Healthy Snacks Market Size was valued at USD 70.63 billion in 2023. The healthy snacks industry is projected to grow from USD 74.39 Billion in 2024 to USD 116.91 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.81% during the forecast period (2024 - 2032). The increased consumer knowledge of the nutritional benefits of healthy snacks, such as their high protein, vitamin, and low-calorie content, are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Growing consumer preference for convenience, ready-to-eat foods, and on-the-go snacking is a key factor driving the market expansion for healthy snacks. In contrast to eating a few larger meals throughout the day, approximately 59% of adults worldwide prefer to eat smaller meals more frequently throughout the day, according to Mondelz International's recently released "state of snacking" research. These lightweight, portable packs boost energy throughout a busy workday. Therefore, the growing trend of on-the-go snacking has enhanced the healthy snacks industry CAGR in recent years.
Another development in the sector is the rise of custom healthy snacks. Personalized nutrition is currently becoming more popular as a result. Snacks that are cholesterol- and keto-friendly, as well as those that improve mood, are good for the gut, and aid in better sleep, are becoming increasingly well-liked. For instance, PepsiCo and Beyond Meat introduced vegetarian jerky as their first plant-based product in March 2022. Under their PLANeT Partnership, the businesses have formed a joint venture to create wholesome plant-based snacks and beverages. Thus, the increased demand for personalized snacks is another factor driving the growth of the healthy snacks industry revenue.
Figure 1: Percentage of age groups looking for healthy food in the U.S. in 2020
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The healthy snacks market segmentation, based on product type, includes sweet snacks, savory snacks, and others. In the entire market, savory snacks dominated the product segment with respect to the market of healthy snacks revenue. Working-class folks and recent college graduates, for whom wholesome, savory snack products have developed as an alternative to dinner, are the segment's main consumers. Yet the largest rise is seen in healthful fruit snacks. All age groups, including children, millennials, and Generation X, are becoming more interested in fruit-based diets that offer nutritional benefits without sacrificing texture and taste.
July 2022: Rind Snacks, a dried fruit snack brand, has released limited edition Peach Chips. Peach Chips are manufactured with California peaches and extra sources of vitamins A and C. There are no additional preservatives or sweeteners, and the product is vegan, gluten-free, Koshar certified, and non-GMO validated. This launch has further broadened the growth opportunity for the healthy snacks industry.
The healthy snack market segmentation, based on the claim, includes gluten-free, low-fat, sugar-free, and others. In 2022, gluten-free snacks dominated the market. The demand for gluten-free snacks is anticipated to increase due to the increased prevalence of celiac disease and other disorders brought on by unhealthy lifestyles.
Figure 2: Healthy Snacks Market, by Claim, 2022 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The second fastest-growing segment in the healthy snacks industry is sugar-free snacks. This sector is expanding due to factors such as the increased incidence of diabetes, the increase in demand for low-calorie foods, and the implementation of sugar taxes on sugary drinks.
The healthy snacks market data has been bifurcated by packaging into jars, boxes, pouches, cans, and others. With a major revenue share, the bottles & jars product group held the top spot. Foods of all kinds, including jam, honey, sauces, cheese, mayonnaise, spices, oils, spreads, syrups, processed fruits and vegetables, fish, and meat, are stored in various glass and plastic jars and bottles. The quickest CAGR is predicted for the cans product segment due to the increased popularity of various canned meals and beverages. Hence, rising applications of cans for healthy snacks positively impact the market growth.
Based on distribution channel, the healthy snacks industry has been segmented into store-based and non-store-based. In 2022, store-based held the lion's share of the market. The dominance of this distribution channel is largely attributed to the sheer number of supermarkets and hypermarkets present worldwide. The COVID-19 pandemic has propelled the non-store-based, which is anticipated to be the projection period's fastest-growing market segment. The cooperation between grocery stores and meal delivery services is a development that is picking up steam.
By Region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Healthy Snacks market accounted for USD 0.04 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. Consumers' evolving eating patterns, such as snacking between set mealtimes or in place of meals, and a rise in preference for healthier substitutes are anticipated to boost the product's local demand. There has been a considerable growth in demand for chewy granola snack bars over the past several years, as well as a 50% increase in the number of households using snack cereal bars in the United States.
Further, the major countries studied in the market report are The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: HEALTHY SNACKS MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s healthy snacks market accounts for the second-largest market share. The increased prevalence of lifestyle-related health diseases, the aging population, hectic daily schedules, rising mental stress, and a supportive attitude towards preventative measures drive the need for healthy snacks in the local market. Germany is the largest market for organic and natural foods. 1.87 million consumers in Germany made virtually entirely organic product-grown purchases in 2021. Further, the German market for healthy snacks held the largest market share, and the UK healthy snacks industrywas the fastest-growing market in the European region
The Asia-Pacific Healthy Snacks Market is expected to grow at the fastest CAGR from 2022 to 2030. The market in Asia Pacific is anticipated to expand at a considerable CAGR because of the rise in demand for goods that are "better for you" and support a healthy lifestyle. Prebiotics and probiotics are two examples of products with benefits for the gut and immunity that are becoming more popular in Asia. Chinese consumers reported a 108% increase in probiotic usage in February 2021, from 23% to 48% of all supplement users (up from 23% six months earlier). Moreover, China’s market for healthy snacks held the largest market share, and the Indian healthy snacks industry was the fastest-growing market in the Asia-Pacific region.
Major market players are investing huge amounts of money in R&D to expand their product offerings, which will spur further growth in the market for healthy snacks. With significant market developments like introducing new products, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic initiatives to expand their footprint. Cost-effective products are necessary for competitors in the healthy snack industry to grow and thrive in a sector that is becoming more and more competitive.
Manufacturing locally to cut operational costs is one of the main business methods manufacturers use in the healthy snack industry to benefit customers and develop the market sector. Recently, some of the most important medical advantages have come from the healthy snack industry. The healthy snacks market major player include Danone S.A. (France), L T Foods (India), Sun-Maid (US), General Mills Inc. (US), and others that are attempting to increase market demand by funding R&D initiatives.
General Mills, Inc. is a American manufacturer and marketer of branded processed consumer foods supplied through retail outlets. General Mills operates in over 100 countries and promotes over 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie's Homegrown, Old El Paso, Epic Provisions, Blue Buffalo, and others. In July 2022, General Mills introduced a new nutritious cinnamon toast crunch snack that combines sweet and spice flavors and can be consumed with milk. The CinnaFuegoToast Crunch flavor combines a sweet cinnamon flavor (Cinnadust) with hot pepper flavoring.
Also, The Kellogg Company, also known as Kellogg's, is an American food manufacturing firm based in Battle Creek, Michigan. Kellogg's manufactures cereal and convenience foods such as crackers and toaster pastries and sells them under various well-known brand names such as Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It. In January 2021, Kellogg's Special K Keto-Friendly Snack Bars were introduced by the Kellogg Company. Kellogg's Special K Keto-Friendly Snack Bars are available in two delectable flavors, Chocolate Almond Fudge and Peanut Butter Fudge, and offer a winning flavor combination to curb your cravings.
Healthy Snacks Industry Developments
January 2022: Mondelez International, Inc. announced the completion of its purchase of Chipita S.A., a market leader in baked nibbles and croissants for Central and Eastern Europe. The purchase represents a significant turning point in the company's business plan, centered on increasing growth in key snacking adjacencies while extending its footprint in important regions.
June 2021: General Mills Inc. launched Good Measure, a new snack brand geared at consumers concerned about how food interacts with their blood sugar, particularly those with diabetes and pre-diabetes. Good Measure debuted two products, Creamy Nut Butter Bars and Crunchy Almond Crisps, both sweetened with allulose.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 70.63 billion |
| Market Size 2024 | USD 74.39 billion |
| Market Size 2032 | USD 116.91 billion |
| Compound Annual Growth Rate (CAGR) | 5.81% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019 - 2020 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Market Competitive Landscape, Revenue Forecast, Growth Factors, and Trends |
| Segments Covered | Product Type, Claim, Packaging, and Distribution Channel |
| Geographies Covered | Europe, Asia Pacific, North America, and Rest of the World |
| Countries Covered | Canada, U.S, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Danone S.A (France), L T Foods (India), Sun-Maid (US), and General Mills Inc (US). |
| Key Market Opportunities | The ever increasing demand for the food industry |
| Key Market Dynamics | Increased per capita income and wider employment base to boost the growth The rising popularity of convenience foods & on-the-go snacking to support developments |
Healthy Snack Market Highlights:
Frequently Asked Questions (FAQ) :
The healthy snacks market size was prized at USD 74.39 Billion in 2024.
The market is projected to grow at a CAGR of 5.81% during the forecast period, 2024-2032.
North America had the major share of the market
The key players in the market are Danone S.A (France), L T Foods (India), Sun-Maid (US), and General Mills Inc (US).
The savory snacks category dominated the market in 2023.
The gluten-free category had the largest share of the market.
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