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    US Video on Demand Market

    ID: MRFR/ICT/16671-HCR
    100 Pages
    Garvit Vyas
    September 2025

    US Video on Demand Market Research Report: By Revenue Model (Subscription Video on Demand (SVoD), Transactional Video On Demand (TVoD), Advertisement Based Video On Demand (AVoD)) and By Content Type (Sports, Music, TV Entertainment, Kids, Movies, Others) - Forecast to 2035

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    US Video on Demand Market Research Report - Forecast till 2035 Infographic
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    Table of Contents

    US Video on Demand Market Summary

    The US Video on Demand market is projected to grow from 24.8 USD Billion in 2024 to 62.0 USD Billion by 2035.

    Key Market Trends & Highlights

    US Video on Demand Key Trends and Highlights

    • The US Video on Demand market is valued at 24.8 USD Billion in 2024.
    • By 2035, the market is expected to reach 62.0 USD Billion, indicating robust growth.
    • The compound annual growth rate (CAGR) for the period from 2025 to 2035 is estimated at 8.69%.
    • Growing adoption of streaming technology due to increasing consumer demand for on-demand content is a major market driver.

    Market Size & Forecast

    2024 Market Size 24.8 (USD Billion)
    2035 Market Size 62.0 (USD Billion)
    CAGR (2025-2035) 8.69%

    Major Players

    Apple, Starz, Fandango, Vudu, Sony, Disney, Warner Bros Discovery, NBCUniversal, Hulu, Paramount, Netflix, Google, Tubi, Amazon, Pluto TV

    US Video on Demand Market Trends

    The US Video on Demand Market is witnessing significant trends that are reshaping the way content is consumed. One key market driver is the growing demand for convenience and flexibility in viewing habits. Consumers increasingly prefer to watch content on their own schedule instead of adhering to traditional broadcasting times. This shift has been amplified by the rise of smart devices and high-speed internet access across the country, making it easier for households to access a diverse range of content anytime and anywhere.

    Furthermore, there is an ongoing trend of original content production by streaming platforms, which aims to attract and retain subscribers by offering unique viewing experiences unavailable on conventional networks.

    In recent times, the integration of artificial intelligence and machine learning in content recommendation systems has enhanced user engagement and satisfaction, allowing for personalized viewing experiences. People are not just watching video on demand; they are actively curating their entertainment options based on their preferences, which leads to a more tailored experience. Additionally, as broadband penetration continues to grow, especially in underserved areas, there are new opportunities for video on demand services to expand their reach and tailor offerings to local markets. Moreover, the competition among platforms has intensified, with players continuously innovating their pricing models and subscription services.

    Some platforms are now offering ad-supported tiers, making premium content more accessible to a broader audience. This is reshaping consumer choices and encouraging businesses to explore hybrid monetization strategies. Overall, while the US Video on Demand Market is evolving rapidly, it is clear that technological advancements, consumer preferences, and competitive dynamics will continue to drive significant changes in the industry.

    US Video on Demand Market Drivers

    Market Segment Insights

    Video on Demand Market Revenue Model Insights

    The US Video on Demand Market is experiencing notable growth, significantly driven by the diverse Revenue Model that encompasses different approaches to content monetization. Among these models, Subscription Video on Demand (SVoD) has emerged as a leading player, appealing to consumers with its straightforward pricing and unlimited access to a vast library of content. This model is particularly popular due to the rise of binge-watching culture, where consumers favor the convenience of accessing multiple titles at their own pace without additional charges.

    In contrast, Transactional Video on Demand (TVoD) allows consumers to pay for specific content on a per-view basis, which caters to those who prefer not to commit to a subscription but still wish to enjoy high-quality, on-demand content. This model has found particular relevance in niche markets, satisfying the demand for recent releases and exclusive content that may not be available on subscription platforms. On the other hand, Advertisement-Based Video on Demand (AVoD) has carved out its own space by providing content free of charge, which is supported by advertisements.

    This model attracts a broad audience, particularly cost-sensitive viewers, and has gained traction as advertisers look for effective channels to reach target demographics. The flexibility of the Revenue Model in the US Video on Demand Market allows for a broader audience reach, catering to varying consumer preferences and spending habits. Consumers are increasingly drawn to platforms utilizing these models, which leverage user data and viewing trends to offer tailored experiences, ultimately enhancing viewer engagement. Yet, this market also faces challenges regarding content availability and competition among service providers, which drives innovation and strategic partnerships within the industry.

    Overall, the Revenue Model segment plays a crucial role in shaping the landscape of the US Video on Demand Market, reflecting ongoing trends in consumer behavior and technological advancements.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Video on Demand Market Content Type Insights

    The US Video on Demand Market exhibits a diverse Content Type segmentation that plays a critical role in shaping viewer preferences and consumption patterns. Sports content has gained a prominent position, driven by the increasing viewership of live events and the growing popularity of sports streaming platforms. Music content also holds significant importance as platforms are continuously evolving to meet consumer demand for music videos, live performances, and curated playlists. TV Entertainment remains a dominant force within the market, characterized by original programming and exclusive series that engage audiences across various demographics.

    Kids' programming has witnessed substantial growth as streaming services provide safe and tailored content for younger viewers. Movies continue to attract a large audience with a mix of classic films and new releases, enhancing the competition among providers to deliver high-quality cinematic experiences. The "Others" category encompasses a variety of niche content aimed at diverse audience segments, which fosters a more personalized viewing experience. Together, these classifications highlight the richness of the US Video on Demand Market, reinforcing its significance in the entertainment landscape and reflecting changing consumer behaviors.

    As the market evolves, the continuous innovation and adaptation within these content types are expected to drive further growth and engagement.

    Get more detailed insights about US Video on Demand Market Research Report - Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The US Video on Demand Market has grown rapidly over the past several years, driven by advancements in technology, changes in consumer behavior, and the increasing availability of high-speed internet. This sector includes streaming services that allow viewers to access a wide array of content on their own terms, fostering a highly competitive landscape among various providers. Companies operating in this market are continually innovating and adapting their offerings to capture consumer interest and loyalty, as on-demand consumption becomes the norm.

    The competitive insights reveal key players striving to differentiate themselves through unique content libraries, user experience enhancements, and pricing strategies, creating an ecosystem where innovation fuels growth and competition is intense.

    Focusing on Apple within the US Video on Demand Market, the company has established a robust presence with its Apple TV+ service, which has garnered significant attention for its high-quality original content and exclusive programming. Apple's strengths in this market stem from its vast ecosystem, including the seamless integration of hardware and software, which enhances the overall user experience for customers who are already part of the Apple universe. The company leverages its established customer base and brand loyalty to entice subscribers, while also investing heavily in original content creation to enhance the appeal of its offering.

    Apple's strategic focus on quality over quantity allows it to attract a discerning audience that values premium entertainment options, further solidifying its position in the competitive landscape.

    Starz has carved out its niche in the US Video on Demand Market by offering a diverse range of original programming, including popular series and films that cater to varying audience tastes. The company is known for its dramatic storytelling and has developed key products and services that resonate with subscribers seeking high-quality entertainment. Starz's presence in the market is bolstered by its strategic partnerships and distribution agreements, which expand its accessibility across multiple platforms. Additionally, the company has made significant strides through mergers and acquisitions, which have enabled it to acquire valuable content libraries and strengthen its market position.

    Starz's focus on delivering a unique and compelling content lineup positions it as a strong competitor in the landscape of on-demand video services, appealing particularly to niche audiences craving distinctive programming that sets apart its offerings.

    Key Companies in the US Video on Demand Market market include

    Industry Developments

    The US Video on Demand Market has seen significant developments in recent months, with major players expanding their services and offerings. In September 2023, Warner Bros Discovery announced a new content partnership with Hulu, aiming to boost their streaming library, which reflects ongoing competition in the market. In the same month, Netflix acquired a gaming studio to enhance its interactive content strategy. Disney's subscription service has experienced fluctuations, prompting them to reassess their content strategy in light of changing consumer preferences.

    In terms of mergers and acquisitions, Amazon completed its acquisition of MGM in March 2022, bolstering its content library and making it a more formidable player against competitors like Paramount and Apple TV+. Additionally, in May 2023, Sony launched its enhanced streaming capabilities for PlayStation users, indicating an ongoing convergence of gaming and streaming platforms. The US Video on Demand Market continues to grow, spurred by the increasing demand for diverse content and competition between traditional media and emerging platforms, reflecting a dynamic landscape where streaming services must continuously innovate to attract and retain subscribers.

    Market Segmentation

    Outlook

    • Subscription Video on Demand (SVoD)
    • Transactional Video On Demand (TVoD)
    • Advertisement Based Video On Demand (AVoD)

    Video on Demand Market Content Type Outlook

    • Sports
    • Music
    • TV Entertainment
    • Kids
    • Movies
    • Others

    Video on Demand Market Revenue Model Outlook

    • Subscription Video on Demand (SVoD)
    • Transactional Video On Demand (TVoD)
    • Advertisement Based Video On Demand (AVoD)

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 20.97(USD Billion)
    MARKET SIZE 2024 24.79(USD Billion)
    MARKET SIZE 2035 62.01(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 8.692% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Apple, Starz, Fandango, Vudu, Sony, Disney, Warner Bros Discovery, NBCUniversal, Hulu, Paramount, Netflix, Google, Tubi, Amazon, Pluto TV
    SEGMENTS COVERED Revenue Model, Content Type
    KEY MARKET OPPORTUNITIES Expanding subscription models, Surging mobile viewership, Original content production, Integration with smart TVs, Strategic partnerships with telecoms
    KEY MARKET DYNAMICS increased internet penetration, original content production, subscription-based pricing models, competitive landscape expansion, user experience optimization
    COUNTRIES COVERED US

    Market Highlights

    Author
    Garvit Vyas
    Analyst

    Explore the profile of Garvit Vyas, one of our esteemed authors at Market Research Future, and access their expert research contributions in the field of market research and industry analysis

    Leave a Comment

    FAQs

    What is the expected market size of the US Video on Demand Market by 2024?

    The US Video on Demand Market is expected to be valued at 24.79 USD Billion by 2024.

    What is the projected value of the US Video on Demand Market by 2035?

    By 2035, the US Video on Demand Market is projected to reach a value of 62.01 USD Billion.

    What is the anticipated compound annual growth rate (CAGR) for the US Video on Demand Market from 2025 to 2035?

    The anticipated CAGR for the US Video on Demand Market from 2025 to 2035 is 8.692%.

    What are the revenue projections for Subscription Video on Demand (SVoD) in 2024 and 2035?

    The revenue for Subscription Video on Demand (SVoD) is projected to be 12.0 USD Billion in 2024 and 30.5 USD Billion in 2035.

    What is the forecasted market size for Transactional Video On Demand (TVoD) in 2024 and 2035?

    The market size for Transactional Video On Demand (TVoD) is expected to be 8.0 USD Billion in 2024 and 20.0 USD Billion in 2035.

    What is the expected revenue for Advertisement Based Video On Demand (AVoD) in 2024 and 2035?

    Advertisement Based Video On Demand (AVoD) is expected to generate revenue of 4.79 USD Billion in 2024 and 11.51 USD Billion in 2035.

    Who are the major players in the US Video on Demand Market?

    Major players in the US Video on Demand Market include Apple, Amazon, Netflix, Disney, and Hulu among others.

    What opportunities exist in the US Video on Demand Market over the forecast period?

    The US Video on Demand Market offers opportunities for growth through advancements in technology and increasing consumer demand for streaming services.

    What challenges does the US Video on Demand Market face?

    Challenges in the US Video on Demand Market include intense competition and content licensing issues.

    How does the competitive landscape look in the US Video on Demand Market?

    The competitive landscape in the US Video on Demand Market is characterized by significant market share held by both established players and new entrants.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Video on Demand Market, BY Revenue Model (USD Billion)
    45. Subscription Video on Demand (SVoD)
    46. Transactional Video On Demand (TVoD)
    47. Advertisement Based Video On Demand (AVoD)
    48. US Video on Demand Market, BY Content Type (USD Billion)
    49. Sports
    50. Music
    51. TV Entertainment
    52. Kids
    53. Movies
    54. Others
    55. Competitive Landscape
    56. Overview
    57. Competitive Analysis
    58. Market share Analysis
    59. Major Growth Strategy in the Video on Demand Market
    60. Competitive Benchmarking
    61. Leading Players in Terms of Number of Developments in the Video on Demand Market
    62. Key developments and growth strategies
    63. New Product Launch/Service Deployment
    64. Merger & Acquisitions
    65. Joint Ventures
    66. Major Players Financial Matrix
    67. Sales and Operating Income
    68. Major Players R&D Expenditure. 2023
    69. Company Profiles
    70. Apple
    71. Financial Overview
    72. Products Offered
    73. Key Developments
    74. SWOT Analysis
    75. Key Strategies
    76. Starz
    77. Financial Overview
    78. Products Offered
    79. Key Developments
    80. SWOT Analysis
    81. Key Strategies
    82. Fandango
    83. Financial Overview
    84. Products Offered
    85. Key Developments
    86. SWOT Analysis
    87. Key Strategies
    88. Vudu
    89. Financial Overview
    90. Products Offered
    91. Key Developments
    92. SWOT Analysis
    93. Key Strategies
    94. Sony
    95. Financial Overview
    96. Products Offered
    97. Key Developments
    98. SWOT Analysis
    99. Key Strategies
    100. Disney
    101. Financial Overview
    102. Products Offered
    103. Key Developments
    104. SWOT Analysis
    105. Key Strategies
    106. Warner Bros Discovery
    107. Financial Overview
    108. Products Offered
    109. Key Developments
    110. SWOT Analysis
    111. Key Strategies
    112. NBCUniversal
    113. Financial Overview
    114. Products Offered
    115. Key Developments
    116. SWOT Analysis
    117. Key Strategies
    118. Hulu
    119. Financial Overview
    120. Products Offered
    121. Key Developments
    122. SWOT Analysis
    123. Key Strategies
    124. Paramount
    125. Financial Overview
    126. Products Offered
    127. Key Developments
    128. SWOT Analysis
    129. Key Strategies
    130. Netflix
    131. Financial Overview
    132. Products Offered
    133. Key Developments
    134. SWOT Analysis
    135. Key Strategies
    136. Google
    137. Financial Overview
    138. Products Offered
    139. Key Developments
    140. SWOT Analysis
    141. Key Strategies
    142. Tubi
    143. Financial Overview
    144. Products Offered
    145. Key Developments
    146. SWOT Analysis
    147. Key Strategies
    148. Amazon
    149. Financial Overview
    150. Products Offered
    151. Key Developments
    152. SWOT Analysis
    153. Key Strategies
    154. Pluto TV
    155. Financial Overview
    156. Products Offered
    157. Key Developments
    158. SWOT Analysis
    159. Key Strategies
    160. References
    161. Related Reports
    162. US Video on Demand Market SIZE ESTIMATES & FORECAST, BY REVENUE MODEL, 2019-2035 (USD Billions)
    163. US Video on Demand Market SIZE ESTIMATES & FORECAST, BY CONTENT TYPE, 2019-2035 (USD Billions)
    164. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    165. ACQUISITION/PARTNERSHIP
    166. MARKET SYNOPSIS
    167. US VIDEO ON DEMAND MARKET ANALYSIS BY REVENUE MODEL
    168. US VIDEO ON DEMAND MARKET ANALYSIS BY CONTENT TYPE
    169. KEY BUYING CRITERIA OF VIDEO ON DEMAND MARKET
    170. RESEARCH PROCESS OF MRFR
    171. DRO ANALYSIS OF VIDEO ON DEMAND MARKET
    172. DRIVERS IMPACT ANALYSIS: VIDEO ON DEMAND MARKET
    173. RESTRAINTS IMPACT ANALYSIS: VIDEO ON DEMAND MARKET
    174. SUPPLY / VALUE CHAIN: VIDEO ON DEMAND MARKET
    175. VIDEO ON DEMAND MARKET, BY REVENUE MODEL, 2025 (% SHARE)
    176. VIDEO ON DEMAND MARKET, BY REVENUE MODEL, 2019 TO 2035 (USD Billions)
    177. VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2025 (% SHARE)
    178. VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2019 TO 2035 (USD Billions)
    179. BENCHMARKING OF MAJOR COMPETITORS

    US Video on Demand Market Segmentation

     

     

     

    • Video on Demand Market By Revenue Model (USD Billion, 2019-2035)

      • Subscription Video on Demand (SVoD)
      • Transactional Video On Demand (TVoD)
      • Advertisement Based Video On Demand (AVoD)

     

    • Video on Demand Market By Content Type (USD Billion, 2019-2035)

      • Sports
      • Music
      • TV Entertainment
      • Kids
      • Movies
      • Others

     

     

     

     

     

     

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