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Meat Snacks Market Research Report Information by Product Type (Jerky, Steak Bites, Bars, and Others), Source (Pork, Beef, Poultry, and Others), Distribution Channel (Store-Based and Non-Store-Based), and Region (North America, Europe, Asia-Pacific, and Rest of the World)& - Forecast till 2027


ID: MRFR/F-B & N/3508-HCR | 110 Pages | Author: Pradeep Nandi| February 2025

Global Meat Snacks Market Overview


Meat Snacks Market is projected to reach USD 12.2 Billion at 6.5% CAGR during the forecast period, 2020 to 2027. The meat snacks market is highly fragmented, with a significant number of players participating. Meat snacks have grown in popularity as a result of consumer desire for high-protein, handy snacks. Manufacturers are investing heavily in the development of unique goods and flavors that cater to consumer preferences, pushing the meat snacks market growth even more. The biggest issues that meat snack makers confront are the growing trend of vegetarianism and the declining market for red meat and reducing the meat snacks market share. The market growth will be aided by the rapid rise of the e-commerce sector, which will provide a wide range of meat snacks for online purchase.


COVID 19 Analysis


The spread of the coronavirus pandemic (COVID-19) has resulted in a significant increase in demand for packaged foods like meat snacks. Despite this, the market expansion is being hampered by interrupting supply chains and insufficient personnel shortages. However, if normalcy is restored, the market is projected to rebound. The Covid-19 (coronavirus) pandemic is wreaking havoc on society and the global economy. The pandemic's influence is expanding by the day, and it's hurting the supply chain. The COVID-19 situation is causing stock market anxiety, a major slowdown in supply chains, a drop in corporate confidence, and an increase in panic among customer segments. The pandemic's overall influence is affecting the production processes of a variety of businesses, including technology, media, and especially the food industry. The demand-supply outlook is being further hampered by trade obstacles. The pandemic has hampered the meat snacks market share and also changed the meat snacks market outlook.


Market Dynamics

Drivers


The meat snacks market is highly fragmented, with a significant number of players participating. Meat snacks have grown in popularity as a result of consumer desire for high-protein, handy snacks. Another aspect fueling the market's expansion is rising disposable income in developing countries. Manufacturers are investing heavily in the development of unique goods and flavors that cater to consumer preferences, pushing market growth even more. Consumers have recently replaced their normal meals with convenience food products due to their busy lifestyles. Some of the important reasons driving the meat snacks market size in terms of value sales include an increase in demand for convenience food products, a gradual rise in desire for salty snacks, and an increase in the disposable income of target customers. This eventually leads to a surge in demand for specialist snacks like plant-based, dairy, and meat snacks. Meat snacks are a sort of quick food product made from a variety of meats, including beef, turkey, and pork. As a result, the worldwide market will develop as demand for specialty snacks rises.


Restraints


The meat snacks market value has been slowed by the rising prevalence of heart disease, obesity, and diet-related disorders. The biggest issues that meat snack makers confront are the growing trend of vegetarianism and the declining market for red meat, thus slowing down the market trends and the meat snacks market outlook. The market's expansion is hampered by price variations connected with raw materials and high final product costs. Thus, these factors affect the market and reduce the chances of attaining the meat snacks market forecast.


Technology Analysis


The meat snack market is expected to expand throughout the projected period, driven by rising demand for high-protein meat snacks and rising disposable income in developing countries. However, the increased prevalence of obesity and heart disease is limiting the Meat Snacks Market Trends. On the other hand, throughout the forecast period, the introduction of new flavors of meat snacks is projected to present potential prospects for the meat snack market. Manufacturers are constantly improving these goods to make them more accessible to users. As a result, some of the world's leading manufacturers have been planning to improve their product offers in response. In addition, the introduction of new product forms, such as handcrafted sausage crisps, is expected to increase the Meat Snacks Market Forecast.


Segmentations


The Meat Snacks Market is further bifurcated into various segments that will help the market grow as per the predicted CAGR growth and prove the Organic Bakery Products Market Analysis true by the end of the forecast period in 2027. The market has been segmented based on the type, source, distribution channel, Flavor, and region. Segmentation is described as follows:


Based on the type, the market has been segmented as follows



  • Jerky

  • Steak Bites

  • Bars

  • Sausages

  • Others


Based on the source, the market has been segmented as follows



  • Pork

  • Beef

  • Poultry

  • Others


Based on the distribution channel, the market has been segmented as follows



  • Store-Based

    • Supermarkets and Hypermarkets

    • Convenience Stores

    • Specialty Stores

    • Others



  • Non-Store Based

    • Online Stores

    • Others




Based on the flavor, the market has been segmented as follows



  • Original

  • Teriyaki

  • Peppered

  • Others


Based on the region, the market has been segmented as follows



  • North America

    • The U.S.

    • Canada

    • Mexico



  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • UK



  • Asia-Pacific

    • China

    • India

    • Japan

    • Australia

    • New Zealand



  • Rest Of the World (ROW)

    • South America

    • The Middle East

    • Africa




Regional Analysis


During the forecast period, North America is expected to lead the market for meat snacks. The growing need for nutritious and high-protein snacks, as well as a large consumer base for meat and meat products, are driving the meat snacks industry. The United States has the largest market share in the region. During the forecast period, Asia-Pacific is expected to increase at the fastest rate. Thus, it will increase the meat snacks market and will help in achieving the meat snacks market analysis true.


Competitive Landscape


With the shift in the market demand towards a region-specific and exotic spectrum of flavors, major businesses have focused on long-term strategies involving product and flavor innovation. A big number of foreign players are also increasing their regional presence to broaden their consumer base. The research includes profiles of companies that are projected to continue to play a role in the growth of the worldwide meat snacks market over the forecast period and the companies involved are:



  • Meat snacks Group (UK)

  • FireCreek Snacks (US)

  • Werner Gourmet Meat Snacks (US)

  • Golden Valley Dairy Products (US)

  • Conagra Brands, Inc. (US)

  • Marfood USA, Inc. (US)

  • Big Chief Meat Snacks Inc.(Canada)

  • Jack Link’s Beef Jerky (US)

  • Nestlé USA, Inc. (US)

  • Oberto Sausage Co, Inc. (US)

  • Country Archer Jerky Co.(US)

  • Stafford Meat Company (US)

  • Copperstone Foods, LLC (US) 

  • Bridgford Foods Corporation (US)


Meat Snacks Industry Developments



Stryve Foods Inc. established a partnership with food redistributor Dot Foods in October 2024 with the aim of boosting the company’s growth significantly. This partnership was activated in November 2024 and its goal was to enhance Stryve's distribution capabilities alongside ensuring that service levels were stepped up and that customer lead times were optimized. The deal seeks to further strengthen and position the company in a growing food market.


In May 2024, Western Smokehouse Partners made strides to further its marketing and product expansion plans by acquiring the company Golden Valley Natural, which specializes in organic snack foods. The acquisition is a major milestone for Western Smokehouse as the company is aiming to become a global leader in integrating better meat snack options for the target audience.


PepsiCo teamed up with Beyond Meat in January 2021 to promote a joint absolute called PLANeT Partnership, which was geared toward hybrid meat snacks and drinks. The partnership is estimated to aid in the development of innovative products more suited for the modern target audience, one that is more eco-friendly; and focuses on healthier food systems.


In November 2024, the snack food brand Slim Jim, under the parent company Conagra Brands, expanded its product portfolio by launching Slim Jim Bites, which are snack-sized meat bites expected to win over consumers. Slim Jim held an 18% share of the revitalizing market, and so the introduction of myriads of new flavors such as original and mild flavored ones, look to help drive 234 million annual sales figures.


Western Smokehouse Partners, based out of Galesburg, Illinois acquired an Idaho-based meat manufacture company in the month of May 2024, named Golden Valley Natural. This purchase sought to increase the distribution and the product range of Western Smokehouses within the market of meat snacks.


Conagra Brands, Inc. acquired Sweetwood Smoke & Co. in August 2024, which makes the FATTY Smoked Meat sticks. The details of finances were not made available. This acquisition was a part of Conagra’s attempt to further improve its portfolio pertaining to meat snacks.



Market Report 


The research offers in-depth qualitative insights into the potential segments or geographies that are expected to grow rapidly. The report examines existing and prospective meat snacks market trends and prospects in-depth. It is a thorough examination of the elements that drive and limit the growth of the meat snacks business. It's also a thorough market study that involves tracking the important product positioning, functioning and keeping tabs on the major competitors within the market framework. The report for the meat snacks market has been prepared after having a deep study and analysis followed by the act of going through every aspect of the market by analyzing the data which aims for excellent market growth during the ongoing forecast period that will be ending in 2027.

Report Attribute/Metric Details
  Market Size   USD 12.2 Billion
  CAGR   6.5%
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Product Type, Source, Distribution Channel, and Region
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Meat snacks Group (UK), FireCreek Snacks (US), Werner Gourmet Meat Snacks (US), Golden Valley Dairy Products (US), Conagra Brands Inc. (US), Marfood USA Inc. (US), Big Chief Meat Snacks Inc.(Canada), Jack Linkโ€™s Beef Jerky (US), Nestlรฉ USA Inc. (US), Oberto Sausage Co Inc. (US), Country Archer Jerky Co.(US), Stafford Meat Company (US), Copperstone Foods LLC (US), Bridgford Foods Corporation (US)
  Key Market Opportunities   Leads to a surge in demand for specialist snacks like plant-based, dairy, and meat snacks
  Key Market Drivers   Increase in demand for convenience food products, Rising disposable income in developing countries


Frequently Asked Questions (FAQ) :

meat snacks market is projected to grow at approximately 6.5% CAGR during the assessment period (2020-2027).

The value of the global Meat snacks market is USD 12.2 BN by 2027.

Meatsnacks Group (UK), Copperstone Foods, LLC (US),Werner Gourmet Meat Snacks (US), Stafford Meat Company (US), Conagra Brands, Inc. (US), Bridgford Foods Corporation (US), Country Archer Jerky Co.(US), Monogram Food Solutions, LLC. (US), FireCreek Snacks (US), Marfood USA, Inc. (US), Link Snacks, Inc. (US), Nestlé USA, Inc. (US), Big Chief Meat Snacks Inc.(Canada), Oberto Sausage Co, Inc. (US), Hormel Foods Corporation (US), and Golden Valley Dairy Products (US), are some of the top players in the global meat snacks market.

North America holds the largest share in the global meat snacks market, followed by Europe and the Asia Pacific, respectively.

Strategic initiatives such as mergers & acquisitions, collaborations, expansion, and technology/ product launch are some of the growth strategies that players operating in the global meat snacks market adopt to gain a larger competitive advantage.

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