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Global E-Cigarette Vaporizer Market Size

ID: MRFR//0443-CR | 110 Pages | Author: Harshita Gorade| February 2021

The E-Cigarettes & Vaporizer Market is influenced by a myriad of factors that collectively contribute to its growth, trends, and overall dynamics. One of the primary drivers is the increasing global concern over traditional tobacco consumption. Despite widespread awareness campaigns and government initiatives highlighting the health risks associated with smoking, consumers addicted to tobacco often struggle to quit. This predicament has created a significant demand for alternatives to traditional tobacco, spurring the growth of the E-Cigarettes and vaporizer market.

In addition to the consumer behavior, the market is driven by the shifting consumer preferences and lifestyles. More and more people place health and well-being on the pedestal. They turn to herbs as safer way of inhaling nicotine. The trendy way of nicotine consumption by e-cigarettes or vaporizers appears as a more mainstream, modern and technologically advanced alternative to traditional smoking.

Global communities are facing a huge task of controlling tobacco consumption, even though many governments are in the race to alert people to the attendant health risks. People who have become addicted to tobacco often come across many difficulties in quitting this addiction and seek alternatives which are effective. Thus, this increasing demand for replacement to conventional tobacco has entrenched as the key driver moderating the growth of the E-Cigarettes and vaporizer market.

Regulatory efforts and government policies represent one of the important factors that have an impact on the grow of the E-Cigarettes & Vaporizer Market. The e-cigarette and vaporizer regulatory environment differs by country and also changes across borders. Changes in laws also affect market dynamics. Despite this, some areas has declared these products as smoking cessation aids whereas the others had strict regulations or an outright ban. Regulatory Issues are to be monitored and adapted to constantly as this is one of the essential factors to be considered by market players in such industry.

Through technological development, the market progresses and develops. The new designs and functionality updates in electronic cigarette and vaporizer devices increase the users' experience satisfaction, thus vaping becomes more interesting to the target consumers. Technological advances too give rise to inventions of new and even improved vaping gadgets, flavors and accessories that in turn fuels demand for such products.

A major attribute of vaping culture's social element and the flavored e-liquids' attraction is what explains the appeal of the market. Under many smokers vaping has become a lifestyle product, and the variety of flavors create a personalized and playful vaping experience.

Market competition together with players create variety and innovations. The companies pursue technological advancement and fashionability as they compete for market share, and they invest in the research and development of such products. Such competitive landscape encourages a consistent roll-out of new products, flavors, and features on the part of the companies, thus a consumer has a wide range of choices to pick from and the market will continually operate in the dynamism.

Economic factors also influence the E-Cigarettes & Vaporizer Market. Affordability, pricing strategies, and accessibility impact consumer choices. The cost-effectiveness of vaping compared to traditional smoking and the availability of various price points contribute to the market's appeal, particularly among budget-conscious consumers.

Global E-Cigarettes & Vaporizer Market Overview


E-Cigarettes & Vaporizer Market is projected to present a 29.50% CAGR to reach USD 182.85 Billion by 2030. 


Globally, the consumption of tobacco has become a critical issue despite several government initiatives to increase awareness about the health issues caused by consuming tobacco. Consumers addicted to tobacco find it difficult to get rid of the addiction and would require an alternative to tobacco. This in turn has turned out to be one of the major drivers for the growth in the E-Cigarettes and vaporizer market.


E-Cigarettes & Vaporizer Market Overview


Key Findings

  • Globally, the North America region accounted for the largest market share in E-Cigarettes & Vaporizer followed by Europe.

  • Growing awareness about the ill effects of tobacco coupled with consumers’ preference for e-cigarettes over conventional cigarettes out of their will to quit tobacco has driven the market in North America and Europe over the past few years.

  • Disposable e-cigarettes have accounted for the largest market size by product type in 2020 accounting for nearly 30% of the market size closely followed by rechargeable e-cigarettes.

  • Personal vaporizers will grow at a CAGR of over 23.5% through the forecast period


Segmentations


By Product Type


Disposable E-Cigarette, Rechargeable E-Cigarette, EGO and Tanks, Personal Vaporizers and Mods and Others.


Regional Analysis of E-Cigarettes & Vaporizer Market


Globally, North America, with U.S. being the largest consumer in the world will dominate the market throughout the forecast period; APAC will be growing at the fastest CAGR, accounting for more than 20% of the global e-cigarette market value by 2021. Significant revenue flow will be observed from China and India over the forecast period.


Key Players


Some of the major players in the Global E-Cigarettes & Vaporizer Market include DASH VAPES, HUBBLY BUBBLY, LIQUIDEU, NICE VAPOR., PACIFIC SMOKE INTERNATIONAL, PUFF ECIG, SIMPLE VAPE CO. LONDON LTD, SMOKIO., VAPE ESCAPES, And VAPOR LINE.


Objective Study of E-Cigarettes & Vaporizer Market

  • To provide detailed analysis of the E-Cigarettes & Vaporizer market along with historic data from 2011 and forecast for the next 5 years of the various segments and sub-segments of the global E-Cigarettes & Vaporizer Market

  • To provide insights into the factors affecting the global market growth.

  • To analyze the E-Cigarettes & Vaporizer market on the basis of factors such as price analysis, supply chain analysis, and Porter’s five force analysis.

  • To provide historic and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia, and Rest of the World (ROW).

  • To provide country-level analysis of the market with respect to the current market size and prospective by 2021

  • To provide country-level analysis of the market for segments by product type of E-Cigarettes and Vaporizes.

  • To provide strategic profiling of key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market

  • To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the global E-Cigarettes & Vaporizer market.


Recent Industry Development




  • Altria Group Inc. (June 2023): Acquired NJOY Holdings Inc., a vaping company. They now market NJOY's e-vapor products through their subsidiary NJOY LLC and distribute them through their Altria Group Distribution Company. 

  • Imperial Brands plc (June 2023): Announced the acquisition of nicotine pouches from TJP Labs to enter the U.S. oral nicotine market. This allows ITG Brands, their U.S. operation, to offer various popular nicotine pouch products.



Regional Coverage



  • North America

    • US

    • Canada

    • Mexico



  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • U.K

    • Rest of Europe



  • Asia– Pacific

    • China

    • India

    • Indonesia

    • Australia

    • Rest of Asia Pacific



  • Rest of the World

    • MENA

    • Latin America



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