Savory Snacks Market Size valued at USD 129.3 billion in 2023. Savory Snacks industry is projected to grow from USD 135.57 Billion in 2024 to USD 188.90 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.23% during the forecast period (2024 - 2032). Increased consumption of low-calorie snack items and the growing popularity of baked foods among consumers are the key market drivers enhancing the market growth.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
Market CAGR for savory snacks is being driven by the rising number consumers' demand for healthy snacking. A gradual rise in life expectancy and greater attention to quality has been seen; consumers are becoming largely concerned about their health and being more conscious about their lifestyle and dietary habits. Countries globally are going through a nutritional transition and countering the dual burden of nutritional problems.
As per the WHO, major challenges continue to remain, like, undernutrition and specific nutrient deficiencies with an imbalance diet and chronic diseases together are becoming dangerously common. Moreover, the rise in sedentary lifestyles, obesity rates, an aging population, and consumer interest in health and nutrition are demanding healthy snacking. Consumers' awareness about health, nutritional enrichment, calorie reduction, and food safety has increased, mainly in developed countries and high-income groups in developing countries, which is anticipated to change the food & beverage industry and fuel the demand for healthy snacks. The government's drive to educate the rural population on nutrition, the rising working population, and the lack of time to prepare food has led to the demand for healthy snacks. The growing awareness about the importance of proper diet and inclination towards fitness by the young generation are the factors for the growing demand for healthy snacks. Furthermore, the rising population in Asian countries, introduction of food categories, subjection to Western products, and growing number of nuclear families fuel the demand for healthy snacks, like nuts & seeds and meat snacks.
Furthermore, the increasing demand for nutritional bars by the rising health-conscious population is increasing the sale of healthy snacks. Consumers are widely spending on value-added food categories to continue healthier lifestyles, increasing the healthy snacks sale. Increasing consciousness among consumers to enhance their immunity to prevent infection risk has impelled them to maintain healthy lifestyles and adopt proper dietary habits. A protein-rich diet will help minimize the effects of the virus on at-risk people because of plenty of macro-nutrients, micro-nutrients, and antioxidants. Hence all these factors are anticipated to fuel the healthy snacks market, which in turn will increase the demand for savory snacks. Thus, driving the savory snacks industry revenue.
The Savory Snacks market segmentation, based on type, includes Potato Chips, Nuts & Seeds, Popcorn, and Others. The potato chips segment has the largest share in the savory snack market due to the development of new flavors and boiled potato chips that have medical advantages. These chips have fewer calories, less fat, and high potassium. The nuts & seeds segment is expected to grow at the fastest rate, which is a good source of protein, healthy fats, fibers, and vitamins.
The Savory Snacks market segmentation, based on distribution channels, includes Hypermarkets & Supermarkets, Convenience Stores, Online, and Others. The hypermarkets & supermarket distribution channels have the largest contribution to the market due to changing consumer preferences, and the attainability of a large range of products offered by varied branded and private labels in this format is expected to fuel the growth of the market. Online distribution is anticipated to increase at the highest rate, as it is changing the nature of snacking and is expected to rise as a proportion of snack category sales. The use of online purchases has profited many online retailers like Amazon, Walmart, and Target.
Figure 1: Savory Snacks Market, by Distribution Channel, 2022 & 2032 (USD billion)
Source Primary Research, Secondary Research, MRFR Database, and Analyst Review
By Region, the study gives market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American savory snacks market has the largest market share, owing to the availability of a few distinctive market players that offer different savory bites and enlarging the tendency of customers towards comfort food items. The growing awareness is rising demand for clean-label savory snacks, easy availability at the grocery stores, and the consumers changing habit to snacking in between the mealtime is fueling the market in the region. The US is the largest contributor to the North American market for savory snacks.
Further, major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: SAVORY SNACKS MARKET SHARE BY REGION 2022 (%)
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
Europe's Savory Snacks market accounts for the second-largest market share as the people here consume it on a variety of occasions, they prefer quick meals over full meals, and also the increasing health awareness among the population. Further, the UK market for savory snacks held the largest market share, and the Spain savory snacks industry was the fastest growing market in the European region.
The Asia-Pacific Savory Snacks Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to expanding awareness of a healthy lifestyle and growing economies in the countries. Moreover, China’s market for savory snacks held the largest market share, and the Indian savory snacks industry was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Savory Snacks market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Savory Snacks industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Savory Snacks industry to benefit clients and increase the market sector. In recent years, the Savory Snacks industry has offered some of the most significant advantages to health-conscious consumers. Major players in the Savory Snacks market, including Kraft Heinz Company, PepsiCo, Diamond Foods LLC, CALBEE Inc., JACK Link’s LLC., Orkla ASA, Conagra Brands Inc., Intersnack Group GmbH & Co. KG, Kellogg Co., Mondelez International, Hain Celestial Group, Nestle SA, ITC Limited, General Mills Inc., and others, are attempting to increase market demand by investing in research and development operations.
Terra Chips were discovered by two New York Chefs, Dana and Alex; Terra Chips are extraordinary vegetable chips, an appetizer that is a flavorful snack on the bar. It uses not only the potato but also exotic root vegetables like taro, sweet potato, batata, parsnip, and yucca with healthy olive oils, no preservatives, artificial coloring, or flavorings. Terra Chips is a part of the Hain Celestial family, which is a leading organic and natural product company operating in America, Europe, and India. In March 2021, Future Group announced to sell off its US-based Terra Chips in India for expansion, and Hain Celestial Group joined the venture to manufacture the Terra Chips in India.
General Mills was established in 1866 as an American manufacturer and marketer of branded processed consumer food sold through retail stores. It acquired a five-unit restaurant company named Red Lobster and expanded globally and started to take charge of the restaurants. General Mills acquired the California-based Good Earth health food restaurant chain, which was eventually converted to other chain restaurants they were operating. In 1982 they founded a new Italian-themed restaurant chain Olive Garden. In January 2021, General Mills had an obtaining with the EPIC province in order to create meat tidbits that are regular and natural.
Savory Snacks Industry Developments
On March 5, 2024, the Frito-Lay division of PepsiCo unveiled its new range of Lay’s chips, this time taking inspiration from Korean BBQ, Mexican Elote, and Thai Green Curry. The idea behind this new product was targeting a specific segment of consumers who are willing to try out new flavors.
In February 2024, Kellogg’s added its support to Pringles via the introduction of a new range of their former’s products that draw inspiration from cheeseburgers and fried chicken. It sought to achieve cross-firm benefits through the partnership with a known fast-food chain.
In January 2024, Mondelez International has added new Ritz Crackers under their line called Untamed Snacking – which in this case, are Ritz Minis that come with the flavor of garlic parmesan and spicy jalapeno. The product is designed for a wide age range, but, specifically, is designed for younger consumers that look for easy snacks to carry.
In December 2023, Blue Diamond Growers announced a new range of almond spicy snacks including Sweet Thai Chili and Spicy Dill Pickle. This associated with the growing consumer preference for healthy munching snacks that are flavorful too.
In November 2023, Campbell’s Snacks introduced gluten-free Goldfish crackers in cheddar and ranch seasoning that complement their savory range of seasonings. The expansion was meant to attract the portion of the market that has dietary needs in conjunction with those consumers that prefer allergen-free products.
In September 2023, Utz brands developed a limited edition offering in conjunction with Huy Fong hot sauce which added hot sauce flavored pretzels and chips to their collection. This collaboration sought to take advantage of the ever-increasing interest in spicy snacks.
In August 2023, General Mills introduced a new line of granola bars under the Nature Valley brand, which had taste such as the Herb Roasted Almond and Spicy Chili Lime, and which was distinctly savory. This was a combination of variety, in terms of taste, and convenience for the consumers who wanted something new and more exciting to munch on.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 129.3 billion |
| Market Size 2024 | USD 135.57 billion |
| Market Size 2032 | USD 188.90 billion |
| Compound Annual Growth Rate (CAGR) | 4.23% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Distribution Channel, and Region |
| Geographies Covered | North America, Asia Pacific, Europe, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Kraft Heinz Company, PepsiCo, Diamond Foods LLC, CALBEE Inc., JACK Link’s LLC., Orkla ASA, Conagra Brands Inc., Intersnack Group GmbH & Co. KG, Kellogg Co., Mondelez International, Hain Celestial Group, Nestle SA, ITC Limited, General Mills Inc. |
| Key Market Opportunities | The increasing tendency of consumers towards convenience food products. |
| Key Market Dynamics | Increase in popularity for baked foods and consumption of low-calorie snack items. |
Savory Snacks Market Highlights:
Frequently Asked Questions (FAQ) :
The Savory Snacks market size was valued at USD 135.57 Billion in 2024.
The market is projected to rise at a CAGR of 4.23% during the forecast period, 2024-2032.
North America had the largest share of the market
The key players in the market are Kraft Heinz Company, PepsiCo, Diamond Foods LLC, CALBEE Inc., JACK Link’s LLC., Orkla ASA, Conagra Brands Inc., Intersnack Group GmbH & Co. KG, Kellogg Co., Mondelez International, Hain Celestial Group, Nestle SA, ITC Limited, General Mills Inc.
The potato chips Savory Snacks category dominated the market in 2023.
Hypermarkets & supermarkets had the largest share of the market.
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Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.
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