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US Canned Fruits and Vegetables Market US Canned Fruits and Vegetables Market Research Report: By Product Type (Tomatoes, Mushroom, Bulbs, Peas, Sweetcorn, Bean, Peaches, Strawberries, Raspberry, Others), By Form (Peeled, Sliced, Chopped, Others) and By Application (Toppings & Dressings, Salad, Culinary, Other Applications) - Forecast to 2035


ID: MRFR/F-B & N/14374-HCR | 100 Pages | Author: MRFR Research Team| December 2023


US Canned Fruits and Vegetables Market

US Canned Fruits and Vegetables Market Research Report: By Product Type (Tomatoes, Mushroom, Bulbs, Peas, Sweetcorn, Bean, Peaches, Strawberries, Raspberry, Others), By Form (Peeled, Sliced, Chopped, Others) and By Application (Toppings & Dressings, Salad, Culinary, Other Applications) - Forecast to 2035.


US Canned Fruits and Vegetables Market Overview:


As per MRFR analysis, the US Canned Fruits and Vegetables Market Size was estimated at 17.89 (USD Billion) in 2023. The US Canned Fruits and Vegetables Market Industry is expected to grow from 18.5(USD Billion) in 2024 to 26.5 (USD Billion) by 2035. The US Canned Fruits and Vegetables Market CAGR (growth rate) is expected to be around 3.321% during the forecast period (2025 - 2035).


Key US Canned Fruits and Vegetables Market Trends Highlighted


The US Canned Fruits and Vegetables Market has seen notable trends driven by changing consumer preferences towards convenience and sustainability. More consumers are opting for packaged foods that save time and require less preparation, especially in busy households. The rise in health-consciousness among consumers has also led to an increased demand for canned fruits and vegetables that are perceived as a quick and easy way to maintain a balanced diet. Additionally, many brands are focusing on clean-label products that contain fewer additives and preservatives, as well as those that incorporate organic ingredients, in response to heightened awareness about food quality.Key market drivers include the growing popularity of home cooking, spurred by the COVID-19 pandemic, which has made families seek out canned options that can be easily stored and used in various recipes. The convenience factor, combined with an increase in culinary experimentation at home, has transformed consumer buying habits. Moreover, the rise in e-commerce and direct-to-consumer sales has significantly altered distribution channels, making it easier for consumers to access a wide variety of canned options from their homes. Opportunities in the US market can be explored by focusing on innovative packaging solutions that enhance product shelf-life and appeal to eco-conscious consumers.There is also a growing potential for introducing niche products, such as hypoallergenic items or those catering to specific dietary needs, like vegan or gluten-free. Trends recently show that regional flavors and locally sourced ingredients are gaining traction, tapping into the interest in supporting local farmers while also providing unique taste experiences. Manufacturers who align their offerings with these evolving trends stand to capture significant market interest and foster consumer loyalty in the US.

US Canned Fruits Vegetables Market size
US Canned Fruits Vegetables Market size

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


US Canned Fruits and Vegetables Market Drivers

Growing consumer demand for convenience foods


In the United States, there has been a significant shift in consumer preferences towards convenience and ready-to-eat foods. According to the United States Department of Agriculture, the demand for quick meal solutions has surged, with approximately 55% of consumers preferring convenient food options that require minimal preparation. This trend is largely driven by the fast-paced lifestyle of modern consumers, which has resulted in increased sales of canned fruits and vegetables.Major brands such as Del Monte Foods and Campbell Soup Company have reported a rise in their canned product offerings to meet this growing demand. The US Canned Fruits and Vegetables Market Industry is expected to continue benefiting from this trend as consumers seek healthier, easily accessible meal options, paving the way for sustained growth.


Health benefits and increased focus on nutrition


The growing awareness regarding healthy eating habits among the US population is driving the growth of the US Canned Fruits and Vegetables Market Industry. According to the Centers for Disease Control and Prevention, only 1 in 10 adults consume the recommended daily fruits and vegetables. Canned fruits and vegetables offer an affordable and long-lasting solution to increase fruit and vegetable intake. Organizations like the American Heart Association advocate for higher consumption of these food groups due to their nutritional benefits, which in turn boosts market growth.As people become more health-conscious, canned options provide a viable alternative that supports a balanced diet.


Improvements in canning technology and preservation techniques


Advancements in canning technology have significantly enhanced the quality and longevity of canned fruits and vegetables, thus promoting their consumption in the United States. Research conducted by the Food and Drug Administration indicates that modern canning practices have improved the nutrient retention of canned goods by as much as 80%, making them comparably nutritious to fresh produce. Key players such as General Mills and Conagra Brands are investing in Research and Development to innovate and improve preservation techniques.This progress ensures that the US Canned Fruits and Vegetables Market Industry can maintain safety and freshness for extended periods, which is essential for building consumer trust and expanding market opportunities.

US Canned Fruits and Vegetables Market Segment Insights:

Canned Fruits and Vegetables Market Product Type Insights



The US Canned Fruits and Vegetables Market is characterized by diverse product types, encompassing a wide range of canned goods that cater to varying consumer preferences and demands. Among these product types, canned tomatoes have emerged as a significant segment due to their versatility in culinary applications, serving as a staple ingredient in numerous dishes across American households. Mushrooms, known for their unique flavors and textures, represent another important product type, with their demand driven by the growing popularity of vegetarian and plant-based diets that highlight their nutritious profile. Additionally, bulbs such as garlic and onions are essential for flavoring, contributing to the overall appeal of canned products, while peas and sweetcorn stand out for their nutritional benefits and ease of preparation, making them attractive options for busy consumers seeking convenience without compromising on health. Beans play a crucial role in the canned vegetable market as well, known for their protein content and affordability, attracting a wide customer base, especially amid rising food costs. Canned peaches and strawberries are noteworthy in the canned fruits segment, offering consumers not only delightful treats but also year-round access to seasonal fruits, which is particularly appreciated in the US market.Raspberries, although less commonly found in cans compared to other fruits, still hold a niche, appealing to consumers seeking sweet and tart flavors for desserts and beverages. The broad array of these product types reflects shifting consumer trends towards quick meal solutions and health-conscious eating. Factors such as the increasing demand for convenient food options, the growing awareness of the nutritional benefits of canned fruits and vegetables, and innovation in product offerings, driven by changing lifestyles and culinary trends, all contribute to the ongoing growth of the US Canned Fruits and Vegetables Market. The various product types within this segment not only provide valuable choices for retailers to meet consumer needs but also help address the challenges related to food spoilage and seasonal availability, enhancing the market's resilience.


US Canned Fruits Vegetables Market segment
US Canned Fruits Vegetables Market segment

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Canned Fruits and Vegetables Market Form Insights



The US Canned Fruits and Vegetables Market, particularly the Form segment, plays a vital role in the overall market landscape, reflecting changing consumer preferences and lifestyles. The key categories within this segmentPeeled, Sliced, Chopped, and Otherseach address specific consumer needs for convenience and versatility. Peeled canned products hold a strong position as they save time in meal preparation, appealing particularly to busy households. Sliced canned fruits and vegetables provide an easy option for salads and snacks, thus driving demand among health-conscious consumers looking for quick and nutritious choices.Chopped varieties often serve multifunctional uses in various cuisines, appealing to both home cooks and food service establishments. Meanwhile, the 'Others' category incorporates a range of unique forms that cater to niche markets, enhancing the overall diversity of offerings. The growth in these forms is supported by trends favoring plant-based diets and the increasing popularity of meal kits, indicating a solid market growth potential. As consumers continue to seek out convenient yet quality food options, this segment is likely to remain significant in the evolution of the US Canned Fruits and Vegetables Market.

Canned Fruits and Vegetables Market Application Insights



The US Canned Fruits and Vegetables Market focuses significantly on various applications that cater to diverse consumer preferences and culinary practices. The segment includes Toppings and Dressings, Salad, Culinary, and other applications, each playing a crucial role in enhancing meal preparation and consumption convenience. Toppings and Dressings are vital for enhancing flavors and aesthetics of dishes, driving their popularity among consumers who seek quick and flavorful meal options. The Salad segment highlights growing health trends, with increasing interest in ready-to-eat salads fortifying demand for canned vegetables as nutritious ingredients.Culinary applications demonstrate versatility, with canned fruits and vegetables being essential for both home cooks and professional chefs, leveraging their long shelf life and availability. Other applications encompass a broad range of food products, reflecting consumer creativity in using canned goods across various recipes. With busy lifestyles and the growing trend towards convenient meal solutions, these applications are projected to dominate market growth in the coming decade, emphasizing the critical role of the US Canned Fruits and Vegetables Market in daily nutrition and culinary innovation.

US Canned Fruits and Vegetables Market Key Players and Competitive Insights:


The US Canned Fruits and Vegetables Market has become increasingly competitive over recent years, reflecting shifting consumer preferences, health consciousness, and a demand for convenience. With a growing number of players entering the market, companies are continuously innovating their product offerings and enhancing distribution channels to gain market share. Various factors such as price sensitivity, brand loyalty, and promotional strategies play a significant role in shaping this dynamic landscape. The advancements in processing technology and strict adherence to quality standards also contribute to the competitive nature of the market. It is essential for businesses to stay updated with industry trends, consumer behavior, and regulatory changes to effectively position themselves in this actively evolving sector.Fresh Del Monte Produce stands as a formidable competitor in the US Canned Fruits and Vegetables Market, leveraging its robust distribution networks and strong branding to capture consumer attention. The company is known for its commitment to quality and sustainability, positioning itself favorably among health-conscious shoppers. With a variety of canned fruits and vegetables that appeal to various demographics, Fresh Del Monte Produce effectively combines freshness and convenience, meeting the busy lifestyles of modern consumers. The company's emphasis on product innovation allows it to frequently roll out new offerings, creating excitement in the marketplace. Additionally, its strong relationships with retailers enhance its market presence and accessibility for consumers.Del Monte Foods has established itself as a longstanding player in the US Canned Fruits and Vegetables Market, building a diverse portfolio that includes well-known brands and a range of products such as canned corn, green beans, and a variety of fruits. The company thrives on its deep market penetration, which is supported by strategic partnerships and a wide-reaching distribution network that ensures availability in both small and large retail outlets. Del Monte Foods focuses on maintaining high-quality standards and has adopted various sustainability initiatives to resonate with environmentally conscious consumers. The company has also engaged in mergers and acquisitions to expand its product lineup and market share, thereby strengthening its position in the competitive landscape. Its continuous efforts in innovation, alongside its commitment to customer satisfaction, further enhance its brand loyalty in the US market.


Key Companies in the US Canned Fruits and Vegetables Market Include:

Fresh Del Monte Produce


Del Monte Foods


Seneca Foods


H.J. Heinz Company


Ahold Delhaize


B and G Foods


Mann Packing Company


TreeTop


Green Giant


ConAgra Brands


Dole Food Company


Spectrum Brands


Campbell Soup Company


Pacific Coast Producers


General Mills


US Canned Fruits and Vegetables Market Industry Developments


Recent developments in the US Canned Fruits and Vegetables Market are characterized by increased demand for convenience foods, with consumer preferences shifting toward healthier, ready-to-eat products. Fresh Del Monte Produce and Del Monte Foods have introduced new product lines focusing on organic and no added sugar canned vegetables. The market is also witnessing strong growth in sales, with reports indicating an increase of approximately 6% in market valuation since 2021, influenced by rising health awareness and dietary trends.Furthermore, notable mergers and acquisitions include the acquisition of Pinnacle Foods by ConAgra Brands in August 2018, enhancing ConAgra's frozen and canned product offerings. Also, B and G Foods announced its acquisition of the Green Giant brand from General Mills in October 2019, further consolidating its presence in the vegetable segment. The US Department of Agriculture forecasts an increase in canned fruit exports, particularly due to rising demand in Asia. Recent emphasis on sustainability has led companies like H.J. Heinz Company and Campbell Soup Company to invest in eco-friendly packaging. These trends and activities are shaping the landscape of the US Canned Fruits and Vegetables Market significantly.


US Canned Fruits and Vegetables Market Segmentation Insights

Canned Fruits and Vegetables Market Product Type Outlook


Tomatoes


Mushroom


Bulbs


Peas


Sweetcorn


Bean


Peaches


Strawberries


Raspberry


Others

Canned Fruits and Vegetables Market Form Outlook


Peeled


Sliced


Chopped


Others

Canned Fruits and Vegetables Market Application Outlook


Toppings & Dressings


Salad


Culinary


Other Applications

Report Scope:
Report Attribute/Metric Source: Details
MARKET SIZE 2018 17.89(USD Billion)
MARKET SIZE 2024 18.5(USD Billion)
MARKET SIZE 2035 26.5(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 3.321% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Billion
KEY COMPANIES PROFILED Fresh Del Monte Produce, Del Monte Foods, Seneca Foods, H.J. Heinz Company, Ahold Delhaize, B and G Foods, Mann Packing Company, TreeTop, Green Giant, ConAgra Brands, Dole Food Company, Spectrum Brands, Campbell Soup Company, Pacific Coast Producers, General Mills
SEGMENTS COVERED Product Type, Form, Application
KEY MARKET OPPORTUNITIES Health-conscious consumer trends, Sustainable packaging solutions, Expansion in e-commerce sales, Innovative flavor combinations, Organic canned options growth
KEY MARKET DYNAMICS health-conscious consumer trends, convenience-driven purchasing behavior, competitive pricing strategies, sustainability and eco-friendly packaging, innovation in product offerings
COUNTRIES COVERED US


Frequently Asked Questions (FAQ) :

The US Canned Fruits and Vegetables Market is expected to be valued at 18.5 billion USD in 2024.

By 2035, the market is projected to reach a value of 26.5 billion USD.

The market is expected to grow at a CAGR of 3.321% between 2025 and 2035.

Key product types include tomatoes, mushrooms, bulbs, peas, and sweetcorn.

Canned tomatoes are valued at 5.5 billion USD in 2024.

Major players include companies such as Fresh Del Monte Produce and Del Monte Foods.

The expected market value for canned mushrooms is projected to be 5.4 billion USD in 2035.

The canned peas segment is expected to generate 3.0 billion USD in revenue in 2024.

The sweetcorn segment is projected to grow to 5.3 billion USD by 2035.

The market is expected to adapt to emerging trends with increasing consumer demand for convenience and shelf-stable products.

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