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    United States Business Intelligence (BI) Vendors Market Research Report - Forecast till 2034 Infographic

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    United States Business Intelligence Vendors Market

    ID: MRFR/ICT/19762-HCR
    128 Pages
    Shubham Munde
    September 2025

    United States Business Intelligence (BI) Vendors Market Research Report: Information By Type (Traditional, Cloud, Mobile, and Social), By Deployment (Cloud and On-Premises), By Function (Reporting, Data Mining, Data Analytics, OLAP, Process and Text Mining, CPM, DSS, Complex Event Processing, and Others), By Organization Size (Small, Medium, and Large), - United States Market Forecast Till 2034.

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    United States Business Intelligence (BI) Vendors Market Research Report - Forecast till 2034 Infographic
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    Table of Contents

    United States Business Intelligence Vendors Market Summary

    The United States Business Intelligence (BI) Vendors market is projected to grow significantly from 12.9 USD Billion in 2024 to 28.9 USD Billion by 2035.

    Key Market Trends & Highlights

    United States Business Intelligence (BI) Vendors Key Trends and Highlights

    • The market is expected to achieve a compound annual growth rate (CAGR) of 7.59 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 28.9 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 12.9 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of advanced analytics due to increasing data-driven decision making is a major market driver.

    Market Size & Forecast

    2024 Market Size 12.9 (USD Billion)
    2035 Market Size 28.9 (USD Billion)
    CAGR (2025-2035) 7.59%

    Major Players

    Rackspace US, Inc., QlikTech International AB, Cisco Systems Inc., IBM Corporation, SAP SE, Microsoft Corporation, Tableau Software, Oracle, ADVIZOR Solutions, Inc., MicroStrategy Incorporated

    United States Business Intelligence Vendors Market Trends

    Growing Use Of Cloud-Based Business Intelligence Tools For Increased Security And Productivity In End-User Sectors to Boost Market Growth

    Businesses in end-user sectors are increasingly using cloud-based business intelligence solutions to improve security, gain internet access from anywhere, and take advantage of economies of scale. To facilitate effective device communication, cloud-based business intelligence (BI) vendors are a virtual network that can be accessed online and is housed on the vendor's servers. Businesses benefit from cloud-based business intelligence (BI) vendors' affordability and low investment because they require no new hardware and have a quick setup process, among other advantages.

    Research released in August 2021 by the United States-based computer software company Flexera found that 38% of businesses spend more than $2.4 million on cloud technology, and over 50% of businesses spend between $1.2 and $2.4 million.

    Enterprise-level business intelligence (BI) vendors, including IBM Business Analytics Enterprise, are creating cutting-edge technology to assist enterprises in overcoming the problems caused by disjointed analytics tools and data silos. Dismantling data silos, streamlining planning and analytics, and accelerating the process of making smarter decisions are all made possible by IBM Business Analytics Enterprise, an all-in-one Al-powered business analytics platform. To help companies overcome the difficulties posed by data silos and dispersed analytics tools, International Business Machines Corporation (IBM), a United States-based technology company, for example, introduced IBM Business Analytics Enterprise in November 2022.

    This all-in-one platform is powered by Arabic language technology. IBM Business Analytics Enterprise may assist organizations in making better decisions more quickly by dismantling data silos and offering a unified picture of the data. Along with data preparation, integration, and visualization, it also offers a competitive edge with Al-powered insights and suggestions. Thus, driving the business intelligence (BI) vendors market revenue.

    The increasing reliance on data-driven decision-making across various sectors appears to be propelling the growth of the Business Intelligence market in the United States, as organizations seek to enhance operational efficiency and competitive advantage.

    U.S. Department of Commerce

    United States Business Intelligence Vendors Market Drivers

    Increased Demand for Data-Driven Decision Making

    The Global United States Business Intelligence (BI) Vendors Market Industry experiences heightened demand as organizations increasingly recognize the value of data-driven decision making. In 2024, the market is projected to reach 12.9 USD Billion, reflecting a growing reliance on analytics to enhance operational efficiency and strategic planning. Companies are leveraging BI tools to gain insights into customer behavior, market trends, and internal processes. This trend is further supported by the need for real-time data access, enabling businesses to respond swiftly to market changes. As organizations continue to prioritize data analytics, the BI market is likely to expand significantly.

    Market Segment Insights

    Business Intelligence (BI) Vendors Type Insights

    The United States Business Intelligence (BI) Vendors market segmentation, based on type, includes Traditional, Cloud, Mobile, and Social. The cloud segment dominated the market mostly. The prevalence of cloud-based Bl is supported by a number of important elements. Cloud computing's scalability and flexibility perfectly match the changing requirements of contemporary businesses. With the freedom to increase their analytics capabilities in response to changing user needs and data quantities, cloud-based BI solutions allow enterprises to do so without being constrained by conventional on-premises infrastructure.

    Business Intelligence (BI) Vendors Deployment Insights

    The United States Business Intelligence (BI) Vendors market segmentation, based on deployment, includes Cloud and On-Premises. The cloud category generated the most income. The reason for this segment's rise is that it enables businesses to outsource the BI infrastructure and maintain BI applications. This aids in raising productivity, cutting operational expenses, and maximizing operation schedules for the business. Consequently, it is anticipated that the cloud deployment category will grow quickly.

    Figure 2: United States Business Intelligence (BI) Vendors Market, by Deployment, 2023 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Business Intelligence (BI) Vendors Function Insights

    The United States Business Intelligence (BI) Vendors market segmentation, based on function, includes Reporting, Data Mining, Data Analytics, OLAP, Process and Text Mining, CPM, DSS, Complex Event Processing, and Others. The data analytics category generated the most income, driven by the growing need for sophisticated analytics tools to extract useful information from massive amounts of data. The abundance of big data, developments in AI and machine learning, and the necessity for businesses to make data-driven decisions in order to acquire a competitive edge are some of the factors driving this expansion. 

    Business Intelligence (BI) Vendors Organization Size Insights

    The United States Business Intelligence (BI) Vendors market segmentation, based on organization size, includes Small, Medium, and Large. The large category generated the most income. The presence of telecom, retail and banking, corporate organizations, the healthcare and educational sectors, and significant investments in IT infrastructure are all contributing factors to the growth of the business intelligence (BI) vendors market.

    Business Intelligence (BI) Vendors Country Insights

    The existence of multiple large industrial players in the area, along with a high level of research and development activity in the field of technology by business organizations, is likely to contribute to the United States' expected significant market share. Furthermore, the emerging trend of data proliferation and heightened industry competitiveness are anticipated to bolster the market's expansion in the area. Additional factors bolstering the market expansion in the US are increased technological R&D initiatives, heightened rivalry, and an evolving tendency of data proliferation.

    Moreover, the success of BL vendors is a result of regulatory frameworks that place a high priority on intellectual property protection, encourage healthy competition, and facilitate business growth. The regulatory support guarantees a stable and favorable market environment, freeing United States BI vendors to concentrate on creating innovative solutions without having to deal with unnecessary red tape. On the other hand, as a result of technological advancements, new tools are frequently released, and end users face increasing competition. A sizable revenue share is expected to be held by the United States area over the course of the projection period.

    As to the 2019 IT Trends for Government State and Local report conducted by Hewlett Packard Enterprise (HPE), the United States is expected to have a 4% increase in technology spending. In practical terms, a database, an extract, transform, and load (ETL) tool, and a visualization tool are the three fundamental tools of business intelligence.

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    Regional Insights

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development in order to expand their product lines, which will help the business intelligence (BI) vendor market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the United States business intelligence (BI) vendors industry must offer cost-effective items.

    Major players in the business intelligence (BI) vendors market are attempting to increase market demand by investing in research and development operations, including Oracle, Rackspace US, Inc., Tableau Software, SAP SE, ADVIZOR Solutions, Inc., Microsoft Corporation, Cisco Systems Inc., MicroStrategy Incorporated, IBM Corporation, and QlikTech International AB.

    Key Companies in the United States Business Intelligence Vendors Market market include

    Industry Developments

    Future Outlook

    United States Business Intelligence Vendors Market Future Outlook

    The United States Business Intelligence (BI) Vendors Market is projected to grow at a 7.59% CAGR from 2024 to 2035, driven by advancements in data analytics and cloud technologies.

    New opportunities lie in:

    • Leverage AI-driven analytics to enhance decision-making processes for enterprises.
    • Develop tailored BI solutions for small and medium-sized businesses to capture new market segments.
    • Invest in partnerships with cloud service providers to expand BI tool accessibility and integration.

    By 2035, the market is expected to exhibit robust growth, solidifying its role in strategic business operations.

    Market Segmentation

    Business Intelligence (BI) Vendors Type Outlook

    • Traditional
    • Cloud
    • Mobile
    • Social

    Business Intelligence (BI) Vendors Function Outlook

    • Reporting
    • Data Mining
    • Data Analytics
    • OLAP
    • Process and Text Mining
    • CPM
    • DSS
    • Complex Event Processing
    • Others

    Business Intelligence (BI) Vendors Deployment Outlook

    • Cloud
    • On-Premises

    Business Intelligence (BI) Vendors Organization Size Outlook

    • Small
    • Medium
    • Large

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 13.72 (USD Billion)
    Market Size 2025 14.68 (USD Billion)
    Market Size 2034 26.99 (USD Billion)
    Compound Annual Growth Rate (CAGR) 7.20% (2025 - 2034)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2034
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Segments Covered Type, Deployment, Function, Organization Size, and Region
    Countries Covered United States
    Key Companies Profiled Oracle, Rackspace US, Inc., Tableau Software, SAP SE, ADVIZOR Solutions, Inc., Microsoft Corporation, Cisco Systems Inc., MicroStrategy Incorporated, IBM Corporation, and QlikTech International AB
    Key Market Opportunities Growing adoption of data analytics
    Key Market Dynamics Utilizing cloud-based business solutions more frequently Growing analytics utilization

    Market Highlights

    Author
    Shubham Munde
    Research Analyst Level II

    With a technical background in information technology & semiconductors, Shubham has 4.5+ years of experience in market research and analytics with the tasks of data mining, analysis, and project execution. He is the POC for our clients, for their consulting projects running under the ICT/Semiconductor domain. Shubham holds a Bachelor’s in Information and Technology and a Master of Business Administration (MBA). Shubham has executed over 150 research projects for our clients under the brand name Market Research Future in the last 2 years. His core skill is building the research respondent relation for gathering the primary information from industry and market estimation for niche markets. He is having expertise in conducting secondary & primary research, market estimations, market projections, competitive analysis, analysing current market trends and market dynamics, deep-dive analysis on market scenarios, consumer behaviour, technological impact analysis, consulting, analytics, etc. He has worked on fortune 500 companies' syndicate and consulting projects along with several government projects. He has worked on the projects of top tech brands such as IBM, Google, Microsoft, AWS, Meta, Oracle, Cisco Systems, Samsung, Accenture, VMware, Schneider Electric, Dell, HP, Ericsson, and so many others. He has worked on Metaverse, Web 3.0, Zero-Trust security, cyber-security, blockchain, quantum computing, robotics, 5G technology, High-Performance computing, data centers, AI, automation, IT equipment, sensors, semiconductors, consumer electronics and so many tech domain projects.

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    FAQs

    How much is the business intelligence (BI) vendors market?

    The United States Business Intelligence (BI) Vendors market size was valued at USD 13.72 Billion in 2024.

    What is the growth rate of the business intelligence (BI) vendors market?

    The market is projected to grow at a CAGR of 7.2% during the forecast period, 2025-2034.

    Who are the key players in the business intelligence (BI) vendors market?

    The key players in the market are Oracle, Rackspace US, Inc., Tableau Software, SAP SE, ADVIZOR Solutions, Inc., Microsoft Corporation, Cisco Systems Inc., MicroStrategy Incorporated, IBM Corporation, and QlikTech International AB, among others.

    Which organization size led the business intelligence (BI) vendors market?

    The large category dominated the market in 2024.

    Which type had the largest market share in the business intelligence (BI) vendors market?

    The cloud category had the largest share of the market.

    1. 'Table of Contents
    2. Executive summary
    3. Market Introduction
    4. Definition
      1. Scope of the Study
        1. Research Objective
    5. Assumptions
      1. Limitations
    6. Research Methodology
      1. Overview
      2. Data Mining
      3. Secondary Research
      4. Primary Research
    7. Primary Interviews and Information Gathering Process
      1. Breakdown of Primary
    8. Respondents
      1. Forecasting Model
      2. Market Size Estimation
    9. Bottom-Up Approach
      1. Top-Down Approach
      2. Data Triangulation
      3. Validation
    10. Market Dynamics
      1. Overview
      2. Drivers
      3. Restraints
      4. Opportunities
    11. Market Factor Analysis
    12. Value Chain Analysis
      1. Porter’s Five Forces Analysis
        1. Bargaining
    13. Power of Suppliers
      1. Bargaining Power of Buyers
        1. Threat of
    14. New Entrants
      1. Threat of Substitutes
        1. Intensity of Rivalry
      2. COVID-19 Impact Analysis
        1. Market Impact Analysis
    15. Regional Impact
      1. Opportunity and Threat Analysis
    16. UNITED STATES
    17. BUSINESS INTELLIGENCE (BI) VENDORS MARKET, BY Type
      1. Overview
    18. Traditional
      1. Cloud
      2. Mobile
      3. Social
    19. UNITED STATES
    20. BUSINESS INTELLIGENCE (BI) VENDORS MARKET, BY Deployment
      1. Overview
    21. Cloud
      1. On-Premises
    22. UNITED STATES BUSINESS INTELLIGENCE (BI) VENDORS
    23. MARKET, BY Function
      1. Overview
      2. Reporting
      3. Data Mining
      4. Data Analytics
      5. OLAP
      6. Process and Text Mining
    24. CPM
      1. DSS
      2. Complex Event Processing
      3. Others
    25. UNITED
    26. STATES BUSINESS INTELLIGENCE (BI) VENDORS MARKET, BY Organization Size
    27. Overview
      1. Small
      2. Medium
      3. Large
    28. Competitive Landscape
      1. Overview
      2. Competitive Analysis
      3. Market Share Analysis
      4. Major Growth Strategy in the United States Business Intelligence (BI) Vendors
    29. Market,
      1. Competitive Benchmarking
      2. Leading Players in Terms
    30. of Number of Developments in the United States Business Intelligence (BI) Vendors
    31. Market,
      1. Key developments and Growth Strategies
        1. New Product
    32. Launch/Service Deployment
      1. Merger & Acquisitions
        1. Joint
    33. Ventures
      1. Major Players Financial Matrix
        1. Sales & Operating
    34. Income, 2023
      1. Major Players R&D Expenditure. 2023
    35. Company
    36. ProfileS
      1. Oracle
        1. Company Overview
        2. Financial
    37. Overview
      1. Products Offered
        1. Key Developments
    38. SWOT Analysis
      1. Key Strategies
      2. TABLEAU SOFTWARE
    39. Company Overview
      1. Financial Overview
        1. Products Offered
        2. Key Developments
        3. SWOT Analysis
        4. Key Strategies
      2. Rackspace US, Inc.
        1. Company Overview
        2. Financial
    40. Overview
      1. Products Offered
        1. Key Developments
    41. SWOT Analysis
      1. Key Strategies
      2. SAP SE
        1. Company
    42. Overview
      1. Financial Overview
        1. Products Offered
    43. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    44. ADVIZOR SOLUTIONS, INC.
      1. Company Overview
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      2. Microsoft Corporation
        1. Company Overview
        2. Financial Overview
        3. Products Offered
        4. Key Developments
        5. SWOT Analysis
        6. Key Strategies
      3. CISCO SYSTEMS INC.
        1. Company Overview
        2. Financial Overview
        3. Products
    45. Offered
      1. Key Developments
        1. SWOT Analysis
        2. Key
    46. Strategies
      1. MicroStrategy Incorporated
        1. Company Overview
        2. Financial Overview
        3. Products Offered
        4. Key Developments
        5. SWOT Analysis
        6. Key Strategies
      2. IBM Corporation
        1. Company Overview
        2. Financial Overview
        3. Products
    47. Offered
      1. Key Developments
        1. SWOT Analysis
        2. Key
    48. Strategies
      1. QlikTech International AB
        1. Company Overview
        2. Financial Overview
        3. Products Offered
        4. Key Developments
        5. SWOT Analysis
        6. Key Strategies
    49. Appendix
    50. References
      1. Related Reports
    51. States Business Intelligence (BI) Vendors Market, Synopsis, 2019-2032
    52. United States Business Intelligence (BI) Vendors Market, Estimates & Forecast,
    53. 2032 (USD BILLION)
    54. MARKET, BY Type, 2019-2032 (USD BILLION)
    55. (BI) VENDORS MARKET, BY Deployment, 2019-2032 (USD BILLION)
    56. STATES BUSINESS INTELLIGENCE (BI) VENDORS MARKET, BY Function, 2019-2032 (USD BILLION)
    57. Size, 2019-2032 (USD BILLION)
    58. Process
    59. (BI) Vendors Market
    60. Intelligence (BI) Vendors Market
    61. (BI) Vendors Market, Share (%), BY Type, 2023
    62. Intelligence (BI) Vendors Market, Share (%), BY Deployment, 2023
    63. States Business Intelligence (BI) Vendors Market, Share (%), BY Function, 2023
    64. Organization Size, 2023
    65. Market: Company Share Analysis, 2023 (%)
    66. SNAPSHOT
    67. FINANCIAL OVERVIEW SNAPSHOT
    68. Rackspace US, Inc.: FINANCIAL OVERVIEW SNAPSHOT
    69. Inc.: SWOT ANALYSIS
    70. SAP SE: SWOT ANALYSIS
    71. SNAPSHOT
    72. Corporation: FINANCIAL OVERVIEW SNAPSHOT
    73. ANALYSIS
    74. CISCO SYSTEMS INC.: SWOT ANALYSIS
    75. FINANCIAL OVERVIEW SNAPSHOT
    76. SWOT ANALYSIS

    United States Business Intelligence (BI) Vendors Market Segmentation

    Market Segmentation Overview

    • Detailed segmentation data will be available in the full report
    • Comprehensive analysis by multiple parameters
    • Regional and country-level breakdowns
    • Market size forecasts by segment
    United States Business Intelligence (BI) Vendors Market Research Report - Forecast till 2034 Infographic
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