Healthy Snack Market

• The ongoing trend of on-the-go snacking to boost the market growth

Growing consumer preference for convenience, ready-to-eat foods, and on-the-go snacking is a key factor driving the market expansion for healthy snacks. In contrast to eating a few larger meals throughout the day, approximately 59% of adults worldwide prefer to eat smaller meals more frequently throughout the day, according to Mondelz International's recently released "state of snacking" research. These lightweight, portable packs boost energy throughout a busy workday. Therefore, the growing trend of on-the-go snacking has enhanced the healthy snacks industry CAGR in recent years.

Another development in the sector is the rise of custom healthy snacks. Personalized nutrition is currently becoming more popular as a result. Snacks that are cholesterol- and keto-friendly, as well as those that improve mood, are good for the gut, and aid in better sleep, are becoming increasingly well-liked. For instance, PepsiCo and Beyond Meat introduced vegetarian jerky as their first plant-based product in March 2022. Under their PLANeT Partnership, the businesses have formed a joint venture to create wholesome plant-based snacks and beverages.

Thus, the increased demand for personalized snacks is another factor driving the growth of the healthy snacks industry revenue.

Figure 1: Percentage of age groups looking for healthy food in the U.S. in 2020

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Changing dietary patterns significantly influence the Global Healthy Snacks Market Industry, as consumers increasingly adopt diets that prioritize health and wellness. The shift towards plant-based diets, low-carb, and high-protein eating habits has led to a surge in demand for snacks that align with these trends. For example, protein bars and vegetable chips are gaining popularity among consumers seeking nutritious on-the-go options. This evolving dietary landscape is expected to propel the market's growth, with the industry projected to reach 138.5 USD Billion by 2035. As consumers become more discerning about their food choices, the demand for healthy snacks that cater to these dietary preferences continues to rise.

The Global Healthy Snacks Market Industry experiences a notable surge in demand driven by increasing health consciousness among consumers. Individuals are becoming more aware of the nutritional value of their food choices, leading to a preference for snacks that are low in sugar, high in protein, and rich in essential nutrients. This shift is reflected in the projected market value of 74.4 USD Billion in 2024, as consumers actively seek healthier alternatives to traditional snacks. The trend indicates a growing inclination towards products that align with dietary preferences, such as gluten-free, vegan, and organic options, thereby reshaping the landscape of snack consumption.

Innovation plays a pivotal role in the Global Healthy Snacks Market Industry, as manufacturers continuously develop new products to cater to evolving consumer preferences. The introduction of unique flavors, textures, and packaging solutions enhances the appeal of healthy snacks. For instance, brands are increasingly incorporating superfoods like quinoa, chia seeds, and spirulina into their offerings. This innovation not only attracts health-conscious consumers but also contributes to the overall growth of the market, which is expected to reach 138.5 USD Billion by 2035. The emphasis on clean labels and transparency further drives product development, as consumers demand clarity regarding ingredients and sourcing.

The Global Healthy Snacks Market Industry is increasingly characterized by the incorporation of health benefits and functional foods into snack offerings. Consumers are drawn to snacks that not only satisfy hunger but also provide additional health benefits, such as improved digestion, enhanced energy levels, and immune support. Products fortified with vitamins, minerals, and probiotics are gaining traction as consumers seek snacks that contribute to their overall well-being. This trend aligns with the projected market value of 74.4 USD Billion in 2024, as health-oriented consumers prioritize snacks that offer functional advantages. The growing awareness of the link between diet and health further fuels this demand.

The Global Healthy Snacks Market Industry benefits from the increased availability of healthy snack options across various retail channels. Supermarkets, convenience stores, and online platforms are expanding their healthy snack selections, making it easier for consumers to access nutritious choices. This trend is particularly evident in urban areas, where busy lifestyles necessitate convenient yet healthy snacking solutions. The growing presence of health-focused brands in mainstream retail is indicative of this shift. As a result, the market is poised for substantial growth, with a projected CAGR of 5.81% from 2025 to 2035, reflecting the rising demand for accessible healthy snacks.

By Region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Healthy Snacks market accounted for USD 0.04 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. Consumers' evolving eating patterns, such as snacking between set mealtimes or in place of meals, and a rise in preference for healthier substitutes are anticipated to boost the product's local demand.

There has been a considerable growth in demand for chewy granola snack bars over the past several years, as well as a 50% increase in the number of households using snack cereal bars in the United States.

Further, the major countries studied in the market report are The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: HEALTHY SNACKS MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe’s healthy snacks market accounts for the second-largest market share. The increased prevalence of lifestyle-related health diseases, the aging population, hectic daily schedules, rising mental stress, and a supportive attitude towards preventative measures drive the need for healthy snacks in the local market. Germany is the largest market for organic and natural foods. 1.87 million consumers in Germany made virtually entirely organic product-grown purchases in 2021. Further, the German market for healthy snacks held the largest market share, and the UK healthy snacks industrywas the fastest-growing market in the European region

The Asia-Pacific Healthy Snacks Market is expected to grow at the fastest CAGR from 2022 to 2030. The market in Asia Pacific is anticipated to expand at a considerable CAGR because of the rise in demand for goods that are "better for you" and support a healthy lifestyle. Prebiotics and probiotics are two examples of products with benefits for the gut and immunity that are becoming more popular in Asia. Chinese consumers reported a 108% increase in probiotic usage in February 2021, from 23% to 48% of all supplement users (up from 23% six months earlier).

Moreover, China’s market for healthy snacks held the largest market share, and the Indian healthy snacks industry was the fastest-growing market in the Asia-Pacific region.

Major market players are investing huge amounts of money in R&D to expand their product offerings, which will spur further growth in the market for healthy snacks. With significant market developments like introducing new products, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic initiatives to expand their footprint. Cost-effective products are necessary for competitors in the healthy snack industry to grow and thrive in a sector that is becoming more and more competitive.

Manufacturing locally to cut operational costs is one of the main business methods manufacturers use in the healthy snack industry to benefit customers and develop the market sector. Recently, some of the most important medical advantages have come from the healthy snack industry. The healthy snacks market major player include Danone S.A. (France), L T Foods (India), Sun-Maid (US), General Mills Inc. (US), and others that are attempting to increase market demand by funding R&D initiatives.

General Mills, Inc. is a American manufacturer and marketer of branded processed consumer foods supplied through retail outlets. General Mills operates in over 100 countries and promotes over 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie's Homegrown, Old El Paso, Epic Provisions, Blue Buffalo, and others. In July 2022, General Mills introduced a new nutritious cinnamon toast crunch snack that combines sweet and spice flavors and can be consumed with milk. The CinnaFuegoToast Crunch flavor combines a sweet cinnamon flavor (Cinnadust) with hot pepper flavoring.

Also, The Kellogg Company, also known as Kellogg's, is an American food manufacturing firm based in Battle Creek, Michigan. Kellogg's manufactures cereal and convenience foods such as crackers and toaster pastries and sells them under various well-known brand names such as Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It. In January 2021, Kellogg's Special K Keto-Friendly Snack Bars were introduced by the Kellogg Company. Kellogg's Special K Keto-Friendly Snack Bars are available in two delectable flavors, Chocolate Almond Fudge and Peanut Butter Fudge, and offer a winning flavor combination to curb your cravings.