Rowing Machines Market Analysis

Global Rowing Machines Market Overview

The Rowing Machines Market Size was valued at USD 1.4 Billion in 2022. The Rowing Machines Market industry is projected to grow from USD 1.47 Billion in 2023 to USD 2.2 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.60% during the forecast period (2024 - 2032). Increasing spending on professional sports and growing acceptance of fitness equipment in the thriving hospitality sector are the key market drivers accelerating market expansion.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Rowing Machines Market Trends

Millennials' Increasing Awareness of Weight Management Fuels Market Growth

The rising awareness of weight management among millennials is driving the market CAGR for rowing machines. Obesity has becoming increasingly prevalent among the present millennial population. According to Cancer Research UK, seven out of ten millennials born between 1981 and 1996 are on track to become fat or overweight by the time they reach middle age. Obesity among millennials is related to several factors, including the consumption of highly processed foods, a fast-paced lifestyle, stress eating, and a sedentary lifestyle. Individuals' understanding of weight control has grown as a result of a variety of causes. In today's digital age, millennials have access to a wealth of knowledge via social media and the internet. 

The general public is exposed to many research on weight management and its implications for mental and physical well-being via news articles and other sources. Furthermore, the fitness sector, corporates, health experts, and the government are working to raise awareness among the young population about the benefits of physical fitness in preventing diseases such as diabetes, cancer, and heart disease.

In addition, most countries in the globe spend money on sports for their citizens. The most important component of investing in professional sports is to promote public health so that the danger of chronic diseases such as heart disease and obesity reduces while mental health improves. Furthermore, the growth of sports has the ability to contribute to the nation's economic development by providing jobs and generating cash through events and tourists. Sports can also increase intercultural communication and understanding. Holding international sporting tournaments allows countries to promote their cultures and build relationships with other countries. As a result, the government and other organizations spend money on professional sports to develop sports culture.

Furthermore, the hotel industry has undergone a worldwide rise in recent decades as a result of factors such as increased disposable income, technological innovation, ease of access to information, and globalization. Hotel guests' and gym clients' needs increasingly overlap in the hospitality business. Fitness lovers who stay in hotels for various reasons, such as holiday or business trips, like to reserve a room in a hotel that includes access to fitness centres or gyms. Physical fitness is becoming more important to millennials. As a result, they seek for new ways to stay fit when travelling and staying in hotels.

Rowing Machines Market Segment Insights

Rowing Machines Type Insights

The Rowers Market segmentation, based on type includes air, water, magnetic and hydraulic. In 2022, the hydraulics category dominated the market share. Hydraulic-based rowing machines differ from other rowing machines in that they are less expensive, and rowing machine technology does not allow humans to draw straight lines. The segment's main drivers include low prices and space-saving features. It employs fluid or air resistance. The hydraulic mechanism is all about power transmission and is ideal for at-home workouts.

Rowing Machines Body Type Insights

The Rowing Machines Market segmentation, based on body type, includes metal and solid wood. Solid wood rowing machines are the fastest expanding sector. Because of their endurance, natural aesthetics, and smooth rowing experience, these machines are gaining popularity.  Solid wood rowing machines provide a premium feel and are frequently selected by fitness lovers and those seeking high-quality workout equipment.

Rowing Machines Weight Capacity Insights

The Rowing Machines Market segmentation, based on form, includes 300 to 499 pounds, 200 to 249 pounds, 100 to 199 pounds and under 100 pounds. The 100 to 199 pounds segment has the highest market demand in the rowing machine market. This weight range is popular among a wide spectrum of users because it provides a good blend of durability and simplicity of usage. It is designed for both novice and intermediate users who want a diverse and effective training experience.

Rowing Machines Distribution Channel Insights

The Rowing Machines Market segmentation, based on source, includes online and offline. In 2022, the offline segment held the majority of the market share. With the emergence of professional retail cultures around the world, exclusive deals, consumers prefer to inspect and use before purchasing, and a wide range of variation. These reasons are propelling the market segment's expansion.

Rowing Machines Resistant Level Insights

The Rowing Machines Market segmentation, based on Resistant Level, includes less than 24 and more than 24. The more than 24 segment has the biggest market share in the rowing machine market.  Rowing machines in this category include a higher level of resistance and advanced functions, making them suited for experienced users and fitness aficionados. Rowing machines in the More Than 24 sector provide a tough and effective workout experience due to its sturdy construction and innovative technology.

Rowing Machines color Insights

The Rowing Machines Market segmentation, based on color, includes black, light grey and others. The black segment has a substantial market share in the rowing machine market. Because of its sleek and timeless appearance, black rowing machines are popular among consumers. They complement a variety of home gym layouts and appeal to a wide spectrum of customers.

Rowing Machines End-User Insights

The rowers Market segmentation, based on End-User, includes Commercial and Residential. In 2022, the commercial category commanded the market share. The growing popularity of professional trainers in gyms, as well as the growing number of gyms and fitness clubs. These reasons are propelling the market segment's expansion.

Figure 1: Rowing Machines Market, by End-User, 2024 &2032 (USD Billion)

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Rowing Machines Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. In 2022, North America dominated the market with a 45.80% share. Heart disease and obesity are on the rise in this region's countries. The boom in product innovation coincides with the growing popularity of home gymnastics and the region's elderly population. Growing customer health consciousness, product innovation, more home studios, an aging population, and rising health issues such as obesity are driving market expansion in this region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: ROWING MACHINES MARKET SHARE BY REGION 2022 (USD Billion)

Source Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Rowing Machines Market accounts for the second-largest market share because fo the growing technologies of rowing machine products. Further, the German Rowing Machines Market held the largest market share, and the UK Rowing Machines Market was the European market with the quickest rate of growth.

The Asia-Pacific Rowing Machines Market is anticipated to expand between 2023 and 2032 with the quickest CAGR. This is because of the rising popularity of rowing machines among children. Moreover, China’s Rowing Machines Market held the largest market share, and the Indian Rowing Machines Market was the Asia-Pacific region's fastest-growing market.

Rowing Machines Key Market Players & Competitive Insights

Leading market players are heavily putting money on R&D to broaden their product ranges, which will contribute to the rowers market's further growth. Additionally, market players are engaging in a range of calculated initiatives to increase their worldwide presence, with important market developments involving the introduction of new products, contracts, M&A transactions, increased investment, and cooperation with other enterprises. To grow and endure in an increasingly cutthroat and dynamic market, Rowing Machines industry must provide reasonably priced goods.

One of the main business strategies employed by manufacturers is to manufacture locally in order to reduce operating expenses in the Rowing Machines industry to help customers and expand the market segment. In recent years, the Rowing Machines industry has provided some of the biggest benefits to medicine. Major players in the Rowers Market, including BODYCRAFT, Johnson Health Tech, Nautilus, Inc., Mr Captain Brand, Stamina Products, Inc., Sunny Health and Fitness, iFIT Inc., York Fitness UK, Infiniti, Concept2 inc. and others, are engaging in research and development activities in an effort to boost market demand.

Life Fitness is an American fitness firm that manufactures and distributes cardiovascular and strength training equipment under various names such as Life Fitness, Cybex, and Hammer Strength. It is a portfolio firm of KPS Capital Partners and is headquartered in Franklin Park, Illinois.. In March 2021, Life Fitness collaborated with World Gym International, a California-based American fitness centre. The company is expected to benefit from the cooperation deal by supplying World Gym International with gym equipment and newly launched rowing machines.

Adidas AG is a German athletic apparel and footwear manufacturer based in Herzogenaurach, Bavaria. It is Europe's largest sportswear producer and the world's second largest after Nike.  In August 2022, Adidas AG announced that CEO Kasper Rrsted would retire in 2023. In January of this year, Bjrn Gulden was appointed CEO.

Key Companies in the Rowing Machines Market include

• BODYCRAFT


• Johnson Health Tech


• Nautilus, Inc.


• Mr Captain Brand


• Stamina Products, Inc.


• Sunny Health and Fitness


• iFIT Inc.


• York Fitness UK


• Infiniti


• Concept2 inc.


• WaterRower


• RP3 Rowing


• Peloton Interactive, Inc.


• ERGATTA


• AVIRON INTERACTIVE INC.


• TECHNOGYM S.p.A


• Hydrow


• Oartec


• Decathlon


• Intense Enterprises


• HAMMER Sport AG


• Tunturi New Fitness


• adidas AG


• Cosco (India) Limited


• Life Fitness


• Pure Design Fitness


• TOPIOM


• Modcon Industries Private Limited


• Shandong DHZ Fitness Equipment Co., Ltd


• KAYA


• SHUA


• SHANDONG BAODELONG FITNESS CO., LTD among others

Rowing Machines Industry Developments

For Instance, September 2021 Nautilus, Inc. has signed a formal agreement to purchase VAY, a leader in motion technology. The acquisition will allow Nautilus to expand its JRNY digital platform by providing key technology to underpin the company's vision and motion-tracking capabilities, allowing for real-time data analysis during workouts.

For Instance, March 2021 Torque Fitness collaborated with CrossFit competitor Brent Fikowski. With this collaboration, the company hopes to improve product development of training equipment for home gyms.

Rowing Machines Market Segmentation

Rowing Machines Market Type Outlook

• Air


• Water


• Magnetic


• Hydraulic

Rowing Machines Market Body Type Outlook

• Metal


• Solid Wood

Rowing Machines Market Weight Capacity Outlook

• 300 to 499 Pounds


• 200 to 249 Pounds


• 100 to 199 Pounds


• Under 100 Pounds

Rowing Machines Market Distribution Channel Outlook

• Online


• Offline

Rowing Machines Market Resistant Level Outlook

• Less Than 24


• More Than 24

Rowing Machines Market Color Outlook

• Black


• Light Grey


• Others

Rowing Machines Market End-User Outlook

• Commercial


• Residential

Rowing Machines Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America