Despite its longstanding presence, the canned fruit and vegetable market has seen a resurgence in recent years, driven by changing consumer preferences, technological advances and a renewed focus on easy-to-use, shelf-stable food options. Explore the key trends affecting this dynamic market. In today's fast-paced world, convenience is still a top priority for consumers. Canned fruits and vegetables offer unparalleled convenience and preparation options without compromising taste or nutrition. It fits perfectly with the busy lifestyles of today's consumers, making canned foods a staple in their pantries. Health consciousness is at an all-time high, driving consumers to seek nutritious and healthy foods. Packed with essential vitamins, minerals and fiber, canned fruits and vegetables fit perfectly into this health-based trend. Technological innovations in canned products have further increased the nutritional value of canned products and made them a healthier alternative to fresh products in certain situations. Canners are constantly pushing the boundaries of innovation to meet changing consumer tastes and preferences. The introduction of new products, such as organic, non-GMO and low sodium options, has caught the attention of health-conscious consumers. In addition, diversification into specialty and ethnic flavors has broadened the market and reach, catering to a wider consumer base with diverse culinary preferences. Environmental aspects increasingly influence consumers' purchasing decisions, which increases the demand for sustainably produced canned goods. Manufacturers follow environmentally friendly practices such as using recycled materials and reducing waste to minimize their environmental footprint and adhere to consumer values. A focus on sustainability is shaping the future of the canned fruit and vegetable market. The growth of the Internet and grocery stores has changed the marketing of canned fruits and vegetables. Consumers can now order canned goods from the comfort of their homes, expanding accessibility and accelerating market growth. This shift in distribution channels is changing the way consumers buy canned goods. There are regional differences in the canned fruit and vegetable market, influenced by local tastes, traditions and eating habits. Cultural preferences and traditional cuisines significantly influence product demand and consumption patterns in different regions. Manufacturers adapt their product offerings to these regional preferences, expanding markets and coverage and versatility.
Report Attribute/Metric | Details |
---|---|
Market Opportunities | Growing Consumption of Convenient Food among people |
Market Dynamics | Its expansion has been boosted by individuals having more spending income and high-quality goods being more readily available. |
Canned Fruits and Vegetables Market Size was valued at USD 98.22 Billion in 2018. The Canned Fruits and Vegetables industry is projected to grow from USD 102.23 Billion in 2023 to USD 127.33 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.05% during the forecast period (2024 - 2032). The accessibility of high-quality products, advancements in canning technology, and an increase in the disposable income of individuals are the key market drivers accelerating market expansion.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Advancements in the science of canning is driving the market growth
The market CAGR for canned fruits and vegetables is being driven by the advancements in the science of canning. Since pre-washed, peeled, and chopped fruits and vegetables are available in cans, they can be consumed right away, saving consumers time. The market for canned fruits & vegetables is anticipated to rise in the upcoming years as a result of growing awareness of the health advantages of ingesting them in various developing economies.
Additionally, Food products' shelf life is prolonged via canning, a form of food preservation. Food goods' nutrients are retained during canning, while external influences like air and sunshine such as deterioration are avoided. Due to the ease of cooking and the fact that they are free from infection and deterioration for a longer period of time, many fast-food companies and restaurants use a lot of canned food products. Since fruits in cans are devoid of any contaminants and still retain all of their nutritional value, they are frequently added to salads, smoothies, and drinks or they are just enjoyed on their own. Consumers' desire to spend money on hygienic and practical food products is largely to blame for the trend of these foods being consumed.
Due to the alleged health advantages of organic products, the use of products with organic and clean label ingredients has increased in industrialized economies. Consumption of organic and clean-label products has increased significantly in a number of emerging nations, which benefits the market's expansion. Customers are more likely to choose chemical-free natural food products, and their expanding understanding of product labels has had a positive effect on the industry. Vegetables, fruits, and even meat products that are cultivated organically are preferred by consumers since they are healthier than products that are grown traditionally. One significant aspect that contributes to the market expansion of tinned foods is the "wide availability of these organic canned products and their increased consumption."
For instance, only 10% of individuals consumed enough fruits and vegetables, according to the Centers for Disease Control and Prevention, because they were expensive, difficult to get, or required a lot of preparation time. However, food in cans is considerably more readily available, delicious, nutritious, and handy. Also contributing to the popularity of canned fruit could be rising consumer awareness of its usage. Thus, result in driving the Canned Fruits and Vegetables market revenue.
The Canned Fruits and Vegetables market segmentation, based on Product Type includes Tomatoes, Mushroom, Bulbs, Peas, Sweetcorn, Bean, Peaches, Strawberries, Raspberry, and Others. The peaches segment dominated the market. This is due to the limited peach season and the fact that most people enjoy eating or cooking with peaches. Additionally, purchasing farm fresh fruit that isn't ripe enough might be quite costly and a waste of money. Therefore, canned peaches make up for the fruits' lack of availability.
The Canned Fruits and Vegetables market segmentation, based on Form, includes Peeled, Sliced, Chopped, and Others. Due to people's increasing busyness with their work, side hustles, socializing, etc., The sliced canned food category is currently dominating the market. As a result, many don't have enough time to take care of themselves, therefore they choose to buy canned, sliced fruits to save time and keep to their diet.
The Canned Fruits and Vegetables market segmentation, based on Application includes Toppings & Dressings, Salad, Culinary, and Other Applications. The toppings & dressings segment dominated the market. To enhance flavor, you can make a salad vinaigrette dressing using the liquid from the canned fruit as the base.
Figure 1: Canned Fruits and Vegetables Market, by Application, 2023&2032 (USD Billion)
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Canned Fruits and Vegetables market area will dominate this market, due to the rising use of packaged food items brought on by a constant shift in lifestyle. The busy lifestyle of the local people contributes to an increase in the consumption of packaged food items.
Further, the major countries studied in the market report are the US, German, France, the UK, Canada, Italy, Spain, India, Australia, South Korea, China, Japan, and Brazil.
Figure 2: CANNED FRUITS AND VEGETABLES MARKET SHARE BY REGION 2023 (USD Billion)
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Europe Canned Fruits and Vegetables market represents the second-largest market share due to the increased demand for various sealed food products in the region and their better level of safety. Further, the German Canned Fruits and Vegetables market held a dominant market share, and the UK Canned Fruits and Vegetables market was the European region's fastest-growing market.
The Asia-Pacific Canned Fruits and Vegetables Market is anticipated to see the fastest CAGR between 2023 and 2032. The main causes of an elevated demand for ready-to-eat foods are the continuously growing population and the fast-paced way of life. Moreover, China’s Canned Fruits and Vegetables market held a dominant market share, and the Indian Canned Fruits and Vegetables market was the Asia-Pacific region's fastest-growing market.
Leading market players are putting a lot of money on R&D to increase the number of products they offer, which will fuel the growth of the Canned Fruits and Vegetables market. Additionally, market participants are engaging in a range of strategic initiatives to increase their worldwide reach, with important market developments such as the introduction of new products, contracts, mergers and acquisitions, increased investments, and cooperation with other businesses. To grow and endure in an increasingly competitive and challenging market environment, Canned Fruits and Vegetables industry must provide reasonably priced goods.
One of the main business strategies employed by manufacturers is to produce locally to reduce operational expenses in the Canned Fruits and Vegetables industry to develop market sector and provide benefits to customers. In recent years, the Canned Fruits and Vegetables industry has provided the healthcare sector with some of the biggest benefits. Major players in the Canned Fruits and Vegetables market, including Del Monte Foods, Kraft Heinz, Dole Food Company Inc., Seneca, ConAgra Foods, Mediterranea Belfiore SRL, Casual Spain, and others, invest in operations for research and development in an effort to improve market demand.
The Kraft Heinz Company (KHC), also referred to as Kraft Heinz, is an American food corporation with co-headquarters in Chicago and Pittsburgh that was created by the merging of Kraft Foods and the H.J. Heinz Company.[5][6] With about $26.0 billion in yearly sales as of 2021, Kraft Heinz is the third-largest food and beverage corporation in North America and the fifth-largest in the world. Over 20 other brands, including Gevalia, Grey Poupon, Boca Burger, Oscar Mayer, Philadelphia Cream Cheese, Primal Kitchen, and Wattie's, are also included in the company's profile in addition to Kraft and Heinz; eight of these brands have total annual individual sales of over $1 billion. Based on total sales for 2017, Kraft Heinz was placed 114th on the 2018 Fortune 500 ranking of the largest American firms. In January 2022, Kraft Heinz declared that it had finished buying an 85% interest in the German company Just Spices GmbH.
Dole plc, an Irish American agricultural firm with its corporate headquarters in Dublin, Ireland, formerly traded as Dole Food Company and Standard Fruit Company. The enterprise, which employs 38,500 full-time and seasonal workers and supplies 300 goods to 75 countries, is among the largest growers of fruits and vegetables in the world. Dole reported $6.5 billion in 2021 revenue. Under a license from the Dole brand, the corporation PepsiCo offers fruit drinks in bottles. To encourage everyone, including children, to eat fruits and vegetables, Dole and The Walt Disney Company have a comarketing arrangement. In 2020, Dole and The Walt Disney Company have a brand license agreement for fruits and vegetables branded with Disney, Pixar, Marvel, and Star Wars fictitious characters to promote fruit and vegetable consumption among kids, such as applying stickers on bananas.
Canned Fruits and Vegetables Industry Developments
May 2020 Ye Olde Oak Foods Ltd. developed its new website with the aid of digital marketing firm Faber Ltd. in order to have a fresh, engaging web presence and display its products on the online platform.
April 2020 Napolina introduced drained canned quinoa. Chickpeas, red kidney beans, and cannellini beans are some of the other items in the line.
March 2018 Chr. Hansen, a Danish-based biotechnology business, has introduced nu-trish LGG DA, an additive culture that, when mixed with a starting culture, produces a quick and vigorous fermentation.
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