• Cat-intel
  • MedIntelliX
  • Resources
  • About Us
  • Request Free Sample ×

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor

    US Upper GI Series Market

    ID: MRFR/Pharma/18523-HCR
    100 Pages
    Rahul Gotadki
    September 2025

    US Upper GI Series Market Research Report By Test Types (the standard barium upper GI series, double-contrast upper GI series), By Type of Imaging Material (barium swallow, barium meal, barium follow-through), By Application (esophageal reflux, esophageal varices, ulcers, hiatal hernias, others) and By End Users (hospitals, clinics, laboratories, other) - Forecast to 2035

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    US Upper GI Series Market Research Report — Global Forecast till 2035 Infographic
    Purchase Options
    $ 4,950.0
    $ 5,950.0
    $ 7,250.0
    Table of Contents

    US Upper GI Series Market Summary

    The United States Upper GI Series market is projected to grow from 570 USD million in 2024 to 1050 USD million by 2035.

    Key Market Trends & Highlights

    US Upper GI Series Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 5.71 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 1050 USD million, indicating robust growth.
    • In 2024, the market is valued at 570 USD million, reflecting the current demand for Upper GI Series procedures.
    • Growing adoption of advanced imaging technologies due to increasing prevalence of gastrointestinal disorders is a major market driver.

    Market Size & Forecast

    2024 Market Size 570 (USD Million)
    2035 Market Size 1050 (USD Million)
    CAGR (2025-2035) 5.71%

    Major Players

    Siemens Healthineers, AgfaGevaert, GE Healthcare, Varian Medical Systems, Bracco Imaging, Hitachi Medical Corporation, Medtronic, Variable Mobile Imaging, Elekta, Canon Medical Systems, Fujifilm Holdings, Hologic, Carestream Health, Boston Scientific, Philips Healthcare

    US Upper GI Series Market Trends

    The US Upper GI Series Market has been experiencing several important trends recently. There has been a notable increase in the adoption of advanced imaging technologies, which has improved the accuracy and efficiency of upper gastrointestinal examinations. The rising prevalence of gastrointestinal disorders, driven by lifestyle factors and dietary changes in the US population, has also led to a heightened demand for diagnostic procedures like the Upper GI series.

    Healthcare providers are now more frequently using these series to diagnose conditions such as gastroesophageal reflux disease (GERD) and peptic ulcers. A key market driver is the growing emphasis on preventive healthcare, with a focus on early detection and treatment of gastrointestinal issues. As awareness about the importance of gastrointestinal health increases among the US population, more individuals are seeking medical advice and diagnostic services, contributing to a rise in upper GI series procedures.

    Additionally, technological advancements and the integration of artificial intelligence in imaging systems are opening new opportunities to enhance diagnostic capabilities and improve patient outcomes. Recent trends also indicate a shift toward outpatient services, driven by the need for cost-effective healthcare solutions and patient convenience. This transition is further supported by government initiatives aimed at improving access to care and ensuring more efficient healthcare delivery systems.

    Moreover, as telemedicine continues to grow, there are potential opportunities for virtual consultations leading up to diagnostic procedures like the Upper GI series. The convergence of these trends presents a fertile landscape for growth in the US Upper GI Series Market.

    US Upper GI Series Market Drivers

    Market Segment Insights

    Upper GI Series Market Test Types Insights

    The US Upper GI Series Market has been increasingly focusing on various test types, particularly the standard barium upper GI series and the double-contrast upper GI series, each serving distinct diagnostic purposes. The standard barium upper GI series is a widely utilized imaging technique that helps in detecting abnormalities in the esophagus, stomach, and the initial part of the small intestine. This method usually employs a barium sulfate contrast agent which provides clear visuals for issues such as tumors, ulcers, or strictures, thereby making it significant for practitioners and patients alike.

    Meanwhile, the double-contrast upper GI series enhances imaging quality by using both a barium solution and air, allowing for a more detailed view of the gastrointestinal tract. This technique is particularly effective in the identification of subtle lesions, making it valuable in early cancer detection and assessment of disease severity. The focus on these test types in the US is reinforced by the growing awareness and advancements in medical imaging technology, which have enabled more accurate diagnoses and treatment planning.

    As healthcare systems continue to shift towards preventive care, these test types are becoming increasingly crucial, especially in populations at high risk for gastrointestinal disorders. Furthermore, as the US demographic trends point towards an aging population, the demand for reliable imaging techniques to monitor gastrointestinal health is expected to increase. In addition, ongoing developments in contrast materials and imaging equipment are anticipated to refine the efficacy of these tests, further solidifying their importance in clinical settings.

    Collectively, the emphasis on standard barium upper GI series and double-contrast upper GI series in the US market underscores a commitment to improving diagnostic capabilities in gastrointestinal health. By addressing common gastrointestinal diseases and aiding in the early detection of potential ailments, these test types hold a significant position in the overall framework of the US Upper GI Series Market, ensuring that healthcare providers can meet the growing diagnostic needs of their patients. The evolving landscape of this market suggests promising opportunities for enhancing patient outcomes and advancing medical technologies in the field of upper gastrointestinal diagnostics.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Upper GI Series Market Type of Imaging Material Insights

    The Type of Imaging Material segment within the US Upper GI Series Market plays a crucial role in diagnostic imaging, primarily utilized for assessments of the esophagus, stomach, and the upper part of the small intestine. The predominant materials in this segment include barium swallow, barium meal, and barium follow-through, each serving specific diagnostic purposes. Barium swallow is essential for detecting abnormalities in swallowing and esophageal function, allowing healthcare professionals to identify conditions like strictures or tumors.

    Barium meal provides a comprehensive view of the stomach lining and any potential lesions, while barium follow-through aids in examining the small intestine for obstructions or inflammatory conditions. The increasing prevalence of gastrointestinal disorders in the US is driving demand in this segment, with substantial investment in imaging technology further enhancing the effectiveness and efficiency of these procedures. Overall, advancements in radiology techniques are expected to increase the adoption of these imaging materials, providing significant opportunities for growth in the US Upper GI Series Market.

    The market continues to evolve as healthcare providers seek to improve diagnostic capabilities and patient outcomes, highlighting the importance of this segment in gastrointestinal diagnostics.

    Upper GI Series Market Application Insights

    The Application segment of the US Upper GI Series Market encompasses various critical conditions that require precise diagnostic imaging. This segment includes significant health issues such as esophageal reflux, which affects a large population due to lifestyle factors and diet, leading to increased demand for accurate assessments. Esophageal varices, often associated with liver disease, require careful monitoring and interventions that enhance their importance in clinical practice.

    Ulcers and hiatal hernias represent prevalent concerns, as they pose risks for gastrointestinal complications. The majority of the market's focus is on these conditions, driven by rising awareness and healthcare initiatives promoting early detection. The emphasis on preventive healthcare is expected to further bolster the utilization of upper GI series examinations across the US. Additionally, advancements in imaging technologies offer new opportunities for improved diagnosis and treatment plans, catering to the significant patient population experiencing these gastrointestinal disorders.

    The Application segment is crucial, playing a key role in enhancing diagnostic accuracy and patient outcomes, thus contributing to the overall growth of the US Upper GI Series Market industry.

    Upper GI Series Market End Users Insights

    The US Upper GI Series Market showcases a diverse range of end users, which primarily include hospitals, clinics, laboratories, and other healthcare facilities. Hospitals represent a significant portion of this market as they are equipped with advanced imaging technologies and offer comprehensive diagnostic services, thus driving demand for upper gastrointestinal procedures. Clinics also play an essential role by providing outpatient services and facilitating quick diagnostics, contributing to the overall efficiency in the healthcare system.

    Laboratories, while more specialized, are crucial for processing and interpreting the imaging results, ensuring accurate diagnoses are made in a timely manner. In addition to these, other healthcare settings such as educational institutions and research facilities also leverage upper GI series for various medical and research purposes. The growth in this market is propelled by increasing incidences of gastrointestinal disorders, advancements in imaging technologies, and a rising emphasis on preventive healthcare measures. Furthermore, the ongoing enhancements in healthcare infrastructure in the US support increased accessibility to these diagnostic services.

    Overall, the end users in the US Upper GI Series Market cater to a wide range of patient needs, significantly impacting the overall diagnostics and treatment landscape in the country.

    Get more detailed insights about US Upper GI Series Market Research Report — Global Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The US Upper GI Series Market is characterized by a dynamic competitive landscape where various players strive to establish their foothold through innovation and advancements in imaging technologies. This market focuses on diagnostic imaging procedures that examine the upper gastrointestinal tract, facilitating the identification of numerous gastrointestinal conditions. The competition ranges from established medical device manufacturers to specialized healthcare technology firms, each aiming to leverage their technological strengths, improve patient outcomes, and enhance diagnostic efficiency.

    The entry of novel technologies, such as artificial intelligence and cloud-based imaging solutions, has further intensified competition, compelling companies to prioritize R&D and tailored customer service to maintain their market positions. With the growing prevalence of gastrointestinal diseases in the US, the market continues to attract significant investments, aiming to address the increasing demand for non-invasive diagnostics in clinical settings.

    Siemens Healthineers has made a significant impact in the US Upper GI Series Market by offering advanced imaging solutions characterized by high-quality imaging and efficiency. The company is recognized for its commitment to innovation, providing a range of diagnostic imaging equipment that includes cutting-edge fluoroscopy and digital radiography systems. Siemens Healthineers has increasingly focused on developing technologies that integrate artificial intelligence, enhancing diagnostic accuracy and providing added value to healthcare providers.

    Their robust portfolio enables them to address the varying needs of the US market, ensuring that they remain competitive. The company's strong presence in the healthcare sector is underscored by their extensive partnerships and collaborations with hospitals and imaging centers across the country, solidifying their reputation as a trusted partner in gastrointestinal diagnostics.

    AgfaGevaert has established itself as a key player in the US Upper GI Series Market through its comprehensive offerings in imaging solutions, including its advanced digital radiography equipment and imaging software. The company's strength lies in its innovative approach to enhancing workflow efficiency and diagnostic accuracy, with products designed specifically for various medical imaging applications, including the gastrointestinal segment. AgfaGevaert has been active in forging strategic partnerships and collaborations that bolster its market presence, allowing the company to streamline its services and expand its reach within the US healthcare system.

    Their emphasis on continuous improvement and adaptation to market needs reflects their commitment to delivering high-quality solutions. Notably, AgfaGevaert has pursued various mergers and acquisitions to consolidate its market position and expand its technological capabilities, further reinforcing its commitment to providing superior imaging solutions tailored to the demands of the US Upper GI Series Market.

    Key Companies in the US Upper GI Series Market market include

    Industry Developments

    The US Upper GI Series Market has experienced several noteworthy developments recently. Siemens Healthineers launched a new digital imaging suite which enhances the diagnostic capability for gastrointestinal disorders, demonstrating a commitment to innovation. AgfaGevaert reported an increase in demand due to advancements in imaging technologies, allowing for better patient outcomes. Furthermore, GE Healthcare has released new imaging software that optimizes Upper GI procedures, reflecting their focus on enhancing efficiency.

    Notably, in July 2023, Bracco Imaging announced its acquisition of a competitor in the imaging sector, strengthening its position in the market. In the same vein, in September 2023, Hitachi Medical Corporation emphasized its growth strategy through the development of advanced imaging systems tailored for gastrointestinal diagnostics. The market has seen a valuation growth, notably due to increased investments in Research and Development by Canon Medical Systems and Fujifilm Holdings. Moreover, the ongoing integration of Artificial Intelligence in imaging processes is reshaping operational workflows and accuracy in diagnostics.

    Overall, these advancements and collaborations are driving significant improvements in the US Upper GI Series Market, enhancing clinical performances and meeting the evolving needs of healthcare providers.

    Market Segmentation

    Upper GI Series Market End Users Outlook

    • hospitals
    • clinics
    • laboratories
    • other

    Upper GI Series Market Test Types Outlook

    • the standard barium upper GI series
    • double-contrast upper GI series

    Upper GI Series Market Application Outlook

    • esophageal reflux
    • esophageal varices
    • ulcers
    • hiatal hernias
    • others

    Upper GI Series Market Type of Imaging Material Outlook

    • barium swallow
    • barium meal
    • barium follow-through

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 548.1(USD Million)
    MARKET SIZE 2024 570.0(USD Million)
    MARKET SIZE 2035 1050.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 5.711% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Siemens Healthineers, AgfaGevaert, GE Healthcare, Varian Medical Systems, Bracco Imaging, Hitachi Medical Corporation, Medtronic, Variable Mobile Imaging, Elekta, Canon Medical Systems, Fujifilm Holdings, Hologic, Carestream Health, Boston Scientific, Philips Healthcare
    SEGMENTS COVERED Test Types, Type of Imaging Material, Application, End Users
    KEY MARKET OPPORTUNITIES Growing prevalence of gastrointestinal disorders, Advancements in imaging technology, Increasing demand for non-invasive diagnostics, Rising elderly population needing screenings, Expansion of outpatient diagnostic services
    KEY MARKET DYNAMICS rising GERD prevalence, technological advancements, increasing aging population, growing awareness, regulatory changes
    COUNTRIES COVERED US

    Market Highlights

    Author
    Rahul Gotadki
    Assistant Manager

    He holds an experience of about 7+ years in Market Research and Business Consulting, working under the spectrum of Life Sciences and Healthcare domains. Rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. His expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. In addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives

    Leave a Comment

    FAQs

    What is the expected market size of the US Upper GI Series Market in 2024?

    The US Upper GI Series Market is expected to be valued at 570.0 million USD in 2024.

    What will the overall market valuation be in 2035?

    By 2035, the overall market is projected to grow to 1050.0 million USD.

    What is the expected CAGR for the US Upper GI Series Market between 2025 and 2035?

    The expected CAGR for the US Upper GI Series Market during this period is 5.711 percent.

    Which segment will dominate the market in 2024?

    The standard barium upper GI series is anticipated to dominate the market with a valuation of 300.0 million USD in 2024.

    What is the projected market size for the double-contrast upper GI series by 2035?

    The double-contrast upper GI series is expected to reach a market size of 500.0 million USD by 2035.

    Who are the key players in the US Upper GI Series Market?

    Major players include Siemens Healthineers, GE Healthcare, and Phillips Healthcare among others.

    What is a significant growth driver for the US Upper GI Series Market?

    Advancements in imaging technologies are considered a significant driver for market growth.

    What are possible challenges faced by the US Upper GI Series Market?

    Regulatory hurdles and market competition are potential challenges hindering market growth.

    How has the competitive landscape of the US Upper GI Series Market changed recently?

    The competitive landscape is evolving with new entrants and innovations from established players.

    What trends are emerging in the US Upper GI Series Market?

    Emerging trends include the increase in minimally invasive procedures and the integration of AI in imaging.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Upper GI Series Market, BY Test Types (USD Million)
    45. the standard barium upper GI series
    46. double-contrast upper GI series
    47. US Upper GI Series Market, BY Type of Imaging Material (USD Million)
    48. barium swallow
    49. barium meal
    50. barium follow-through
    51. US Upper GI Series Market, BY Application (USD Million)
    52. esophageal reflux
    53. esophageal varices
    54. ulcers
    55. hiatal hernias
    56. others
    57. US Upper GI Series Market, BY End Users (USD Million)
    58. hospitals
    59. clinics
    60. laboratories
    61. other
    62. Competitive Landscape
    63. Overview
    64. Competitive Analysis
    65. Market share Analysis
    66. Major Growth Strategy in the Upper GI Series Market
    67. Competitive Benchmarking
    68. Leading Players in Terms of Number of Developments in the Upper GI Series Market
    69. Key developments and growth strategies
    70. New Product Launch/Service Deployment
    71. Merger & Acquisitions
    72. Joint Ventures
    73. Major Players Financial Matrix
    74. Sales and Operating Income
    75. Major Players R&D Expenditure. 2023
    76. Company Profiles
    77. Siemens Healthineers
    78. Financial Overview
    79. Products Offered
    80. Key Developments
    81. SWOT Analysis
    82. Key Strategies
    83. AgfaGevaert
    84. Financial Overview
    85. Products Offered
    86. Key Developments
    87. SWOT Analysis
    88. Key Strategies
    89. GE Healthcare
    90. Financial Overview
    91. Products Offered
    92. Key Developments
    93. SWOT Analysis
    94. Key Strategies
    95. Varian Medical Systems
    96. Financial Overview
    97. Products Offered
    98. Key Developments
    99. SWOT Analysis
    100. Key Strategies
    101. Bracco Imaging
    102. Financial Overview
    103. Products Offered
    104. Key Developments
    105. SWOT Analysis
    106. Key Strategies
    107. Hitachi Medical Corporation
    108. Financial Overview
    109. Products Offered
    110. Key Developments
    111. SWOT Analysis
    112. Key Strategies
    113. Medtronic
    114. Financial Overview
    115. Products Offered
    116. Key Developments
    117. SWOT Analysis
    118. Key Strategies
    119. Variable Mobile Imaging
    120. Financial Overview
    121. Products Offered
    122. Key Developments
    123. SWOT Analysis
    124. Key Strategies
    125. Elekta
    126. Financial Overview
    127. Products Offered
    128. Key Developments
    129. SWOT Analysis
    130. Key Strategies
    131. Canon Medical Systems
    132. Financial Overview
    133. Products Offered
    134. Key Developments
    135. SWOT Analysis
    136. Key Strategies
    137. Fujifilm Holdings
    138. Financial Overview
    139. Products Offered
    140. Key Developments
    141. SWOT Analysis
    142. Key Strategies
    143. Hologic
    144. Financial Overview
    145. Products Offered
    146. Key Developments
    147. SWOT Analysis
    148. Key Strategies
    149. Carestream Health
    150. Financial Overview
    151. Products Offered
    152. Key Developments
    153. SWOT Analysis
    154. Key Strategies
    155. Boston Scientific
    156. Financial Overview
    157. Products Offered
    158. Key Developments
    159. SWOT Analysis
    160. Key Strategies
    161. Philips Healthcare
    162. Financial Overview
    163. Products Offered
    164. Key Developments
    165. SWOT Analysis
    166. Key Strategies
    167. References
    168. Related Reports
    169. US Upper GI Series Market SIZE ESTIMATES & FORECAST, BY TEST TYPES, 2019-2035 (USD Billions)
    170. US Upper GI Series Market SIZE ESTIMATES & FORECAST, BY TYPE OF IMAGING MATERIAL, 2019-2035 (USD Billions)
    171. US Upper GI Series Market SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD Billions)
    172. US Upper GI Series Market SIZE ESTIMATES & FORECAST, BY END USERS, 2019-2035 (USD Billions)
    173. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    174. ACQUISITION/PARTNERSHIP
    175. MARKET SYNOPSIS
    176. US UPPER GI SERIES MARKET ANALYSIS BY TEST TYPES
    177. US UPPER GI SERIES MARKET ANALYSIS BY TYPE OF IMAGING MATERIAL
    178. US UPPER GI SERIES MARKET ANALYSIS BY APPLICATION
    179. US UPPER GI SERIES MARKET ANALYSIS BY END USERS
    180. KEY BUYING CRITERIA OF UPPER GI SERIES MARKET
    181. RESEARCH PROCESS OF MRFR
    182. DRO ANALYSIS OF UPPER GI SERIES MARKET
    183. DRIVERS IMPACT ANALYSIS: UPPER GI SERIES MARKET
    184. RESTRAINTS IMPACT ANALYSIS: UPPER GI SERIES MARKET
    185. SUPPLY / VALUE CHAIN: UPPER GI SERIES MARKET
    186. UPPER GI SERIES MARKET, BY TEST TYPES, 2025 (% SHARE)
    187. UPPER GI SERIES MARKET, BY TEST TYPES, 2019 TO 2035 (USD Billions)
    188. UPPER GI SERIES MARKET, BY TYPE OF IMAGING MATERIAL, 2025 (% SHARE)
    189. UPPER GI SERIES MARKET, BY TYPE OF IMAGING MATERIAL, 2019 TO 2035 (USD Billions)
    190. UPPER GI SERIES MARKET, BY APPLICATION, 2025 (% SHARE)
    191. UPPER GI SERIES MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions)
    192. UPPER GI SERIES MARKET, BY END USERS, 2025 (% SHARE)
    193. UPPER GI SERIES MARKET, BY END USERS, 2019 TO 2035 (USD Billions)
    194. BENCHMARKING OF MAJOR COMPETITORS

    US Upper GI Series Market Segmentation

     

     

     

    • Upper GI Series Market By Test Types (USD Million, 2019-2035)

      • the standard barium upper GI series
      • double-contrast upper GI series

     

    • Upper GI Series Market By Type of Imaging Material (USD Million, 2019-2035)

      • barium swallow
      • barium meal
      • barium follow-through

     

    • Upper GI Series Market By Application (USD Million, 2019-2035)

      • esophageal reflux
      • esophageal varices
      • ulcers
      • hiatal hernias
      • others

     

    • Upper GI Series Market By End Users (USD Million, 2019-2035)

      • hospitals
      • clinics
      • laboratories
      • other

     

     

     

     

     

     

    Report Infographic
    Free Sample Request

    Kindly complete the form below to receive a free sample of this Report

    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials