Sparkling Wine Market Size was valued at USD 41,014.2 million in 2020. The sparkling wine market industry is projected to grow USD 77,400.4 million by 2028, exhibiting a compound annual growth rate (CAGR) of 8.4% during the forecast period (2021 - 2028). The rising number of winery brands, increasing investment in advertisement and marketing of the sparkling wine on social media and other platforms by the players, and increasing awareness of the health benefits of sparkling wine are the key driving factors for the growth of the global market.
Alcohol consumers are preferring sparkling wine over other alcohol products for numerous occasions and parties, owing to the trend of premiumization. Several developed countries such as France, Spain, Italy, Germany, and the US are the major producer as well as major consumers of sparkling wine. These prominent wine-producing countries are exporting wine to the rest of the world.
The study of the Sparkling Wine Market provides detailed information about the industry trends and dynamics, market size, competitive landscape, and growth opportunities. This research report categorizes the sparkling wine market based on type, category, and distribution channel. Based on the type, the market has been segmented into champagne, cava, and others. The champagne segment holds the largest share within the market. The cava segment accounted for the second-largest share within the market. The others segment is expected to exhibit the fastest CAGR growth during the projected period.
Based on the category, the market has been segmented into white, rose, and red. The white segment holds the largest share within the market. The red segment accounted for the second-largest share within the market. The Rose segment is expected to exhibit the fastest CAGR growth during the projected period.
Based on the distribution channel, the market has been segmented into food services, and retail. The retail segment holds the largest share within the market. The food services segment accounted for the second-largest share within the market and is expected to exhibit the fastest CAGR growth during the projected period.
The regions included in this study are North America, Europe, Asia-Pacific, and the rest of the world. North America accounted for the largest market share in the 2020 year and is expected to retain its dominance throughout the projected period. Europe stood at the second position in the market. Asia-Pacific was the third-largest market and is expected to exhibit the fastest CAGR growth during the projected period.
Furthermore, the market is highly competitive, with the presence of several regional and international vendors. Illinois Sparkling Co, The Sparkling Wine Co., The Sparkling Wine Co., Pernod Ricard, California Champagnes, Treasury Wine Estates Ltd., Freixenet, E. & J. Gallo Winery, Constellation Brands, Inc., and Bronco Wine Co. are some of the companies that are profiled in the study. These market players are adopting several organic and inorganic growth strategies, such as product enhancement & technological advancements, product launch, acquisitions, partnerships, agreements, and collaboration, to improve their position and excel in the Sparkling Wine Market.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Sparkling Wine Market Trends
The global market's surplus of grapes has been a driving force in recent years, and it will continue to be so given appropriate weather conditions. In the realm of wine, international competition has become extremely fierce. On all fronts, quality has improved, and more wine-producing countries are exporting wine to the rest of the world. Currently, there is hardly any bulk market for low-quality wine. The wine industry is highly fragmented, characterized by the availability of a plethora of labels, which makes brand awareness difficult and complicates the sales process. Consolidation of the business has helped top wine companies improve margins and increase sales, but it has also increased the number of brands that must be handled.
Pushing diverse brands into the distribution network is far more challenging for a sales staff. Many vineyards are experiencing a downturn, but this is not the case for all of them. Strong wineries have strong brands, and strong brands will continue to grow at a rapid pace. In the wine market where the consumer can be overwhelmed by too many options, developing a brand is critical. A company's market share can be increased by having a strong brand. The relevance of branding in the wine industry is expanding in foreign markets. Only a few countries, such as France, Italy, and Spain, have developed powerful brands. A wine brand must have consistent quality and flavor to obtain worldwide market share and maintain its position over time. Grapes, on the other hand, are the most important element in winemaking, and their flavor varies depending on where they are grown. All these factors are likely to create and induce a product demand. Thus, the rising number of winery brands is expected to drive the growth of the Sparkling Wine Market during the forecast period.
Sparkling Wine Market Segment Insights
Sparkling Wine Type Insights
The Sparkling Wine Market segmentation, based on the type, has been segmented into champagne, cava, and others. The champagne segment accounted for a market share of 64.6% in 2020 in the Sparkling Wine Market revenue. Champagne is a sparkling wine from the Champagne region in northern France and is considered the most popular type of sparkling wine. It is considered an expensive sparkling wine and is governed by strict regulations; only certain grapes and production methods are allowed. Champagne has small bubbles that produce a fruity taste but is not always sweet. It is a versatile choice for daily consumption paired with meals or at celebrations, parties, and events. This is poised to positively impact the sparkling wine industry in the forecast period.
July 2019: Freixenet launches the first microsite of Cava and wines in mini format. With the online sale of Freixenet mini bottles, the company responds to the requirements of its customers and makes its products more accessible to the general public.
October 2020: Freixenet has introduced a new rosado Cava Carta Rosé to complement its iconic Carta Nevada range, the best-selling Cava in Spain. The new Carta Rosé is crafted from Trepat and Garnacha grapes. It features floral, herby aromas that blend with notes of red and exotic fruits, resulting in a very fresh and delicate palate.
May 2021: Freixenet, the world leader in sparkling wines, makes its debut in the still wines market with the launch of the new Freixenet Wine Collection in Spain. This new line includes white wine and rosé wine from the new Special Selection line, which has a fresh, fruity flavor.
Figure 2: Sparkling Wine Market, by Type, 2020 & 2028 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Sparkling Wine Category Insights
Based on category, the Sparkling Wine Market data has been bifurcated into white, rosé, and red. The white segment accounted for a market share of 67.0% in 2020 in the Sparkling Wine Market revenue. White sparkling wine is the most popular wine among consumers. It is made from white, black, and red grapes. Champagne, Cava, Prosecco, Crémants, and other sparkling wines come in white color and are becoming popular among the millennials. This has further broadened the growth opportunity for the sparkling wine industry.
Figure 2: Sparkling Wine Market, by Category, 2020 & 2028 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Sparkling Wine Distribution Channel Insights
Based on distribution channel, the global sparkling wine industry has been segmented into foodservice and retail. The retail segment is further bifurcated into supermarkets & hypermarkets, specialty stores, and others. The retail segment accounted for a market share of 79.4% in 2020 in the Sparkling Wine Market revenue. Retail channels, including offline and online, are the major distribution channel for sparkling wines. Consumers buy the bottle from hypermarkets & supermarkets, specialty stores, online stores, and other retail establishments. A purchased bottle of wine can be enjoyed for various events or celebrations at homes, offices, pool parties, picnics, traveling, etc. Supermarkets are one of the most popular retail establishments. Supermarkets are large, departmentalized, self-service stores specializing in food and non-food items. FMCG products are a significant focus in such stores compared to consumer durables. The product assortment is given great importance in supermarkets as the products need to be displayed to attract customers to sell out quickly. Hypermarkets are one step ahead of supermarkets. These stores are huge and have many different classes under their belt. Major supermarkets and hypermarkets keep a separate stock of wines, including sparkling, in a decorative way to attract customers.
Figure 3: Sparkling Wine Market, by Distribution Channel, 2020 & 2028 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Sparkling Wine Regional Market Insights
By Region, the study segments the market into North America, Europe, Asia-Pacific and the Rest of the World. North America is the largest region in the sparkling wine market with a market share of 42.4% in 2020 and is likely to register a CAGR of 7.4% during the projected period.
Figure 3: SPARKLING WINE MARKET SHARE BY REGION 2020 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The North America sparkling wine market is expected to expand at a robust rate over the projected period, according to Market Research Future. North America comprises the US, Canada, and Mexico. There has been a rise in the consumption of sparkling wine across the region. The presence of different regional and global players, such as Bronco Wine Co., E&J Gallo Winery, California Champagnes, Illinois Sparkling Co., and others, has resulted in a huge demand in the market. The consumption of sparkling wine for everyday meetups and other celebrations has propelled the market growth. Moreover, growing inclination towards consumption of beverages with low alcohol content and increasing health awareness among the people is expected to drive the sparkling wine market in the region.
Europe’s sparkling wine market accounts for the second largest market share as of 2020. Europe is comprised of countries, such as the UK, Germany, France, Italy, Spain, and the Rest of Europe. The factor responsible for the growth of the market is the rising emergency of low-ABV (alcohol by volume) cocktails. Europe holds the largest share of sparkling wine owing to the traditional use of the wine in occasions, parties, and celebrations. This has surged the popularity of sparkling wine among consumers. Further, different prominent players such as The Sparkling Wine Co., Pernod Ricard, Freixenet, and others contribute to the market's growth. The growing preference among millennials, the young working population, and others have fueled the sparkling wine market demand.
Asia-Pacific sparkling wine market is expected to grow the fastest during the forecast period. Asia-Pacific comprises China, Japan, India, Australia & New Zealand, and the Rest of Asia-Pacific. The increasing fashion of consuming sparkling wine at parties and events in the region has boosted the demand for the market. Further, the inclination towards consuming wine in developing countries in the region has propelled the demand for the market. The growing popularity and availability of sparkling wine categories in countries like China and India have formed a huge market base. There has been an increase in the scale of domestic wine production in the region. Moreover, the presence of players such as Treasury Wine Estates Ltd, Pernod Ricard Winemakers, Bacardi and Company Limited, and others contribute to the growth of the sparkling wine market in the region.
The Rest of the World includes South America, the Middle East, and Africa. The change in lifestyles in this region has created a demand for the sparkling wine market. The growing urbanization and rapidly evolving economy framework have enhanced the growth of the sparkling wine market. South America sparkling wine market is growing on a large scale. The rising consumption of sparkling wine owing to changing drinking habits, luxury goods attraction, and emerging economies has propelled the demand for the market in the region. The growing production of sparkling wine and changing preferences towards Cava and Prosecco among individuals in South America has boosted the demand for the market.
Sparkling Wine Key Players & Market Competitive Landscape
The market is highly competitive, with all the players competing to gain market share. The rising number of winery brands and increasing awareness of the health benefits of sparkling wine are the growth factors of the sparkling wine market. However, the surging demand for non-alcoholic beverages limits the market growth.
According to MRFR analysis, Bronco Wine Company, E & J Gallo Winery, Pernod Ricard, and Treasury Wine Estates are the key players in the Sparkling Wine Market. These players focus on expanding and enhancing their product portfolios and services to remain competitive and increase their customer base. These players are also focusing on partnerships & collaborations to expand their business and customer base to enhance their market position.
There are numerous worldwide, regional, and local players in the market for sparkling wine. There is a lot of competition in the market, and everyone is trying to expand their part of it. While tier-1 and tier-2 corporation control over ~30% of the worldwide market share between them, tier-3 companies make up the rest of the pie. A number of factors, including market and economic growth, government laws, and technological progress, affect how quickly and how large market players can expand. As a result, businesses in the sector need to concentrate on increasing output to keep up with demand and bettering their offerings to grow in line with the expected market forecast.
Latest market report from Market Research Future portrays the leading players in the sparkling wine industry, which include Illinois Sparkling Co, The Sparkling Wine Co, California Champagnes, Treasury Wine Estates Ltd (TWE), Freixenet, E. & J. Gallo Winery, Constellation Brands, Inc., Bronco Wine Company, Pernod Richard, and LVMH. Most of these firms are investing in R&D resources into creating a variety of sparkling wines. Despite the dominance of global corporations, a number of regional and local players with relatively minor market shares are present as well. In key markets like North America, Europe, Asia-Pacific, the Middle East & Africa, and South America, the global players who have established production facilities or sales offices have expanded their operations.
Key Companies in the Sparkling Wine Market Include
Sparkling Wine Industry: Market Developments
June 2021: Treasury Wine Estates collaborated with The Yield Technology Solutions Pty Ltd (The Yield) and Yamaha Motor Co., Ltd (YMC) to optimize yield prediction in wine grapes and improve autonomous crop spraying using robots.
May 2021: Treasury Wine Estates Ltd (TWE) has signed an agreement with Republic National Distributing Company (RNDC) to cover distribution in multiple markets in California, with other states including Texas, Louisiana, Oklahoma, Kentucky, Mississippi, Utah.
June 2021: E. & J. Gallo Winery established a state-of-the-art production plant and distribution hub in Chester County to support future business growth and long-term innovation ambitions.
January 2021: E. & J. Gallo Winery acquired more than 30 wine brands from Constellation Brands, Inc. With this acquisition, Gallo will expand its operational footprint with the addition of five wineries located in California, Washington, and New York, along with Constellation’s Polyphenolics business.
Sparkling Wine Market Segmentation
Sparkling Wine Type Outlook
Sparkling Wine Category Outlook
Sparkling Wine Distribution Channel Outlook
Sparkling Wine Regional Outlook
| Report Attribute/Metric | Details |
| Market Size 2020 | USD 41,014.2 Million |
| Market Size 2028 | USD 77,400.4 Million |
| Compound Annual Growth Rate (CAGR) | 8.4% (2021-2028) |
| Base Year | 2020 |
| Forecast Period | 2021-2028 |
| Historical Data | 2019 |
| Forecast Units | Value (USD Million) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors |
| Segments Covered | Type, Category, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, Rest of the World |
| Countries Covered | The US, Canada, Mexico, Germany, France, UK, Italy, Spain, China, Japan, India, Australia & New Zealand, Middle East, South America, and Africa |
| Key Companies Profiled | Illinois Sparkling Co, The Sparkling Wine Co, California Champagnes, Treasury Wine Estates Ltd (TWE), Freixenet, E. & J. Gallo Winery, Constellation Brands, Inc., Bronco Wine Company, Pernod Richard, and LVMH |
| Key Market Opportunities | Adoption of growth strategiesEmerging markets to provide lucrative opportunities |
| Key Market Dynamics | Rising number of winery brandsIncreasing awareness of the health benefits of sparkling wine |
Sparkling Wine Market Highlights:
Frequently Asked Questions (FAQ) :
Sparkling Wine Market is pegged at USD 41,014.2 million as of 2020.
The US sparkling wine market is valued at USD 11,864.0 million in 2020.
Sparkling Wine Market is poised to grow at 8.4% CAGR during 2021-2028.
North America region held the largest market share in the Sparkling Wine Market and was valued at USD 17,389.5 million in 2020.
Illinois Sparkling Co, The Sparkling Wine Co, California Champagnes, Treasury Wine Estates Ltd (TWE), Freixenet, E. & J. Gallo Winery, Constellation Brands, Inc., Bronco Wine Company, Pernod Richard, and LVMH are some of the vital players operating in the sparkling wine market.
White wine is poised to drive the sparkling wine market, which is poised to grow at 7.3% CAGR during 2021-2028.
Champagne sparkling wine is poised to hold the upper hand in the sparkling wine market.
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