Leading market players are investing heavily in R&D to expand their product lines, which will help the auto tire market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, automobile tire industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global car tire industry to benefit clients and increase the market sector. In recent years, the car tire industry has offered some of the most significant advantages to medicine. Major players in the auto tire market, including Kurho Tire (South Korea) , Giti Tire (Singapore), Maxxis International (Taiwan) . Nexen Tire Corporation (South Korea) and others, are attempting to increase market demand by investing in R&D operations.
Michelin is a French multinational tyre manufacturer headquartered in Clermont-Ferrand, France, in the Auvergne-Rhône-Alpes region. It is the world's second largest tyre manufacturer, trailing only Bridgestone, and larger than both Goodyear and Continental. It also owns the Kléber tyre company, Uniroyal-Goodrich Tire Company, SASCAR, Bookatable, and Camso trademarks in addition to Michelin. Michelin is also recognized for its Red and Green travel guides, roadmaps, the Michelin stars awarded to restaurants by the Red Guide for their culinary, and its company mascot Bibendum, informally known as the Michelin Man, who is a humanoid made of tyres.
In June 2021, Michelin has introduced the MICHELIN Primacy 4ST tires in India. The tyre has excellent wet grip because to its revolutionary tread pattern, which incorporates 1.5X more grooves to eliminate more water. The next version of Silent Rib Technology has interlocking bands between tread blocks, giving in a smoother ride and enhanced comfort. Additionally, the new technique reduces the sound of air pumping during tire rolling.
Apollo Tyres Limited is a multinational Indian tyre manufacturer headquartered in Gurugram, Haryana. It was founded in 1972, and its first plant opened in Perambra, Chalakudy, Kerala (India). The organization today has five manufacturing facilities in India, one in the Netherlands, and one in Hungary. It has almost 5,000 dealerships in India, with over 2,500 of them being exclusive stores.
The company earns 69% of its revenue in India, 26% in Europe, and 5% in other countries. In April 2021, Apollo Tires has announced the introduction of a new tire line in India under the Dutch brand Vredestein. Designed for high-performance motorbikes and luxury cars. With the introduction of these new tires, the company intends to dominate the premium car tire industry.