Global Sparkling Red Wine Market Overview
Sparkling Red Wine Market Size was estimated at 7.23 (USD Billion) in 2022. The Sparkling Red Wine Market Industry is expected to grow from 7.62(USD Billion) in 2023 to 12.1 (USD Billion) by 2032. The Sparkling Red Wine Market CAGR (growth rate) is expected to be around 5.28% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Sparkling Red Wine Market Trends Highlighted
The increasing affluence of the population has also increased the need for Sparkling Red Wine Premium products, in turn increasing the duty on wine beverages. There is a specific customer demand for this expanding niche market for unique experiences. The tilted growth toward low-alcohol and non-alcoholic drinks is also affecting the Sparkling Red Wine industry where the manufacturers are trying to do further innovations for healthier products. Further, the growing trend of selling wines through e-commerce and direct-to-consumer channels is opening avenues for growth.
Sparkling Red Wine Market Drivers
Rising Popularity of Sparkling Red Wine as a Premium Beverage
One of the significant factors driving the sparkling red wine market is the increasing demand for premium and sophisticated alcoholic beverages. The unique combination of effervescence and rich flavors has made this type of wine highly popular in recent years, and it enjoys a special status among connoisseurs. More and more consumers perceive sparkling red wines as luxurious drinks to be enjoyed on special occasions or in combination with high-quality food.This trend is likely to persist into the foreseeable future, and it seems that sparkling red wines will become one of the flagship drinks in the market of premium beverages.
Expansion of E-commerce and Online Retail Channels
The highly influential change that occurred to the sparkling red wine market on a scale is associated highly with the growth of e-commerce and online retail in general. Online platforms have brought convenience, choice, and affordability to the target audience, making it easier for them to explore a wide range of different products and offerings. Many brands producing sparkling red wine also have the opportunity to expand their presence to international markets and reach the younger generation and those residing in remote areas.The current trend also aids in promoting the popularity of online grocery shopping and subscription services, which, in turn, triggers the spectacular growth of the target market.
Growing Health Consciousness and Focus on Low-Alcohol Beverages
The growing health consciousness among consumers has led to an increased demand for low-alcohol and healthier alcoholic beverages. Sparkling red wine, with its lower alcohol content compared to traditional red wines, has emerged as an attractive option for consumers seeking a balance between indulgence and moderation. The perception of sparkling red wine as a healthier alternative to other alcoholic beverages has contributed to its rising popularity among health-conscious consumers.This trend is expected to continue as consumers become more mindful of their alcohol consumption and seek healthier options without compromising on taste and enjoyment.
Sparkling Red Wine Market Segment Insights
Sparkling Red Wine Market Distribution Channel Insights
The distribution channel segment plays a crucial role in the Sparkling Red Wine Market, influencing market growth and revenue generation. The market is segmented into two primary distribution channels On-Premise and Off-Premise. On-Premise The On-Premise channel encompasses sales of Sparkling Red Wine through restaurants, bars, pubs, hotels, and other hospitality establishments. This channel offers consumers the opportunity to enjoy Sparkling Red Wine in a social setting, paired with meals or as a beverage of choice. On-premise sales contribute significantly to the Sparkling Red Wine Market revenue, accounting for a substantial share in 2023.The growth of the On-Premise channel is driven by increasing consumer preference for dining out and socializing in public spaces. Factors such as rising disposable income, urbanization, and the growing popularity of wine culture contribute to the expansion of this channel. Off-Premise The Off-Premise channel involves sales of Sparkling Red Wine through retail stores, supermarkets, hypermarkets, convenience stores, and online platforms. This channel allows consumers to purchase Sparkling Red Wine for home consumption or as gifts. The Off-Premise channel has witnessed steady growth in recent years due to the convenience and accessibility it offers to consumers.The rise of e-commerce and online wine retailers has further fueled the growth of this channel. The Off-Premise segment is expected to continue its growth trajectory, driven by factors such as changing consumer lifestyles, increasing penetration of retail chains, and the availability of a wider variety of Sparkling Red Wine brands.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Sparkling Red Wine Market Price Range Insights
The Sparkling Red Wine Market is segmented based on price range into economy, mid-tier, and premium. The mid-tier segment held the largest market share in 2023, accounting for around 45% of the Sparkling Red Wine Market revenue. The premium segment is expected to witness the highest growth rate during the forecast period, owing to the increasing demand for luxury products and experiences. The economy segment is expected to witness a steady growth rate, driven by the rising popularity of value-for-money products. Overall, the Sparkling Red Wine Market is expected to witness significant growth in the coming years, driven by the increasing popularity of sparkling red wines and the growing demand for premium products.
Sparkling Red Wine Market Sweetness Level Insights
The sweetness level segment plays a crucial role in shaping the Sparkling Red Wine Market revenue. But, with its dryness and crisp acidity, it captures a significant market share. However, Extra Brut, with its even lower sugar content, is gaining traction among health-conscious consumers. Extra Dry and Dry categories offer a balance between sweetness and acidity, appealing to a wider audience. Semi-dry and Sweet variants cater to those with a preference for sweeter wines, tapping into a growing consumer base. In 2023, the Brut segment held the largest market share, accounting for approximately 42% of the Sparkling Red Wine Market segmentation.Extra Brut and Extra Dry are projected to witness steady growth, driven by evolving consumer tastes and increasing awareness of low-sugar options. The Dry segment is expected to maintain a consistent market presence, while Semi-Dry and Sweet variants are anticipated to gain popularity in emerging markets.
Sparkling Red Wine Market Grape Variety Insights
The Sparkling Red Wine Market is segmented based on Grape Variety into Pinot Noir, Cabernet Sauvignon, Merlot, and Sangiovese. Among these, Pinot Noir holds the largest market share due to its popularity as a base grape for sparkling red wines, particularly in the Burgundy region of France. Cabernet Sauvignon is another popular variety known for its full-bodied and tannic characteristics, while Merlot offers a softer and more approachable profile. Sangiovese, on the other hand, is primarily used in Italian sparkling red wines, contributing to their distinct fruity and earthy notes.The market for sparkling red wines is expected to grow steadily in the coming years, driven by increasing consumer preference for premium and differentiated wine products.
Sparkling Red Wine Market Packaging Format Insights
The Packaging Format segment of the Sparkling Red Wine Market is anticipated to exhibit significant growth in the coming years, owing to rising consumer preference for premium packaging. Bottles dominate the segment, accounting for over 60% of the market share in 2023. The convenience and portability of bottles make them a popular choice for both on-premise and off-premise consumption. Magnum (1.5L) and Double Magnum (3L) formats are gaining popularity among luxury wine consumers, particularly for special occasions and gifting. However, smaller formats such as Jéroboam (5L) are less common and primarily targeted at high-end collectors and connoisseurs.The growth of e-commerce channels is also influencing packaging trends, with consumers increasingly opting for smaller formats that are easier to ship and handle. Overall, the Packaging Format segment is expected to remain a key driver of growth for the Sparkling Red Wine Market as consumers continue to seek out premium and convenient packaging options.
Sparkling Red Wine Market Regional Insights
The regional segmentation of the Sparkling Red Wine Market offers valuable insights into the geographic distribution of market growth. North America holds a significant share of the market, driven by the growing popularity of sparkling red wines in the United States and Canada. Europe is another major region, with France and Italy being key contributors to the market growth. The Asia-Pacific (APAC) region is expected to witness substantial growth in the coming years, fueled by the increasing demand for sparkling red wines in China and India.South America and the Middle East and Africa (MEA) regions are also expected to contribute to the overall market growth, albeit at a slower pace.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Sparkling Red Wine Market Key Players And Competitive Insights
Major players in the Sparkling Red Wine Market industry are continuously focusing on developing new products and expanding their product portfolio. Leading Sparkling Red Wine Market players are investing heavily in research and development activities to improve the quality and taste of their products. The Sparkling Red Wine Market is highly competitive, with a number of leading players vying for market share. Some of the key players in the Sparkling Red Wine Market include E. & J. Gallo Winery, The Wine Group, Treasury Wine Estates, Constellation Brands, Accolade Wines, Pernod Ricard, and Diageo. These players are focusing on product innovation, marketing campaigns, and acquisitions to gain a competitive edge in the market.One of the leading companies in the Sparkling Red Wine Market is E. & J. Gallo Winery. The company has a strong brand portfolio, including brands such as Gallo Family Vineyards, Barefoot Wine, and Apothic. E. & J. Gallo Winery is focusing on product innovation and marketing campaigns to drive growth in the Sparkling Red Wine Market. The company is also expanding its distribution network to reach new customers.A competitor of E. & J. Gallo Winery in the Sparkling Red Wine Market is The Wine Group. The company has a strong portfolio of brands, including brands such as Kendall-Jackson, La Crema, and Sonoma-Cutrer. The Wine Group is focusing on product innovation and marketing campaigns to drive growth in the Sparkling Red Wine Market. The company is also expanding its distribution network to reach new customers.
Key Companies in the Sparkling Red Wine Market Include
- Mezzacorona S.c.a.
- Tenute Cisa Asinari dei Marchesi di Grésy S.r.l.
- Bottega S.p.A.
- Fratelli Martini S.r.l.
- Monte Rossa S.r.l.
- Oleificio Zucchi S.p.A.
- Cavit S.p.A.
- Nino Negri S.p.A.
- Ghilardi S.p.A.
- Ruffino S.r.l.
- La Scolca S.p.A.
- D. Vajra S.p.A.
- Lambrusco di Sorbara D.O.C. Consorzio Tutela Vini
Sparkling Red Wine Market Industry Developments
The sparkling red wine market is projected to reach USD 12.1 billion by 2032, exhibiting a CAGR of 5.28% during the forecast period (2024-2032). The rising popularity of sparkling red wines as a festive and celebratory beverage, coupled with the growing disposable income in emerging economies, is driving market expansion. Key players are focusing on product innovation, introducing new flavors and blends to cater to evolving consumer preferences. Moreover, the increasing availability of sparkling red wines through online retail channels is further bolstering market growth. Recent news developments include the launch of limited-edition sparkling red wines by established brands, collaborations between wineries and celebrity chefs, and the expansion of sparkling red wine offerings in restaurants and bars.
Sparkling Red Wine Market Segmentation Insights
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Sparkling Red Wine Market Distribution Channel Outlook
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Sparkling Red Wine Market Price Range Outlook
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Sparkling Red Wine Market Sweetness Level Outlook
- Brut
- Extra Brut
- Extra Dry
- Dry
- Semi-Dry
- Sweet
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Sparkling Red Wine Market Grape Variety Outlook
- Pinot Noir
- Cabernet Sauvignon
- Merlot
- Sangiovese
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Sparkling Red Wine Market Packaging Format Outlook
- Bottle
- Magnum (1.5L)
- Double Magnum (3L)
- Jéroboam (5L)
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Sparkling Red Wine Market Regional Outlook
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North America
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Europe
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South America
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Asia Pacific
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Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
7.23(USD Billion) |
| Market Size 2023 |
7.62(USD Billion) |
| Market Size 2032 |
12.1(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
5.28% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Mezzacorona S.c.a., Tenute Cisa Asinari dei Marchesi di Grésy S.r.l., Bottega S.p.A., Fratelli Martini S.r.l., Monte Rossa S.r.l., Oleificio Zucchi S.p.A., Cavit S.p.A., Nino Negri S.p.A., Ghilardi S.p.A., Ruffino S.r.l., La Scolca S.p.A., G.D. Vajra S.p.A., Lambrusco di Sorbara D.O.C. Consorzio Tutela Vini |
| Segments Covered |
Distribution Channel, Price Range, Sweetness Level, Grape Variety, Packaging Format, Regional |
| Key Market Opportunities |
Growing demand for premium wines Expanding e-commerce platforms Rising popularity of specialty wine bars Increasing consumer interest in low-alcohol wines Expanding tourism in wine-producing regions |
| Key Market Dynamics |
Increasing popularity of sparkling wines Growing demand for premium wines Rising disposable income Health benefits associated with moderate wine consumption Expansion of e-commerce channels |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The sparkling red wine market is estimated to be worth USD 7.62 billion in 2023 and is projected to grow at a CAGR of 5.28% to reach USD 12.1 billion by 2032.
North America is the largest consumer of sparkling red wine, accounting for over 50% of consumption.
The key growth drivers of the sparkling red wine market include rising disposable income, increasing consumer preference for premium wines, and the growing popularity of sparkling red wine as a celebratory drink.
The major players in the sparkling red wine market include E. & J. Gallo Winery, Constellation Brands, Pernod Ricard, Diageo, and Treasury Wine Estates.
The key trends in the sparkling red wine market include the growing popularity of Prosecco, the increasing demand for organic and sustainable wines, and the emergence of new wine regions.
The challenges facing the sparkling red wine market include rising production costs, increasing competition from other alcoholic beverages, and the impact of climate change on grape production.
The outlook for the sparkling red wine market is positive, with continued growth expected over the next decade. Rising disposable income and increasing consumer preference for premium wines are expected to drive growth.
The key opportunities for growth in the sparkling red wine market include expanding into new markets, developing new products, and investing in marketing and promotion.
The key threats to growth in the sparkling red wine market include rising production costs, increasing competition from other alcoholic beverages, and the impact of climate change on grape production.
The key recommendations for businesses operating in the sparkling red wine market include investing in innovation, expanding into new markets, and developing strong marketing and promotion strategies.
