Enterprise Video Market

Increasing demand for video solutions is driving the market growth

Market CAGR for the enterprise video market has been growing at a speed in recent years and is expected to rise in the coming years. Several factors drive the market, including the increasing adoption of video-based communication tools by enterprises, the need for remote collaboration, and the growing demand for online video content.

One of the key market trends is the increasing use of cloud-based video platforms. Cloud-based solutions offer several benefits, including scalability, cost-effectiveness, and ease of use. Many enterprises are turning to cloud-based video platforms to host and manage their video content, as these platforms provide a centralized location for storing, managing, and distributing video content.

The Global Enterprise Video Market Industry is projected to experience substantial growth over the coming years. With a market size of 16.9 USD Billion in 2024, it is expected to reach 39.2 USD Billion by 2035. This growth trajectory reflects a compound annual growth rate of 7.95% from 2025 to 2035. Factors contributing to this expansion include the rising demand for remote collaboration, the integration of advanced technologies, and the increasing focus on security. As organizations continue to invest in video solutions to enhance communication and training, the market is likely to evolve, presenting new opportunities for vendors and stakeholders.

The emergence of 5G technology is poised to revolutionize the Global Enterprise Video Market Industry. With its high-speed connectivity and low latency, 5G enables seamless video streaming and real-time collaboration, enhancing the overall user experience. Organizations are expected to leverage 5G capabilities to implement more sophisticated video solutions, including high-definition streaming and immersive virtual meetings. This technological advancement is likely to attract investments in video infrastructure, further propelling market growth. As 5G networks become more widespread, the demand for advanced video solutions that can capitalize on this technology is anticipated to increase significantly.

The integration of artificial intelligence into video solutions is transforming the Global Enterprise Video Market Industry. AI technologies enhance video content management, enabling automated transcription, content tagging, and personalized recommendations. This innovation streamlines workflows and improves user experience, making video solutions more efficient and accessible. Companies are increasingly leveraging AI-driven analytics to gain insights into viewer engagement and content effectiveness. As organizations seek to optimize their video strategies, the demand for AI-enhanced platforms is likely to rise, contributing to the overall market growth. This technological advancement is expected to play a crucial role in shaping the future of enterprise video solutions.

The Global Enterprise Video Market Industry experiences a notable surge in demand for remote collaboration tools. As organizations increasingly adopt hybrid work models, video conferencing solutions have become essential for effective communication. In 2024, the market is projected to reach 16.9 USD Billion, driven by the need for seamless collaboration across geographically dispersed teams. Companies are investing in advanced video platforms that offer features such as screen sharing, real-time editing, and interactive capabilities. This trend indicates a shift towards more integrated communication solutions, which are likely to enhance productivity and engagement among employees.

The Global Enterprise Video Market Industry is witnessing a significant increase in the adoption of video-based learning solutions. Organizations recognize the effectiveness of video content in training and development programs, leading to enhanced employee performance and retention. The market's growth is supported by the increasing availability of high-speed internet and mobile devices, facilitating access to video learning resources. As companies invest in Learning Management Systems (LMS) that incorporate video, the market is expected to expand further. This trend aligns with the projected growth from 16.9 USD Billion in 2024 to 39.2 USD Billion by 2035, reflecting a compound annual growth rate of 7.95% from 2025 to 2035.

Security and compliance concerns are paramount in the Global Enterprise Video Market Industry. As organizations handle sensitive information through video communications, the demand for secure video platforms is escalating. Companies are prioritizing solutions that offer end-to-end encryption, secure access controls, and compliance with regulations such as GDPR and HIPAA. This focus on security not only protects organizational data but also builds trust with clients and stakeholders. As a result, vendors are enhancing their offerings to meet these security requirements, which is likely to drive market growth. The emphasis on security is becoming a key differentiator in the competitive landscape of enterprise video solutions.

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American enterprise video market area will dominate this market. The growth of this regional market is due to the increased adoption of video conferencing solutions in the region's industry. Furthermore, major market players in the region, especially in the U.S., are expected to fuel market revenue.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: ENTERPRISE VIDEO MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Europe Enterprise Video market accounts for the second-largest market share. The development of delivery networks such as (CDNs) accelerated the delivery of multimedia internet content and provided organizations with higher-quality video streams, fueling the market's growth. Further, the German Enterprise Video market held the largest market share, and the UK Enterprise Video market was the fastest-growing market revenue in the European region.

The Asia-Pacific Enterprise Video Market is expected to grow at a significant CAGR during the forecast period, owing to the advancements in mobile broadband technologies. Furthermore, increasing awareness of the benefits of video conferencing solutions in the healthcare sector is anticipated to fuel market growth. Moreover, China’s Enterprise Video market held the largest market share, and the Indian Enterprise Video market was a significantly growing market in the Asia-Pacific region.

The expansion and growth of the industry have been aided by providing a better understanding of the market and helping businesses to identify the opportunities and challenges in the market.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Enterprise Video market, grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and grow in a more competitive market, the Enterprise Video industry must offer cost-effective new technological changes.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Enterprise Video industry to benefit clients and increase the market sector. In recent years, the Enterprise Video industry has offered some of the most significant advantages to medicine. Major players in the Enterprise Video market, including Microsoft (US), Google (US), Haivision (Canada), Kaltura (US), BlueJeans (US), Enghouse Systems (Canada), and others, are attempting to increase market demand by investing in research and development operations.

Cisco Systems is a San Jose–based tech conglomerate that makes much of the gear used to power the Internet. Cisco manufactures and sells networking hardware, software, telecommunications equipment, and other technological services. Cisco specializes in specific technological markets, such as the IoT, domain security, videoconferencing, and energy management, with leading products including Webex, OpenDNS, Jabber, Duo Security, and Jasper. In July 2021, Cisco completed the acquisition of Socio Labs to expand offerings of Webex, webinars, and webcasts to comprise conferences and power the future of hybrid events.

Poly, formerly Polycom, a part of HP Inc., is an American multinational corporation that was co-founded in 1990 by Brian L Hinman and Jeffrey Rodman. In 2018, Polycom was acquired by Plantronics[5], and in 2019, the name of the combined entity was changed to Poly. Poly Corporation develops video, voice, and content collaboration and communication technology. Polycom aimed to develop solutions for all the major ways people communicate, including audio, content such as documents, and video. In November 2021, Poly unveiled its updated Poly Room Solutions for Microsoft Teams Room.

The new Poly Studio Kits lineup includes premium audio and video for focus, small, medium, and large rooms.