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Global E-Cigarette Vaporizer Market Share

ID: MRFR//0443-CR | 110 Pages | Author: Pradeep Nandi| February 2021

In the dynamic landscape of the E-Cigarettes & Vaporizer Market, market share positioning strategies play a pivotal role in determining the success and sustainability of industry players. With an array of brands vying for consumer attention, establishing a strong market presence is essential. One effective strategy involves product differentiation and innovation. Companies that invest in research and development to create unique and technologically advanced vaping devices, flavors, and accessories can capture consumer interest and stand out in a crowded market.

Brand image is a critical factor in determining the market share of a brand. Creating a good product name is crucial in building a brand which is trusted and reliable. Companies that value quality control, abide by the regulatory standards, and analyze the customers' needs in order to provide positive experience can make a huge difference and set themselves apart. By using marketing strategies that appeal to specific market demographics and by emphasizing product features related to lifestyle, nutrition, etc., the market share is growing.

As market in North America and Europe experience boom in the recent years due to ever-rising consciousness of the harmful effects of smoking, the demand for tobacco products have been stimulated. Quit tobacco addiction, more and more consumers actively choose the e-cigarette as a preferred alternative instead of the traditional cigarettes. This trend in consumer taste formed a major thrust for the market expansion in the North America and Europe.

Pricing strategies are the key in the market share placing in The E-Cigarettes & Vaporizer Market. Broadening the range of products in the market through providing goods for different price categories help companies target specific consumer group. While the premium products will be directed more at end-users who are enthusiasts looking for top-tier features, the lower priced options target cost-conscious consumers. In pricing strategy, the value people perceive and their price expectations should be aligned to win a wider market share.

Distribution channels and accessibility are quite important in positioning in terms of market shares. Companies that create a good balance for both online and offline shopping channels can successfully extend their distribution and appeal. Through collaborations with popular retailers, convenience stores and online platforms more markets can be exposed, and the availability can be enhanced which facilitate more market penetration.

Collaborations and joint efforts with the partners from industry also are a reason for the growth of market share. Working together with the distributors, retailers, and other related companies allows a business to leverage its synergy and extend its market reaches. Through partnerships, co-branded goods may be produced, joint initiatives may be undertaken, and resources be shared, resulting in an improved market positioning of the involved entities.

Well-tuned marketing and promotional tactics serve as the key in deciding market share. Enterprises that engage into interesting adverts on social media and team up with influencers become visible to consumers. Interactions with consumers through educational materials, testimonials, and interactive programs achieve brand awareness and consumer loyalty which positively influence market share.

Continuous monitoring of market trends and consumer preferences enables companies to stay agile and responsive. Flexibility in adapting to emerging trends, such as evolving technology, changing flavor preferences, or shifting consumer attitudes, is essential for maintaining market share. Companies that demonstrate adaptability and innovation in line with market dynamics position themselves for long-term success.

Global E-Cigarettes & Vaporizer Market Overview


E-Cigarettes & Vaporizer Market is projected to present a 29.50% CAGR to reach USD 182.85 Billion by 2030. 


Globally, the consumption of tobacco has become a critical issue despite several government initiatives to increase awareness about the health issues caused by consuming tobacco. Consumers addicted to tobacco find it difficult to get rid of the addiction and would require an alternative to tobacco. This in turn has turned out to be one of the major drivers for the growth in the E-Cigarettes and vaporizer market.


E-Cigarettes & Vaporizer Market Overview


Key Findings

  • Globally, the North America region accounted for the largest market share in E-Cigarettes & Vaporizer followed by Europe.

  • Growing awareness about the ill effects of tobacco coupled with consumers’ preference for e-cigarettes over conventional cigarettes out of their will to quit tobacco has driven the market in North America and Europe over the past few years.

  • Disposable e-cigarettes have accounted for the largest market size by product type in 2020 accounting for nearly 30% of the market size closely followed by rechargeable e-cigarettes.

  • Personal vaporizers will grow at a CAGR of over 23.5% through the forecast period


Segmentations


By Product Type


Disposable E-Cigarette, Rechargeable E-Cigarette, EGO and Tanks, Personal Vaporizers and Mods and Others.


Regional Analysis of E-Cigarettes & Vaporizer Market


Globally, North America, with U.S. being the largest consumer in the world will dominate the market throughout the forecast period; APAC will be growing at the fastest CAGR, accounting for more than 20% of the global e-cigarette market value by 2021. Significant revenue flow will be observed from China and India over the forecast period.


Key Players


Some of the major players in the Global E-Cigarettes & Vaporizer Market include DASH VAPES, HUBBLY BUBBLY, LIQUIDEU, NICE VAPOR., PACIFIC SMOKE INTERNATIONAL, PUFF ECIG, SIMPLE VAPE CO. LONDON LTD, SMOKIO., VAPE ESCAPES, And VAPOR LINE.


Objective Study of E-Cigarettes & Vaporizer Market

  • To provide detailed analysis of the E-Cigarettes & Vaporizer market along with historic data from 2011 and forecast for the next 5 years of the various segments and sub-segments of the global E-Cigarettes & Vaporizer Market

  • To provide insights into the factors affecting the global market growth.

  • To analyze the E-Cigarettes & Vaporizer market on the basis of factors such as price analysis, supply chain analysis, and Porter’s five force analysis.

  • To provide historic and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia, and Rest of the World (ROW).

  • To provide country-level analysis of the market with respect to the current market size and prospective by 2021

  • To provide country-level analysis of the market for segments by product type of E-Cigarettes and Vaporizes.

  • To provide strategic profiling of key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market

  • To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the global E-Cigarettes & Vaporizer market.


Recent Industry Development




  • Altria Group Inc. (June 2023): Acquired NJOY Holdings Inc., a vaping company. They now market NJOY's e-vapor products through their subsidiary NJOY LLC and distribute them through their Altria Group Distribution Company. 

  • Imperial Brands plc (June 2023): Announced the acquisition of nicotine pouches from TJP Labs to enter the U.S. oral nicotine market. This allows ITG Brands, their U.S. operation, to offer various popular nicotine pouch products.



Regional Coverage



  • North America

    • US

    • Canada

    • Mexico



  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • U.K

    • Rest of Europe



  • Asia– Pacific

    • China

    • India

    • Indonesia

    • Australia

    • Rest of Asia Pacific



  • Rest of the World

    • MENA

    • Latin America



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