Video On Demand Market Research Report By Content Type (Movies, TV Shows, Documentaries, Sports, Kid's Content), By Subscription Model (Subscription Video On Demand, Transactional Video On Demand, Ad-Supported Video On Demand), By Device Type (Smart TVs, Mobile Devices, Tablets, Laptops, Desktop Computers), By End User (Individual Users, Corporate Users, Educational Institutions) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa)- Forecast to 2035

Global Video On Demand Market Overview

As per MRFR analysis, the Video On Demand Market Size was estimated at 41.87 (USD Billion) in 2024.The Video On Demand Market Industry is expected to grow from 46.3(USD Billion) in 2025 to 140 (USD Billion) by 2035. The Video On Demand Market CAGR (growth rate) is expected to be around 10.58% during the forecast period (2025 - 2035).

Key Video On Demand Market Trends Highlighted

The Video On Demand Market is currently witnessing significant changes driven by multiple factors. One of the key market drivers has been the increasing shift of consumers towards digital streaming over traditional cable options, as this allows for greater flexibility and convenience. This trend is further bolstered by advancements in technology, which have enhanced the quality of streaming services and broadened access to high-speed internet. 

Moreover, the growing availability of smart devices and mobile platforms has made it easier for consumers to access content anytime and anywhere, thus expanding the viewership base. Opportunities within the Video On Demand Market are abundant, particularly for niche content providers that can cater to specific audience segments.As diverse types of content gain traction, including regional films, documentaries, and independent productions, platforms can leverage these preferences to reach untapped demographics. This diversification not only enriches content libraries but also fosters competition among providers, which ultimately benefits consumers through a wider variety of choices. 

In recent times, trends such as the integration of Artificial Intelligence for personalized content recommendations and enhanced user experience are becoming increasingly prevalent. Streaming services are also exploring partnerships with established content creators to produce exclusive offerings that attract subscribers.Furthermore, the rise of social media platforms that incorporate video content signifies a promising direction though it blurs the lines of traditional video consumption. 

Overall, the interplay of these factors is shaping a dynamic landscape for the Video On Demand Market, encouraging continual innovation and audience engagement.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Video On Demand Market Drivers

Growing Demand for Flexible Viewing Options

The global trend towards increased digital media consumption has led to heightened demand for flexible viewing options, contributing to the growth of the Video On Demand Market Industry. Consumers now prioritize convenience and accessibility in their viewing habits. Statistically, studies have shown that over 80% of consumers aged 18 to 34 prefer to watch content on their own schedule rather than adhering to traditional television programming.This shift is significantly driven by platforms such as Netflix and Amazon Prime Video, which enable users to binge-watch series and access vast libraries of content anytime and anywhere.

Furthermore, the Global Streaming Video Alliance has reported a 30% increase in the number of subscribers to video-on-demand services over the past three years, showcasing a clear demand for convenient consumption methods. As a result, organizations investing in content development, user engagement, and user-friendly interfaces will see heightened relevance and growth in this evolving landscape.

Increased Internet Penetration and Mobile Device Usage

The rapid expansion of internet infrastructure and the proliferation of mobile devices globally have significantly bolstered the Video On Demand Market Industry. According to the International Telecommunication Union, global internet usage has increased from 30% in 2010 to over 60% in 2023, revealing an expanding audience base for video content. Mobile device usage has also skyrocketed, with Statista projecting that mobile devices will account for more than 75% of global internet traffic by 2025.Technology leaders, such as Apple and Samsung, continue to innovate in mobile device capabilities, enhancing streaming quality and user experiences. 

These developments influence consumer behavior, with a growing segment preferring to watch videos on handheld devices, thereby driving demand for video-on-demand services.

Diverse Content Offerings and Original Programming Investments

The demand for a wide array of content and the cultivation of original programming have become crucial drivers in the Video On Demand Market Industry. Consumers increasingly seek diverse content that caters to various genres, regional cultures, and preferences. Notably, companies such as Disney+ and Hulu have sought to distinguish their offerings by investing significantly in original programming. 

The Motion Picture Association reports that original content acquisition has surged, with over 200 new series launched globally in 2022 alone.This influx of original content aligns with consumer interests and contributes to subscriber retention and growth, making it a vital component of the market's trajectory.

Rising Consumer Subscription Models

The shift from traditional advertising-based revenue models to subscription-based revenue models has been transformative for the Video On Demand Market Industry. As consumers increasingly prefer ad-free viewing experiences, subscription services have become more appealing. A report from the American Academy of Arts and Sciences highlights that more than 50% of U.S. households now subscribe to at least one video streaming service. This trend is observed globally as well, with countries like Canada and Australia reporting similar shifts in consumer preferences.

Major players like HBO Max and Peacock have adapted their strategies to cater to this demand, providing exclusive content under subscription models, thus reinforcing their market positions and ensuring sustained revenue growth.

Video On Demand Market Segment Insights

Video On Demand Market Content Type Insights

The Video On Demand Market is experiencing significant growth across various content types, contributing to its robust market dynamics. By 2024, the Movies category is projected to hold a substantial value of 18.0 USD Billion, which underscores its dominance in the content landscape. By 2035, this category alone is expected to expand to 54.0 USD Billion, indicating a significant demand for cinematic content as audiences increasingly seek advanced entertainment experiences. Similarly, the TV Shows category is poised to capture considerable market share, starting at 15.0 USD Billion in 2024 and expected to reach 45.0 USD Billion in 2035. The rising trend of binge-watching and the proliferation of original series from various platforms further drive this segment's growth, showcasing the evolving preferences of global audiences.

Documentaries also hold an essential place within the segment, valued at 6.0 USD Billion in 2024 and projected to grow to 18.0 USD Billion by 2035. The growing interest in educational and informational content contributes to its increasing popularity among viewers. In contrast, Sports content, valued at 4.0 USD Billion in 2024, with growth expected to take it to 12.0 USD Billion by 2035, emphasizes the rising interest in streaming sports events, which offers a unique avenue for engaging fans. This segment is becoming critical as more people turn to online platforms for real-time viewing of their favorite sporting events alongside traditional broadcasting methods.

Kid's Content, while smaller, shows promising growth potential, starting at 3.3 USD Billion in 2024 and predicted to grow to 11.0 USD Billion in 2035 as more parents favor digital platforms for children's entertainment. The emphasis on educational and entertaining content for younger audiences is vital, as it fosters community engagement and cultivates lifelong viewing habits. Overall, the Video On Demand Market segmentation reflects notable trends, with Movies and TV Shows leading in revenue generation while Documentaries and Kid's Content tap into specific niches offering targeted experiences. 

This diversified approach aids in addressing various consumer preferences, fortifying the market's growth trajectory. The increasing accessibility of high-speed internet and advanced computing devices will further enhance consumption patterns across these content types, paving the way for continued market expansion in the Video On Demand Market. The insights derived from these segments illustrate a well-rounded foundation, indicating that the Video On Demand Market remains poised for transformative advancements as it caters to an evolving audience with diverse content preferences.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Video On Demand Market Subscription Model Insights

This model has transformed the way consumers access content, with the onset of Subscription Video On Demand, Transactional Video On Demand, and Ad-Supported Video On Demand, each playing a crucial role in market development. Subscription Video On Demand has garnered a majority holding as it offers users unlimited access to a vast library of content for a fixed monthly fee, thus enhancing consumer convenience and satisfaction.Transactional Video On Demand has also become increasingly relevant, attracting users seeking pay-per-view flexibility, while Ad-Supported Video On Demand presents an opportunity for those looking to access content without direct costs, albeit with advertisements. 

As recent statistics, the Video On Demand Market data indicates that factors such as increased internet penetration, mobile device proliferation, and a shift in consumer behavior towards on-demand content consumption are driving this market growth. However, challenges remain, such as content licensing agreements and competition among platforms, which may influence pricing strategies and market share.Overall, the Video On Demand Market segmentation highlights the diverse pathways through which consumers engage with video content, presenting ample opportunities for innovation and expansion.

Video On Demand Market Device Type Insights

The Video On Demand Market showcases a diverse array of device types significantly influencing its dynamics. Smart TVs have emerged as a prominent platform for video streaming, offering large displays and user-friendly interfaces. Mobile devices, including smartphones, have gained popularity due to their portability and ease of access, allowing users to stream content on-the-go. Tablets and laptops also play an essential role, providing flexibility for users who prefer larger screens while maintaining mobility.Desktop computers, although showing slower growth, still retain a solid market share among users engaged in work or leisure activities at home. The increasing availability of high-speed internet and advancements in streaming technology are key drivers for the Video On Demand Market revenue. 

However, challenges such as intense competition and subscription fatigue may impact consumer choices. Overall, the segmentation by device type, consisting of Smart TVs, mobile devices, tablets, laptops, and desktop computers, indicates a complex landscape where different preferences and accessibility habits of users shape the future of viewing content globally.

Video On Demand Market End User Insights

The Video On Demand Market is experiencing robust growth, particularly in the End User segment, which plays a crucial role in its overall dynamics. Individual users are a significant portion, often characterized by their preference for convenience and personalized viewing experiences. Corporate users tap into Video On Demand for training and corporate communications, recognizing the advantages of delivering content seamlessly to employees at differing locations.Educational institutions are also embracing this technology to enhance learning experiences through on-demand access to educational materials. The Video On Demand Market statistics indicate a marked shift in consumption patterns, driven by advances in streaming technology and increasing broadband accessibility. 

As remote work and online learning gain prominence worldwide, the demand from corporate and educational users is expected to grow substantially. Moreover, the segmentation within the End User category underlines the varying needs and consumption habits of different groups, illustrating the market's potential for further expansion and innovation.This growth is supported by the evolving digital landscape and consumer preferences, positioning the Video On Demand Market for ongoing success.

Video On Demand Market Regional Insights

The Regional segmentation of the Video On Demand Market reveals significant variances in market valuations and growth potential. In 2024, North America leads with a valuation of 18.5 USD Billion, representing a majority holding in the market due to its advanced technology adoption and high consumer demand for streaming services, expected to reach 56.3 USD Billion by 2035. Europe follows closely, with an initial value of 12.0 USD Billion in 2024 and expected to grow to 36.0 USD Billion by 2035, bolstered by growing subscription models and local content production.The APAC region, valued at 10.5 USD Billion in 2024, shows high growth potential, projected to reach 31.5 USD Billion by 2035, driven by increasing internet penetration and mobile device usage. 

South America, while smaller, has a growing market reflected in its 3.0 USD Billion valuation in 2024, expected to rise to 9.0 USD Billion by 2035, largely due to a young demographic seeking diverse content options. Lastly, the MEA region, with a valuation of 2.3 USD Billion in 2024, is on a gradual upward trajectory, anticipated to reach 7.2 USD Billion by 2035 as streaming services become more accessible.These insights highlight the diverse growth landscape within the Video On Demand Market, influenced by unique regional dynamics and consumer preferences.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Video On Demand Market Key Players and Competitive Insights

The Video On Demand Market has rapidly evolved over the past few years, fueled by advances in technology, changing consumer behavior, and the increasing demand for personalized entertainment. This market features a diverse array of players, each vying for consumer attention through various strategies such as exclusive content offerings, subscription models, and innovative pricing strategies. Key aspects of competitive insights include the analysis of market share, distribution channels, audience engagement, content acquisition, and emerging trends such as mobile consumption and regional market penetration. The landscape is continually shifting as new entrants and existing players adapt to the demands of a global audience, making it crucial for companies to stay agile and innovative in their approach to capture market share and drive growth.

iQIYI has established itself as a prominent player in the Video On Demand Market, particularly known for its unique blend of content offerings, which include a rich library of original series, films, and user-generated content. The company's strategic focus on leveraging technology enhances user experience and engagement across various devices. iQIYI's strengths lie in its robust content production capabilities, vast user base in Asia, and flexible subscription model that accommodates diverse viewing preferences. The platform's emphasis on localizing content also enables it to connect deeply with audiences across different regions, thereby securing a strong market presence and facilitating customer loyalty that augments its competitive edge in the dynamic VOD landscape.

Disney, a titan in the Video On Demand Market, leverages its extensive library of powerhouse franchises and family-friendly content to attract and retain subscribers. With its recent streaming platform bolstered by acquisitions, Disney offers a diverse range of services including animated classics, superhero sagas, and exclusive original shows. The company's ability to tap into its vast intellectual property and cross-promote content across its various business segments amplifies its market presence globally. Disney's strengths are rooted in its strong brand recognition, strategic partnerships, and innovative approaches to content bundling. 

Additionally, through targeted mergers and acquisitions, the company has expanded its global footprint and diversified its offerings, further enhancing its competitive position in the ever-evolving Video On Demand sector.

Key Companies in the Video On Demand Market Include:

• iQIYI


• Disney


• Alibaba Group


• Tencent Video


• Sony Crackle


• Rakuten TV


• Peacock


• Starz


• Apple


• Netflix


• ViacomCBS


• YouTube


• Amazon Prime Video


• HBO Max


• Hulu

Video On Demand Market Industry Developments

The Video On Demand Market has witnessed significant developments recently, particularly with key companies such as Disney, Netflix, and Amazon Prime Video continuing to expand their content offerings and user bases. In October 2023, iQIYI launched a new series aimed at boosting its subscriber growth in competitive Asian markets. Significant mergers have also shaped the landscape, with Disney announcing plans to acquire additional rights from Hulu in July 2023, enhancing its streaming portfolio. 

Tencent Video expanded its reach through partnerships with various content creators, promoting localized content to attract a broader audience. The market valuation of companies like Netflix has risen sharply, with its stock rising significantly due to successful original programming and increased subscriber retention. Over the past couple of years, notable occurrences include the merger between Warner Bros. and Discovery in May 2022, which reshaped content offerings across HBO Max. 

As subscriptions in the Video On Demand Market continue to grow, competition remains fierce, leading to heightened investments in diverse content and technological advancements among these leading players.

Video On Demand Market Segmentation Insights

• Video On Demand Market Content Type Outlook
  
  
  
  • Movies
  
  
  • TV Shows
  
  
  • Documentaries
  
  
  • Sports
  
  
  • Kid's Content
  
  
  
  


• Video On Demand Market Subscription Model Outlook
  
  
  
  • Subscription Video On Demand
  
  
  • Transactional Video On Demand
  
  
  • Ad-Supported Video On Demand
  
  
  
  


• Video On Demand Market Device Type Outlook
  
  
  
  • Smart TVs
  
  
  • Mobile Devices
  
  
  • Tablets
  
  
  • Laptops
  
  
  • Desktop Computers
  
  
  
  


• Video On Demand Market End User Outlook
  
  
  
  • Individual Users
  
  
  • Corporate Users
  
  
  • Educational Institutions
  
  
  
  


• Video On Demand Market Regional Outlook
  
  
  
  • North America
  
  
  • Europe
  
  
  • South America
  
  
  • Asia Pacific
  
  
  • Middle East and Africa
  
  
  
  

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	41.87(USD Billion)
MARKET SIZE 2024	46.3(USD Billion)
MARKET SIZE 2035	140.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	10.58% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	iQIYI, Disney, Alibaba Group, Tencent Video, Sony Crackle, Rakuten TV, Peacock, Starz, Apple, Netflix, ViacomCBS, YouTube, Amazon Prime Video, HBO Max, Hulu
SEGMENTS COVERED	Content Type, Subscription Model, Device Type, End User, Regional
KEY MARKET OPPORTUNITIES	Mobile streaming expansion, Personalized content recommendations, Emerging markets growth, Ad-supported video models, Subscription pricing flexibility
KEY MARKET DYNAMICS	increasing internet penetration, growing mobile device usage, rising consumer demand for content, subscription-based revenue models, competitive pricing strategies
COUNTRIES COVERED	North America, Europe, APAC, South America, MEA