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    Global E-Cigarette Vaporizer Market

    ID: MRFR/CR/0443-CR
    110 Pages
    Pradeep Nandi
    February 2021

    E-Cigarettes Vaporizer Market Research Report Information by Product Type (Disposable E-Cigarette, Rechargeable E-Cigarette, Ego and Tanks, Personal Vaporizers and Mods and others) and Region (North America, Europe, Asia Pacific and others) - Forecast from 2022 to 2030

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    E-Cigarettes & Vaporizer Market Research Report - Forecast to 2030 Infographic
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    Table of Contents

    Global E-Cigarette Vaporizer Market Summary

    As per Market Research Future Analysis, the Global E-Cigarettes & Vaporizer Market is projected to grow at a CAGR of 29.50%, reaching USD 182.85 Billion by 2030. The increasing addiction to tobacco and the need for alternatives are significant drivers of this market. North America holds the largest market share, followed by Europe, due to rising awareness of tobacco's health effects and a shift in consumer preference towards e-cigarettes. Disposable e-cigarettes dominated the market in 2020, accounting for nearly 30% of the total market size. Personal vaporizers are expected to grow at a CAGR of over 23.5% during the forecast period. The APAC region is anticipated to grow the fastest, with significant contributions from China and India.

    Key Market Trends & Highlights

    Key trends influencing the E-Cigarettes & Vaporizer Market include regional dominance and product type preferences.

    • North America accounted for the largest market share in E-Cigarettes & Vaporizer.
    • Disposable e-cigarettes represented nearly 30% of the market size in 2020.
    • Personal vaporizers are projected to grow at a CAGR of over 23.5% through the forecast period.
    • APAC is expected to account for more than 20% of the global e-cigarette market value by 2021.

    Market Size & Forecast

    2021 Market Size USD 182.85 Billion
    Projected CAGR 29.50%
    Largest Regional Market North America

    Major Players

    DASH VAPES, HUBBLY BUBBLY, LIQUIDEU, NICE VAPOR, PACIFIC SMOKE INTERNATIONAL, PUFF ECIG, SIMPLE VAPE CO. LONDON LTD, SMOKIO, VAPE ESCAPES, VAPOR LINE.

    Global E-Cigarette Vaporizer Market Trends

    The increasing adoption of e-cigarettes and vaporizers among consumers suggests a shift towards alternative nicotine delivery systems, potentially driven by perceptions of reduced harm compared to traditional tobacco products.

    U.S. Department of Health and Human Services

    Global E-Cigarette Vaporizer Market Drivers

    Diverse Product Offerings

    The Global E-Cigarettes and Vaporizer Market Industry benefits from an extensive range of product offerings that cater to various consumer preferences. From disposable e-cigarettes to advanced vaporizers, the diversity in products allows users to select devices that align with their lifestyle and usage patterns. Additionally, the availability of various flavors and nicotine strengths further enhances consumer choice, attracting a broader audience. This variety not only meets the demands of existing users but also entices new customers exploring alternatives to traditional smoking. As the market continues to diversify, it is expected to maintain robust growth, reinforcing its position in the global landscape.

    Market Growth Projections

    The Global E-Cigarettes and Vaporizer Market Industry is poised for remarkable growth, with projections indicating a market value of 37.9 USD Billion in 2024 and an astonishing 666.0 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate (CAGR) of 29.76% from 2025 to 2035. Such figures underscore the increasing consumer demand for e-cigarettes and vaporizers as alternatives to traditional smoking. Factors driving this growth include rising health consciousness, technological advancements, and changing regulatory landscapes. As the market evolves, it is likely to attract significant investment and innovation, further solidifying its position in the global marketplace.

    Technological Advancements

    Technological innovation plays a pivotal role in shaping the Global E-Cigarettes and Vaporizer Market Industry. Manufacturers are continually developing advanced devices that enhance user experience, such as temperature control features and customizable settings. These innovations not only improve product performance but also attract tech-savvy consumers. The introduction of smart vaporizers, which can be controlled via mobile applications, exemplifies this trend. As technology evolves, it is anticipated that the market will witness significant growth, potentially reaching a staggering 666.0 USD Billion by 2035. This trajectory suggests that ongoing advancements will be a key driver in the Global E-Cigarettes and Vaporizer Market Industry.

    Increased Social Acceptance

    The Global E-Cigarettes and Vaporizer Market Industry is witnessing a shift in social attitudes towards vaping and e-cigarette use. As these products become more mainstream, social acceptance is growing, particularly among younger demographics. This change is reflected in various cultural contexts, where vaping is increasingly viewed as a lifestyle choice rather than a taboo. Social media platforms and influencer marketing play a crucial role in shaping perceptions, further normalizing e-cigarette use. As acceptance increases, the market is likely to expand, attracting a wider audience and contributing to the overall growth trajectory of the Global E-Cigarettes and Vaporizer Market Industry.

    Rising Health Consciousness

    The Global E-Cigarettes and Vaporizer Market Industry experiences a notable surge in demand as consumers become increasingly health-conscious. Traditional smoking is associated with numerous health risks, prompting smokers to seek alternatives. E-cigarettes and vaporizers are perceived as less harmful options, leading to a shift in consumer preferences. This trend is reflected in the projected market value of 37.9 USD Billion in 2024, indicating a growing acceptance of these products. As awareness of the health implications of smoking continues to rise, the Global E-Cigarettes and Vaporizer Market Industry is likely to expand, attracting both new users and those looking to transition from conventional tobacco products.

    Regulatory Changes Favoring Alternatives

    Regulatory frameworks are increasingly adapting to accommodate the Global E-Cigarettes and Vaporizer Market Industry. Governments worldwide are recognizing the potential of e-cigarettes and vaporizers as harm-reduction tools. This shift in regulatory stance may lead to more favorable policies, such as reduced taxation and clearer guidelines for marketing. For instance, some countries have implemented regulations that differentiate between traditional tobacco products and e-cigarettes, allowing for a more supportive environment for the latter. As these regulations evolve, they are likely to bolster the market, contributing to a projected CAGR of 29.76% from 2025 to 2035, thereby enhancing the appeal of e-cigarettes and vaporizers.

    Market Segment Insights

    E-Cigarettes & Vaporizer Market Segmentations Insights

    By Product Type

    Disposable E-Cigarette, Rechargeable E-Cigarette, EGO and Tanks, Personal Vaporizers and Mods and Others.

    Regional Analysis of E-Cigarettes & Vaporizer Market

    Globally, North America, with U.S. being the largest consumer in the world will dominate the market throughout the forecast period; APAC will be growing at the fastest CAGR, accounting for more than 20% of the global e-cigarette market value by 2021. Significant revenue flow will be observed from China and India over the forecast period.

    Key Players

    Some of the major players in the Global E-Cigarettes & Vaporizer Market include DASH VAPES, HUBBLY BUBBLY,

    LIQUIDEU,

    NICE VAPOR., PACIFIC SMOKE INTERNATIONAL, PUFF ECIG, SIMPLE VAPE CO. LONDON LTD, SMOKIO., VAPE ESCAPES, And VAPOR LINE.

    Objective Study of E-Cigarettes & Vaporizer Market

      • To provide detailed analysis of the E-Cigarettes & Vaporizer market along with historic data from 2011 and forecast for the next 5 years of the various segments and sub-segments of the global E-Cigarettes & Vaporizer Market
      • To provide insights into the factors affecting the global market growth.
      • To analyze the E-Cigarettes & Vaporizer market on the basis of factors such as price analysis, supply chain analysis, and Porter’s five force analysis.
      • To provide historic and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia, and Rest of the World (ROW).
      • To provide country-level analysis of the market with respect to the current market size and prospective by 2021
      • To provide country-level analysis of the market for segments by product type of E-Cigarettes and Vaporizes.
      • To provide strategic profiling of key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market
      • To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the global E-Cigarettes & Vaporizer market.

    Recent Industry Development

      • Altria Group Inc. (June 2023): Acquired NJOY Holdings Inc., a vaping company. They now market NJOY's e-vapor products through their subsidiary NJOY LLC and distribute them through their Altria Group Distribution Company. 
      • Imperial Brands plc (June 2023): Announced the acquisition of nicotine pouches from TJP Labs to enter the U.S. oral nicotine market. This allows ITG Brands, their U.S. operation, to offer various popular nicotine pouch products.

    Regional Coverage

      • North America
        • US
        • Canada
        • Mexico
      • Europe
        • Germany
        • France
        • Italy
        • Spain
        • U.K
        • Rest of Europe
      • Asia– Pacific
        • China
        • India
        • Indonesia
        • Australia
        • Rest of Asia Pacific
      • Rest of the World
        • MENA
        • Latin America

    Regional Insights

    Industry Developments

      • Altria Group Inc. (June 2023): Acquired NJOY Holdings Inc., a vaping company. They now market NJOY's e-vapor products through their subsidiary NJOY LLC and distribute them through their Altria Group Distribution Company. 
      • Imperial Brands plc (June 2023): Announced the acquisition of nicotine pouches from TJP Labs to enter the U.S. oral nicotine market. This allows ITG Brands, their U.S. operation, to offer various popular nicotine pouch products.

    Regional Coverage

      • North America
        • US
        • Canada
        • Mexico
      • Europe
        • Germany
        • France
        • Italy
        • Spain
        • U.K
        • Rest of Europe
      • Asia– Pacific
        • China
        • India
        • Indonesia
        • Australia
        • Rest of Asia Pacific
      • Rest of the World
        • MENA
        • Latin America

    Future Outlook

    Global E-Cigarette Vaporizer Market Future Outlook

    The E-Cigarettes & Vaporizer Market is projected to grow at a 29.76% CAGR from 2024 to 2035, driven by technological advancements, regulatory shifts, and evolving consumer preferences.

    New opportunities lie in:

    • Develop innovative nicotine-free products to attract health-conscious consumers.
    • Leverage e-commerce platforms for direct-to-consumer sales expansion.
    • Invest in sustainable packaging solutions to enhance brand reputation and appeal.

    By 2035, the market is poised for robust growth, reflecting evolving consumer habits and increased regulatory acceptance.

    Market Segmentation

    E-Cigarettes & Vaporizer Market Segmentations Insights

    Regional Coverage
    • {"North America"=>["US", "Canada", "Mexico"]}
    • {"Europe"=>["Germany", "France", "Italy", "Spain", "U.K", "Rest of Europe"]}
    • {"Asia– Pacific"=>["China", "India", "Indonesia", "Australia", "Rest of Asia Pacific"]}
    • {"Rest of the World"=>["MENA", "Latin America"]}
    Recent Industry Development
    • {"Altria Group Inc."=>[]}
    • {"Imperial Brands plc"=>[]}

    Report Scope

    Report Attribute/Metric Details
      Market Size   USD 182.85 Billion
      CAGR   29.50% (2022-2030)
      Base Year   2021
      Forecast Period   2022-2030
      Historical Data   2020
      Forecast Units   Value (USD Billion)
      Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
      Segments Covered   By Product Type and Region
      Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
      Key Vendors   DASH VAPES, HUBBLY BUBBLY, LIQUIDEU, NICE VAPOR., PACIFIC SMOKE INTERNATIONAL, PUFF ECIG, SIMPLE VAPE CO. LONDON LTD, SMOKIO., VAPE ESCAPES, And VAPOR LINE
      Key Market Opportunities   Increase awareness about the health issues caused by consuming tobacco
      Key Market Drivers   Growing awareness about the ill effects of tobacco

    Market Highlights

    Author
    Pradeep Nandi
    Senior Research Analyst

    I have a bachelor's degree in mechanical engineering and an MBA. I have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. A firm believer in lifelong learning and sharing of knowledge. Having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. Introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest. 

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    FAQs

    What is the expected rate of growth for the global e-cigarettes & vaporizer market?

    E-cigarettes & vaporizer market is expected to flourish at 29.50% CAGR from 2022 to 2030.

    Who are the top players in the market?

    Simple Vape Co. London Ltd, Pacific Smoke International, Hubbly Bubbly, Dash Vapes, Liquideu, Vapor Line, Vape Escapes, Nice Vapor, PUFF ECIG, and Smokio are the top players in the global market.

    By ‘type’, which segment can dominate the global e-cigarettes & vaporizer market?

    In ‘type’, disposable e-cigarettes can dominate the global e-cigarettes & vaporizer market.

    Which region can dominate the global e-cigarettes & vaporizer market?

    North America can dominate the global e-cigarettes & vaporizer market due to need for smoking cessation.

    What are major drivers of the global e-cigarettes & vaporizer market?

    Awareness of side-effects of smoking and preference of e-cigarettes over conventional ones are major drivers of the global e-cigarettes & vaporizer market.

    1. '1 INTRODUCTION
      1. DEFINITION
      2. SCOPE OF THE STUDY
    2. RESEARCH OBJECTIVES
      1. ASSUMPTIONS
        1. LIMITATION
      2. RESEARCH STRUCTURE
    3. RESEARCH METHODOLOGY
      1. RESEARCH PROCESS
      2. PRIMARY RESEARCH
      3. SECONDARY RESEARCH
      4. MARKET SIZE ESTIMATION
      5. FORECAST MODEL
    4. GLOBAL E-CIGARETTES
    5. & VAPORIZER INDUSTRY: MARKET OVERVIEW
      1. MARKET DEFINITION: E-CIGARETTES & VAPORIZER
    6. MARKET
    7. MANUFACTURING METHODS & TECHNOLOGICAL DEVELOPMENTS
      1. DEMAND & SUPPLY ANALYSIS
    8. GLOBAL E-CIGARETTES
    9. & VAPORIZER INDUSTRY: MARKET DYNAMICS
      1. DRIVERS
      2. RESTRAINTS
      3. OPPORTUNITIES
      4. MEGA TRENDS
      5. SUPPLY CHAIN ANALYSIS
    10. GLOBAL E-CIGARETTES & VAPORIZER
    11. MARKET: REGULATORY FRAMEWORK ANALYSIS
    12. GLOBAL E-CIGARETTES & VAPORIZER INDUSTRY: PORTER’S
    13. FIVE FORCES ANALYSIS
      1. THREAT OF NEW ENTRANTS
      2. THREAT OF SUBSTITUTES
      3. BARGAINING POWER OF BUYERS
      4. BARGAINING
    14. POWER OF SUPPLIERS
      1. DEGREE OF COMPETITION
    15. GLOBAL E-CIGARETTES & VAPORIZER MARKET: VALUE
    16. FORECAST (2022-2030)
      1. Y-O-Y PROJECTIONS
      2. OPPORTUNITY ANALYSIS
      3. MARKET SHARE ANALYSIS
    17. E-CIGARETTES & VAPORIZER
    18. MARKET: BY PRODUCT TYPES
      1. INTRODUCTION
      2. Y-O-Y PROJECTIONS BY APPLICATIONS
      3. E-CIGARETTES & VAPORIZER
    19. MARKET BY PRODUCT TYPES
      1. DISPOSABLE E-CIGARETTE
        1. RECHARGEABLE E-CIGARETTE
        2. EGO AND TANKS
        3. PERSONAL
    20. VAPORIZERS AND MODS
      1. OTHERS
    21. GLOBAL E-CIGARETTES & VAPORIZER MARKET: BY REGION
      1. INTRODUCTION
      2. Y-O-Y PROJECTIONS
    22. BY REGION
    23. E-CIGARETTES
    24. & VAPORIZER MARKET: BY PRODUCT TYPES
      1. E-CIGARETTES & VAPORIZER MARKET BY REGION
    25. E-CIGARETTES &
    26. VAPORIZER MARKET: BY PRODUCT TYPES
      1. NORTH AMERICA
    27. E-CIGARETTES & VAPORIZER MARKET: BY PRODUCT TYPES
    28. THE U.S.
    29. E-CIGARETTES
    30. & VAPORIZER MARKET: BY PRODUCT TYPES
      1. CANADA
    31. E-CIGARETTES & VAPORIZER MARKET: BY PRODUCT TYPES
    32. MEXICO
    33. E-CIGARETTES
    34. & VAPORIZER MARKET: BY PRODUCT TYPES
      1. EUROPE
    35. E-CIGARETTES & VAPORIZER MARKET: BY PRODUCT TYPES
    36. GERMANY
    37. E-CIGARETTES
    38. & VAPORIZER MARKET: BY PRODUCT TYPES
      1. FRANCE
    39. E-CIGARETTES & VAPORIZER MARKET: BY PRODUCT TYPES
    40. ITALY
    41. E-CIGARETTES
    42. & VAPORIZER MARKET: BY PRODUCT TYPES
      1. SPAIN
    43. E-CIGARETTES & VAPORIZER MARKET: BY PRODUCT TYPES
    44. U.K
    45. E-CIGARETTES
    46. & VAPORIZER MARKET: BY PRODUCT TYPES
      1. REST OF EUROPE
    47. E-CIGARETTES & VAPORIZER MARKET: BY PRODUCT TYPES
    48. ASIA-PACIFIC
    49. E-CIGARETTES
    50. & VAPORIZER MARKET: BY PRODUCT TYPES
      1. CHINA
    51. E-CIGARETTES & VAPORIZER MARKET: BY PRODUCT TYPES
    52. INDIA
    53. E-CIGARETTES
    54. & VAPORIZER MARKET: BY PRODUCT TYPES
      1. INDONESIA
    55. E-CIGARETTES & VAPORIZER MARKET: BY PRODUCT TYPES
    56. AUSTRALIA
    57. E-CIGARETTES
    58. & VAPORIZER MARKET: BY PRODUCT TYPES
      1. REST OF ASIA PACIFIC
    59. E-CIGARETTES & VAPORIZER
    60. MARKET: BY PRODUCT TYPES
      1. ROW
    61. E-CIGARETTES & VAPORIZER MARKET: BY PRODUCT TYPES
    62. MENA
    63. E-CIGARETTES
    64. & VAPORIZER MARKET: BY PRODUCT TYPES
      1. LATIN AMERICA
    65. E-CIGARETTES & VAPORIZER MARKET: BY PRODUCT TYPES
    66. GLOBAL E-CIGARETTES & VAPORIZER MARKET: COMPANY PROFILES
      1. INTRODUCTION
      2. MARKET SHARE ANALYSIS
      3. COMPANY PROFILES
        1. DASH VAPES
    67. OVERVIEW
    68. PRODUCT/BUSINESS SEGMENT OVERVIEW
      1. GEOGRAPHICAL PRESENCE
        1. FINANCIAL UPDATES
    69. & STRATEGY
    70. KEY CUSTOMERS
    71. KEY DEVELOPMENTS
    72. CONTACT INFORMATION
      1. HUBBLY BUBBLY
        1. COMPANY OVERVIEW
    73. PRESENCE
    74. FINANCIAL UPDATES
      1. KEY ACQUISITIONS-REASONS & STRATEGY
        1. KEY CUSTOMERS
    75. INFORMATION
    76. LIQUIDEU
    77. COMPANY OVERVIEW
    78. PRODUCT/BUSINESS SEGMENT OVERVIEW
      1. GEOGRAPHICAL PRESENCE
        1. FINANCIAL UPDATES
    79. & STRATEGY
    80. KEY CUSTOMERS
    81. KEY DEVELOPMENTS
    82. CONTACT INFORMATION
      1. NICE VAPOR
        1. COMPANY OVERVIEW
    83. PRESENCE
    84. FINANCIAL UPDATES
      1. KEY ACQUISITIONS-REASONS & STRATEGY
        1. KEY CUSTOMERS
    85. INFORMATION
    86. PACIFIC SMOKE INTERNATIONAL
      1. COMPANY OVERVIEW
        1. PRODUCT/BUSINESS SEGMENT OVERVIEW
    87. PRESENCE
    88. FINANCIAL UPDATES
      1. KEY ACQUISITIONS-REASONS & STRATEGY
        1. KEY CUSTOMERS
    89. INFORMATION
    90. PUFF ECIG
    91. COMPANY OVERVIEW
    92. PRODUCT/BUSINESS SEGMENT OVERVIEW
      1. GEOGRAPHICAL PRESENCE
        1. FINANCIAL UPDATES
    93. & STRATEGY
    94. KEY CUSTOMERS
    95. KEY DEVELOPMENTS
    96. CONTACT INFORMATION
      1. SIMPLE VAPE CO. LONDON LTD
        1. COMPANY OVERVIEW
    97. OVERVIEW
    98. GEOGRAPHICAL PRESENCE
      1. FINANCIAL UPDATES
        1. KEY ACQUISITIONS-REASONS & STRATEGY
    99. INFORMATION
    100. SMOKIO.,
    101. COMPANY OVERVIEW
    102. PRODUCT/BUSINESS SEGMENT OVERVIEW
      1. GEOGRAPHICAL PRESENCE
        1. FINANCIAL UPDATES
    103. & STRATEGY
    104. KEY CUSTOMERS
    105. KEY DEVELOPMENTS
    106. CONTACT INFORMATION
      1. VAPE ESCAPES
        1. COMPANY OVERVIEW
    107. PRESENCE
    108. FINANCIAL UPDATES
      1. KEY ACQUISITIONS-REASONS & STRATEGY
        1. KEY CUSTOMERS
    109. INFORMATION
    110. VAPOR LINE
    111. COMPANY OVERVIEW
    112. PRODUCT/BUSINESS SEGMENT OVERVIEW
      1. GEOGRAPHICAL PRESENCE
        1. FINANCIAL UPDATES
    113. & STRATEGY
    114. KEY CUSTOMERS
    115. KEY DEVELOPMENTS
    116. CONTACT INFORMATION
    117. MRFR CONCLUSION
    118. APPENDIX'

    E-Cigarettes & Vaporizer Market Segmentation

    Market Segmentation Overview

    • Detailed segmentation data will be available in the full report
    • Comprehensive analysis by multiple parameters
    • Regional and country-level breakdowns
    • Market size forecasts by segment
    E-Cigarettes & Vaporizer Market Research Report - Forecast to 2030 Infographic
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