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Canned Fruits Vegetables Market Analysis

ID: MRFR//11028-HCR | 128 Pages | Author: Pradeep Nandi| November 2024

The Canned Fruits and Vegetables market operates in a dynamic framework influenced by a number of factors that combine to shape its trends, growth paths, and overall dynamics. One of the major factors influencing this market is the growing demand for convenient and long-lasting foods. Canned fruits and vegetables offer the consumer a convenient and readily available alternative to fresh produce. The shelf life of these products ensures a longer shelf life, making them available throughout the year, regardless of the season. This convenience factor resonates with consumers looking for quick meal solutions without compromising on nutrition. Changes in consumer lifestyles and eating habits significantly affect the dynamics of the canned fruit and vegetable market. As busy lifestyles become more common, consumers are looking for convenient yet nutritious options that meet their health goals. Canned fruits and vegetables retain essential nutrients and vitamins, providing a convenient way to add these essential elements to your daily diet. In addition, the perception of canned food as an affordable and accessible source of essential nutrients is increasing its demand among health-conscious consumers. Technological advances in food preservation and packaging technologies play a central role in shaping the market dynamics of canned fruits and vegetables. Innovations in preservation technology ensure the preservation of the taste, texture and nutritional value of fruits and vegetables, and also extend their shelf life. In addition, the development of packaging materials contributes to the preservation of the freshness and quality of these products and ensures that they reach consumers in optimal condition.
Market accessibility and distribution channels significantly affect canned fruits and vegetables. These products are widely available in various retail platforms including supermarkets, convenience stores, online stores and specialty grocery stores. The wide availability and visibility of canned fruits and vegetables in various retail outlets promotes their entry into the market and serves a broad consumer base looking for convenient and easily accessible food options. Changing consumer preferences for healthier and more sustainable foods are factors influencing the dynamics of the canned fruit and vegetable market. Consumers are increasingly prioritizing health and sustainability in their food choices and are looking for products that provide both nutritional value and are consistent with ethical and environmental considerations. Brands and producers are responding to changing consumer preferences by offering a variety of canned goods, including organic and sustainably produced options.

Covered Aspects:

Report Attribute/Metric Details
Segment Outlook Product Type, Form, Application, and Region

Global Canned Fruits and Vegetables Market Overview


Canned Fruits and Vegetables Market Size was valued at USD 98.22 Billion in 2018. The Canned Fruits and Vegetables industry is projected to grow from USD 102.23 Billion in 2023 to USD 127.33 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.05% during the forecast period (2024 - 2032). The accessibility of high-quality products, advancements in canning technology, and an increase in the disposable income of individuals are the key market drivers accelerating market expansion.


Canned Fruits and Vegetables Market1


Source Primary Research, Secondary Research, MRFR Database and Analyst Review


Canned Fruits and Vegetables Market Trends


Advancements in the science of canning is driving the market growth


The market CAGR for canned fruits and vegetables is being driven by the advancements in the science of canning. Since pre-washed, peeled, and chopped fruits and vegetables are available in cans, they can be consumed right away, saving consumers time. The market for canned fruits & vegetables is anticipated to rise in the upcoming years as a result of growing awareness of the health advantages of ingesting them in various developing economies.


Additionally, Food products' shelf life is prolonged via canning, a form of food preservation. Food goods' nutrients are retained during canning, while external influences like air and sunshine such as deterioration are avoided. Due to the ease of cooking and the fact that they are free from infection and deterioration for a longer period of time, many fast-food companies and restaurants use a lot of canned food products. Since fruits in cans are devoid of any contaminants and still retain all of their nutritional value, they are frequently added to salads, smoothies, and drinks or they are just enjoyed on their own. Consumers' desire to spend money on hygienic and practical food products is largely to blame for the trend of these foods being consumed.


Due to the alleged health advantages of organic products, the use of products with organic and clean label ingredients has increased in industrialized economies. Consumption of organic and clean-label products has increased significantly in a number of emerging nations, which benefits the market's expansion. Customers are more likely to choose chemical-free natural food products, and their expanding understanding of product labels has had a positive effect on the industry. Vegetables, fruits, and even meat products that are cultivated organically are preferred by consumers since they are healthier than products that are grown traditionally. One significant aspect that contributes to the market expansion of tinned foods is the "wide availability of these organic canned products and their increased consumption."


For instance, only 10% of individuals consumed enough fruits and vegetables, according to the Centers for Disease Control and Prevention, because they were expensive, difficult to get, or required a lot of preparation time. However, food in cans is considerably more readily available, delicious, nutritious, and handy. Also contributing to the popularity of canned fruit could be rising consumer awareness of its usage. Thus, result in driving the Canned Fruits and Vegetables market revenue.


Canned Fruits and Vegetables Market Segment Insights


Canned Fruits and Vegetables Product Type Insights


The Canned Fruits and Vegetables market segmentation, based on Product Type includes Tomatoes, Mushroom, Bulbs, Peas, Sweetcorn, Bean, Peaches, Strawberries, Raspberry, and Others. The peaches segment dominated the market. This is due to the limited peach season and the fact that most people enjoy eating or cooking with peaches. Additionally, purchasing farm fresh fruit that isn't ripe enough might be quite costly and a waste of money. Therefore, canned peaches make up for the fruits' lack of availability.


Canned Fruits and Vegetables Form Insights


The Canned Fruits and Vegetables market segmentation, based on Form, includes Peeled, Sliced, Chopped, and Others. Due to people's increasing busyness with their work, side hustles, socializing, etc., The sliced canned food category is currently dominating the market. As a result, many don't have enough time to take care of themselves, therefore they choose to buy canned, sliced fruits to save time and keep to their diet.


Canned Fruits and Vegetables Application Insights


The Canned Fruits and Vegetables market segmentation, based on Application includes Toppings & Dressings, Salad, Culinary, and Other Applications. The toppings & dressings segment dominated the market. To enhance flavor, you can make a salad vinaigrette dressing using the liquid from the canned fruit as the base.


Figure 1:  Canned Fruits and Vegetables Market, by Application, 2023&2032 (USD Billion)


Canned Fruits and Vegetables Market, by Application, 2023&2032 (USD Billion)


Source Primary Research, Secondary Research, MRFR Database and Analyst Review


Canned Fruits and Vegetables Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Canned Fruits and Vegetables market area will dominate this market, due to the rising use of packaged food items brought on by a constant shift in lifestyle. The busy lifestyle of the local people contributes to an increase in the consumption of packaged food items.


Further, the major countries studied in the market report are the US, German, France, the UK, Canada, Italy, Spain, India, Australia, South Korea, China, Japan, and Brazil.


Figure 2:  CANNED FRUITS AND VEGETABLES MARKET SHARE BY REGION 2023 (USD Billion)


CANNED FRUITS AND VEGETABLES MARKET SHARE BY REGION 2023 (USD Billion)


Source Primary Research, Secondary Research, MRFR Database and Analyst Review


Europe Canned Fruits and Vegetables market represents the second-largest market share due to the increased demand for various sealed food products in the region and their better level of safety. Further, the German Canned Fruits and Vegetables market held a dominant market share, and the UK Canned Fruits and Vegetables market was the European region's fastest-growing market.


The Asia-Pacific Canned Fruits and Vegetables Market is anticipated to see the fastest CAGR between 2023 and 2032. The main causes of an elevated demand for ready-to-eat foods are the continuously growing population and the fast-paced way of life. Moreover, China’s Canned Fruits and Vegetables market held a dominant market share, and the Indian Canned Fruits and Vegetables market was the Asia-Pacific region's fastest-growing market.


Canned Fruits and Vegetables Key Market Players& Competitive Insights


Leading market players are putting a lot of money on R&D to increase the number of products they offer, which will fuel the growth of the Canned Fruits and Vegetables market. Additionally, market participants are engaging in a range of strategic initiatives to increase their worldwide reach, with important market developments such as the introduction of new products, contracts, mergers and acquisitions, increased investments, and cooperation with other businesses. To grow and endure in an increasingly competitive and challenging market environment, Canned Fruits and Vegetables industry must provide reasonably priced goods.


One of the main business strategies employed by manufacturers is to produce locally to reduce operational expenses in the Canned Fruits and Vegetables industry to develop market sector and provide benefits to customers. In recent years, the Canned Fruits and Vegetables industry has provided the healthcare sector with some of the biggest benefits. Major players in the Canned Fruits and Vegetables market, including Del Monte Foods, Kraft Heinz, Dole Food Company Inc., Seneca, ConAgra Foods, Mediterranea Belfiore SRL, Casual Spain, and others, invest in operations for research and development in an effort to improve market demand.


The Kraft Heinz Company (KHC), also referred to as Kraft Heinz, is an American  food corporation with co-headquarters in Chicago and Pittsburgh that was created by the merging of Kraft Foods and the H.J. Heinz Company.[5][6] With about $26.0 billion in yearly sales as of 2021, Kraft Heinz is the third-largest food and beverage corporation in North America and the fifth-largest in the world. Over 20 other brands, including Gevalia, Grey Poupon, Boca Burger, Oscar Mayer, Philadelphia Cream Cheese, Primal Kitchen, and Wattie's, are also included in the company's profile in addition to Kraft and Heinz; eight of these brands have total annual individual sales of over $1 billion. Based on total sales for 2017, Kraft Heinz was placed 114th on the 2018 Fortune 500 ranking of the largest American firms. In January 2022, Kraft Heinz declared that it had finished buying an 85% interest in the German company Just Spices GmbH.


Dole plc, an Irish American agricultural firm with its corporate headquarters in Dublin, Ireland, formerly traded as Dole Food Company and Standard Fruit Company. The enterprise, which employs 38,500 full-time and seasonal workers and supplies 300 goods to 75 countries, is among the largest growers of fruits and vegetables in the world. Dole reported $6.5 billion in 2021 revenue. Under a license from the Dole brand, the corporation PepsiCo offers fruit drinks in bottles. To encourage everyone, including children, to eat fruits and vegetables, Dole and The Walt Disney Company have a comarketing arrangement. In 2020, Dole and The Walt Disney Company have a brand license agreement for fruits and vegetables branded with Disney, Pixar, Marvel, and Star Wars fictitious characters to promote fruit and vegetable consumption among kids, such as applying stickers on bananas.


Key Companies in the Canned Fruits and Vegetables market include



  • Del Monte Foods

  • Kraft Heinz

  • Dole Food Company Inc.

  • Seneca

  • ConAgra Foods

  • Mediterranea Belfiore SRL

  • Casual Spain

  • Banmai

  • Shenzhen Mingjun Co., Ltd.


Canned Fruits and Vegetables Industry Developments


May 2020 Ye Olde Oak Foods Ltd. developed its new website with the aid of digital marketing firm Faber Ltd. in order to have a fresh, engaging web presence and display its products on the online platform.


April 2020 Napolina introduced drained canned quinoa. Chickpeas, red kidney beans, and cannellini beans are some of the other items in the line.


March 2018 Chr. Hansen, a Danish-based biotechnology business, has introduced nu-trish LGG DA, an additive culture that, when mixed with a starting culture, produces a quick and vigorous fermentation.


Canned Fruits and Vegetables Market Segmentation


Canned Fruits and Vegetables Product Type Outlook



  • Tomatoes

  • Mushroom

  • Bulbs

  • Peas

  • Sweetcorn

  • Bean

  • Peaches

  • Strawberries

  • Raspberry

  • Others


Canned Fruits and Vegetables Form Outlook



  • Peeled

  • Sliced

  • Chopped

  • Others


Canned Fruits and Vegetables Application Outlook



  • Toppings & Dressings

  • Salad

  • Culinary

  • Other Applications


Canned Fruits and Vegetables Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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