Virtual Fitness Market

Rise in smart devices to propel market growth

The market for virtual fitness is anticipated to rise as smart devices become more widely used. Smart gadgets keep track of a person's daily activities by connecting to other devices or networks via various wireless protocols, including Bluetooth, Zigbee, NFC, Wi-Fi, LiFi, and 5G. Users can access online fitness content with smart gadgets. According to a poll performed in Australia, Belgium, China, Greece, Ireland, Italy, KSA, Netherlands, Spain, Sweden, the U.K., and the U.S. by OMD Worldwide, a US-based media communications organisation, it has been found that 61% of people own a smart smartphone.

As a result, the market for virtual fitness is expanding due to the increasing adoption of smart devices. Thus, this factor is driving the market CAGR.

In the virtual fitness sector, the on-demand service is a major trend that is growing in popularity. Customers can access fitness sessions with their preferred training programmes, exercise difficulty levels, and trainers through on-demand virtual fitness services. For instance, the Matrix Connected solutions were introduced by Johnson Health Technology Company, a US-based provider of online fitness services, in May 2022. These solutions allow gyms and fitness owners to design digital experiences for their patrons and enable individuals to participate in on-demand exclusive training cycles.

Social media platforms significantly impact the Global Virtual Fitness Market Industry by promoting fitness trends and encouraging community engagement. Influencers and fitness enthusiasts share their workout routines, challenges, and success stories, motivating followers to adopt healthier lifestyles. This social aspect of virtual fitness fosters a sense of belonging among users, which can enhance their commitment to fitness goals. As social media continues to shape consumer behavior, virtual fitness platforms that leverage these channels are likely to thrive. The growing integration of social features into fitness apps may further stimulate market growth, attracting new users and retaining existing ones.

The Global Virtual Fitness Market Industry benefits from enhanced accessibility to fitness resources. Virtual fitness platforms eliminate geographical barriers, allowing users from diverse backgrounds to participate in fitness programs. This inclusivity is particularly beneficial for individuals in remote areas or those with mobility challenges. Additionally, many platforms offer free or low-cost options, making fitness more affordable. As a result, the market is poised for substantial growth, with projections indicating a compound annual growth rate of 9.82% from 2025 to 2035. This accessibility trend is likely to attract a broader audience, further expanding the market.

The Global Virtual Fitness Market Industry is on a trajectory of robust growth, with projections indicating a market size of 36.5 USD Billion in 2024 and a remarkable increase to 102.3 USD Billion by 2035. This growth is underpinned by a compound annual growth rate of 9.82% anticipated from 2025 to 2035. Such figures suggest a burgeoning interest in virtual fitness solutions, driven by factors such as technological advancements, increased accessibility, and rising health consciousness. The market's expansion reflects a broader shift towards digital fitness platforms, which are becoming integral to modern lifestyles.

Technological innovations play a pivotal role in shaping the Global Virtual Fitness Market Industry. The integration of artificial intelligence, augmented reality, and wearable technology enhances user experience and engagement. For instance, AI-driven platforms can offer personalized workout recommendations based on user data, while augmented reality can create immersive workout environments. These advancements not only attract tech-savvy consumers but also improve retention rates among existing users. As the industry evolves, the incorporation of new technologies is likely to drive market growth, contributing to the anticipated increase in market size to 102.3 USD Billion by 2035.

The Global Virtual Fitness Market Industry is experiencing a surge in demand driven by an increasing awareness of health and wellness among consumers. As individuals prioritize physical fitness and mental well-being, virtual fitness platforms provide convenient access to a variety of workout options. This trend is particularly pronounced among younger demographics who seek flexibility in their fitness routines. In 2024, the market is projected to reach 36.5 USD Billion, reflecting a growing inclination towards digital fitness solutions. The proliferation of fitness apps and online classes further supports this trend, enabling users to engage in personalized workouts from the comfort of their homes.

The Global Virtual Fitness Market Industry is characterized by a wide range of offerings that cater to diverse consumer preferences. From yoga and pilates to high-intensity interval training and dance workouts, virtual fitness platforms provide options that appeal to various demographics. Moreover, the ability to customize workouts based on individual goals and fitness levels enhances user satisfaction. This diversity not only attracts new users but also encourages long-term engagement among existing members. As the market evolves, the continuous introduction of innovative fitness programs is likely to contribute to sustained growth, aligning with the projected market expansion.

By region, the study provides the market insights into North America, Europe, Asia-Pacific, and the Rest of the World. North America Virtual Fitness market accounted for USD 1.1 billion in 2021 and is expected to exhibit a 43.90% CAGR during the study period. The vastly expanding demand for cutting-edge fitness platforms is due to the chronic ailments like CVDs (cardiovascular diseases), obesity, and diabetes becoming more and more common, especially in the United States and Canada.

According to a survey by the CDC (Centers for Disease Control and Prevention) in the United States, Type 2 diabetes is the most prevalent condition and is caused by an inactive or sedentary lifestyle and obesity in around 90% of cases that are recorded.

Further, the major countries studied in the market report are: The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: VIRTUAL FITNESS MARKET SHARE BY REGION 2021 (%)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Asia Pacific Virtual Fitness market accounts for the fastest growing market share. Governmental regulations pertaining to fitness are facilitating the widespread implementation of virtual fitness platforms. Additionally, the wellness apps for mobile devices that provide live and on-demand streaming fitness virtual courses across the Asia-Pacific region appear to be a cost-effective alternative in developing nations like India, China, and Japan. Further, the China Virtual Fitness market held the largest market share, and the India Virtual Fitness market was the fastest-growing market in the region.

Europe Virtual Fitness market is expected to grow at a substantial CAGR from 2022 to 2030. One factor influencing the local market's growth is the increased predisposition for physical fitness. Additionally, the existence of large corporations and rising public awareness of the importance of maintaining a healthy lifestyle are propelling the market's growth. Moreover, UK Virtual Fitness market held the largest market share, and the Germany Virtual Fitness market was the fastest-growing market in this region

Major market players are spending a lot on R&D to increase their product lines, which will help the Virtual Fitness industry grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, market developments and collaboration with other organizations. Competitors in the industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market industry.

One of the primary business strategies manufacturers adopt in the Virtual Fitness industry to benefit clients and expand the sector is manufacturing locally to reduce operating costs. In recent years, Virtual Fitness industry has provided medicine with some of the most significant benefits. The Virtual Fitness market major player such as Fitness On Demand, GoodLife Fitness, Reh-Fit Centre, Wexer, LES MILLS INTERNATIONAL LTD, WELLBEATS, FitnFast Health Clubs & Gyms, Conofitness and Charter Fitness Inc.

For more than 50 years, Les Mills has provided clients with workout experiences that transform lives. Its goal is to make the earth healthier. Pure Gym, Smart Fit, Team Beachbody, and Snap Fitness are some of the businesses that compete with and are similar to Les Mills International. In March 2020, Les Mills and TVNZ teamed up to offer fitness classes during the COVID-19 lockdown, exclusively for New Zealanders. Meditation and HIIT classes are two of the many exercise programmes offered.

The largest health club operator in Canada, GoodLife Fitness Centres Inc., operates more than 450 clubs across the nation under four distinct brand names. The GoodLife company was started in 1979 by David Patchell-Evans in London, Ontario. GoodLife Fitness and 24 Hour Fitness in the US established a cooperation in September 2015. With their Canada-Wide membership, GoodLife Fitness customers can now access more than 400 facilities in both the United States and Canada.