United States Mobile Games Market is projected to grow from USD 40.95 Billion in 2025 to USD 81.88 Billion by 2034, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2025 - 2034). Additionally, the market size for United States Mobile Games Market was valued at USD 37.91 billion in 2024.
Increasing smartphone adoption and Growing popularity of casual and hyper-casual games are the main market drivers anticipated to propel the United States Mobile Games Market in the United States.
Fig 1. United States Mobile Games Market Size, 2025-2034
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Increased smartphone usage, higher income levels, and the development of 5G technologies will increase market growth.
The mobile gaming market CAGR is expected to grow rapidly in the next few years. A number of factors is fueling this demand, including the growing usage of smartphones and tablets, rising global income levels, and the growth of the Chinese gaming sector. Smartphone and tablet shipments have surged dramatically in recent years, from 296 million devices in 2010 to an estimated 1.6 billion units in 2021. With the proliferation of mobile devices, so has the number of people who play mobile games. According to SkyQuest research, there were 1.4 billion active mobile gamers worldwide in 2014, and that number will increase to 3.13 billion by the end of 2021. Incomes are increasing, particularly in developing countries such as China and India. This means that more people have more money to spend on video game content. Furthermore, the Chinese gaming sector is expected to grow rapidly in the next few years. In addition to being the largest market for PC games, China is now the largest for mobile gaming.
Smartphones have had a significant impact on the rapidly expanding gaming industry. The development of mobile games has made the gaming industry scalable. Platforms such as Facebook and Instagram have begun to develop inventive mobile games to ensure high levels of product differentiation and to benefit from amusing games to strengthen their marketing strategies. Smartphone hardware capabilities have improved dramatically in recent years. Unity Technologies' upgraded mobile chipsets enable higher screen resolutions on devices with an average size of 6 inches while using less battery power; according to Ericsson, 5G allows for 20 times faster speeds than 4G (20 ms to 5 ms). As a result, the industry is experiencing an increase in AAA-level mobile games with high production values. As a result, revenue from the mobile gaming market is increasing.
The United States United States Mobile Games Market segmentation, based on Monetization Type, includes In-app Purchases, Paid Apps, And Advertising. Advertising is a significant shareholder sector. It helps mobile game creators generate revenue through numerous ad formats, such as interstitial advertising, rewarded videos, and in-app banners. Advertising enables creators to provide free games while monetizing them by presenting advertisements to consumers. This strategy has gained popularity because it allows developers to earn income while keeping games available to a wider audience.
Figure 2: United States Mobile Games Market, By Monetization Type, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The United States United States Mobile Games Market segmentation, based on Platform, includes Android, iOS And Other Third-party Stores (Third-party Android App Stores such as Amazon Appstore, Samsung Galaxy Store, Garena, and All Existing Android App Stores in China where Google Play is Not Available). The Android category had the highest income. The introduction of Android mobile games has increased the scalability of the mobile gaming industry. Because of the large number of Android users, platforms such as Netflix, Facebook, and Instagram have begun to include Android mobile games before iOS in order to capitalize on intriguing games and boost their advertising methods.
The United States is one of the largest game developers, with a fast-expanding mobile gaming sector. According to 42Matters, more than 8,797 of the 161,440 game publishers on Google Play are US-based enterprises. Some of the best-known American publishers are Lion Studios, Imangi Studios, Ivy, Play365, Lowtech Studios, Roblox Corporation, i6 Games, DVloper, Oppana Games, and Niantic Inc. The United States accounts for 5% of all Google Play game publishers. While performance constraints caused by insufficient wireless bandwidth and excessive latency will be reduced, the ongoing development of 5G mobile networks across the country is expected to accelerate the increase in mobile gaming. In August 2020, the White House and the Defense Department proposed hastening the rollout of 5G by making additional bandwidth available to the telecommunications industry that had previously been earmarked for high-powered military radar.
Leading market players are investing heavily in research and development in order to expand their Type lines, which will help the Mobile Games Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new Type launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Mobile Games industry must offer cost-effective items.
Major players in the United States Mobile Games Market are attempting to increase market demand by investing in research and development operations, including Tencent Holdings Limited, Nintendo Co. Ltd, Activision Blizzard Inc., Zynga Inc., GungHo Online Entertainment Inc. ( SoftBank Group), Electronic Arts Inc., Kabam Games Inc., Rovio Entertainment Corporation, NCsoft Corporation, NetEase Inc.
Tencent Holdings Limited
Nintendo Co. Ltd
Activision Blizzard Inc.
Zynga Inc.
GungHo Online Entertainment Inc. (SoftBank Group)
Electronic Arts Inc.
Kabam Games Inc.
Rovio Entertainment Corporation
NCsoft Corporation
NetEase Inc.
November 2024: Microsoft has confirmed that starting November, it will sell and stream Xbox games directly from its Android app, thanks to a recent US court ruling against Google. This was revealed by Xbox President Sarah Bond in a statement on social media: “This will increase the choice and level of flexibility for Android users in the United States”. With the new update of Xbox app for the Android platform users will be able to buy Xbox games and play them instantly via Xbox Cloud Gaming. This integration improves mobile gaming for Xbox owners, unifying many functions that used to be available in different applications. The announcement has been made while Microsoft was apparently trying to pursue a more comprehensive initiative to increase its foothold in the gaming business on mobile devices. The firm had stated before that it would be launching a web-based Xbox mobile storefront in July that would be dedicated to the promotion of mobile video games produced by Microsoft’s development studios.
November 2024: A new service will revolutionize mobile gaming as it is Samsung Electronics mobile cloud gaming platform which is now available in North America. Last year it was first introduced as an open beta, and now it is up and running allowing galaxy devices to stream their favorite Android-native games instantaneously without delay, and at the same time broadening the user acquisition for game publishers. Today, the meanings of entertainment and many kinds of media are available without any delay owing to their streaming formats, and the greatest entertainment with a target audience exceeding two billion people- mobile games- still require downloading each item. Same Goal is aimed by Samsung in Mobile Gaming. The majority of this has to do with the fact that consumers can only opt-in after installing gaming apps through App Stores and still need to download large volumes of data to get to the publisher’s gaming content.
In-app Purchases
Paid Apps
Advertising
Android
iOS
Other Third-party Stores (Third-party Android App Stores such as Amazon Appstore, Samsung Galaxy Store, Garena, and All Existing Android App Stores in China where Google Play is Not Available)
| Report Attribute/Metric | Details |
| Market Size 2024 | 37.91 (USD Billion) |
| Market Size 2025 | 40.95 (USD Billion) |
| Market Size 2034 | 81.88 (USD Billion) |
| Compound Annual Growth Rate (CAGR) | 8.20% (2025 - 2034) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2034 |
| Historical Data | 2019 - 2023 |
| Market Forecast Units | USD Billion |
| Segments Covered | Monetization Type, Platform, and Region |
| Countries Covered | United States |
| Key Companies Profiled | Tencent Holdings Limited, Nintendo Co. Ltd, Activision Blizzard Inc., Zynga Inc., GungHo Online Entertainment Inc. ( SoftBank Group), Electronic Arts Inc., Kabam Games Inc., Rovio Entertainment Corporation, NCsoft Corporation, NetEase Inc. |
| Key Market Opportunities | Expansion into emerging markets Integration of augmented reality (AR) and virtual reality (VR) technologies |
| Key Market Dynamics | Increasing smartphone penetration and accessibility, allowing more people to play games on their mobile devices. |
Frequently Asked Questions (FAQ) :
The United States United States Mobile Games Market size was valued at USD 37.91 Billion in 2024.
The market is projected to grow at a CAGR of 8.2% during the forecast period, 2025-2034.
The key players in the market are Tencent Holdings Limited, Nintendo Co. Ltd, Activision Blizzard Inc., Zynga Inc., GungHo Online Entertainment Inc. ( SoftBank Group), and others.
The Advertising category dominated the market in 2024.
Android had the largest share in the market.
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