Canada Hair Care Market Research Report: By Product Type (Hair Styling, Shampoo, Hair Colorant, Conditioners, Hair Oil), By Application (Hair Treatment, Scalp Treatment) and By Distribution Channel (Hypermarkets, E-Commerce, Pharmacies) - Forecast to 2035

Canada Hair Care Market Overview

Canada Hair Care Market Size was estimated at 4.67 (USD Billion) in 2023. The Canada Hair Care Market Industry is expected to grow from 4.75(USD Billion) in 2024 to 7.5 (USD Billion) by 2035. The Canada Hair Care Market CAGR (growth rate) is expected to be around 4.24% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Canada Hair Care Market Trends Highlighted

The hair care market in Canada is undergoing transformation, influenced by shifting consumer preferences and lifestyles. The increasing awareness of personal grooming and self-care is a notable market driver, prompting many Canadians to allocate more resources towards hair care products. The growing interest in natural and organic hair care products highlights a wider movement towards sustainability and health awareness among consumers in Canada. There is a growing trend towards products that utilize gentle, non-toxic ingredients and are crafted from environmentally friendly materials, reflecting Canada's dedication to sustainability initiatives. There are significant prospects in the rapidly growing market of men's grooming products, as Canadian men are placing greater emphasis on hair care in their daily routines. This trend presents opportunities for brands to launch customized products for men, emphasizing styling support and scalp health. Furthermore, the growth of online shopping platforms presents a considerable chance for brands to connect with a wider audience throughout Canada, especially in remote areas where access to brick-and-mortar stores might be restricted. Recently, there has been a clear trend towards multifunctional products that cater to the demands of busy lifestyles, exemplified by leave-in conditioners that deliver both treatment and styling advantages. Additionally, the impact of social media is significant in molding consumer preferences and generating enthusiasm for popular products highlighted by influencers.

As Canadian consumers continue to embrace individualism, brands must adapt to these shifting preferences, offering diverse products that cater to varied hair types and concerns. Overall, the Canada Hair Care Market is positioned to capitalize on these trends, allowing for innovative product development and targeted marketing opportunities.

Canada Hair Care Market Drivers

Growing Demand for Natural Hair Care Products

The demand for natural and organic hair care products is rapidly increasing in Canada as consumers become more aware of the potential harmful effects of synthetic chemicals. According to the Government of Canada, there has been a 20% increase in consumer preference for natural ingredients in personal care products over the past five years. This trend is heavily influenced by health-conscious organizations and their campaigns promoting the benefits of using organic products.Brands that emphasize sustainability and the absence of harmful chemicals, such as the Canadian brand Rocky Mountain Soap Company, are setting industry standards. The Canada Hair Care Market Industry is expected to benefit significantly as more brands pivot towards natural formulations, leading to increased sales and market growth. The shift is also driving innovation in product development, with companies investing in research and development to create effective hair care solutions that leverage botanical ingredients.

Rise in Hair Care Awareness and Grooming Trends

There is an increasing awareness regarding hair care and personal grooming in Canada, particularly among younger consumers. Statistics Canada observed a rise in expenditures on personal grooming services, with an increase of 15% in the past three years. This rise is partly attributed to social media influencers and beauty bloggers, who have popularized grooming trends and hair care routines that prioritize healthy hair. Established organizations such as the Canadian Cosmetology Association have been instrumental in providing education and resources to both professionals and consumers, reinforcing the importance of proper hair care.This growing awareness is expected to drive demand in the Canada Hair Care Market Industry, as consumers are more inclined to invest in quality hair care products and services.

Increase in E-commerce Sales for Hair Care Products

The shift towards e-commerce platforms for hair care product sales has accelerated, especially following the COVID-19 pandemic. In 2022, e-commerce sales in Canada's beauty and personal care sector increased by 35%, as reported by the Canadian Retail Federation. This trend reflects the convenience and accessibility that online shopping provides to consumers, allowing them to explore a wider range of hair care products. Major retailers such as Sephora Canada and Amazon have bolstered their online presence, enhancing the buying experience for consumers.The Canada Hair Care Market Industry is expected to see substantial growth as more consumers prefer the ease of shopping online for specialized hair care brands and innovative products, leading to increased market penetration and sales.

Population Growth and Evolving Demographics

Canada's population growth is creating a larger customer base for the hair care market. Statistics Canada indicates that the country’s population grew by approximately 1.6% between 2021 and 2022, with notable increases among younger demographics, including millennials and Generation Z. This influx of younger consumers is significant, as these age groups are more likely to invest time and money in personal grooming and hair care. The Canadian Hairdresser and Hairstylist Association report a continuous rise in the number of licensed hairstylists, reflecting the growing demand for professional hair care services.This demographic shift will drive the Canada Hair Care Market Industry as brands seek to cater to the unique hair care needs and preferences of a diverse consumer base.

Canada Hair Care Market Segment Insights

Canada Hair Care Market Product Type Insights

The Canada Hair Care Market has been experiencing consistent growth, supported by the diverse and evolving needs of consumers across different product types. Within this market segment, several categories stand out, including Hair Styling, Shampoo, Hair Colorant, Conditioners, and Hair Oil. Each of these categories plays a crucial role in catering to the specific hair care needs and preferences of Canadian consumers, who are increasingly focused on both quality and effectiveness. Shampoo, for instance, serves as a fundamental product for hair cleansing, and its ongoing innovations have led to a rise in demand for specialized formulations, such as sulfate-free, organic, or natural ingredients that appeal to health-conscious buyers.Conditioner, on the other hand, complements shampoo by providing hydration and nourishment, particularly for those with dry or damaged hair, making it an essential product in daily hair care routines. Hair styling products such as gels, sprays, and mousses continue to be popular as individuals seek to achieve various looks, from casual to formal, strengthening the competitive landscape within this segment. The Hair Colorant category has also witnessed notable growth, especially among younger demographics desiring to express individuality through bold and vibrant colors, thus driving innovation and product diversity in this area.Furthermore, Hair Oil has gained traction for its benefits in enhancing shine and managing frizz, appealing to consumers who favor a more natural approach to hair care. Collectively, the segmentation within the Canada Hair Care Market showcases a dynamic interplay of consumer preferences, product innovation, and market trends, revealing significant opportunities for growth across all categories as the industry continues to evolve and respond to changing societal norms and consumer behavior. The market dynamics reflect a balance between traditional hair care practices and modern influences, suggesting a promising trajectory in the future.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Canada Hair Care Market Application Insights

The Canada Hair Care Market, particularly in the Application segment, is experiencing notable growth, driven by a rising emphasis on personal grooming and hair health. The Hair Treatment area holds significant importance as consumers increasingly seek solutions for damaged hair, colored treatments, and nutritional replenishment, reflecting a shift towards more specialized care products. Additionally, Scalp Treatment has emerged as a key focus area, given the increased awareness of scalp health's impact on overall hair vitality. This trend underscores a growing consumer preference for products that not only address aesthetics but also target underlying scalp issues, such as dryness or dandruff.Market growth in Canada is also supported by a thriving beauty sector and a diverse product range catering to various hair types and preferences, making the Application segment a critical aspect of the overall Canada Hair Care Market revenue. The statistics reveal a strong inclination for natural and organic ingredients, aligning with broader wellness trends and environmental consciousness among Canadian consumers, further enhancing opportunities in this segment.

Canada Hair Care Market Distribution Channel Insights

The Distribution Channel segment of the Canada Hair Care Market demonstrates diverse avenues for product access, highlighting the increasing importance of Hypermarkets, E-Commerce, and Pharmacies. Hypermarkets have established themselves as key players due to their extensive product range and convenience, catering to a broad customer demographic seeking one-stop shopping experiences. E-commerce has surged in popularity, driven by growing online shopping trends and technological advancements, appealing particularly to younger consumers looking for specialized products.Pharmacies play a significant role by providing personalized recommendations and easy access to professional hair care solutions, promoting health-focused products. This segmentation reflects the evolving consumer behavior in Canada, where personal grooming is closely tied to wellness and lifestyle, creating substantial growth opportunities within the market. Additionally, the shifting demographics and preferences of Canadian consumers continue to influence the dynamics of these distribution channels, emphasizing the role of convenience, expertise, and tailored offerings to meet diverse needs in the hair care sector.Adaptation to these trends can guide stakeholders in aligning their strategies with the evolving market landscape.

Canada Hair Care Market Key Players and Competitive Insights

The Canada Hair Care Market is a dynamic landscape characterized by intense competition among various players, each striving to capture consumer attention and market share through innovative products and tailored marketing strategies. This market demonstrates a rich diversity in terms of product offerings, including shampoos, conditioners, hair styling products, and treatments. The competitive environment is shaped by key factors such as evolving consumer preferences, the growing demand for organic and natural products, and the increasing influence of e-commerce. Companies are deploying various tactics to differentiate themselves, emphasizing unique formulations, sustainable practices, and effective branding efforts to resonate with a diverse customer base across the country.Procter and Gamble has established a strong presence in the Canada Hair Care Market, leveraging its extensive portfolio of well-known brands that cater to a wide range of consumer needs. The company has successfully positioned itself as a leader through continuous product innovation and strategic marketing initiatives. Procter and Gamble's strengths lie in its deep understanding of consumer insights and behavior, enabling it to develop targeted campaigns that connect with Canadian customers on a personal level. The company's commitment to quality and effectiveness in its hair care offerings has fostered significant brand loyalty among Canadian consumers, further solidifying its competitive edge in this vibrant market.Henkel also plays a significant role in the Canada Hair Care Market, bringing a range of trusted products that address various hair care needs. The company is known for its innovative products, including shampoos and conditioners, under popular brands that emphasize both performance and sustainability. Henkel's strengths are evident in its strong market presence and ability to adapt to emerging trends, such as the rising demand for environmentally friendly and cruelty-free options. Furthermore, Henkel's recent mergers and acquisitions have enabled it to diversify its product range and enhance its competitive positioning in Canada. The company remains focused on research and development, driving forward new solutions that resonate with consumers seeking effective and responsible hair care products.

Key Companies in the Canada Hair Care Market Include

• Procter and Gamble


• Henkel


• L'Oreal


• Mary Kay


• Shiseido


• ColgatePalmolive


• Coty


• Estée Lauder


• Conair


• Johnson and Johnson


• Revlon


• Avon


• Unilever


• Perrigo


• Paul Mitchell

Canada Hair Care Market Industry Developments

In recent months, the Canada Hair Care Market has witnessed various significant developments. Procter and Gamble announced plans to expand its product lines aimed at environmentally conscious consumers, which is in alignment with the increasing demand for sustainable beauty products. Henkel's strong performance in the Canadian market, along with its innovative product launches, reflects a growing trend toward premium hair care solutions. Notably, L’Oreal launched a new line of hair care products specifically targeting the unique needs of diverse hair types in Canada, demonstrating a commitment to inclusivity.In the realm of mergers and acquisitions, Coty finalized its acquisition of a hair care brand in March 2023, further strengthening its portfolio within the Canadian market. Estée Lauder has shown robust growth, particularly in the luxury hair care segment, which is a testament to changing consumer preferences. The overall market valuation of prominent players like Unilever and Revlon has seen a positive trend, primarily due to a rising focus on natural ingredients and wellness. Over the past two years, the demand for professional-grade hair care products has significantly escalated, further energizing the competitive landscape among companies such as Paul Mitchell and Conair in Canada.

Canada Hair Care Market Segmentation Insights

• Hair Care MarketProduct TypeOutlook
  
  
  
  • Hair Styling
  
  
  • Shampoo
  
  
  • Hair Colorant
  
  
  • Conditioners
  
  
  • Hair Oil
  
  
  
  


• Hair Care MarketApplicationOutlook
  
  
  
  • Hair Treatment
  
  
  • Scalp Treatment
  
  
  
  


• Hair Care MarketDistribution ChannelOutlook
  
  
  
  • Hypermarkets
  
  
  • E-Commerce
  
  
  • Pharmacies
  
  
  
  

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	4.67(USD Billion)
MARKET SIZE 2024	4.75(USD Billion)
MARKET SIZE 2035	7.5(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	4.24% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Procter and Gamble, Henkel, L'Oreal, Mary Kay, Shiseido, ColgatePalmolive, Coty, Estée Lauder, Conair, Johnson and Johnson, Revlon, Avon, Unilever, Perrigo, Paul Mitchell
SEGMENTS COVERED	Product Type, Application, Distribution Channel
KEY MARKET OPPORTUNITIES	Natural and organic products demand, Men's grooming product growth, Eco-friendly packaging innovations, Customizable hair care solutions, Digital health and beauty platforms expansion
KEY MARKET DYNAMICS	increased demand for natural products, growing awareness of hair health, rise in e-commerce sales, influence of social media trends, expanding male grooming market
COUNTRIES COVERED	Canada