Canned Fruits Vegetables Market

Advancements in the science of canning is driving the market growth

The market CAGR for canned fruits and vegetables is being driven by the advancements in the science of canning. Since pre-washed, peeled, and chopped fruits and vegetables are available in cans, they can be consumed right away, saving consumers time. The market for canned fruits & vegetables is anticipated to rise in the upcoming years as a result of growing awareness of the health advantages of ingesting them in various developing economies.

Additionally, Food products' shelf life is prolonged via canning, a form of food preservation. Food goods' nutrients are retained during canning, while external influences like air and sunshine such as deterioration are avoided. Due to the ease of cooking and the fact that they are free from infection and deterioration for a longer period of time, many fast-food companies and restaurants use a lot of canned food products.

Since fruits in cans are devoid of any contaminants and still retain all of their nutritional value, they are frequently added to salads, smoothies, and drinks or they are just enjoyed on their own. Consumers' desire to spend money on hygienic and practical food products is largely to blame for the trend of these foods being consumed.

Due to the alleged health advantages of organic products, the use of products with organic and clean label ingredients has increased in industrialized economies. Consumption of organic and clean-label products has increased significantly in a number of emerging nations, which benefits the market's expansion. Customers are more likely to choose chemical-free natural food products, and their expanding understanding of product labels has had a positive effect on the industry. Vegetables, fruits, and even meat products that are cultivated organically are preferred by consumers since they are healthier than products that are grown traditionally.

One significant aspect that contributes to the market expansion of tinned foods is the "wide availability of these organic canned products and their increased consumption."

For instance, only 10% of individuals consumed enough fruits and vegetables, according to the Centers for Disease Control and Prevention, because they were expensive, difficult to get, or required a lot of preparation time. However, food in cans is considerably more readily available, delicious, nutritious, and handy. Also contributing to the popularity of canned fruit could be rising consumer awareness of its usage. Thus, result in driving the Canned Fruits and Vegetables market revenue.

Sustainability is emerging as a pivotal factor influencing the Global Canned Fruits and Vegetables Market Industry. Consumers are increasingly concerned about environmental impacts and are gravitating towards brands that prioritize sustainable practices. This includes the use of eco-friendly packaging and sourcing ingredients from sustainable farms. Companies that adopt these practices may enhance their brand image and appeal to a broader audience. As sustainability becomes a core value for consumers, the demand for responsibly sourced canned products is expected to rise. This trend could significantly impact market dynamics, potentially leading to a valuation of 139.3 USD Billion by 2035.

The Global Canned Fruits and Vegetables Market Industry is projected to experience notable growth over the coming years. With a market value of 103.0 USD Billion in 2024, the industry is anticipated to expand at a CAGR of 2.79% from 2025 to 2035, reaching an estimated 139.3 USD Billion by 2035. This growth trajectory suggests a robust demand for canned products, driven by factors such as health consciousness, convenience, and innovative offerings. The market's resilience in adapting to consumer preferences and trends indicates a promising future for stakeholders within the industry.

The increasing awareness of health and nutrition among consumers appears to be a driving force in the Global Canned Fruits and Vegetables Market Industry. As individuals seek convenient yet nutritious food options, canned fruits and vegetables are perceived as a viable solution. The ability to preserve essential vitamins and minerals while offering extended shelf life makes these products appealing. For instance, canned vegetables retain their nutritional value, making them a staple in many households. This trend is likely to contribute to the market's projected growth, with a valuation of 103.0 USD Billion in 2024, indicating a shift towards healthier eating habits.

Innovation within the canned fruits and vegetables sector is becoming increasingly important in the Global Canned Fruits and Vegetables Market Industry. Manufacturers are introducing new flavors, organic options, and value-added products to meet evolving consumer preferences. For example, the introduction of low-sodium canned vegetables and fruit blends with unique spices caters to health-conscious consumers seeking variety. This focus on innovation not only attracts new customers but also retains existing ones by enhancing the overall product experience. As a result, the market is poised for growth, with a projected valuation of 103.0 USD Billion in 2024, driven by these innovative offerings.

The demand for convenience foods continues to rise, significantly impacting the Global Canned Fruits and Vegetables Market Industry. Canned products offer an easy-to-use solution for busy consumers who prioritize quick meal preparation without sacrificing quality. The long shelf life of canned fruits and vegetables allows for reduced food waste and provides flexibility in meal planning. This convenience factor is particularly appealing in urban areas where time constraints are prevalent. As a result, the market is expected to grow steadily, with projections indicating a value of 139.3 USD Billion by 2035, reflecting the ongoing consumer preference for ready-to-eat options.

The expansion of distribution channels plays a crucial role in the Global Canned Fruits and Vegetables Market Industry. Retailers are increasingly recognizing the potential of canned products, leading to their wider availability in supermarkets, convenience stores, and online platforms. This enhanced accessibility allows consumers to purchase canned fruits and vegetables more easily, catering to diverse shopping preferences. Furthermore, the growth of e-commerce has facilitated the introduction of various brands and product lines, thereby increasing competition and choice for consumers. This trend is likely to bolster market growth, contributing to a projected CAGR of 2.79% from 2025 to 2035.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Canned Fruits and Vegetables market area will dominate this market, due to the rising use of packaged food items brought on by a constant shift in lifestyle. The busy lifestyle of the local people contributes to an increase in the consumption of packaged food items.

Further, the major countries studied in the market report are the US, German, France, the UK, Canada, Italy, Spain, India, Australia, South Korea, China, Japan, and Brazil.

Figure 2:  CANNED FRUITS AND VEGETABLES MARKET SHARE BY REGION 2023 (USD Billion)

Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Europe Canned Fruits and Vegetables market represents the second-largest market share due to the increased demand for various sealed food products in the region and their better level of safety. Further, the German Canned Fruits and Vegetables market held a dominant market share, and the UK Canned Fruits and Vegetables market was the European region's fastest-growing market.

The Asia-Pacific Canned Fruits and Vegetables Market is anticipated to see the fastest CAGR between 2023 and 2032. The main causes of an elevated demand for ready-to-eat foods are the continuously growing population and the fast-paced way of life. Moreover, China’s Canned Fruits and Vegetables market held a dominant market share, and the Indian Canned Fruits and Vegetables market was the Asia-Pacific region's fastest-growing market.

Leading market players are putting a lot of money on R&D to increase the number of products they offer, which will fuel the growth of the Canned Fruits and Vegetables market. Additionally, market participants are engaging in a range of strategic initiatives to increase their worldwide reach, with important market developments such as the introduction of new products, contracts, mergers and acquisitions, increased investments, and cooperation with other businesses. To grow and endure in an increasingly competitive and challenging market environment, Canned Fruits and Vegetables industry must provide reasonably priced goods.

One of the main business strategies employed by manufacturers is to produce locally to reduce operational expenses in the Canned Fruits and Vegetables industry to develop market sector and provide benefits to customers. In recent years, the Canned Fruits and Vegetables industry has provided the healthcare sector with some of the biggest benefits. Major players in the Canned Fruits and Vegetables market, including Del Monte Foods, Kraft Heinz, Dole Food Company Inc., Seneca, ConAgra Foods, Mediterranea Belfiore SRL, Casual Spain, and others, invest in operations for research and development in an effort to improve market demand.

The Kraft Heinz Company (KHC), also referred to as Kraft Heinz, is an American  food corporation with co-headquarters in Chicago and Pittsburgh that was created by the merging of Kraft Foods and the H.J. Heinz Company.[5][6] With about $26.0 billion in yearly sales as of 2021, Kraft Heinz is the third-largest food and beverage corporation in North America and the fifth-largest in the world.

Over 20 other brands, including Gevalia, Grey Poupon, Boca Burger, Oscar Mayer, Philadelphia Cream Cheese, Primal Kitchen, and Wattie's, are also included in the company's profile in addition to Kraft and Heinz; eight of these brands have total annual individual sales of over $1 billion. Based on total sales for 2017, Kraft Heinz was placed 114th on the 2018 Fortune 500 ranking of the largest American firms. In January 2022, Kraft Heinz declared that it had finished buying an 85% interest in the German company Just Spices GmbH.

Dole plc, an Irish American agricultural firm with its corporate headquarters in Dublin, Ireland, formerly traded as Dole Food Company and Standard Fruit Company. The enterprise, which employs 38,500 full-time and seasonal workers and supplies 300 goods to 75 countries, is among the largest growers of fruits and vegetables in the world. Dole reported $6.5 billion in 2021 revenue. Under a license from the Dole brand, the corporation PepsiCo offers fruit drinks in bottles. To encourage everyone, including children, to eat fruits and vegetables, Dole and The Walt Disney Company have a comarketing arrangement.

In 2020, Dole and The Walt Disney Company have a brand license agreement for fruits and vegetables branded with Disney, Pixar, Marvel, and Star Wars fictitious characters to promote fruit and vegetable consumption among kids, such as applying stickers on bananas.