Global Hair Care Market
On Aug.01, 2023, Dubai-based D2C haircare brand GorgyLook announced its entry into the Indian market, launching a new haircare line. The brand aims to seize a market opportunity worth over USD 10 billion. To enable more people to use GorgyLook, the company will create more affordable line extensions. GorgyLook's newly launched shampoos have been developed using the most exotic elements in nature.
On Jul. 17, 2023, Spate unveiled the top growing hair care brands, K18 and Ouai, in the US. According to Spate, K18 and Ouai are the top-trending hair care brands searched in the US, making waves in the industry with a lasting impression on consumers. Considering the popularity of the K18 hair mask, the brand is finding effective ways to position its products on this wildly popular platform.
On Jun. 17, 2023, FMCG major Marico Ltd. (India) announced its plan to focus on strengthening market share in the hair oil segment. The FMCG Company plans to launch new products and expand its distribution network nationwide to achieve growth. Marico aims to increase its share in the Indian hair oil market over the next two to three years with new region-specific launches.
On Jun. 05, 2023, Hair care brand Henkel launched a hair styling product for men in India, eyeing around 30% share of the premium hair styling segment by 2025. In November 2022, the German company re-entered the consumer segment of the hair care market and licensed its detergents business to Jyoti Labs, retaining only the haircare segment in the B2B or professional hair care and styling market.
Key Companies in the Hair Care Market include –
- L'ORÉAL
- Unilever
- OLVEA Group
- Shandong Baisheng Biotechnology Co. Ltd
- REVLON Inc
- Oriflame Cosmetics AG
- Henkel Corporations
- Shiseido Company Limited
- Amway
- Kao Corporation
- Procter & Gamble Co.
- Johnson & Johnson Services Inc
