United States Business Intelligence (BI) Vendors Market is projected to grow from USD 14.68 Billion in 2025 to USD 26.99 Billion by 2034, exhibiting a compound annual growth rate (CAGR) of 7.20% during the forecast period (2025 - 2034). Additionally, the market size for United States Business Intelligence (BI) Vendors Market was valued at USD 13.72 billion in 2024.
The growing usage of cloud-based, AI/ML services, and analytics by enterprises is a major market driver for the expansion of the business intelligence (BI) vendors market in the United States. Furthermore, the increase in demand for adaptable solutions and flexible architecture creates a potential for market advancement.
Fig 1. United States Business Intelligence (BI) Vendors Market Size, 2025-2034
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Businesses in end-user sectors are increasingly using cloud-based business intelligence solutions to improve security, gain internet access from anywhere, and take advantage of economies of scale. To facilitate effective device communication, cloud-based business intelligence (BI) vendors are a virtual network that can be accessed online and is housed on the vendor's servers. Businesses benefit from cloud-based business intelligence (BI) vendors' affordability and low investment because they require no new hardware and have a quick setup process, among other advantages. Research released in August 2021 by the United States-based computer software company Flexera found that 38% of businesses spend more than $2.4 million on cloud technology, and over 50% of businesses spend between $1.2 and $2.4 million.
Enterprise-level business intelligence (BI) vendors, including IBM Business Analytics Enterprise, are creating cutting-edge technology to assist enterprises in overcoming the problems caused by disjointed analytics tools and data silos. Dismantling data silos, streamlining planning and analytics, and accelerating the process of making smarter decisions are all made possible by IBM Business Analytics Enterprise, an all-in-one Al-powered business analytics platform. To help companies overcome the difficulties posed by data silos and dispersed analytics tools, International Business Machines Corporation (IBM), a United States-based technology company, for example, introduced IBM Business Analytics Enterprise in November 2022. This all-in-one platform is powered by Arabic language technology. IBM Business Analytics Enterprise may assist organizations in making better decisions more quickly by dismantling data silos and offering a unified picture of the data. Along with data preparation, integration, and visualization, it also offers a competitive edge with Al-powered insights and suggestions. Thus, driving the business intelligence (BI) vendors market revenue.
The United States Business Intelligence (BI) Vendors market segmentation, based on type, includes Traditional, Cloud, Mobile, and Social. The cloud segment dominated the market mostly. The prevalence of cloud-based Bl is supported by a number of important elements. Cloud computing's scalability and flexibility perfectly match the changing requirements of contemporary businesses. With the freedom to increase their analytics capabilities in response to changing user needs and data quantities, cloud-based BI solutions allow enterprises to do so without being constrained by conventional on-premises infrastructure.
The United States Business Intelligence (BI) Vendors market segmentation, based on deployment, includes Cloud and On-Premises. The cloud category generated the most income. The reason for this segment's rise is that it enables businesses to outsource the BI infrastructure and maintain BI applications. This aids in raising productivity, cutting operational expenses, and maximizing operation schedules for the business. Consequently, it is anticipated that the cloud deployment category will grow quickly.
Figure 2: United States Business Intelligence (BI) Vendors Market, by Deployment, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The United States Business Intelligence (BI) Vendors market segmentation, based on function, includes Reporting, Data Mining, Data Analytics, OLAP, Process and Text Mining, CPM, DSS, Complex Event Processing, and Others. The data analytics category generated the most income, driven by the growing need for sophisticated analytics tools to extract useful information from massive amounts of data. The abundance of big data, developments in AI and machine learning, and the necessity for businesses to make data-driven decisions in order to acquire a competitive edge are some of the factors driving this expansion.
The United States Business Intelligence (BI) Vendors market segmentation, based on organization size, includes Small, Medium, and Large. The large category generated the most income. The presence of telecom, retail and banking, corporate organizations, the healthcare and educational sectors, and significant investments in IT infrastructure are all contributing factors to the growth of the business intelligence (BI) vendors market.
The existence of multiple large industrial players in the area, along with a high level of research and development activity in the field of technology by business organizations, is likely to contribute to the United States' expected significant market share. Furthermore, the emerging trend of data proliferation and heightened industry competitiveness are anticipated to bolster the market's expansion in the area. Additional factors bolstering the market expansion in the US are increased technological R&D initiatives, heightened rivalry, and an evolving tendency of data proliferation. Moreover, the success of BL vendors is a result of regulatory frameworks that place a high priority on intellectual property protection, encourage healthy competition, and facilitate business growth. The regulatory support guarantees a stable and favorable market environment, freeing United States BI vendors to concentrate on creating innovative solutions without having to deal with unnecessary red tape. On the other hand, as a result of technological advancements, new tools are frequently released, and end users face increasing competition. A sizable revenue share is expected to be held by the United States area over the course of the projection period. As to the 2019 IT Trends for Government State and Local report conducted by Hewlett Packard Enterprise (HPE), the United States is expected to have a 4% increase in technology spending. In practical terms, a database, an extract, transform, and load (ETL) tool, and a visualization tool are the three fundamental tools of business intelligence.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the business intelligence (BI) vendor market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the United States business intelligence (BI) vendors industry must offer cost-effective items.
Major players in the business intelligence (BI) vendors market are attempting to increase market demand by investing in research and development operations, including Oracle, Rackspace US, Inc., Tableau Software, SAP SE, ADVIZOR Solutions, Inc., Microsoft Corporation, Cisco Systems Inc., MicroStrategy Incorporated, IBM Corporation, and QlikTech International AB.
QlikTech International AB
IBM Corporation
SAP SE
Tableau Software
Oracle
ADVIZOR Solutions, Inc.
MicroStrategy Incorporated
In May 2021, Just-Bl BV was purchased by EPAM Systems, expanding its analytics and data services capabilities.
In January 2023, Microsoft further developed its integration into the complex of Power BI enhancements powered by Microsoft Teams and incorporated its requirements and experiences, revised outdated Power BI tabs and implemented broadcast cards for Chat.
In May 2023, Rackspace US Inc. joined forces with CCS Presentation Systems so as to implement a successful cloud transition. They applied Rackspace Elastic Engineering for Microsoft Azure in order to enhance productivity and security.
In May 2023, in a landmark move, Rackspace US Inc. presented Object Storage, which allows organizations to store and access large amounts of unstructured data in a secure manner. Substant savings are made with Rackspace Object Storage as it does not charge for data egress, retrieval, and transaction costs. In many instances, the Rackspace Object Storage solution proves to be more than 80% cost-efficient when compared to hyper-scale cloud storage alternatives. For modern S3-compliant application providers that are taking advantage of the capabilities that multi-cloud offers, it is a new norm that lowers cost and enhances performance even with the increasing demand for storage resulting from data-heavy applications.
In May 2023, another important announcement during the month of May, among others, was the announcement by GoodData of the deployment of its Last Mile ETL feature that allows clients to manage their data effectively and thus save time and resources and even gain maximized data velocity. It allows users to make changes in the GoodData-assured and controlled LDM logical data model without making any changes in the data and data model that is present in the client's database.
In May 2023, a key announcement was made about AI. It had been the focus of Ramp, which was preparing to implement a new set of tools powered by AI with the aim of finding an overpayment on software services.
In December 2022, Soft Ledger released a business intelligence dashboard and reporting tools that leverage real-time data.
Traditional
Cloud
Mobile
Social
Cloud
On-Premises
Reporting
Data Mining
Data Analytics
OLAP
Process and Text Mining
CPM
DSS
Complex Event Processing
Others
Small
Medium
Large
| Report Attribute/Metric | Details |
| Market Size 2024 | 13.72 (USD Billion) |
| Market Size 2025 | 14.68 (USD Billion) |
| Market Size 2034 | 26.99 (USD Billion) |
| Compound Annual Growth Rate (CAGR) | 7.20% (2025 - 2034) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2034 |
| Historical Data | 2019 - 2023 |
| Market Forecast Units | USD Billion |
| Segments Covered | Type, Deployment, Function, Organization Size, and Region |
| Countries Covered | United States |
| Key Companies Profiled | Oracle, Rackspace US, Inc., Tableau Software, SAP SE, ADVIZOR Solutions, Inc., Microsoft Corporation, Cisco Systems Inc., MicroStrategy Incorporated, IBM Corporation, and QlikTech International AB |
| Key Market Opportunities | Growing adoption of data analytics |
| Key Market Dynamics | Utilizing cloud-based business solutions more frequently Growing analytics utilization |
Frequently Asked Questions (FAQ) :
The United States Business Intelligence (BI) Vendors market size was valued at USD 13.72 Billion in 2024.
The market is projected to grow at a CAGR of 7.2% during the forecast period, 2025-2034.
The key players in the market are Oracle, Rackspace US, Inc., Tableau Software, SAP SE, ADVIZOR Solutions, Inc., Microsoft Corporation, Cisco Systems Inc., MicroStrategy Incorporated, IBM Corporation, and QlikTech International AB, among others.
The large category dominated the market in 2024.
The cloud category had the largest share of the market.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Research Analyst Level II With a technical background in information technology & semiconductors, shubham has 4.5+ years of experience in market research and analytics with the tasks of data mining, analysis, and project execution. he is the poc for our clients, for their consulting projects running under the ict/semiconductor domain. shubham holds a bachelor’s in information and technology and a master of business administration (mba). shubham has executed over 150 research projects for our clients under the brand name market research future in the last 2 years. his core skill is building the research respondent relation for gathering the primary information from industry and market estimation for niche markets. he is having expertise in conducting secondary & primary research, market estimations, market projections, competitive analysis, analysing current market trends and market dynamics, deep-dive analysis on market scenarios, consumer behaviour, technological impact analysis, consulting, analytics, etc. he has worked on fortune 500 companies' syndicate and consulting projects along with several government projects. he has worked on the projects of top tech brands such as ibm, google, microsoft, aws, meta, oracle, cisco systems, samsung, accenture, vmware, schneider electric, dell, hp, ericsson, and so many others. he has worked on metaverse, web 3.0, zero-trust security, cyber-security, blockchain, quantum computing, robotics, 5g technology, high-performance computing, data centers, ai, automation, it equipment, sensors, semiconductors, consumer electronics and so many tech domain projects.
Get in Touch
© 2024 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
