North America Sparkling Wine Market Size was estimated at 14.52 (USD Billion) in 2024.The North America Sparkling Wine Market Industry is expected to grow from 16(USD Billion) in 2025 to 41 (USD Billion) by 2035. The North America Sparkling Wine Market CAGR (growth rate) is expected to be around 8.931% during the forecast period (2025 - 2035).
The North America Sparkling Wine Market is witnessing notable trends that reflect changing consumer preferences and lifestyles. One significant market driver is the rise in the popularity of sparkling wine as a versatile beverage that fits various occasions, from casual gatherings to formal celebrations. Consumers in North America are increasingly seeking unique flavor profiles, which has led to a growing market for flavored and infused sparkling wines. Additionally, the trend of health-conscious living is prompting wineries to produce lower-alcohol and organic options, aligning with consumer demands for cleaner, more natural products. Opportunities abound for producers in this market.The growing interest in local and artisanal craft products presents an excellent avenue for small and boutique wineries to flourish. Events, tastings, and festivals focused on promoting local sparkling wines can attract a dedicated consumer base eager to explore new options. Furthermore, the e-commerce boom has made it easier for consumers to access a wide variety of sparkling wines, driving online sales and expanding market reach. In recent times, the trend towards food pairing influenced how consumers enjoy sparkling wine. This has spurred the promotion of specific sparkling wine varieties that complement various cuisines, helping to elevate the positioning of sparkling wine beyond mere celebratory fare.Sustainability is also becoming a key focus, with wineries adopting eco-friendly practices to appeal to environmentally conscious consumers in North America. As these trends continue to unfold, they are shaping the landscape of the North America Sparkling Wine Market, creating a dynamic environment ripe for growth and innovation.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Increase in Consumer Preference for Sparkling Wine
In recent years, there has been a significant growth in consumer preference for sparkling wine in North America. This shift is reflected in surveys and sales data presented by the Wine Institute, which show that sparkling wine consumption has risen significantly, with estimates indicating a 15% increase in sales volume over the last five years. This trend mirrors a growing appreciation for the celebratory and versatile nature of sparkling wine, appealing to a wider demographic, especially among younger consumers aged 25 to 34.The rise in sparkling wine popularity is evidenced by various marketing strategies by established producers such as Moet Hennessy, who have noted increasing sales in their sparkling wine segments, particularly in urban markets where lifestyle changes promote wine consumption as part of social practices.
Growing Awareness of Health Benefits
The North America Sparkling Wine Market Industry is benefiting from a growing awareness of the moderate health benefits associated with wine consumption. Numerous studies suggest that polyphenols found in wine, including resveratrol, may contribute to heart health. According to a report from the American Heart Association, moderate wine consumption can potentially reduce the risk of cardiovascular diseases. This awareness is driving consumers to choose sparkling wine over other alcoholic beverages.
Responsible use continues to be a ‘’Sparkling Wine’’ perception and respecting public image in North America by the National Institute on Alcohol Abuse and Alcoholism. This has been aided by the striving contemporary health trend in North America.
Influence of Social Media and Digital Marketing
The impact of social media and digital marketing strategies has been transformative for the North America Sparkling Wine Market. Platforms such as Instagram and TikTok have become critical tools for producers to reach younger audiences who prioritize authenticity and engagement. Research indicates that around 75% of millennials share their drinking experiences on social media, driving brand visibility. Established brands like Perrier-Jouet have successfully utilized influencer partnerships to create marketing campaigns that resonate with young consumers.This growing trend enhances brand loyalty and encourages new consumers to explore sparkling wine options, thus contributing to overall market expansion in the region.
Rising Occasions and Events for Sparkling Wine Consumption
Sparkling wine is increasingly becoming a staple at a variety of social events, including weddings, holidays, and corporate gatherings in North America. Industry reports suggest that event planners frequently select sparkling wine options due to their versatility and appeal across diverse demographics. The National Association of Professional Bridal Consultants has noted a consistent demand for sparkling wine in wedding receptions, leading to a surge in orders.As more consumers seek to celebrate occasions with upscale beverage options, brands are responding with targeted products designed for such events, further fueling growth within the North America Sparkling Wine Market Industry.
Sparkling Wine Market Type Insights
The North America Sparkling Wine Market showcases a diverse and vibrant Type segmentation, encompassing prominent categories including Champagne, Cava, and Others. Champagne, with its rich heritage and association with luxury and celebration, holds a significant position in the market. Renowned for its unique production method and geographical indication, Champagne commands a loyal consumer base and is often the choice for special occasions, boosting its appeal in the North American market. Cava, originating from Spain, offers a cost-effective yet high-quality alternative to Champagne, making it increasingly popular among consumers looking for affordability without compromising taste.It provides a range of flavor profiles, which adds to its versatility, enhancing its market presence. The category labeled as Others captures various sparkling wines from different regions and styles, catering to a broad spectrum of consumer preferences and occasions. This segment plays a critical role in promoting innovation within the market as producers experiment with flavors and approaches. The North America Sparkling Wine Market segmentation emphasizes the consumer's growing affinity for sparkling wines that enhance social experiences. As the market evolves, consumer preferences shift towards unique and diverse offerings, driving demand for innovative products across all types.Increased awareness and appreciation for sparkling wine varieties, along with changes in demographic trends, present ample opportunities for premiumization and new product introductions within the market. The combination of cultural factors, including celebratory traditions and gifting in the North American landscape, underlines the potential for growth in all segments of the sparkling wine industry, ensuring that Champagne, Cava, and Others continue to thrive in the competitive landscape.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Sparkling Wine Market Category Insights
The North America Sparkling Wine Market showcases a diverse range of categories, prominently featuring White, Rosé, and Red sparkling wines, each contributing significantly to the overall market dynamics. The category of White sparkling wine often leads in popularity due to its refreshing taste and versatility, making it a preferred choice for various occasions. Rosé sparkling wines have gained remarkable traction, appealing especially to younger consumers who seek vibrant flavors and aesthetics; this segment is becoming increasingly prominent at celebrations and social gatherings.Meanwhile, Red sparkling wines offer unique taste profiles and cater to a niche market, often sought by adventurous wine lovers. Market trends indicate a rising consumer interest in premium and organic options across all categories, driving innovation and positioning within the North America Sparkling Wine Market. As the market continues to evolve, the competition between these categories reflects changing tastes and preferences, allowing for varied opportunities for producers to showcase their craft. Overall, the North America Sparkling Wine Market segmentation emphasizes the unique characteristics and consumer preferences associated with each category, contributing to the dynamic growth of the industry.
Sparkling Wine Market Distribution Channel Insights
The North America Sparkling Wine Market is experiencing a significant shift in its Distribution Channel, with both and Retail channels playing crucial roles in shaping market dynamics. The sector, which includes restaurants, bars, and hotels, significantly impacts consumer preferences, driven by an increasing trend towards premium dining experiences and celebratory events that often feature sparkling wines. This segment is noted for its ability to introduce consumers to diverse sparkling wine options, fostering brand loyalty through unique pairing suggestions and specialized offerings.On the other hand, the Retail channel has gained prominence, particularly with the rise of e-commerce and enhanced accessibility, allowing consumers to purchase sparkling wines from the comfort of their homes. Retailers are increasingly curating selections to attract various demographics, facilitating an environment for consumers to explore different tastes and brands. Overall, the North America Sparkling Wine Market is seeing robust growth influenced by evolving distribution strategies and changing consumer habits, highlighting the importance of both and Retail in driving market growth and expanding reach.
Sparkling Wine Market Regional Insights
The North America Sparkling Wine Market is experiencing notable growth, driven by rising consumer preferences for premium and diverse wine offerings. The Regional analysis reveals strong performance in both the US and Canada, with the US holding a significant portion of the market share. This dominance is attributed to the rapidly increasing trend of sparkling wine consumption, particularly during social gatherings and celebrations, where these wines are often preferred. Canada's market is also expanding, influenced by a growing appreciation for unique wine varieties and the establishment of local wineries that cater to domestic tastes.Both regions are leveraging e-commerce platforms to enhance accessibility, thus encouraging millennials and younger demographics to explore sparkling wine options. Factors such as changing lifestyle patterns, food pairing trends, and innovative marketing strategies are contributing to market growth across North America. The segmentation within this market continues to evolve, with the US and Canada leading the charge in consumption and production, highlighting their importance in the overall North America Sparkling Wine Market dynamics and trends.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
North America Sparkling Wine Market Key Players and Competitive Insights:
The North America Sparkling Wine Market has demonstrated a dynamic landscape characterized by a growing consumer preference for premium and super-premium products, contributing to a robust competitive environment. The market is thriving due to increasing acceptance of sparkling wine as a versatile beverage option for various occasions, including celebratory events, casual dining, and everyday enjoyment. The rise of social media and online marketing has also been significant in shaping consumer perceptions and expanding brand visibility. Innovations in flavor, packaging, and production techniques, coupled with the introduction of new players alongside established brands, have intensified competition. As companies strive to differentiate themselves, strategic partnerships, mergers, and acquisitions supplement growth strategies, further complicating the competitive scenario.La Marca has established a notable presence within the North America Sparkling Wine Market, recognized for its high-quality Prosecco that resonates with consumers looking for affordable luxury. The brand capitalizes on its Italian heritage, which enhances its appeal as an authentic sparkling wine choice. La Marca's strengths lie in its effective marketing tactics, which include collaborations with mixologists and trendy lifestyle branding that charm the millennial population. The company has successfully positioned its products as suitable for both special occasions and casual gatherings, thereby broadening its consumer base. With a focus on sustainability and organic production methods, La Marca also aligns itself with contemporary consumer values, further strengthening its market position.Cavit Collections is a prominent player in the North America Sparkling Wine Market, celebrated for its extensive range of high-quality Italian wines, particularly known for its sparkling varieties. The brand has a firm foothold in the market, appealing to consumers seeking authentic Italian flavors along with craftsmanship. Key products include a variety of Prosecco and sparkling wines that are positioned to attract a wide demographic. Cavit Collections' strengths are further amplified through its strong distribution network, which includes partnerships with major retail outlets and restaurants that enhance brand visibility. The company's commitment to quality and tradition is supplemented by innovative marketing strategies and seasonal product launches. Recent mergers and acquisitions have allowed Cavit Collections to expand its product portfolio and amplify its market presence across North America, enabling the company to respond effectively to shifting consumer preferences and emerging trends in the sparkling wine category.
Key Companies in the North America Sparkling Wine Market Include:
North America Sparkling Wine Market Industry Developments
The North America Sparkling Wine Market is witnessing significant developments, particularly with brands like La Marca and Cavit Collections driving consumer interest through innovative offerings and marketing strategies. As of September 2023, Freixenet and Cava have reported substantial growth due to an increasing preference for premium sparkling options among millennials and Gen Z consumers. In addition, Constellation Brands has expanded its portfolio by introducing new flavors appealing to younger demographics, reflecting a shifting market trend towards unique and diverse wine experiences. There have been notable merger and acquisition activities; for instance, Treasury Wine Estates recently completed a strategic acquisition of a smaller vineyard in August 2023 to enhance its production capabilities. Meanwhile, E and J Gallo Winery continues to dominate the market, showing strong growth attributed to increased consumer spending on sparkling wines, which has risen by approximately 15% over the past two years. Overall, the North America Sparkling Wine Market is evolving rapidly due to these strategic moves by leading companies in response to consumer preferences, creating both challenges and opportunities within the industry.
North America Sparkling Wine Market Segmentation Insights
Sparkling Wine Market Type Outlook
Sparkling Wine Market Category Outlook
Sparkling Wine Market Distribution Channel Outlook
Sparkling Wine Market Regional Outlook
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 14.52(USD Billion) |
| MARKET SIZE 2024 | 16.0(USD Billion) |
| MARKET SIZE 2035 | 41.0(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 8.931% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | La Marca, Cavit Collections, Bodega Norton, Constellation Brands, Schramsberg Vineyards, KendallJackson, Chandon, Treasury Wine Estates, Freixenet, Cava, Segura Viudas, Pernod Ricard, Korbel Champagne Cellars, E and J Gallo Winery |
| SEGMENTS COVERED | Type, Category, Distribution Channel, Regional |
| KEY MARKET OPPORTUNITIES | E-commerce sales growth, Premiumization trend, Health-conscious consumer demand, Unique flavors and varieties, Sustainable wine practices |
| KEY MARKET DYNAMICS | premiumization trend, health-conscious consumption, increasing e-commerce sales, diverse flavor innovations, sustainability focus |
| COUNTRIES COVERED | US, Canada |
Frequently Asked Questions (FAQ) :
The North America Sparkling Wine Market is expected to be valued at 41.0 USD Billion by 2035.
The expected CAGR for the North America Sparkling Wine Market from 2025 to 2035 is 8.931%.
In 2024, Champagne holds the largest market share valued at 6.5 USD Billion.
The market value of Cava in North America is expected to reach 8.5 USD Billion by 2035.
The United States has the highest market size, being valued at 9.0 USD Billion in 2024.
Canada's market value for sparkling wine is projected to reach 18.0 USD Billion by 2035.
Key players in the market include La Marca, Cavit Collections, Bodega Norton, and Constellation Brands.
The 'Others' category in the North America Sparkling Wine Market is valued at 6.0 USD Billion in 2024.
Increasing consumer demand for premium products and changing social drinking patterns are driving market growth.
The Champagne segment is expected to grow significantly, with values projected to increase from 6.5 USD Billion in 2024 to 17.0 USD Billion in 2035.
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