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Global E-Cigarette Vaporizer Market Analysis

ID: MRFR//0443-CR | 110 Pages | Author: Pradeep Nandi| February 2021

The E-Cigarettes & Vaporizer Market is characterized by dynamic and multifaceted market dynamics that significantly influence its growth trajectory. One of the primary dynamics driving the market is the increasing global awareness of the health hazards associated with traditional tobacco consumption. As individuals seek alternatives to conventional cigarettes, the demand for E-Cigarettes and vaporizers has surged, driven by the perception that these products offer a potentially less harmful way to consume nicotine.

Regulatory regimes are one such critical element that determine the shape of the market. Regulatory framework for E-Cigarettes and vaporizers is different in many areas which may result in wider opportunities to penetrate the market and increased consumer demand. However, some regions have offered these products to smokers for cessation while other areas have placed them under strict regulations or bans due to their harmful effects on individual and public health. While dealing with these regulatory dynamics and rapid change is a matter of great importance for players in the industry, this industry is one of the options for market players.

Technology plays a vital role in the growth of e-cigarette and vaporizer market. Continuous improvements in the design of devices, battery technology and e-liquid composition make users have a better experience and more value from the products. The vaping gadgets that are technologically advanced and simplistic in use become very attractive to the consumers that are looking for modern and convenient way of vaping as it differs from the traditional smoking because of its current advancements in technology.

The basic marketing principles revolve round consumer behavior, and the choices of lifestyle. With the consumer health awareness increasing and the shifting of the lifestyle from wellness to a healthy life have engendered the demand for smokeless products. The changing preferences of consumers match this shift and e-cigarettes and vaporizers are the means to fulfill this requirement without compromising on the cleanliness and risk of any harm to health. Sociability in vaping culture in terms of communal use and participation in vaping communities is the last ingredient that contributes greatly to the market dynamics.

The reduction in harm-belief in vaping with respect to conventional smoking is a key attribute that is driving the market. As customers turn toward healthier and informed lifestyle and are aware of the hazards in traditional cigarettes, they are more likely to go for smoke-less alternatives. To a smoker looking to switch away from smoking the advantage is that E-Cigarettes and vaporizers do not have the many harmful chemicals found in conventional cigarettes thus they are an appealing alternative.

Market competition, the main driver of product variety and innovation, is a dynamic force. The coexistence of many players in the industry induces a competitive landscape, thus requiring companies to provide the financial support to research and development in order to create new and attractive products which will set them apart from their competitors. It is this competition that yields constantly fresh products, designs, and flavors, resulting in a plethora of options for the consumers to consider.

Economic aspects, such as pricing strategies and affordability, interact in a market in the way the market performs. On the consumer side, the price-effectiveness of vaping as compared to traditional smoking and the availability of products in different price ranges have a significant impact for the consumer choices. The strategis pricing is a key factor that is responsible for the dynamics of the market and which is defined by the perceived value and the consumer expectations.

The impact of public opinion and media coverage on the perception of E-Cigarettes and vaporizers is another crucial dynamic. Positive media coverage, celebrity endorsements, and public awareness campaigns can contribute to market growth by fostering a favorable image of these products. Conversely, negative publicity or concerns raised by health organizations can influence consumer perception and market dynamics.

Global E-Cigarettes & Vaporizer Market Overview


E-Cigarettes & Vaporizer Market is projected to present a 29.50% CAGR to reach USD 182.85 Billion by 2030. 


Globally, the consumption of tobacco has become a critical issue despite several government initiatives to increase awareness about the health issues caused by consuming tobacco. Consumers addicted to tobacco find it difficult to get rid of the addiction and would require an alternative to tobacco. This in turn has turned out to be one of the major drivers for the growth in the E-Cigarettes and vaporizer market.


E-Cigarettes & Vaporizer Market Overview


Key Findings

  • Globally, the North America region accounted for the largest market share in E-Cigarettes & Vaporizer followed by Europe.

  • Growing awareness about the ill effects of tobacco coupled with consumers’ preference for e-cigarettes over conventional cigarettes out of their will to quit tobacco has driven the market in North America and Europe over the past few years.

  • Disposable e-cigarettes have accounted for the largest market size by product type in 2020 accounting for nearly 30% of the market size closely followed by rechargeable e-cigarettes.

  • Personal vaporizers will grow at a CAGR of over 23.5% through the forecast period


Segmentations


By Product Type


Disposable E-Cigarette, Rechargeable E-Cigarette, EGO and Tanks, Personal Vaporizers and Mods and Others.


Regional Analysis of E-Cigarettes & Vaporizer Market


Globally, North America, with U.S. being the largest consumer in the world will dominate the market throughout the forecast period; APAC will be growing at the fastest CAGR, accounting for more than 20% of the global e-cigarette market value by 2021. Significant revenue flow will be observed from China and India over the forecast period.


Key Players


Some of the major players in the Global E-Cigarettes & Vaporizer Market include DASH VAPES, HUBBLY BUBBLY, LIQUIDEU, NICE VAPOR., PACIFIC SMOKE INTERNATIONAL, PUFF ECIG, SIMPLE VAPE CO. LONDON LTD, SMOKIO., VAPE ESCAPES, And VAPOR LINE.


Objective Study of E-Cigarettes & Vaporizer Market

  • To provide detailed analysis of the E-Cigarettes & Vaporizer market along with historic data from 2011 and forecast for the next 5 years of the various segments and sub-segments of the global E-Cigarettes & Vaporizer Market

  • To provide insights into the factors affecting the global market growth.

  • To analyze the E-Cigarettes & Vaporizer market on the basis of factors such as price analysis, supply chain analysis, and Porter’s five force analysis.

  • To provide historic and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia, and Rest of the World (ROW).

  • To provide country-level analysis of the market with respect to the current market size and prospective by 2021

  • To provide country-level analysis of the market for segments by product type of E-Cigarettes and Vaporizes.

  • To provide strategic profiling of key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market

  • To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the global E-Cigarettes & Vaporizer market.


Recent Industry Development




  • Altria Group Inc. (June 2023): Acquired NJOY Holdings Inc., a vaping company. They now market NJOY's e-vapor products through their subsidiary NJOY LLC and distribute them through their Altria Group Distribution Company. 

  • Imperial Brands plc (June 2023): Announced the acquisition of nicotine pouches from TJP Labs to enter the U.S. oral nicotine market. This allows ITG Brands, their U.S. operation, to offer various popular nicotine pouch products.



Regional Coverage



  • North America

    • US

    • Canada

    • Mexico



  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • U.K

    • Rest of Europe



  • Asia– Pacific

    • China

    • India

    • Indonesia

    • Australia

    • Rest of Asia Pacific



  • Rest of the World

    • MENA

    • Latin America



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