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    Upper GI Series Market

    ID: MRFR/Pharma/0330-HCR
    146 Pages
    Kinjoll Dey
    September 2025

    upper GI series market research report, by test types (the standard barium upper GI series & double-contrast upper GI series), by type of imaging material (barium swallow, barium meal, barium follow-through), by application (esophageal reflux, esophageal varices, ulcers, hiatal hernias & others), by end users (hospitals, clinics & laboratories and other) -Forecast till 2032

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    Upper Gastrointestinal (GI) Series Market Research Report - Forecast to 2032 Infographic
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    Table of Contents

    Upper GI Series Market Summary

    The Global Upper GI Series Market is projected to grow from 2.76 USD Billion in 2024 to 4.74 USD Billion by 2035.

    Key Market Trends & Highlights

    Upper GI Series Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 5.03% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 4.74 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 2.76 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of advanced imaging technologies due to increasing prevalence of gastrointestinal disorders is a major market driver.

    Market Size & Forecast

    2024 Market Size 2.76 (USD Billion)
    2035 Market Size 4.74 (USD Billion)
    CAGR (2025-2035) 5.03%

    Major Players

    Gastrointestinal Specialists LLC, Ironwood Pharmaceuticals Inc., Eisai Co. Ltd, AstraZeneca, Cadila Pharmaceutical Ltd, Novodac Technologies Inc., Purdue Pharma LP, Alfa Wassermann SPA

    Upper GI Series Market Trends

    Drivers

    The rise in upper GI series market size is due to the rise in people suffering from poor diet conditions along with rising in the geriatric population rate. The rise in prevalence of gastro diseases rate along with upper GI cancer has changed the lifestyle of the people. This has helped in boosting up the upper GI series market growth. Adoption of new technologies along with using cost-effective methods has helped in driving up the market growth rate.

    The rise in the aging population with the support of the government has helped in improving the research activities thus helping in pushing up the market size. Availability of new therapeutic methods along with limited usage of those methods has deteriorated the market size thus restraining the market growth.

    Opportunities

    Clinical activities so conducted helps in raising the trials of GI diagnosis and raises the opportunities if the upper GI series market value. Large capita for healthcare infrastructure has raised the opportunities of the market and has helped in the expansion of upper GI series market growth. The presence of a large lucrative patient pool helps in rising the market size. The improvement of size takes place due to using revised codes that are to be used by different GI series of different healthcare organizations. Usage of different and trained professionals which helps in rising market size.

    Challenges

    High expenses of the treatments will reduce the market size.

    Restraints

    The presence of large therapeutic areas and many of the gastro-related abnormalities offer fewer treatment options which is the major restraining factor of upper GI series market growth. Setup of more pharma companies which helps in recognition of more innovative treatments and vast technologies which helps in the development and raises the opportunities of market size. The rapid change in eating habits of the population along with the rise of hepatitis C at an alarming rate boosts up the need for radiography thus spurring up the market size.

    The increasing prevalence of gastrointestinal disorders is driving a notable demand for advanced diagnostic imaging techniques, including the Upper GI Series, which is essential for accurate diagnosis and treatment planning.

    U.S. National Library of Medicine

    Upper GI Series Market Drivers

    Market Growth Projections

    The Global Upper GI Series Market is projected to experience substantial growth over the next decade. With an estimated market value of 2.76 USD Billion in 2024, it is anticipated to reach 4.74 USD Billion by 2035. This growth trajectory indicates a compound annual growth rate (CAGR) of 5.03% from 2025 to 2035. Factors contributing to this growth include the rising prevalence of gastrointestinal disorders, advancements in imaging technology, and increased awareness of gastrointestinal health. As the market evolves, it is likely to adapt to emerging trends and continue to expand in response to the growing demand for effective diagnostic solutions.

    Rising Geriatric Population

    The global demographic shift towards an aging population is influencing the Global Upper GI Series Market Industry. Older adults are more susceptible to gastrointestinal disorders, leading to an increased demand for diagnostic imaging services. According to the United Nations, the number of individuals aged 65 and older is projected to double by 2050, reaching approximately 1.5 billion. This demographic trend is likely to result in a higher volume of upper GI series procedures, as healthcare providers seek to address the unique health challenges faced by the elderly, thereby driving market growth.

    Increased Awareness and Screening Initiatives

    There is a growing awareness regarding gastrointestinal health and the importance of early detection, which is driving the Global Upper GI Series Market Industry. Public health campaigns and screening initiatives are encouraging individuals to seek diagnostic testing for gastrointestinal issues. For instance, organizations are promoting routine screenings for high-risk populations, which is likely to lead to an increase in upper GI series procedures. This heightened awareness is expected to contribute to the market's expansion, as more patients opt for these diagnostic tests to identify potential health issues early.

    Regulatory Support and Reimbursement Policies

    Supportive regulatory frameworks and favorable reimbursement policies are facilitating the growth of the Global Upper GI Series Market Industry. Governments and health organizations are increasingly recognizing the importance of diagnostic imaging in managing gastrointestinal disorders, leading to improved reimbursement rates for upper GI series procedures. This financial support encourages healthcare providers to adopt these diagnostic tools, making them more accessible to patients. As reimbursement policies evolve to cover a broader range of diagnostic services, the market is likely to experience sustained growth, reflecting the increasing value placed on early diagnosis and treatment.

    Rising Prevalence of Gastrointestinal Disorders

    The increasing incidence of gastrointestinal disorders globally is a primary driver for the Global Upper GI Series Market Industry. Conditions such as gastroesophageal reflux disease (GERD), peptic ulcers, and esophageal cancers are becoming more prevalent, necessitating effective diagnostic tools. For instance, the World Health Organization indicates that GERD affects approximately 10-20 percent of the population in developed countries. This growing patient population is expected to propel the market, with projections estimating the Global Upper GI Series Market to reach 2.76 USD Billion in 2024 and potentially 4.74 USD Billion by 2035, reflecting a compound annual growth rate (CAGR) of 5.03% from 2025 to 2035.

    Technological Advancements in Imaging Techniques

    Technological innovations in imaging modalities are significantly enhancing the capabilities of the Global Upper GI Series Market Industry. Advancements such as high-definition imaging, digital radiography, and improved contrast agents are leading to more accurate diagnoses and better patient outcomes. For example, the integration of artificial intelligence in image analysis is streamlining the interpretation process, reducing the time required for diagnosis. These advancements not only improve the efficiency of upper GI series procedures but also increase their adoption among healthcare providers, thereby contributing to the market's growth trajectory.

    Market Segment Insights

    Regional Insights

    Key Companies in the Upper GI Series Market market include

    Industry Developments

    EISAI Co. Ltd on its collaboration with AJINOMOTO Co. inc led to the formation of various gastrointestinal techniques. They also launched certain gastro products which increased the upper GI series market value. GE healthcare a renounceable United States company launched an effective visualization effective methods for

    Future Outlook

    Upper GI Series Market Future Outlook

    The Upper GI Series Market is projected to grow at a 5.03% CAGR from 2024 to 2035, driven by technological advancements, increasing prevalence of gastrointestinal disorders, and rising healthcare expenditure.

    New opportunities lie in:

    • Invest in AI-driven imaging technologies to enhance diagnostic accuracy and efficiency.
    • Expand telemedicine services for remote consultations and follow-ups in GI health.
    • Develop patient-centric solutions that improve preparation and comfort during procedures.

    By 2035, the Upper GI Series Market is expected to exhibit robust growth, reflecting advancements and increased demand.

    Market Segmentation

    Report Overview

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 2.61 (USD Billion)
    Market Size 2024 2.76 (USD Billion)
    Market Size 2032 4.14 (USD Billion)
    Compound Annual Growth Rate (CAGR) 4.59 % (2024 - 2032)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2023
    Market Forecast Period 2024 - 2032
    Historical Data 2019 - 2023
      Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
      Key Vendors   GastroIntestinal Specialists LLC. (UK), Eisai Co., Ltd (Japan), Cadila Pharmaceuticals Limited (India), Purdue Pharma L.P. (US), Alfa Wassermann SPA (Germany), Novadaq Technologies Inc. (Canada), AstraZeneca (UK), Ironwood Pharmaceuticals Inc. (US)
      Key Market Opportunities   increasing aging population and government support for research
      Key Market Drivers   increasing prevalence of GI diseases & gastric cancer, and changing lifestyle.

    Market Highlights

    Author
    Kinjoll Dey
    Research Analyst Level I

    He is an extremely curious individual currently working in Healthcare and Medical Devices Domain. Kinjoll is comfortably versed in data centric research backed by healthcare educational background. He leverages extensive data mining and analytics tools such as Primary and Secondary Research, Statistical Analysis, Machine Learning, Data Modelling. His key role also involves Technical Sales Support, Client Interaction and Project management within the Healthcare team. Lastly, he showcases extensive affinity towards learning new skills and remain fascinated in implementing them.

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    FAQs

    What are major drivers of the global upper gastrointestinal (GI) series market?

    High incidence of GI diseases and changing lifestyles of patients are major drivers of the global upper gastrointestinal (GI) series market.

    What are prime opportunities for growth in the global upper gastrointestinal (GI) series market?

    Development of diagnostic techniques and government support for research on GI diseases are prime opportunities for growth in the global gastrointestinal (GI) series market.

    What factors can restrain the global upper gastrointestinal (GI) series market?

    Alternative therapies and limited applications of current diagnostic methods can hamper the global upper gastrointestinal (GI) series market growth.

    Which region can dominate in the global upper gastrointestinal (GI) series market?

    The Americas can dominate the global upper gastrointestinal (GI) series market till 2032.

    Name the notable players of the global upper gastrointestinal (GI) series market?

    Eisai Co., Ltd, Purdue Pharma L.P., AstraZeneca, Cadila Pharmaceuticals Limited, GastroIntestinal Specialists LLC, Alfa Wassermann SPA, Novadaq Technologies Inc., and Ironwood Pharmaceuticals Inc. are major players of the global upper gastrointestinal (GI) series market.

    1.     INTRODUCTION  
      1.     DEFINITION    
    2.  SCOPE OF STUDY    
      1.     RESEARCH OBJECTIVE  
    3.       1.2.2    ASSUMPTIONS & LIMITATIONS  
      1.     ASSUMPTIONS    
    4.  LIMITATIONS    
      1.     MARKET STRUCTURE:  
    5.     RESEARCH METHODOLOGY    
    6.  RESEARCH PROCESS:    
      1.     PRIMARY RESEARCH  
      2.     SECONDARY RESEARCH:    
    7.  MARKET DYNAMICS    
      1.     DRIVERS  
      2.     RESTRAINTS        
      3.     OPPORTUNITIES    
      4.     MACROECONOMIC
    8. INDICATORS    
    9.     MARKET FACTOR ANALYSIS  
      1.     PORTERS FIVE FORCES MODEL    
      2.     BARGAINING POWER OF SUPPLIERS    
    10.  BARGAINING POWER OF BUYERS    
      1.     THREAT
    11. OF NEW ENTRANTS    
      1.     THREAT OF SUBSTITUTES  
      2.     INTENSITY OF RIVALRY
    12.     GLOBAL UPPER GI SERIES MARKET, BY TEST TYPE
    13.  STANDARD BARIUM UPPER GI SERIES 
      1.     DOUBLE-CONTRAST
    14. UPPER GI SERIES
    15.     GLOBAL UPPER GI SERIES MARKET, BY IMAGING
    16. MATERIAL
      1.     BARIUM SWALLOW
      2.     BARIUM
    17. MEAL
      1.     BARIUM FOLLOW-THROUGH
    18.     GLOBAL
    19. UPPER GI SERIES MARKET, APPLICATION
      1.     ESOPHAGEAL REFLUX
      2.     ESOPHAGEAL VARICES
      3.     ULCERS
      4.     HIATAL HERNIAS 
      5.     OTHERS
    20.     GLOBAL UPPER GI SERIES MARKET, BY END USERS
    21.  HOSPITALS
      1.     CLINICS & LABORATORIES
    22.  OTHER
    23.     GLOBAL UPPER GI SERIES MARKET, BY REGION
      1.     INTRODUCTION
      2.     AMERICA
    24.  NORTH AMERICA
      1. US
        1. CANADA
        2.     SOUTH
    25. AMERICA
      1.     EUROPE
        1.     WESTERN
    26. EUROPE
      1. GERMANY
        1. FRANCE
    27. SPAIN
      1. UK
        1. REST OF WESTERN EUROPE
    28.  EASTERN EUROPE
      1.     ASIA PACIFIC
    29.  JAPAN
      1.     CHINA
        1.     INDIA
        2.     AUSTRALIA
        3.     REPUBLIC OF KOREA
        4.     REST OF ASIA-PACIFIC
      2.     THE MIDDLE
    30. EAST & AFRICA
      1.     UNITED ARAB EMIRATES
    31.   SAUDI ARABIA
      1.     OMAN
        1.     KUWAIT
        2.     QATAR
        3.     REST OF MIDDLE EAST
    32. & AFRICA
    33.     COMPETITIVE LANDSCAPE  
      1.     MAJOR STRATEGIES ADOPTED BY MARKET PLAYERS  
        1.     STRATEGIC PARTNERSHIP    
        2.     MERGER & ACQUISITION    
    34.  COMPANY PROFILE    
      1.     EISAI CO.,
    35. LTD
      1.     OVERVIEW    
    36.  PRODUCT OVERVIEW    
      1.     FINANCIALS  
        1.     KEY DEVELOPMENTS    
    37.  CADILA PHARMACEUTICALS LIMITED
      1.     OVERVIEW  
        1.     PRODUCT OVERVIEW    
    38.  FINANCIALS    
      1.     KEY DEVELOPMENTS  
      2.     PEACEHEALTH
        1.     OVERVIEW
        2.     PRODUCT OVERVIEW    
    39.  FINANCIALS
      1.     KEY DEVELOPMENT    
      2.     PURDUE PHARMA L.P.
        1.     OVERVIEW
        2.     PRODUCT OVERVIEW
        3.     FINANCIALS
        4.     KEY DEVELOPMENTS    
    40.   ALFA WASSERMANN SPA
      1.     OVERVIEW
    41.  PRODUCT OVERVIEW    
      1.     FINANCIALS  
        1.     KEY DEVELOPMENTS    
    42.   NOVADAQ TECHNOLOGIES INC.
      1.     OVERVIEW
    43.  PRODUCT OVERVIEW    
      1.     FINANCIALS  
        1.     KEY DEVELOPMENTS    
    44.   MOUNT SINAI BETH
      1.     OVERVIEW
    45.  PRODUCT OVERVIEW    
      1.     FINANCIALS  
        1.     KEY DEVELOPMENTS    
    46.  ASTRAZENECA
      1.     OVERVIEW
    47.  PRODUCT OVERVIEW    
      1.     FINANCIALS
        1.     KEY DEVELOPMENT    
    48.  IRONWOOD PHARMACEUTICALS INC.
      1.     OVERVIEW
    49.  PRODUCT OVERVIEW    
      1.     FINANCIALS
        1.     KEY DEVELOPMENT    
    50.  OTHERS
    51.          CONCLUSION
    52.  KEY FINDINGS
      1.     FROM CEO’S VIEWPOINT 
        1.     UNMET NEEDS OF THE MARKET 
    53.  KEY COMPANIES TO WATCH
      1.     PREDICTION OF GASTROCARE
    54. INDUSTRY
    55.     APPENDIX
    56.     Global Upper GI Series Market Estimates & Forecast, 2020-2027,
    57. (USD Million)
    58. 2027, (USD Million)
    59. by Test Type, 2020-2027, (USD Million)
    60. GI Series Market, by Imaging Material, 2020-2027, (USD Million)
    61.  Global Upper GI Series Market, by Application, 2020-2027, (USD Million)
    62. (USD Million)
    63. by Test Type, 2020-2027, (USD Million)
    64. Upper GI Series Market, by Imaging Material, 2020-2027, (USD Million)
    65.     North America Upper GI Series Market, by Application, 2020-2027,
    66. (USD Million)
    67. by End-User, 2020-2027, (USD Million)
    68. GI Series Market, by Test Type, 2020-2027, (USD Million)
    69.  U.S. Upper GI Series Market, by Imaging Material, 2020-2027, (USD Million)
    70. (USD Million)
    71. 2027, (USD Million)
    72. Market, by Test Type, 2020-2027, (USD Million)
    73. Upper GI Series Market, by Imaging Material, 2020-2027, (USD Million)
    74.     Canada Upper GI Series Market, by Application, 2020-2027, (USD
    75. Million)
    76. 2027, (USD Million)
    77. Series Market, by Test Type, 2020-2027, (USD Million)
    78.  South America Upper GI Series Market, by Imaging Material, 2020-2027, (USD
    79. Million)
    80. Application, 2020-2027, (USD Million)
    81. Upper GI Series Market, by End-User, 2020-2027, (USD Million)
    82.  Europe Upper GI Series Market, by Test Type, 2020-2027, (USD Million)
    83.     Europe Upper GI Series Market, by Imaging Material, 2020-2027,
    84. (USD Million)
    85. Application, 2020-2027, (USD Million)
    86. GI Series Market, by End-User, 2020-2027, (USD Million)
    87.  Western Europe Upper GI Series Market by Test Type, 2020-2027, (USD Million)
    88. 2027, (USD Million)
    89. Series Market, by Application, 2020-2027, (USD Million)
    90.  Western Europe Upper GI Series Market, by End-User, 2020-2027, (USD Million)
    91. 2027, (USD Million)
    92. Series Market, by Imaging Material, 2020-2027, (USD Million)
    93.  Eastern Europe Upper GI Series Market, by Application, 2020-2027, (USD Million)
    94. 2027, (USD Million)
    95. Market, by Test Type, 2020-2027, (USD Million)
    96. Pacific Upper GI Series Market, by Imaging Material, 2020-2027, (USD Million)
    97. 2027, (USD Million)
    98. Market, by End-User, 2020-2027, (USD Million)
    99. East & Africa Upper GI Series Market, by Test Type, 2020-2027, (USD Million)
    100. Imaging Material, 2020-2027, (USD Million)
    101. East & Africa Upper GI Series Market, by Application, 2020-2027, (USD Million)
    102. End-User, 2020-2027, (USD Million) 
    103.  Research Process
    104. GI Series Market
    105. Upper GI Series Market
    106. Share, by Test Type 2020
    107. Market Share, by Imaging Material 2020
    108. GI Series Market Share, by Application 2020
    109. Upper GI Series Market Share, by End Users, 2020
    110. Upper GI Series Market Share, by Region, 2020
    111. America Upper GI Series Market Share, by Country, 2020
    112.  Europe Upper GI Series Market Share, by Country, 2020
    113.  Asia Pacific Upper GI Series Market Share, by Country, 2020
    114.  Middle East & Africa Upper GI Series Market Share, by Country, 2020

    Upper Gastrointestinal (GI) Series Market Segmentation

    Market Segmentation Overview

    • Detailed segmentation data will be available in the full report
    • Comprehensive analysis by multiple parameters
    • Regional and country-level breakdowns
    • Market size forecasts by segment
    Upper Gastrointestinal (GI) Series Market Research Report - Forecast to 2032 Infographic
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    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

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