Fitness Apparel Market

• Rising health and wellness awareness anticipated in the market growth

Market CAGR for the surge in health and wellness awareness is a key driver for the growth of the fitness apparel industry, supported by a shift in consumer behavior towards healthier lifestyles. According to a report by the Global Wellness Institute, the global wellness economy was valued at $4.5 trillion in 2018, reflecting the increasing prioritization of health across various sectors. This trend has translated into a growing demand for fitness apparel as individuals actively engage in physical activities.

Industry data from Statista reveals that the global sports and fitness clothing market is projected to reach $231.7 billion by 2024, underlining the significant impact of health consciousness on the thriving fitness apparel sector.

Additionally, the athleisure trend has become a dominant force in the fitness apparel market, blending functionality with fashion and driving sustained growth. According to a market report by Allied Market Research, the athleisure market is expected to reach $257.1 billion globally by 2026. This trend resonates with consumers seeking versatile clothing that seamlessly transitions from the gym to daily activities. Major sportswear brands have capitalized on this trend, reporting substantial revenue growth. For instance, Adidas reported a 14% increase in global sales of athletic and athleisure wear in 2020.

The convergence of fashion and fitness wear has fueled consumer interest and contributed to the expansion of the fitness apparel market. A survey conducted by NPD Group found that 41% of consumers in the United States purchased activewear for non-sporting activities in 2020, emphasizing the increasing importance of style in activewear choices. Major fashion retailers have entered the fitness apparel space, further blurring the lines between athletic and casual wear. According to Euromonitor International, the global sportswear market is predicted to grow to $479 billion by 2025.

This growth is indicative of the consumer inclination towards fitness apparel that not only performs well during workouts but also reflects current fashion trends, solidifying the intertwining of fashion and functionality in the industry.

The increasing awareness of health and fitness among consumers is a primary driver of the Global Fitness Apparel Market Industry. As individuals prioritize physical well-being, they seek high-quality apparel that enhances performance and comfort. This trend is particularly evident in urban areas where fitness culture is thriving. For instance, the market is projected to reach 276.3 USD Billion in 2024, reflecting a growing demand for specialized fitness clothing. The rise of fitness influencers and social media platforms further amplifies this trend, encouraging consumers to invest in fitness apparel that aligns with their lifestyle choices.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American fitness apparel market area will dominate this market, owing to an increase in the number of persons affected by professional athletic and amateur sport. In addition, increased awareness of the importance of a healthy lifestyle and physical fitness has led more people to engage in regular exercise and fitness activities. This shift in mindset has created a demand for suitable apparel that enhances performance and comfort during workouts.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: FITNESS APPAREL MARKET SHARE BY REGION 2022 (USD Billion)

Application: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Fitness Apparel market accounts for the second-largest market share due to the rising health and wellness awareness and fashion and style in fitness wear. Further, the German Fitness Apparel market held the largest market share, and the UK Fitness Apparel market was the fastest growing market in the European region

The Asia-Pacific Fitness Apparel Market is expected to grow at the fastest CAGR from 2023 to 2032. The growth of e-commerce has provided consumers with convenient access to a wide range of fitness apparel brands. Online platforms allow consumers to explore different options, compare prices, and read reviews, contributing to the overall expansion of the fitness apparel market. Moreover, China’s Fitness Apparel market held the largest market share, and the Indian Fitness Apparel market was the fastest growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Fitness Apparel market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, fitness apparel industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global fitness apparel industry to benefit clients and increase the market sector. In recent years, the fitness apparel industry has offered some of the most significant advantages to medicine. Major players in the Fitness Apparel market, including NIKE, Adidas, Under Armour, Columbia, PUMA, V.F.Corporation, Anta, Amer Sports, LULULEMON ATHLETICA, Mizuno, Patagonia, Lining, 361sport, Xtep, PEAK, Marmot, GUIRENNIAO, Kadena, LOTTO, Platinum, Classic, Graphic, Third Street, Beacon, DP, AST and others, are attempting to increase market demand by investing in research and development operations.

Nike, Inc., headquartered in Beaverton, Oregon, is a global sportswear and athletic footwear giant renowned for its innovative products and iconic swoosh logo. Established in 1964 as Blue Ribbon Sports, the company officially became Nike in 1971. Nike's extensive product line includes athletic footwear, apparel, equipment, and accessories for a variety of sports and fitness activities. The brand's commitment to innovation and performance is evident in its cutting-edge technologies such as Nike Air cushioning, Dri-FIT moisture-wicking fabric, and Flyknit construction.

With a strong emphasis on marketing and endorsements, Nike has secured partnerships with numerous high-profile athletes and teams, solidifying its position as a market leader. As of the last available data, Nike has a vast global reach, operating in multiple countries and generating substantial revenue, making it one of the most recognized and influential sportswear brands worldwide.

Adidas AG, headquartered in Herzogenaurach, Germany, is a multinational sportswear and lifestyle brand celebrated for its athletic footwear, apparel, and accessories. Founded in 1949 by Adolf Dassler, the company has grown into one of the world's leading sportswear manufacturers. Adidas is recognized for its distinctive three-stripe logo and commitment to both sports performance and casual fashion. The brand caters to a diverse range of sports, including soccer, running, basketball, and more. Adidas has consistently innovated in the industry with technologies like Boost cushioning and Primeknit materials.

Apart from its focus on performance, Adidas has successfully embraced the fashion and lifestyle market, collaborating with designers and celebrities to produce limited-edition collections. As a global player, Adidas operates in numerous countries, maintaining a strong presence in the athletic and lifestyle segments, showcasing its dedication to quality, style, and athletic excellence.