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The vitamins market in Europe is characterized by dynamic shifts driven by various factors, including changing consumer preferences, health trends, regulatory frameworks, and technological advancements. Vitamins play a crucial role in maintaining overall health and well-being, and as such, their market dynamics are closely intertwined with evolving consumer attitudes towards health and nutrition.
One of the primary drivers of the vitamins market in Europe is the growing emphasis on preventive healthcare and wellness. As consumers become increasingly health-conscious, there's a rising demand for vitamins and dietary supplements to address nutritional deficiencies and support overall health. Factors such as hectic lifestyles, poor dietary habits, and environmental stressors contribute to an increased need for vitamin supplementation, driving market growth. Moreover, aging populations and rising awareness of chronic health conditions further fuel the demand for vitamins and supplements among older demographics.
Furthermore, changing consumer preferences towards natural and organic products have led to a shift in the market dynamics of vitamins in Europe. Consumers are increasingly seeking vitamins sourced from natural ingredients, such as fruits, vegetables, and botanicals, as they perceive them to be safer and more beneficial than synthetic alternatives. This trend has prompted manufacturers to innovate and introduce natural and plant-based vitamin formulations to cater to consumer preferences. Additionally, certifications such as organic, non-GMO, and vegan are gaining prominence, further influencing purchasing decisions and market dynamics.
Regulatory frameworks also play a significant role in shaping the vitamins market in Europe. Health authorities impose regulations and guidelines regarding the composition, labeling, and marketing of vitamin products to ensure consumer safety and product efficacy. Compliance with these regulations is essential for market entry and product distribution. Moreover, health claims associated with vitamins are subject to scrutiny, requiring manufacturers to provide scientific evidence to support their claims. Changes in regulatory requirements can impact product formulations, marketing strategies, and market dynamics, influencing the competitive landscape of the vitamins market.
Technological advancements have revolutionized the manufacturing and formulation of vitamin products, driving innovation and product development within the market. Advanced manufacturing techniques, such as microencapsulation and nanoemulsification, have enhanced the stability, bioavailability, and efficacy of vitamin formulations. These technological advancements enable manufacturers to create targeted and specialized products tailored to specific consumer needs and preferences. Additionally, innovations in delivery systems, such as chewable tablets, gummies, and dissolvable powders, enhance convenience and consumer acceptance of vitamin supplements.
Competition within the vitamins market in Europe is intense, with numerous players vying for market share through product differentiation, branding, and marketing strategies. Key players in the market are focusing on innovation and new product development to stay ahead of the competition. Moreover, strategic partnerships and collaborations with healthcare professionals, retailers, and e-commerce platforms are essential for increasing brand visibility and market penetration. Branding and marketing efforts, including endorsements, social media campaigns, and educational initiatives, play a crucial role in influencing consumer perception and driving product adoption.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | Source, Type, Application, and Region |
Europe Vitamins Market Highlights:
Vitamins Market Overview
Europe Vitamins Market Size was valued at USD 3.2 Billion in 2023. The vitamins industry is projected to grow from USD 3.37 Billion in 2024 to USD 5.225 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.60% during the forecast period (2024 - 2032). The demand for functional and nutritionally enhanced processed foods, the increasing incidence of vitamin deficiencies, and feed fortification as a result of rising global consumption of meat and dairy products are the main market drivers anticipated to propel the market's growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Vitamins Market Trends
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Rising demand for products that increase immunity as a result of COVID-19 is driving market growth
The COVID-19 pandemic has altered people's lifestyles and brought about remote employment and education. As a result, there has been a rise in the use of and reliance on screens, which has led to several ocular disorders and other health issues. The need of vitamins in maintaining a healthy lifestyle has also increased due to poor dietary quality and inactivity. People had more time for self-care and beauty regimens during the pandemic, and vitamin C has become the most popular substance for improving immunity, treating skin issues, and giving skin a healthier appearance. Furthermore, because of the COVID-19 pandemic, individuals were spending more time indoors and getting less sun exposure, which increased the need for vitamin D3. The body can be strengthened against viral and bacterial illnesses by vitamin D3.
The number of fitness centers, including health clubs, has progressively grown in recent years. As people's awareness of their health has grown, so too has the number of these clubs, particularly among young people. as stated by the International Health, Racquet & Sports Club Association (IHRSA). By redefining the sports nutrition product category and putting a stronger emphasis on health, wellness, and fitness, the pharmaceutical and nutraceutical sectors have benefited from this trend. Customers are exercising and leading more active lives, including trekking, mountaineering, and rock climbing, as a result of growing health consciousness. As a result, there is now a greater need for vitamin supplements. Therefore, more individuals will probably demand vitamins in the upcoming years due to the expansion of fitness and health clubs, which will support the market's growth. Thus, driving the vitamins market revenue.
Vitamins Market Segment Insights
Vitamins Source Insights
The Europe Vitamins market segmentation, based on source includes Natural and Synthetic. The synthetic segment dominated the market mostly. Chemically generated compounds are included in synthetic vitamins. These vitamins are usually produced by further chemically manipulating naturally occurring compounds after fractional distillation. Because they are less expensive than natural vitamins, end users are starting to accept them. Particularly in emerging and impoverished nations, vitamins manufactured synthetically are widely used.
Figure 1: Europe Vitamins Market, by Source, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Vitamins Type Insights
The Europe Vitamins market segmentation, based on type, includes Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, and Vitamin K. The vitamin B category generated the most income. A water-soluble vitamin, vitamin B is essential for cell metabolism. Vitamin B can be found in various foods, including vegetables, eggs, liver, meat, and seed germs. Pregnant women have a significant requirement for vitamin B supplements. Low birth weight, high blood pressure in the mother, early pregnancy loss, and abnormalities in the fetus can all result from a vitamin B-12 deficiency.
Vitamins Application Insights
The Europe Vitamins market segmentation, based on application, includes Healthcare products, Food & Beverages (Infant Foods, Dairy products, Bakery & confectionary products, Beverages, Others), Feed, and Personal care products. The food & beverages category generated the most income. This increase can be ascribed to consumers' growing health concern and the skyrocketing use of vitamin-enriched foods. Fish, broccoli, mushrooms, seeds, dark greens, and spinach are a few foods abundant in vitamins. The growing health benefits of vitamins such as vitamin B6, which is necessary for the production of red blood cells, and vitamin A, which is crucial for eye health, are also driving this market's expansion.
Vitamins Country Insights
The European market for vitamins is anticipated to expand steadily over the projection period. The growing need for vitamins in beauty and personal care products is the cause of this. In the United Kingdom, over 20% of individuals between the ages of 16 and 44 take supplements to help them cope with stress or to enhance their emotional and mental well-being. Additionally, the market's growth is being driven by growing consumer awareness of health issues and a rise in the need for vitamins for pet nutrition. For instance, on February 15, 2022, the British soft drink manufacturer Britvic partnered with Cambridge University-backed Xampla to create pea protein technology to safeguard vitamin-fortified drinks.
Figure 2: EUROPE VITAMINS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Vitamins Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the vitamins market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, vitamins industry must offer cost-effective items.
Major players in the vitamin market are attempting to increase market demand by investing in research and development operations includes Koninklijke DSM NV (Netherlands), Glanbia PLC (Ireland), ADM (US), BASF (Germany), Lonza Group (Switzerland), Adisseo (France), Vitablend Nederland BV (Netherlands), Stern Vitamin GmbH (Germany), Farbest-Tallman Foods Corporation (US), The Wright Group (US), Zhejiang Garden Biochemical High-Tech Co., Ltd (China), NewGen Pharma (US), Rabar Pty Ltd. (Australia), Resonac (Japan), and BTSA BIOTECNOLOGIAS APLICADAS SL (Spain).
Key Companies in the vitamins market include
- Koninklijke DSM NV (Netherlands)
- Glanbia PLC (Ireland)
- ADM (US)
- BASF (Germany)
- Lonza Group (Switzerland)
- Adisseo (France)
- Vitablend Nederland BV (Netherlands)
- Stern Vitamin GmbH (Germany)
- Farbest-Tallman Foods Corporation (US)
- The Wright Group (US)
- Zhejiang Garden Biochemical High-Tech Co., Ltd (China)
- NewGen Pharma (US)
- Rabar Pty Ltd. (Australia)
- Resonac (Japan)
BTSA BIOTECNOLOGIAS APLICADAS SL (Spain)
Vitamin Industry Developments
September 2022: The Lonza Group declared that in order to enable the genetic medicine revolution, they would be collaborating with Touchlight, a biotechnology business leading the way in enzymatic DNA manufacturing. By means of this collaboration, Lonza is able to provide clients with a distinctive source of DNA for messenger RNA (mRNA) therapies and vaccines.
August 2022: In the first quarter, Fisher Asset Management LLC added to its holdings in Archer-Daniels-Midland Company, as it revealed in its most recent Form 13F filing with the Securities and Exchange Commission. Gaining 2,532 shares of the company's stock, valued at around $229,000, was the institutional investor.
Vitamins Market Segmentation
Vitamins Source Outlook
- Natural
- Synthetic
Vitamins Type Outlook
- Vitamin B
- Vitamin E
- Vitamin D
- Vitamin C
- Vitamin A
- Vitamin K
Vitamins Application Outlook
- Healthcare products
- Food & Beverages
- Infant Foods
- Dairy products
- Bakery & confectionary products
- Beverages
- Others
- Feed
- Personal care products
Vitamins Regional Outlook
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Sweden
- Denmark
- Luxembourg
- Norway
- Austria
- Rest of Europe
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