linked to high blood pressure, common malignancies, and viral illnesses. Additionally, vitamin D is essential for the development of skeletal structure and dental enamel in children. It can cause numerous problems in newborns, such as irritability, development failure, and a higher risk of respiratory infections later in life.
Furthermore, according to the data published by PubMed in 2019, prevalence rates of severe vitamin D deficiency, defined as 25 (OH)D <30 nmol/L, were reported as 5.9% in the US, 7.4% in Canada, and 13% in Europe. The prevalence of 25 (OH)D levels <50 nmol/L has been reported as 24% in the US, 37% in Canada, and 40% in Europe. The increasing prevalence and awareness regarding the risks associated with vitamin D deficiency are expected to be a major factor driving the growth of the global vitamin D market for the forecast period.
Vitamins D Market Segment Insights
Vitamins D Type of Cover Insights
The global vitamin D market segmentation, based on the type, includes vitamins D3 and vitamins D2. The Vitamins D3 segment held the majority share in 2022 contributing to the Vitamins D Market revenue. Vitamin D3 is known as cholecalciferol. The vitamin D3 form is found in fatty animal-sourced foods, such as fish oil and egg yolk. Vitamin D3 is also naturally produced by the human body when exposed to sunlight. Vitamin D3 is not water-soluble but is soluble in alcohol, ether, acetone, and vegetable oil. It has been reported with higher efficacy in comparison with vitamin D2. Vitamin D3 accounts for 74.92% share of the vitamin D market.
Figure 2: Vitamins D Market, by Type, 2022 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Vitamins D Application Insights
The global vitamin D market form data has been bifurcated by bakery & confectionery, dairy & frozen desserts, meat alternatives, oils & fats, sports nutrition, dairy alternatives, dietary supplements, breakfast cereals, and others. Dietary supplements are products used to replace milk solids by mimicking compounds like nuts, soy, and other ingredients. Diary alternatives include almond milk, soy milk, coconut milk, rice milk, oat milk, and cashew milk. Consumers highly prefer dairy alternatives with lactose intolerance. Vitamins and probiotics are used in dairy alternatives to increase the nutritional value of the products. This has further broadened the growth opportunity for the vitamin D industry.
Figure 2: Vitamins D Market, by Application, 2024 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Vitamins D Regional Market Insights
By Region, the study segments the market into North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa. Europe region comprises countries like Germany, France, Italy, Spain, the UK, Netherlands, and the Rest of European countries. Europe accounts for a 33.01% share of the global vitamin D market. The region has portrayed gradual growth over the historical period and is expected to continue high growth during the forecast. The growth in the region can be attributed to the growth of the nutraceuticals sector, increasing demand for functional food, and the high adoption of alternative diets. According to the WHO, approximately 70% of European consumers suffer from vitamin D deficiency. Moreover, the rising geriatric population in Europe, especially the UK, Germany, and France, is anticipated to propel market growth. The demand for natural labeled products has been surging over the last few years in the EU due to increasing consumer preference for organic and natural certified food & supplements. Germany is the leading country-level market in the region, accounting for the largest market share during the review period. France has accounted for a significant market share of 16.29% market proportion in the Europe vitamin D market in 2020 and is projected to register a CAGR of 6.53% during the forecast period. France is expected to portray the highest growth in the Europe vitamin D market. Further, the major countries studied are U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, and Australia.
Figure 3: VITAMINS D MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The Asia-Pacific vitamins D market is second of the largest regions in the Vitamins D Market. Asia-Pacific region comprises countries like China, Japan, India, Australia & New Zealand, and the Rest of Asia-Pacific. Asia-Pacific is one of the most lucrative regions among the manufacturers of vitamin D. The region accounted for 28.16% of the market in 2020. The region is projected to exhibit the highest CAGR of 6.69% during the forecast period. The growth of the vitamin D market in Asia-Pacific can be attributed to a focus on preventive healthcare over curative solutions. The increasing consumer inclination to adopt healthy lifestyles is anticipated to propel market growth in the region. Rapid urbanization in the emerging economies in Asia-Pacific and the rising per capita disposable incomes act as significant factors for market growth. Furthermore, vitamin D is used as an ingredient in several functional foods. The consumption of functional foods is rising across the emerging economies of Asia-Pacific owing to the increasing per-capita disposable income, urbanization, and growing concerns for nutrition deficiency. Moreover, many functional food manufacturers have started increasing their production, which is further expected to aid in the growth of the vitamin market in Asia-Pacific. China is the leading country-level market in the region, accounting for the largest market share during the review period.
Vitamins D Key Players & Market Competitive Landscape
Major market participants are spending a lot of money on R&D to increase the range of their products, which will drive the vitamin D market's future expansion. Market participants are also introducing new products, signing agreements, buying businesses, raising investments, and working with other organizations to broaden their worldwide reach. To grow and survive in a more cutthroat and competitive market climate, high-intensity sweetener business competitors must provide affordable products. The key factors driving the growth in the market are the increasing consumption of vitamin & mineral supplements in various regions and the growing demand for immunity-boosting products among consumers. However, the increasing supply of counterfeit and fake products in the market is hampering the growth of the market during the forecast period. Nevertheless, the significant growth of the geriatric population and the rising e-commerce sales in the dietary supplement industry is expected to create lucrative opportunities for the players in the global market.
One of the primary business strategies adopted by manufacturers in the global vitamin D industry to benefit clients and expand the vitamin D market sector is to manufacture locally to reduce operating costs. In recent years, vitamin D has provided enormous benefits to its consumers.
Key Companies in the Vitamins D market include
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DSM N.V. (Netherlands)
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BASF SE (Germany)
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Farbest Brands (US)
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Zhejiang Garden Biochemical High-tech Co., Ltd. (China)
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Pharmavit (Netherlands)
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Prinova Group LLC. (US)
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Piramal Pharma Solutions (India)
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SternVitamin GmbH & Co. KG (Germany)
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Fermenta Biotech Limited (India)
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Glanbia plc. (Ireland)
Vitamins D Market Developments
March 2021: koninklijke dsm n.v launched ampli-D, a vitamin D under the brand name FORTARO for dietary supplements in Australia. This product launch extended company's nutrition portfolio.
December 2021: Prinova acquired Lakeshore Technologies, contract manufacturer experts in powder micronizing, blending, and repacking. This acquisition helped Prinova to build a more sustainable operation.
January 2021: The Kellogg company expanded its raisin bran line portfolio with raisin bran toasted oats and honey.
May 2021: The Kellogg company collaborated with McKee Foods' Little Debbie brand to launch new cosmic brownies cereal. This launch expanded its portfolio.
Vitamins D Market Segmentation
Vitamins D Type of Cover Outlook
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Vitamins D3
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Vitamins D2
Vitamins D Application Outlook
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Bakery & Confectionery
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Dairy & Frozen Desserts
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Meat Alternatives
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Oils & Fats
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Sports Nutrition
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Dairy Alternatives
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Dietary Supplements
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Breakfast Cereals
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Others
Vitamins D Regional Outlook
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North America
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US
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Canada
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Europe
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France
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Germany
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UK
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Spain
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Italy
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Netherland
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia & New Zealand
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Rest of Asia-Pacific
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Latin America
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Brazil
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Mexico
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Argentina
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Rest of Latin America
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Middle East
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GCC Countries
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Iran
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Rest of the Middle East
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Africa
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South Africa
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Egypt
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Rest of Africa
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