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The vitamins market in Europe is influenced by several significant factors that shape its dynamics and growth trajectory. Firstly, increasing awareness of health and wellness among European consumers is a key driver of the market. With rising concerns about nutrition and maintaining a healthy lifestyle, there's a growing demand for dietary supplements, including vitamins, to fill potential nutritional gaps and support overall health. This trend is particularly evident among aging populations and individuals seeking preventative healthcare measures to improve their quality of life.
Moreover, lifestyle changes such as hectic work schedules, poor dietary habits, and stressful living environments contribute to the demand for vitamins in Europe. Modern lifestyles often lead to inadequate nutrient intake from food alone, prompting individuals to turn to vitamin supplements to ensure they meet their daily nutritional requirements. Additionally, factors such as pollution, exposure to environmental toxins, and decreased sun exposure in certain regions may increase the need for specific vitamins, further driving market demand.
Furthermore, demographic factors such as aging populations and changing family structures play a significant role in shaping the vitamins market in Europe. As populations age, there's a greater emphasis on health maintenance and disease prevention, leading to increased consumption of vitamins and supplements among older adults. Additionally, changing family structures, including smaller households and delayed childbearing, may influence the demand for prenatal and children's vitamins as families prioritize the health and well-being of their children.
Additionally, advancements in healthcare and nutrition research contribute to the growth of the vitamins market in Europe. Ongoing scientific discoveries regarding the health benefits of vitamins and their role in preventing various diseases and conditions drive consumer interest and confidence in vitamin supplements. Moreover, innovations in formulation technologies and delivery systems improve the efficacy and bioavailability of vitamins, enhancing their appeal to consumers.
Moreover, regulatory factors and legislation governing the sale and marketing of vitamins influence the market landscape in Europe. The European Food Safety Authority (EFSA) regulates the use of vitamins and minerals in food supplements, ensuring product safety and efficacy. Compliance with EFSA regulations is essential for manufacturers and retailers to gain consumer trust and maintain market integrity. Additionally, advertising regulations and health claims guidelines impact how vitamins are marketed and promoted to consumers, affecting consumer perceptions and purchasing decisions.
Furthermore, economic factors such as disposable income levels and consumer spending patterns affect the demand for vitamins in Europe. Higher disposable incomes enable consumers to prioritize spending on health and wellness products, including dietary supplements. Conversely, economic downturns or uncertainties may lead to reduced discretionary spending on non-essential items, impacting the sales of vitamins and supplements.
Additionally, changing retail landscapes and distribution channels influence the availability and accessibility of vitamins in Europe. The rise of e-commerce and online retail platforms provides consumers with greater convenience and variety when purchasing vitamins and supplements. Furthermore, the expansion of health and wellness retailers, pharmacies, and specialty stores catering to niche markets contributes to increased visibility and sales of vitamins across Europe.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Size Value In 2022 | USD 3.2 Billion |
| Market Size Value In 2023 | USD 3.37 Billion |
| Growth Rate | 5.60% (2023-2032) |
Europe Vitamins Market Highlights:
Vitamins Market Overview
Europe Vitamins Market Size was valued at USD 3.2 Billion in 2023. The vitamins industry is projected to grow from USD 3.37 Billion in 2024 to USD 5.225 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.60% during the forecast period (2024 - 2032). The demand for functional and nutritionally enhanced processed foods, the increasing incidence of vitamin deficiencies, and feed fortification as a result of rising global consumption of meat and dairy products are the main market drivers anticipated to propel the market's growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Vitamins Market Trends
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Rising demand for products that increase immunity as a result of COVID-19 is driving market growth
The COVID-19 pandemic has altered people's lifestyles and brought about remote employment and education. As a result, there has been a rise in the use of and reliance on screens, which has led to several ocular disorders and other health issues. The need of vitamins in maintaining a healthy lifestyle has also increased due to poor dietary quality and inactivity. People had more time for self-care and beauty regimens during the pandemic, and vitamin C has become the most popular substance for improving immunity, treating skin issues, and giving skin a healthier appearance. Furthermore, because of the COVID-19 pandemic, individuals were spending more time indoors and getting less sun exposure, which increased the need for vitamin D3. The body can be strengthened against viral and bacterial illnesses by vitamin D3.
The number of fitness centers, including health clubs, has progressively grown in recent years. As people's awareness of their health has grown, so too has the number of these clubs, particularly among young people. as stated by the International Health, Racquet & Sports Club Association (IHRSA). By redefining the sports nutrition product category and putting a stronger emphasis on health, wellness, and fitness, the pharmaceutical and nutraceutical sectors have benefited from this trend. Customers are exercising and leading more active lives, including trekking, mountaineering, and rock climbing, as a result of growing health consciousness. As a result, there is now a greater need for vitamin supplements. Therefore, more individuals will probably demand vitamins in the upcoming years due to the expansion of fitness and health clubs, which will support the market's growth. Thus, driving the vitamins market revenue.
Vitamins Market Segment Insights
Vitamins Source Insights
The Europe Vitamins market segmentation, based on source includes Natural and Synthetic. The synthetic segment dominated the market mostly. Chemically generated compounds are included in synthetic vitamins. These vitamins are usually produced by further chemically manipulating naturally occurring compounds after fractional distillation. Because they are less expensive than natural vitamins, end users are starting to accept them. Particularly in emerging and impoverished nations, vitamins manufactured synthetically are widely used.
Figure 1: Europe Vitamins Market, by Source, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Vitamins Type Insights
The Europe Vitamins market segmentation, based on type, includes Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, and Vitamin K. The vitamin B category generated the most income. A water-soluble vitamin, vitamin B is essential for cell metabolism. Vitamin B can be found in various foods, including vegetables, eggs, liver, meat, and seed germs. Pregnant women have a significant requirement for vitamin B supplements. Low birth weight, high blood pressure in the mother, early pregnancy loss, and abnormalities in the fetus can all result from a vitamin B-12 deficiency.
Vitamins Application Insights
The Europe Vitamins market segmentation, based on application, includes Healthcare products, Food & Beverages (Infant Foods, Dairy products, Bakery & confectionary products, Beverages, Others), Feed, and Personal care products. The food & beverages category generated the most income. This increase can be ascribed to consumers' growing health concern and the skyrocketing use of vitamin-enriched foods. Fish, broccoli, mushrooms, seeds, dark greens, and spinach are a few foods abundant in vitamins. The growing health benefits of vitamins such as vitamin B6, which is necessary for the production of red blood cells, and vitamin A, which is crucial for eye health, are also driving this market's expansion.
Vitamins Country Insights
The European market for vitamins is anticipated to expand steadily over the projection period. The growing need for vitamins in beauty and personal care products is the cause of this. In the United Kingdom, over 20% of individuals between the ages of 16 and 44 take supplements to help them cope with stress or to enhance their emotional and mental well-being. Additionally, the market's growth is being driven by growing consumer awareness of health issues and a rise in the need for vitamins for pet nutrition. For instance, on February 15, 2022, the British soft drink manufacturer Britvic partnered with Cambridge University-backed Xampla to create pea protein technology to safeguard vitamin-fortified drinks.
Figure 2: EUROPE VITAMINS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Vitamins Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the vitamins market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, vitamins industry must offer cost-effective items.
Major players in the vitamin market are attempting to increase market demand by investing in research and development operations includes Koninklijke DSM NV (Netherlands), Glanbia PLC (Ireland), ADM (US), BASF (Germany), Lonza Group (Switzerland), Adisseo (France), Vitablend Nederland BV (Netherlands), Stern Vitamin GmbH (Germany), Farbest-Tallman Foods Corporation (US), The Wright Group (US), Zhejiang Garden Biochemical High-Tech Co., Ltd (China), NewGen Pharma (US), Rabar Pty Ltd. (Australia), Resonac (Japan), and BTSA BIOTECNOLOGIAS APLICADAS SL (Spain).
Key Companies in the vitamins market include
- Koninklijke DSM NV (Netherlands)
- Glanbia PLC (Ireland)
- ADM (US)
- BASF (Germany)
- Lonza Group (Switzerland)
- Adisseo (France)
- Vitablend Nederland BV (Netherlands)
- Stern Vitamin GmbH (Germany)
- Farbest-Tallman Foods Corporation (US)
- The Wright Group (US)
- Zhejiang Garden Biochemical High-Tech Co., Ltd (China)
- NewGen Pharma (US)
- Rabar Pty Ltd. (Australia)
- Resonac (Japan)
BTSA BIOTECNOLOGIAS APLICADAS SL (Spain)
Vitamin Industry Developments
September 2022: The Lonza Group declared that in order to enable the genetic medicine revolution, they would be collaborating with Touchlight, a biotechnology business leading the way in enzymatic DNA manufacturing. By means of this collaboration, Lonza is able to provide clients with a distinctive source of DNA for messenger RNA (mRNA) therapies and vaccines.
August 2022: In the first quarter, Fisher Asset Management LLC added to its holdings in Archer-Daniels-Midland Company, as it revealed in its most recent Form 13F filing with the Securities and Exchange Commission. Gaining 2,532 shares of the company's stock, valued at around $229,000, was the institutional investor.
Vitamins Market Segmentation
Vitamins Source Outlook
- Natural
- Synthetic
Vitamins Type Outlook
- Vitamin B
- Vitamin E
- Vitamin D
- Vitamin C
- Vitamin A
- Vitamin K
Vitamins Application Outlook
- Healthcare products
- Food & Beverages
- Infant Foods
- Dairy products
- Bakery & confectionary products
- Beverages
- Others
- Feed
- Personal care products
Vitamins Regional Outlook
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Sweden
- Denmark
- Luxembourg
- Norway
- Austria
- Rest of Europe
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