Meat Snacks Market Trends

ID: MRFR/F-B & N/3508-HCR

200 Pages

Snehal Singh

October 2025

Meat Snacks Market Research Report By Product Type (Jerky, Meat Bars, Meat Chips, Salami, Other Meat Snacks), By Source (Beef, Pork, Poultry, Turkey, Other Meats), By Flavor (Spicy, Smoked, Original, Teriyaki, Barbecue), By Packaging Type (Bags, Boxes, Pouches, Trays, Retail Packs) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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Market Trends

Key Emerging Trends in the Meat Snacks Market

The meat snacks market has undergone significant shifts in recent years, reflecting changing consumer preferences and broader industry trends. One prominent trend is the growing demand for healthier and more convenient snack options. As health-conscious consumers seek protein-rich alternatives to traditional snacks, meat snacks have emerged as a popular choice. With their high protein content and relatively lower levels of carbohydrates compared to traditional snacks, such as chips and candy, meat snacks cater to the increasing demand for nutritious on-the-go options. Another notable market trend is the diversification of meat snack offerings. While traditional jerky varieties, such as beef and turkey, continue to dominate the market, there has been a surge in innovation and the introduction of novel flavors and protein sources. Companies are increasingly experimenting with exotic meats like bison, venison, and even plant-based proteins to appeal to a broader range of consumers. This diversification not only enhances the overall consumer experience but also addresses the growing interest in unique and unconventional snack options. The rise of e-commerce has played a pivotal role in shaping the meat snacks market. Online platforms provide consumers with a convenient and accessible way to explore and purchase a wide array of meat snack options. The ease of online shopping, coupled with the ability to compare products and read reviews, has empowered consumers to make more informed choices. This has fueled the growth of smaller and niche brands, which may have struggled to gain visibility through traditional retail channels. As a result, the market has become more competitive, fostering innovation and ensuring a constant stream of new and exciting products. Sustainability is emerging as a critical factor influencing consumer choices in the meat snacks market. With an increasing awareness of environmental issues and the carbon footprint associated with food production, consumers are seeking ethically sourced and sustainably produced snacks. This has led to a rise in demand for products that prioritize responsible sourcing, eco-friendly packaging, and transparent supply chains. Companies that can align their offerings with these values are likely to gain a competitive edge in the evolving meat snacks landscape. In addition to health and sustainability, flavor innovation remains a key driver of market trends in the meat snacks sector. Consumers are increasingly looking for bold and unique flavor profiles that go beyond traditional options. Companies are responding to this demand by introducing exotic spices, herbs, and marinades to create distinctive taste experiences. This emphasis on flavor diversity not only caters to consumer preferences but also contributes to the overall premiumization of the meat snacks market.

Market Highlights

Author

Snehal Singh

Assistant Manager - Research

High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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FAQs

What is the expected market size of the Meat Snacks Market in 2024?

The Meat Snacks Market is expected to be valued at 6.48 billion USD in 2024.

What is the projected market value of the Meat Snacks Market by 2035?

By 2035, the Meat Snacks Market is anticipated to reach a value of 12.0 billion USD.

What is the expected CAGR for the Meat Snacks Market from 2025 to 2035?

The expected CAGR for the Meat Snacks Market from 2025 to 2035 is 5.76%.

Which region is projected to dominate the Meat Snacks Market in 2024?

North America is projected to dominate the Meat Snacks Market with a value of 2.5 billion USD in 2024.

What will be the market size for jerky in the Meat Snacks Market by 2035?

The market size for jerky in the Meat Snacks Market is expected to reach 4.5 billion USD by 2035.

Who are the key players in the Meat Snacks Market?

Key players in the Meat Snacks Market include Jack Link's, Hormel Foods, and General Mills, among others.

What is the expected market growth rate for meat bars in the Meat Snacks Market until 2035?

The market for meat bars is projected to grow to 2.5 billion USD by 2035.

How will the Asia Pacific region perform in the Meat Snacks Market by 2024?

The Asia Pacific region is expected to have a market value of 1.4 billion USD in the Meat Snacks Market by 2024.

What challenges might affect the growth of the Meat Snacks Market?

Challenges such as fluctuating meat prices and changing consumer preferences may affect the market growth.

What is the outlook for the salami segment in the Meat Snacks Market by 2035?

The outlook for the salami segment is promising, with an expected market size of 2.6 billion USD by 2035.

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Market Summary

As per MRFR analysis, the Meat Snacks Market Size was estimated at 6.48 USD Billion in 2024. The Meat Snacks industry is projected to grow from 6.853 USD Billion in 2025 to 12.0 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 5.76 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Meat Snacks Market is experiencing a dynamic shift towards health-conscious and innovative offerings.

Health-conscious choices are increasingly influencing consumer preferences in the Meat Snacks Market.
North America remains the largest market, while the Asia-Pacific region is emerging as the fastest-growing area for meat snacks.
Jerky continues to dominate the market, whereas meat bars are rapidly gaining traction among health-focused consumers.
Rising demand for convenient snacks and an increased focus on protein-rich diets are driving market growth.

Market Size & Forecast

2024 Market Size	6.48 (USD Billion)
2035 Market Size	12.0 (USD Billion)
CAGR (2025 - 2035)	5.76%
Largest Regional Market Share in 2024	North America

Major Players

Jack Link's (US), Hormel Foods (US), Conagra Brands (US), Kraft Heinz (US), Meat Snacks Group (GB), Old Wisconsin (US), Pork King Good (US), Epic Provisions (US), Biltong USA (US)

Market Trends

The Meat Snacks Market is currently experiencing a dynamic evolution, driven by shifting consumer preferences and an increasing demand for convenient, protein-rich snacks. As lifestyles become busier, individuals are gravitating towards on-the-go options that not only satisfy hunger but also align with health-conscious choices. This trend is further fueled by a growing awareness of the nutritional benefits associated with meat snacks, which are often perceived as a more wholesome alternative to traditional snack foods. Additionally, the rise of innovative flavors and artisanal products is capturing the attention of consumers, leading to a diversification of offerings within the market. Moreover, the Meat Snacks Market is witnessing a notable shift towards sustainability and ethical sourcing. Consumers are increasingly concerned about the origins of their food, prompting brands to adopt transparent practices and prioritize high-quality ingredients. This focus on sustainability is likely to influence purchasing decisions, as shoppers seek products that reflect their values. Furthermore, the integration of technology in production and distribution processes is enhancing efficiency and product quality, thereby contributing to the overall growth of the Meat Snacks Market. As these trends continue to unfold, the market appears poised for further expansion, catering to the evolving tastes and preferences of consumers.

Health-Conscious Choices

Consumers are increasingly opting for meat snacks that offer nutritional benefits, such as high protein content and lower fat levels. This trend reflects a broader shift towards healthier eating habits, where individuals seek snacks that contribute positively to their dietary goals.

Sustainability and Ethical Sourcing

There is a growing emphasis on sustainability within the Meat Snacks Market, as consumers demand transparency regarding the sourcing of ingredients. Brands that prioritize ethical practices and high-quality, responsibly sourced meat are likely to resonate more with today's conscientious shoppers.

Flavor Innovation and Artisanal Products

The market is seeing a surge in unique flavors and artisanal offerings, appealing to adventurous consumers. This trend not only enhances the variety available but also encourages brand differentiation, as companies strive to create distinctive products that stand out in a competitive landscape.

The ongoing evolution of consumer preferences towards protein-rich snacks appears to be driving a notable expansion in the global meat snacks market, reflecting a broader trend towards convenience and health-conscious eating habits.

U.S. Department of Agriculture

Meat Snacks Market Market Drivers

Health and Wellness Trends

The Meat Snacks Market is significantly shaped by the prevailing health and wellness trends among consumers. As awareness of nutrition and healthy eating increases, many individuals are seeking snacks that align with their health goals. Meat snacks, particularly those that are low in preservatives and made from high-quality ingredients, are becoming increasingly popular. This shift is reflected in market data, which indicates a growing preference for clean-label products. As consumers prioritize health-conscious choices, the Meat Snacks Market is likely to adapt by offering more options that meet these evolving demands.

Expansion of E-commerce Platforms

The Meat Snacks Market is witnessing a transformative shift due to the expansion of e-commerce platforms. Online shopping has become a preferred method for many consumers, offering convenience and a wider selection of products. This trend is particularly evident in the meat snacks segment, where consumers can easily access various brands and flavors from the comfort of their homes. Data suggests that online sales of meat snacks are expected to grow significantly, potentially outpacing traditional retail channels. This shift not only enhances market accessibility but also drives competition within the Meat Snacks Market, encouraging innovation and product diversification.

Rising Demand for Convenient Snacks

The Meat Snacks Market experiences a notable surge in demand for convenient snack options. As lifestyles become increasingly fast-paced, consumers seek on-the-go food solutions that require minimal preparation. Meat snacks, such as jerky and meat sticks, provide a protein-rich alternative to traditional snacks, appealing to busy individuals and families. According to recent data, the meat snacks segment is projected to grow at a compound annual growth rate of approximately 8% over the next five years. This trend indicates a shift in consumer preferences towards portable and satisfying snack options, thereby driving the growth of the Meat Snacks Market.

Increased Focus on Protein-Rich Diets

The Meat Snacks Market is significantly influenced by the growing emphasis on protein-rich diets. As consumers become more health-conscious, they increasingly recognize the importance of protein in their daily nutrition. Meat snacks, being high in protein, cater to this demand effectively. Research indicates that protein consumption is expected to rise, with many consumers incorporating meat snacks into their diets as a convenient source of protein. This trend not only supports the Meat Snacks Market but also aligns with broader dietary shifts towards higher protein intake, particularly among fitness enthusiasts and health-focused individuals.

Advent of Innovative Flavors and Varieties

The Meat Snacks Market is characterized by a continuous introduction of innovative flavors and varieties. Manufacturers are increasingly experimenting with unique seasonings and ingredients to cater to diverse consumer palates. This trend is particularly appealing to younger demographics, who seek novel taste experiences. The introduction of gourmet and artisanal meat snacks has also gained traction, further diversifying the market. As consumers become more adventurous in their food choices, the demand for unique meat snack offerings is likely to grow, thereby propelling the Meat Snacks Market forward.

Market Segment Insights

By Type: Jerky (Largest) vs. Meat Bars (Fastest-Growing)

In the Meat Snacks Market, Jerky holds the largest market share among various segment types, attributed to its longstanding popularity and diverse flavor profiles. Meat Bars and Meat Chips are emerging segments, showing active consumer interest and a steady increase in demand. Salami and Other Meat Snacks further round out the category, contributing to the marketplace but at a smaller scale in comparison to Jerky, which consistently tops the segment distribution.

Jerky (Dominant) vs. Meat Bars (Emerging)

Jerky is the dominant player in the Meat Snacks Market due to its rich flavors and convenient packaging, making it a preferred choice for on-the-go consumers. The segment remains a staple in both traditional and innovative flavors, appealing to a wide demographic. In contrast, Meat Bars represent an emerging segment, experiencing a rapid growth rate fueled by health-conscious consumers seeking high-protein, low-carb options. The unique positioning of Meat Bars as a healthy snack alternative aligns well with current dietary trends, carving a niche in the competitive market.

By Source: Beef (Largest) vs. Poultry (Fastest-Growing)

In the Meat Snacks Market, the source segment showcases a diverse range of products, with beef leading in market share due to its established consumer preference and robust distribution channels. Poultry, in contrast, is witnessing a rapid rise in demand as health-conscious consumers increasingly opt for leaner protein options. Other meats, including pork and specialty varieties, capture a smaller segment of the market, but they contribute to the overall variety and appeal of meat snacks available to consumers. Growth trends in the source segment are heavily influenced by changes in consumer dietary preferences and lifestyle. The shift towards healthier snack alternatives has fueled poultry's rise, positioning it as the fastest-growing option among meat snacks. Additionally, the innovative use of flavoring and novel processing techniques continues to attract new consumers, ensuring beef retains its dominance while poultry expands its footprint in the market.

Beef (Dominant) vs. Turkey (Emerging)

In the Meat Snacks Market, beef emerges as the dominant source due to its rich flavor and cultural significance in many regions. It has a strong foothold in both traditional and gourmet snack options, making it a favorite among consumers. On the other hand, turkey is an emerging player, appealing particularly to the health-conscious demographic looking for lower-fat alternatives. Turkey-based meat snacks are gaining popularity as they often boast leaner profiles, combined with unique flavors and innovative seasonings. This dual positioning allows both beef and turkey to cater to varying consumer preferences, ensuring their relevance and growth in the evolving meat snacks landscape.

By Flavor: Spicy (Largest) vs. Teriyaki (Fastest-Growing)

In the Meat Snacks Market, flavor diversity plays a crucial role in catering to consumer preferences. The Spicy flavor segment holds the largest market share, appealing to those seeking bold and intense taste experiences. Following closely, the Smoked and Original flavors also contribute significantly, attracting a broad consumer base seeking traditional and robust flavors. Meanwhile, Teriyaki and Barbecue flavors are increasingly gaining traction, expanding the overall flavor profile of meat snacks.

Flavor Comparison: Spicy (Dominant) vs. Teriyaki (Emerging)

The Spicy flavor segment dominates the Meat Snacks Market due to its appeal to adventurous consumers who enjoy heat and intensity in their snacks. This segment is characterized by a wide range of products incorporating varying levels of spiciness, catering to diverse preferences. On the other hand, Teriyaki is emerging as a favorite, especially among younger consumers seeking sweeter, umami-rich flavors. With its unique taste profile, Teriyaki is rapidly evolving, driven by growing interest in Asian-inspired flavors and innovative product offerings, setting it apart in the competitive landscape.

By Packaging Type: Pouches (Largest) vs. Bags (Fastest-Growing)

The Meat Snacks Market demonstrates a diverse packaging landscape with pouches holding the largest market share. They provide convenience and portability, appealing to the on-the-go lifestyle of consumers. Bags are also significant but are currently witnessing a rapid growth trend as they offer appealing branding and visibility on retail shelves. These packaging forms cater to various needs, from single-serve options to bulk buying preferences, contributing to their varied market distributions. Growth trends in the packaging types of meat snacks reflect shifting consumer preferences towards convenience and sustainability. Pouches are increasingly favored for their resealability and reduced material waste, driving their popularity. Meanwhile, bags are gaining momentum as brands innovate with designs and sustainability practices, leading to higher consumer engagement. The emergence of unique packaging solutions can further enhance brand differentiation in this competitive market.

Pouches (Dominant) vs. Bags (Emerging)

Pouches dominate the Meat Snacks Market due to their practicality and ability to maintain product freshness, which is crucial for meat snacks. Their lightweight, flexible, and resealable nature makes them a preferred choice for consumers seeking convenience. Additionally, brands leverage pouches for impactful designs that enhance shelf appeal. In contrast, bags represent an emerging trend as they adapt to contemporary demands, integrating eye-catching graphics and eco-friendly materials. While traditionally associated with bulk packaging, bags are now evolving to meet the needs of younger, environmentally conscious consumers. The competitive positioning of both packaging types showcases a balance between established preferences and innovative adaptations.

Get more detailed insights about Meat Snacks Market Research Report-Forecast to 2035

Regional Insights

The Meat Snacks Market is projected to reach a value of 6.48 USD billion by 2024, and the regional segmentation highlights substantial contributions from various areas. North America plays a vital role in this market, valued at 2.5 USD Billion in 2024 and expected to grow to 4.4 USD billion by 2035, indicating its major holding in the industry. Europe follows with a valuation of 1.7 USD Billion in 2024, rising to 3.0 USD billion by 2035, driven by increasing demand for convenient snack options.

South America presents a growing opportunity with a market value of 0.7 USD Billion in 2024, which could reach 1.2 USD billion by 2035, reflecting a rising trend towards meat snacks among younger consumers.The Asia Pacific region shows significant potential, currently valued at 1.4 USD Billion in 2024 and expected to double to 2.8 USD billion by 2035, primarily due to changing dietary preferences and urbanization.

Lastly, the Middle East and Africa market, though smaller at 0.18 USD billion in 2024, is projected to grow substantially to 0.6 USD billion by 2035, spurred by increasing availability and demand for packaged meat snacks. The overall growth in these regions can be attributed to factors such as rising protein consumption, convenience in snacking, and evolving consumer tastes, aligning with the trends in the Meat Snacks Market.

Meat Snacks Market Regional Insights

Source: Primary Research, Secondary Research, Market Research Future Database, and Analyst Review

Key Players and Competitive Insights

The Meat Snacks Market presents a dynamic landscape characterized by the rapid growth of consumer demand for convenient, protein-rich snack options. The competitive insights reveal diverse market players focusing on product innovation, quality enhancements, and strategic partnerships to gain a competitive edge. As health trends continue to influence purchasing behavior, many companies are adapting their offerings to align with consumer preferences for clean labels, premium ingredients, and novel flavors. The market is also witnessing an increased emphasis on sustainability, with brands committing to responsible sourcing and production practices.

The rise of e-commerce platforms further redefines the competitive environment, allowing new entrants to challenge established brands and expand their reach to a global audience. BEEF JERKY OUTLET stands out in the Meat Snacks Market with its strong focus on providing high-quality beef jerky products. The company has established a significant presence through its retail outlets, allowing it to maintain direct engagement with consumers and foster brand loyalty.

One of the notable strengths of BEEF JERKY OUTLET is its ability to offer a diverse range of flavors and styles, appealing to a broad customer base looking for flavorful and protein-packed snacks. The company’s commitment to quality and freshness sets it apart from competitors, as BEEF JERKY OUTLET emphasizes sourcing premium meats and using traditional curing methods. Moreover, its innovative marketing strategies effectively attract health-conscious consumers, positioning the brand favorably in a competitive market landscape.General Mills is another prominent player in the Meat Snacks Market, known for its strong portfolio of products that include well-established snack brands.

General Mills has leveraged its extensive distribution network to ensure the wide availability of its meat snack offerings across various channels, including retail and online platforms. The company’s strengths lie in its product development capabilities, offering a range of meat snacks tailored to meet diverse consumer preferences. General Mills has successfully capitalized on health trends by introducing options that contain lean meats and lower sodium content. Furthermore, the company actively pursues strategic mergers and acquisitions to broaden its presence in the market, consistently working to innovate and expand its product line.

This has allowed General Mills to maintain a competitive position and capitalize on emerging market opportunities, solidifying its status as a formidable contender in the Meat Snacks Market.

Key Companies in the Meat Snacks Market market include

Industry Developments

There have been big changes in the Meat Snacks Market recently. This is because more and more people are looking for high-protein, low-carb, and easy-to-eat snacks. Hormel Foods said in September 2023 that its meat snacks division was growing steadily, thanks to the growing popularity of sausage and jerky-based snacks. Biltong USA also came out with a new line of biltong snacks aimed at millennials, which fits with the growing demand for clean-label, high-protein foods that are also natural.ConAgra Brands bought Duke's Shorty Sausages in 2017. Since then, the company has grown its market presence under the larger company's umbrella.

Jack Link's and Kraft Heinz, two big players, have also said that their valuations and category performance have gone up. This shows that the meat snacks segment is doing well overall.

Health-conscious consumers have responded well to their ongoing investments in new products, health-conscious formulas, and portable packaging.The Meat Snacks Market is still strong and competitive, thanks to new ideas, changing eating habits, and strong retail and online sales strategies.

Future Outlook

Meat Snacks Market Future Outlook

The Meat Snacks Market is projected to grow at a 5.76% CAGR from 2024 to 2035, driven by increasing consumer demand for protein-rich snacks and innovative product offerings.

New opportunities lie in:

Expansion into plant-based meat snack alternatives
Development of subscription-based meat snack delivery services
Investment in sustainable packaging solutions for meat snacks

By 2035, the Meat Snacks Market is expected to achieve robust growth, reflecting evolving consumer preferences and innovative strategies.

Market Segmentation

Meat Snacks Market Type Outlook

Jerky
Meat Bars
Meat Chips
Salami
Other Meat Snacks

Meat Snacks Market Flavor Outlook

Spicy
Smoked
Original
Teriyaki
Barbecue

Meat Snacks Market Source Outlook

Beef
Pork
Poultry
Turkey
Other Meats

Meat Snacks Market Packaging Type Outlook

Bags
Boxes
Pouches
Trays
Retail Packs

Report Scope

MARKET SIZE 2024	6.48(USD Billion)
MARKET SIZE 2025	6.853(USD Billion)
MARKET SIZE 2035	12.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	5.76% (2024 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Market analysis in progress
Segments Covered	Market segmentation analysis in progress
Key Market Opportunities	Growing demand for protein-rich, convenient snacks drives innovation in the Meat Snacks Market.
Key Market Dynamics	Rising consumer demand for protein-rich snacks drives innovation and competition in the meat snacks sector.
Countries Covered	North America, Europe, APAC, South America, MEA