Video Streaming Software Market

Increasing Demand for Video-on-Demand Streaming Services Aiding Market Growth

The market CAGR for Video Streaming Software is mainly driven by strong demand for video on demand streaming services. The development of major players like Amazon and Netflix, which offer streaming services at reasonable pricing, can be linked to the increased demand for video streaming software. The growing popularity of video on demand can also be related to the fact that viewers can watch videos whenever and whenever they choose, at their own pace, and that the content is accessible for a long time.

Additionally, the market for video streaming software is being fuelled by the simple accessibility to internet services via Wi-Fi or cellular networks as well as the growing use of mobile phones. Also, the quick transition from cable television to on-demand videos due to the creation of fresh and inventive content by up-and-coming artists is fueling the expansion of the video streaming software market internationally.

The proliferation of smartphones with high-speed internet capabilities like 3G, 4G, and LTE has increased the production of on-demand content services and increased data consumption. Gaming and real-time entertainment are a couple of examples of these services. Accessing video content, like that provided by social media platforms like Facebook, Instagram, Google Hangouts, and Skype, has become much easier thanks to internet connectivity. The market is expected to grow as a result of the convenience provided by video streaming services and the simplicity with which users can access different kinds of video content.

For instance, in 2020, Affirmed Networks is a U.S.-based cloud-native networking solutions provider for telecom operators. Microsoft expects that this collaboration will help with the creation of 5G and edge computing solutions. As a result, during the forecast period, new partnerships and technological advancements will drive the market for video streaming services forward. Thus, driving the growth of the video streaming software market revenue.

The emergence of smart devices significantly influences the Global Video Streaming Software Market Industry. With the proliferation of smart TVs, smartphones, and tablets, consumers now have multiple avenues to access streaming content. This accessibility encourages higher consumption rates and fosters a more engaged audience. As smart devices become increasingly integrated into daily life, the demand for compatible streaming applications rises. This trend suggests that companies must prioritize optimizing their services for various devices to enhance user experience. The anticipated market growth to 6.09 USD Billion in 2024 reflects the impact of smart technology on streaming consumption.

The Global Video Streaming Software Market Industry benefits significantly from increased internet penetration worldwide. As more individuals gain access to high-speed internet, particularly in developing regions, the potential audience for streaming services expands. This accessibility allows platforms to reach previously untapped markets, thereby increasing their subscriber base. The rise in mobile internet usage further enhances this trend, as consumers can stream content on-the-go. The expected compound annual growth rate of 9.6% from 2025 to 2035 indicates that the industry is poised for substantial growth, driven by the continual expansion of internet infrastructure.

The Global Video Streaming Software Market Industry experiences a notable surge in demand for on-demand content, driven by changing consumer preferences. As audiences increasingly favor the flexibility of watching content at their convenience, streaming platforms are adapting to meet these expectations. This shift is reflected in the projected market value of 6.09 USD Billion in 2024, indicating a robust growth trajectory. Companies are investing in original programming and exclusive content to attract subscribers, which further fuels competition. This trend suggests that the industry must continuously innovate to retain viewer interest and expand its user base.

A notable shift towards subscription-based models is transforming the Global Video Streaming Software Market Industry. Consumers are increasingly opting for subscription services over traditional cable television, attracted by the affordability and variety offered by streaming platforms. This trend is evidenced by the growing number of subscribers across major services, which enhances revenue streams for providers. The industry's projected growth to 16.7 USD Billion by 2035 highlights the effectiveness of this model in capturing consumer interest. As competition intensifies, companies are likely to innovate their offerings to retain subscribers and attract new ones, further solidifying this trend.

Technological advancements play a pivotal role in shaping the Global Video Streaming Software Market Industry. Innovations such as adaptive bitrate streaming, which enhances user experience by adjusting video quality based on internet speed, are becoming standard. Additionally, the integration of artificial intelligence for personalized content recommendations is gaining traction. These advancements not only improve user satisfaction but also drive subscription growth. As the industry evolves, companies that leverage cutting-edge technology are likely to capture a larger market share. The anticipated market growth to 16.7 USD Billion by 2035 underscores the importance of technology in sustaining this momentum.

By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America leads the video streaming market, with a CAGR of 19.9% expected during the forecast period. This is the result of significant investments in offshore video streaming solutions and services, as well as strategic alliances between government organisations and network domains.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure3: VIDEO STREAMING SOFTWARE MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe’s video streaming software market accounts for the second-largest market share due a rise in live video streaming and large spending on gaming and entertainment will help the live streaming market in the area grow quickly. Further, the German video streaming software market held the largest market share, and the UK video streaming software market was the fastest-growing market in the European region

The Asia-Pacific Video Streaming Software Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to rising business productivity awareness and technological improvements that make it possible to handle digital services affordably are some of the reasons driving market expansion. Moreover, China’s video streaming software market held the largest market share, and the Indian video streaming software market was the fastest-growing market in the Asia-Pacific region.

July 2021, Carlyle, a US-based investment firm, paid an undisclosed sum for LiveU. Carlyle will support LiveU's expansion through a combination of growing into new verticals, focused M&A activity, and improving connections with important media broadcasters, particularly in live sports, where demand for live content is exploding. LiveU is a corporation established in the United States that offers live video streaming and remote production solutions.

Leading market players are extensively investing in research and development in order to extend their product lines, which will help the video streaming software market grow even more. Market participants are also engaging in a number of strategic initiatives to grow their worldwide presence, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. To grow and thrive in a more competitive and expanding market, the video streaming software industry must provide cost-effective products.

Producing locally to reduce operational costs is one of the primary business strategies utilized by manufacturers in the worldwide video streaming software industry to serve clients and expand the market sector. In recent years, the video streaming software industry has provided some of the most significant benefits to medical. Major players in the video streaming software market, such as MediaPlatform (US), Akamai (US), Limelight Networks (US), Agile Content (Spain), Ramp Holdings, Inc, (US), Sproutvideo (US), Wowza (US), Dacast (US), Zixi (US), Kollective Technology (US), and others, are attempting to increase market demand by investing in research and development operations.

Qumu Corporation offers an enterprise video platform for creating, managing, securing, distributing, and measuring the success of live and on-demand video in the company. Executive webcasts, virtual events, workforce cooperation, and training are all common applications for the company's solutions. The Qumu platform is available in three flavors: cloud-based software-as-a-service, on-premises, and hybrid. Initially focusing on 2000 organizations with strong security, reliability, and video transmission requirements, Qumu began delivering SaaS products to small and medium enterprises in 2020 as video became a major component of operations in smaller businesses.

Customers include businesses in six industries: banking and finance, health and life sciences, professional services, manufacturing, telecommunications, and government. June 2022, Qumu Corporation (Nasdaq: QUMU), a leading provider of cloud-based enterprise video technology, announced that the Qumu Video Engagement Platform now delivers centralized video management and distribution capabilities to "Proprep," a leading provider of high-quality, tailored learning resources. Proprep helps college students achieve in science, technology, engineering, and math (STEM) classes by generating individualized video tutorials to augment college textbooks and STEM courses.

Brightcove, Inc. (Nasdaq: BCOV) is a software firm based in Boston, Massachusetts that creates an online video platform. Brightcove was formed in 2004 by Jeremy Allaire and Bob Mason, who served as Executive Chairman until April 2016[2]. Bright Cove Harbor near Cape Cod, Massachusetts, where the founder enjoyed kayaking, inspired the company's name. February 2022 - Brightcove Inc. (NASDAQ: BCOV), a major provider of enterprise video, announced the purchase of Wicket Labs, an audience insights startup that gives users access to content and subscriber statistics.