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The vitamins market in Europe is witnessing several notable trends driven by changing consumer lifestyles, health awareness, and industry innovations. One significant trend is the growing emphasis on preventive healthcare and wellness, leading consumers to prioritize vitamin supplementation as part of their daily routines. With increasing awareness about the importance of maintaining optimal health and immunity, there is a rising demand for vitamins and dietary supplements that support overall well-being and address specific health concerns. This trend is driving the market for a wide range of vitamins, including vitamin C, vitamin D, vitamin B complex, and multivitamins, as consumers seek out products that help them stay healthy and active.
Moreover, there is a growing interest in personalized nutrition and targeted supplementation among European consumers. As people become more aware of their individual nutritional needs and health goals, there is a demand for vitamins and supplements tailored to specific age groups, lifestyles, and health conditions. Manufacturers are responding to this trend by offering a variety of specialized formulations and delivery formats designed to meet the unique needs of different consumer segments, such as children, seniors, athletes, and individuals with specific dietary requirements or health concerns. This trend reflects the increasing importance of customization and personalization in the vitamins market as consumers seek products that align with their individual preferences and goals.
Another significant trend in the European vitamins market is the rise of natural and clean-label products. As consumers become more conscious of the ingredients in their food and supplements, there is a growing demand for vitamins sourced from natural and organic sources. This has led to the popularity of vitamins derived from plant-based ingredients, such as fruits, vegetables, and herbs, as well as vitamins formulated without artificial colors, flavors, or preservatives. Additionally, there is a preference for vitamins that are free from allergens, GMOs, and other potential contaminants, as consumers prioritize products that are perceived as safe, pure, and environmentally friendly.
The COVID-19 pandemic has also had a significant impact on the European vitamins market, accelerating certain trends while creating new challenges and opportunities. The pandemic has heightened consumer awareness of the importance of maintaining a strong immune system and overall health, leading to increased demand for immune-boosting vitamins and supplements, such as vitamin C, vitamin D, and zinc. Additionally, disruptions in supply chains and changes in consumer behavior have posed challenges for manufacturers and retailers, affecting product availability and distribution channels. However, the pandemic has also created opportunities for innovation and adaptation as companies respond to shifting market dynamics and consumer needs.
Furthermore, there is a growing focus on sustainability and ethical sourcing in the European vitamins market. As environmental consciousness grows, consumers are increasingly concerned about the impact of their purchasing decisions on the planet and society. This has led to a demand for vitamins and supplements produced using sustainable practices, ethical sourcing methods, and eco-friendly packaging materials. Manufacturers are responding to this trend by adopting environmentally friendly practices throughout their supply chains, supporting fair trade initiatives, and investing in recyclable and biodegradable packaging solutions. Additionally, there is a growing interest in vitamins and supplements that support ethical and social causes, such as products that are certified organic, vegan, or cruelty-free.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Opportunities | Growing geriatric population |
| Market Dynamics | Growing consumer desire for processed meals with added functionality and nutrition Rise in the prevalence of vitamin deficiencies |
Europe Vitamins Market Highlights:
Vitamins Market Overview
Europe Vitamins Market Size was valued at USD 3.2 Billion in 2023. The vitamins industry is projected to grow from USD 3.37 Billion in 2024 to USD 5.225 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.60% during the forecast period (2024 - 2032). The demand for functional and nutritionally enhanced processed foods, the increasing incidence of vitamin deficiencies, and feed fortification as a result of rising global consumption of meat and dairy products are the main market drivers anticipated to propel the market's growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Vitamins Market Trends
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Rising demand for products that increase immunity as a result of COVID-19 is driving market growth
The COVID-19 pandemic has altered people's lifestyles and brought about remote employment and education. As a result, there has been a rise in the use of and reliance on screens, which has led to several ocular disorders and other health issues. The need of vitamins in maintaining a healthy lifestyle has also increased due to poor dietary quality and inactivity. People had more time for self-care and beauty regimens during the pandemic, and vitamin C has become the most popular substance for improving immunity, treating skin issues, and giving skin a healthier appearance. Furthermore, because of the COVID-19 pandemic, individuals were spending more time indoors and getting less sun exposure, which increased the need for vitamin D3. The body can be strengthened against viral and bacterial illnesses by vitamin D3.
The number of fitness centers, including health clubs, has progressively grown in recent years. As people's awareness of their health has grown, so too has the number of these clubs, particularly among young people. as stated by the International Health, Racquet & Sports Club Association (IHRSA). By redefining the sports nutrition product category and putting a stronger emphasis on health, wellness, and fitness, the pharmaceutical and nutraceutical sectors have benefited from this trend. Customers are exercising and leading more active lives, including trekking, mountaineering, and rock climbing, as a result of growing health consciousness. As a result, there is now a greater need for vitamin supplements. Therefore, more individuals will probably demand vitamins in the upcoming years due to the expansion of fitness and health clubs, which will support the market's growth. Thus, driving the vitamins market revenue.
Vitamins Market Segment Insights
Vitamins Source Insights
The Europe Vitamins market segmentation, based on source includes Natural and Synthetic. The synthetic segment dominated the market mostly. Chemically generated compounds are included in synthetic vitamins. These vitamins are usually produced by further chemically manipulating naturally occurring compounds after fractional distillation. Because they are less expensive than natural vitamins, end users are starting to accept them. Particularly in emerging and impoverished nations, vitamins manufactured synthetically are widely used.
Figure 1: Europe Vitamins Market, by Source, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Vitamins Type Insights
The Europe Vitamins market segmentation, based on type, includes Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, and Vitamin K. The vitamin B category generated the most income. A water-soluble vitamin, vitamin B is essential for cell metabolism. Vitamin B can be found in various foods, including vegetables, eggs, liver, meat, and seed germs. Pregnant women have a significant requirement for vitamin B supplements. Low birth weight, high blood pressure in the mother, early pregnancy loss, and abnormalities in the fetus can all result from a vitamin B-12 deficiency.
Vitamins Application Insights
The Europe Vitamins market segmentation, based on application, includes Healthcare products, Food & Beverages (Infant Foods, Dairy products, Bakery & confectionary products, Beverages, Others), Feed, and Personal care products. The food & beverages category generated the most income. This increase can be ascribed to consumers' growing health concern and the skyrocketing use of vitamin-enriched foods. Fish, broccoli, mushrooms, seeds, dark greens, and spinach are a few foods abundant in vitamins. The growing health benefits of vitamins such as vitamin B6, which is necessary for the production of red blood cells, and vitamin A, which is crucial for eye health, are also driving this market's expansion.
Vitamins Country Insights
The European market for vitamins is anticipated to expand steadily over the projection period. The growing need for vitamins in beauty and personal care products is the cause of this. In the United Kingdom, over 20% of individuals between the ages of 16 and 44 take supplements to help them cope with stress or to enhance their emotional and mental well-being. Additionally, the market's growth is being driven by growing consumer awareness of health issues and a rise in the need for vitamins for pet nutrition. For instance, on February 15, 2022, the British soft drink manufacturer Britvic partnered with Cambridge University-backed Xampla to create pea protein technology to safeguard vitamin-fortified drinks.
Figure 2: EUROPE VITAMINS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Vitamins Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the vitamins market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, vitamins industry must offer cost-effective items.
Major players in the vitamin market are attempting to increase market demand by investing in research and development operations includes Koninklijke DSM NV (Netherlands), Glanbia PLC (Ireland), ADM (US), BASF (Germany), Lonza Group (Switzerland), Adisseo (France), Vitablend Nederland BV (Netherlands), Stern Vitamin GmbH (Germany), Farbest-Tallman Foods Corporation (US), The Wright Group (US), Zhejiang Garden Biochemical High-Tech Co., Ltd (China), NewGen Pharma (US), Rabar Pty Ltd. (Australia), Resonac (Japan), and BTSA BIOTECNOLOGIAS APLICADAS SL (Spain).
Key Companies in the vitamins market include
- Koninklijke DSM NV (Netherlands)
- Glanbia PLC (Ireland)
- ADM (US)
- BASF (Germany)
- Lonza Group (Switzerland)
- Adisseo (France)
- Vitablend Nederland BV (Netherlands)
- Stern Vitamin GmbH (Germany)
- Farbest-Tallman Foods Corporation (US)
- The Wright Group (US)
- Zhejiang Garden Biochemical High-Tech Co., Ltd (China)
- NewGen Pharma (US)
- Rabar Pty Ltd. (Australia)
- Resonac (Japan)
BTSA BIOTECNOLOGIAS APLICADAS SL (Spain)
Vitamin Industry Developments
September 2022: The Lonza Group declared that in order to enable the genetic medicine revolution, they would be collaborating with Touchlight, a biotechnology business leading the way in enzymatic DNA manufacturing. By means of this collaboration, Lonza is able to provide clients with a distinctive source of DNA for messenger RNA (mRNA) therapies and vaccines.
August 2022: In the first quarter, Fisher Asset Management LLC added to its holdings in Archer-Daniels-Midland Company, as it revealed in its most recent Form 13F filing with the Securities and Exchange Commission. Gaining 2,532 shares of the company's stock, valued at around $229,000, was the institutional investor.
Vitamins Market Segmentation
Vitamins Source Outlook
- Natural
- Synthetic
Vitamins Type Outlook
- Vitamin B
- Vitamin E
- Vitamin D
- Vitamin C
- Vitamin A
- Vitamin K
Vitamins Application Outlook
- Healthcare products
- Food & Beverages
- Infant Foods
- Dairy products
- Bakery & confectionary products
- Beverages
- Others
- Feed
- Personal care products
Vitamins Regional Outlook
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Sweden
- Denmark
- Luxembourg
- Norway
- Austria
- Rest of Europe
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