Video Streaming Market Overview
The Video Streaming Market is projected to grow from USD 348.82 Billion in 2024 to USD 1117.79 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 15.67% during the forecast period (2024 - 2032). Additionally, the video streaming market size was valued at USD 250.1 billion in 2023.
Increased live streaming is one of the best features acting as the driving force to increase the market value. Artificial intelligence and blockchain technology have paved the way for the growth of the video streaming market, which are the key market drivers enhancing the market growth.
Figure 1: Video Streaming Market Size, 2024-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Video Streaming Market Trends
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Advancement in Al is driving the market growth
AI is vital in driving growth in the video streaming software market. By harnessing AI-powered solutions, providers can deliver personalized content recommendations, optimize video quality and delivery, and enhance the overall user experience. AI algorithms also enhance video encoding and compression, improving quality while reducing bandwidth usage. Furthermore, machine learning algorithms optimize network performance to ensure uninterrupted playback. AI algorithms also improve video encoding and compression, improving quality and reducing bandwidth usage. Machine learning algorithms optimize network performance for uninterrupted playback. AI helps detect and prevent content piracy by analyzing user behavior and identifying suspicious patterns. Overall, AI advancements improve the user experience, reduce costs, and enable new services and solutions in the video streaming software market CAGR.
Additionally, Large enterprises and educational institutions extensively utilize videos for various purposes, such as corporate training, executive communication, event streaming, and knowledge sharing. Video Content Management (VCM) solutions offer a cost-effective infrastructure to address buffering issues. VCMs adopt a chunk-based streaming approach, enabling effective synchronization with caching proxies deployed across Wide Area Networks (WANs). This caching framework helps minimize overall bandwidth consumption. Additionally, VCM leverages adaptive bitrate streaming to efficiently deliver on-demand and live videos. The adaptive bitrate analyzes the viewers' bandwidth in real time and adjusts the video quality accordingly, thus enabling viewers to watch buffer-free videos. Thus, driving the Video Streaming market revenue.
Video Streaming MarketSegment Insights
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Video Streaming Components Insights
The Video Streaming market segmentation includes solutions and services based on components. The solution segment dominated the market because solutions refer to the software or platforms that enable video streaming, including encoding, transcoding, content management, and delivery systems. These solutions form the core technology infrastructure required for video streaming services. They provide the tools and features to deliver high-quality streaming content to users.
Figure 2: Video Streaming Market, by Components, 2022 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Video Streaming Type Insights
The Video Streaming market segmentation, based on type, includes Video Hosting Management - Non- Linear Video Streaming, Video Analytics - Non-Linear Video Streaming, Video Content - Non-Linear Video Streaming, Live Streaming - Linear Video Streaming, and Mobile Video. The live streaming - linear video streaming segment dominated the market; The increasing demand for live streaming platforms across diverse applications like sports events, concerts, conferences, and live gaming is evident. Live streaming offers viewers an immersive and interactive experience, providing a sense of immediacy. It facilitates real-time engagement between content creators and their audience, fostering a vibrant community and active participation.
Video Streaming Distribution Channel Insights
Based on distribution channels, the Video Streaming market segmentation includes Commercial video platforms, Academic and education, video sharing, Advertising, Government, Health care, Retail and e-commerce, Media, IT, and telecommunication. The commercial video platforms segment dominated the market; Video streaming platforms have become essential for businesses in industries like media, retail, e-commerce, and IT to effectively connect with their target audience. These platforms enable businesses to promote their products or services, engage with customers, and enhance brand visibility. Commercial video platforms offer a range of tailored features such as content management, monetization options, analytics, and seamless integration with other marketing tools, empowering businesses to optimize their video strategies and drive growth.
Video Streaming Regional Insights
By Region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The Asia-Pacific Video Streaming Market will dominate this market,
The increasing consumer preference for video streaming solutions, including video-on-demand and over-the-top (OTT) platforms, has led to widespread adoption. Moreover, China’s Video Streaming market held the largest market share, and the Indian Video Streaming market was the fastest-growing market in the Asia-Pacific region.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: VIDEO STREAMING MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's Video Streaming market accounts for the second-largest market share due to rising demand for online live-streaming videos and a surge in consumer adoption of on-demand videos. Further, the German Video Streaming market held the largest market share, and Among the European regions, the UK witnessed the highest growth rate in the Video Streaming market.
North America is expected to grow fastest from 2023 to 2032. This is to the presence of leading players such as Netflix, Inc., Alphabet Inc., Amazon.com, Inc., Microsoft Corporation, and others. Further, the increasing number of users for video on demand and video gaming platforms across the U.S. and Canada aids the market growth.
Video Streaming Major Market Players & Competitive Insights
Key industry players are making significant investments in research and development to enhance their product portfolios, driving further growth in the Video Streaming market. Market players engage in strategic initiatives such as product launches, partnerships, mergers and acquisitions, and increased investments to strengthen their presence. To thrive in a competitive and evolving market, the Video Streaming industry must provide cost-effective solutions.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Video Streaming industry to benefit clients and increase the market sector. In recent years, the Video Streaming industry has offered some of the most significant medical advantages. Major players in the Video Streaming market, including Netflix, Inc. (US), Adobe Inc. (US), Google LLC (US), Amazon Web Services (US), Microsoft Corporation (US), Walt Disney Company (Hulu) (US), Apple Inc. (US), Cisco Systems Inc. (US), IBM Corporation (US), and Akamai Technologies Inc. (US)., and others, are attempting to increase market demand by investing in research and development operations.
Akamai Technologies, a leading content delivery network, and cloud service provider, has introduced new cloud computing capabilities at the 2023 NAB Show. These capabilities aim to enhance streaming video services for OTT (over-the-top) operators by offering viewers higher quality and personalized video experiences. The new features help operators reduce operational costs, improve monetization efforts, and support the Common Media Client Data (CMCD) specification. Akamai also announced the addition of new members to its Qualified Computing Partner program, further strengthening its offerings in the industry.
IBM Watson Media, a division of IBM, has introduced new event registration features to its enterprise video streaming platform. These enhancements aim to improve the management of digital events by providing advanced form logic that allows users to control which fields are displayed for specific attendees. Additionally, users now have increased flexibility in editing a form even after it has been published and there are active registrations. These updates make it easier and more efficient for users to organize and customize their virtual events.
Key companies in The Video Streaming Market Include
Video Streaming Industry Developments
August 2023: Brightcove released Communications Studio, a new video streaming service, in February 2023 to improve internal collaboration across HR along with other experts in communication.
April 2023: Haivision launched Haivision Hub, a FedRAMP video network service for the government allowing different government agencies to collaborate on live stream video among other government teams so as satisfy federal information assurance standards.
January 2023: IBM Watson Media has introduced new event registration features to its IBM enterprise video streaming platform. These enhancements improve the management of digital events by offering advanced form logic that allows users to control the display of fields for specific attendees. Additionally, users now have greater flexibility in editing a form even after it has been published and registrations are already in progress. These updates streamline organizing and customizing virtual events, making them easier and more efficient for users.
December 2022: Vbrick has acquired Ramp Holdings, Inc., a major enterprise content delivery network (CDN) provider. By combining the strengths of Vbrick and Ramp, both recognized leaders in the eCDN space; customers now have access to a comprehensive range of video distribution options that can support various network setups. This acquisition brings together the expertise of both companies, resulting in a powerful solution for delivering seamless live and on-demand video experiences.
Video Streaming Market Segmentation
Video Streaming Components Outlook
Video Streaming Type Outlook
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Video Hosting Management - Non-Linear Video Streaming
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Video Analytics - Non-Linear Video Streaming
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Video Content - Non-Linear Video Streaming
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Live Streaming - Linear Video Streaming
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Mobile Video
Video Streaming Distribution Channel Outlook
Video Streaming Regional Outlook
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
| Report Attribute/Metric |
Details |
| Market Size 2023 |
USD 295.36 Billion |
| Market Size 2024 |
USD 348.82 Billion |
| Market Size 2032 |
USD 1117.79 Billion |
| Compound Annual Growth Rate (CAGR) |
15.67% (2024-2032) |
| Base Year |
2023 |
| Market Forecast Period |
2024-2032 |
| Historical Data |
2018- 2022 |
| Market Forecast Units |
Value (USD Billion) |
| Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered |
Components, Type, Distribution Channel, and Region |
| Geographies Covered |
North America, Europe, AsiaPacific, and the Rest of the World |
| Countries Covered |
The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled |
Netflix, Inc. (US), Adobe Inc. (US), Google LLC (US), Amazon Web Services (US), Microsoft Corporation (US), Walt Disney Company (Hulu) (US), Apple Inc. (US), Cisco Systems Inc. (US), IBM Corporation (US) |
| Key Market Opportunities |
Artificial Intelligence (AI), blockchain technology, deep learning, and natural language processing are anticipated to be the next game-changing technologies in the streaming industry, driving transformation and innovation. |
| Key Market Dynamics |
Live streaming is an exciting opportunity for many content providers and rights holders to communicate directly with their target audiences and generate new revenue streams. |
Frequently Asked Questions (FAQ) :
The Video Streaming market size was valued at USD 295.36 billion in 2023.
The market is estimated to grow at a CAGR of 15.67% during the forecast period, 2024-2032.
Asia Pacific witnessed the largest share of the market.
The key players in Netflix, Inc. (US), Adobe Inc. (US), Google LLC (US), Amazon Web Services (US), Microsoft Corporation (US), Walt Disney Company (Hulu) (US), Apple Inc. (US), Cisco Systems Inc. (US), IBM Corporation (US).
The Solution Video Streaming category dominated the market in 2022.
Commercial video platforms had the largest share of the market.
