Rowing Machines Market

Millennials' Increasing Awareness of Weight Management Fuels Market Growth

The rising awareness of weight management among millennials is driving the market CAGR for rowing machines. Obesity has becoming increasingly prevalent among the present millennial population. According to Cancer Research UK, seven out of ten millennials born between 1981 and 1996 are on track to become fat or overweight by the time they reach middle age. Obesity among millennials is related to several factors, including the consumption of highly processed foods, a fast-paced lifestyle, stress eating, and a sedentary lifestyle. Individuals' understanding of weight control has grown as a result of a variety of causes.

In today's digital age, millennials have access to a wealth of knowledge via social media and the internet. 

In addition, most countries in the globe spend money on sports for their citizens. The most important component of investing in professional sports is to promote public health so that the danger of chronic diseases such as heart disease and obesity reduces while mental health improves. Furthermore, the growth of sports has the ability to contribute to the nation's economic development by providing jobs and generating cash through events and tourists. Sports can also increase intercultural communication and understanding. Holding international sporting tournaments allows countries to promote their cultures and build relationships with other countries.

As a result, the government and other organizations spend money on professional sports to develop sports culture.

Furthermore, the hotel industry has undergone a worldwide rise in recent decades as a result of factors such as increased disposable income, technological innovation, ease of access to information, and globalization. Hotel guests' and gym clients' needs increasingly overlap in the hospitality business. Fitness lovers who stay in hotels for various reasons, such as holiday or business trips, like to reserve a room in a hotel that includes access to fitness centres or gyms. Physical fitness is becoming more important to millennials. As a result, they seek for new ways to stay fit when travelling and staying in hotels.

The Global Rowing Machines Market Industry is poised for substantial growth, with projections indicating a market value of 1.53 USD Billion in 2024 and an anticipated increase to 2.59 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate (CAGR) of 4.89% from 2025 to 2035. Such figures reflect a growing consumer interest in fitness and wellness, alongside the increasing adoption of rowing machines as a preferred exercise option. The market's expansion is likely to be driven by various factors, including technological advancements, rising health consciousness, and the popularity of home fitness solutions.

Technological innovations play a pivotal role in shaping the Global Rowing Machines Market Industry. Manufacturers are integrating advanced features such as digital displays, Bluetooth connectivity, and interactive training programs into their products. These enhancements not only improve user experience but also attract tech-savvy consumers seeking modern fitness solutions. The introduction of smart rowing machines, which can track performance metrics and provide personalized training regimens, exemplifies this trend. As the market evolves, these technological advancements are likely to contribute to the projected growth, with an anticipated market value of 2.59 USD Billion by 2035, reflecting a CAGR of 4.89% from 2025 to 2035.

The Global Rowing Machines Market Industry experiences growth driven by a rising awareness of health and fitness among consumers. As individuals increasingly prioritize physical well-being, the demand for effective home workout equipment, such as rowing machines, escalates. This trend is reflected in the projected market value of 1.53 USD Billion in 2024, indicating a robust interest in fitness solutions. Rowing machines offer a full-body workout, appealing to a broad demographic, including both seasoned athletes and fitness novices. The emphasis on maintaining a healthy lifestyle suggests that this driver will continue to influence market dynamics in the coming years.

The Global Rowing Machines Market Industry benefits from a diverse consumer base that spans various age groups and fitness levels. This inclusivity allows manufacturers to target a wide range of customers, from young athletes to older adults seeking low-impact exercise options. The adaptability of rowing machines makes them suitable for rehabilitation and general fitness, appealing to both fitness enthusiasts and those new to exercise. As the market continues to evolve, understanding and catering to the unique needs of these diverse demographics will be crucial for sustained growth and innovation in the rowing machine sector.

The Global Rowing Machines Market Industry is significantly influenced by the increasing trend of home fitness. As more individuals opt for home workouts due to convenience and flexibility, rowing machines have emerged as a favored choice. This shift is particularly evident in urban areas where space constraints make compact fitness equipment appealing. The versatility of rowing machines, which can provide an effective cardiovascular workout while also building strength, aligns well with the preferences of home fitness enthusiasts. This growing inclination towards home-based exercise solutions is expected to sustain the market's upward trajectory, contributing to its overall expansion.

Government initiatives aimed at promoting physical fitness and healthy living contribute positively to the Global Rowing Machines Market Industry. Various health campaigns and programs encourage citizens to engage in regular physical activity, thereby increasing the demand for fitness equipment. Governments may also provide subsidies or incentives for fitness-related purchases, further stimulating market growth. Such initiatives not only raise awareness about the importance of exercise but also facilitate access to fitness resources. As these programs gain traction, they are likely to bolster the market, fostering a culture of health and fitness that benefits the rowing machine sector.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. In 2022, North America dominated the market with a 45.80% share. Heart disease and obesity are on the rise in this region's countries. The boom in product innovation coincides with the growing popularity of home gymnastics and the region's elderly population. Growing customer health consciousness, product innovation, more home studios, an aging population, and rising health issues such as obesity are driving market expansion in this region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: ROWING MACHINES MARKET SHARE BY REGION 2022 (USD Billion)

Source Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe Rowing Machines Market accounts for the second-largest market share because fo the growing technologies of rowing machine products. Further, the German Rowing Machines Market held the largest market share, and the UK Rowing Machines Market was the European market with the quickest rate of growth.

The Asia-Pacific Rowing Machines Market is anticipated to expand between 2023 and 2032 with the quickest CAGR. This is because of the rising popularity of rowing machines among children. Moreover, China’s Rowing Machines Market held the largest market share, and the Indian Rowing Machines Market was the Asia-Pacific region's fastest-growing market.

Leading market players are heavily putting money on R&D to broaden their product ranges, which will contribute to the rowers market's further growth. Additionally, market players are engaging in a range of calculated initiatives to increase their worldwide presence, with important market developments involving the introduction of new products, contracts, M&A transactions, increased investment, and cooperation with other enterprises. To grow and endure in an increasingly cutthroat and dynamic market, Rowing Machines industry must provide reasonably priced goods.

One of the main business strategies employed by manufacturers is to manufacture locally in order to reduce operating expenses in the Rowing Machines industry to help customers and expand the market segment. In recent years, the Rowing Machines industry has provided some of the biggest benefits to medicine. Major players in the Rowers Market, including BODYCRAFT, Johnson Health Tech, Nautilus, Inc., Mr Captain Brand, Stamina Products, Inc., Sunny Health and Fitness, iFIT Inc., York Fitness UK, Infiniti, Concept2 inc. and others, are engaging in research and development activities in an effort to boost market demand.

Life Fitness is an American fitness firm that manufactures and distributes cardiovascular and strength training equipment under various names such as Life Fitness, Cybex, and Hammer Strength. It is a portfolio firm of KPS Capital Partners and is headquartered in Franklin Park, Illinois.. In March 2021, Life Fitness collaborated with World Gym International, a California-based American fitness centre. The company is expected to benefit from the cooperation deal by supplying World Gym International with gym equipment and newly launched rowing machines.

Adidas AG is a German athletic apparel and footwear manufacturer based in Herzogenaurach, Bavaria. It is Europe's largest sportswear producer and the world's second largest after Nike.  In August 2022, Adidas AG announced that CEO Kasper Rrsted would retire in 2023. In January of this year, Bjrn Gulden was appointed CEO.