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    UK Augmented Analytics Market

    ID: MRFR/ICT/60080-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    UK Augmented Analytics Market Research Report By Deployment Mode (Cloud, On-Premises, Hybrid), By Component (Software, Services, Platforms), By End User (BFSI, Healthcare, Retail, Manufacturing, IT, Telecommunications) and By Function (Data Discovery, Data Preparation, Data Visualization, Data Integration)- Forecast to 2035

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    Table of Contents

    UK Augmented Analytics Market Summary

    The United Kingdom augmented analytics market is poised for substantial growth, projected to reach 1015.0 USD Million by 2035.

    Key Market Trends & Highlights

    UK Augmented Analytics Key Trends and Highlights

    • The market valuation is expected to grow from 250.6 USD Million in 2024 to 1015.0 USD Million by 2035.
    • The compound annual growth rate (CAGR) for the period from 2025 to 2035 is estimated at 13.56%.
    • This growth trajectory indicates a robust demand for augmented analytics solutions across various sectors in the UK.
    • Growing adoption of advanced data analytics technologies due to increasing data-driven decision making is a major market driver.

    Market Size & Forecast

    2024 Market Size 250.6 (USD Million)
    2035 Market Size 1015.0 (USD Million)
    CAGR (2025-2035) 13.56%

    Major Players

    Oracle, Microsoft, SAS Institute, SAP, Qlik, TIBCO Software, ThoughtSpot, Sisense, Alteryx, Zoho, Tableau Software, Domo, MicroStrategy, IBM, Looker

    UK Augmented Analytics Market Trends

    Several of the primary market variables are driving the substantial growth of the UK Augmented Analytics market. The primary driver of this trend is the growing demand for data-driven decision-making among companies in a variety of sectors. UK organizations acknowledge the significance of utilizing high volumes of data to uncover insights that can improve the consumer experience and improve business operations. 

    Moreover, in an effort to preserve their competitive advantage, businesses are progressively seeking innovative analytics capabilities that can optimize workflows and improve productivity. In addition, the integration of artificial intelligence and machine learning is creating new opportunities for predictive insights and advanced data analysis. 

    Recently, there has been a significant shift in the United Kingdom toward cloud-based augmented analytics solutions. Cloud computing enables improved data administration, scalability, and collaboration among teams, which is indicative of the broader digital transformation that organizations are experiencing. 

    Furthermore, the emphasis on data governance and privacy is on the rise, as a result of regulations such as GDPR. This has prompted companies to pursue solutions that optimize the utility of their data while also adhering to legal requirements. The increasing awareness of the ethical implications of data usage in the UK's dynamic business environment is underscored by this emphasis on responsible data analytics.

    UK Augmented Analytics Market Drivers

    Market Segment Insights

    UK Augmented Analytics Market Segment Insights

    UK Augmented Analytics Market Segment Insights

    Augmented Analytics Market Deployment Mode Insights

    Augmented Analytics Market Deployment Mode Insights

    The Deployment Mode segment within the UK Augmented Analytics Market plays a crucial role in shaping the dynamics of data analytics across various industries. As organizations in the UK seek to leverage data for informed decision-making, the deployment of augmented analytics solutions has seen a significant rise, influencing market growth considerably. Among the deployment modes, cloud-based solutions have emerged as a prominent choice, enabling businesses to access analytics tools anywhere and anytime while minimizing infrastructure costs. The flexibility and scalability provided by cloud services align perfectly with the increasing demand for rapid analytics in a fast-paced business environment.

    As more companies embrace digital transformation, cloud deployment is poised for substantial adoption, allowing for seamless integration with existing software applications and systems.

    Conversely, on-premises deployment continues to hold significance, particularly for enterprises that prioritize data security and compliance with stringent regulations. Such organizations often emphasize control over their analytics processes, opting for on-premises solutions to retain their sensitive data within their own infrastructure. This mode reflects a traditional approach to data analytics but remains relevant for many sectors in the UK, especially those that are heavily regulated like finance and healthcare. Additionally, the hybrid deployment model is gaining traction as organizations seek to balance flexibility and control.

    By combining on-premises and cloud solutions, companies can tailor their analytics deployments to meet specific operational requirements while ensuring robust data management and security.

    Market trends indicate that as the demand for real-time analytics and insights increases, so will the importance of various deployment modes. Each deployment mode serves unique needs, driving the UK Augmented Analytics Market segmentation further and presenting a wealth of opportunities for vendors and users alike. The continuous enhancements in technology and infrastructure support the evolution of these models, leading to increased efficiency and user satisfaction. 

    The UK government’s initiatives to bolster technology adoption also amplify the traction of these deployment modes, creating fertile ground for augmented analytics solutions to thrive. Overall, the Deployment Mode segment in the UK Augmented Analytics Market is characterized by a balanced emphasis on flexibility, control, and adaptability, essential to meet the diverse data analytics needs of businesses in the region.

    Augmented Analytics Market Component Insights

    Augmented Analytics Market Component Insights

    The UK Augmented Analytics Market focuses on enhancing data analysis and decision-making capabilities, with a significant emphasis on the Component segment, which includes Software, Services, and Platforms. The software component plays a crucial role by providing advanced analytical tools and functionalities that empower users to derive insights from data without needing extensive technical expertise. 

    Services, which encompass implementation, support, and training, are vital in ensuring organizations can effectively leverage augmented analytics solutions.Platforms allow for seamless integration, facilitating collaboration and data sharing across various departments, ultimately driving better business outcomes. The demand for these components is propelled by the increasing need for data-driven decision-making across industries in the UK, as well as the growing emphasis on operational efficiency. 

    Additionally, companies are faced with challenges, such as data quality and integration, highlighting the necessity for robust services and comprehensive platforms to streamline analytics processes. As data continues to proliferate in the UK market, the importance of the Component segment in the Augmented Analytics landscape is undeniable, aligning with the overall goal of utilizing data in the most efficient manner possible.

    Augmented Analytics Market End User Insights

    Augmented Analytics Market End User Insights

    The UK Augmented Analytics Market is witnessing robust growth across various end user categories, significantly enhancing data-driven decision-making processes. The banking, financial services, and insurance (BFSI) sector is particularly noteworthy, as it leverages augmented analytics to analyze vast amounts of transactional data, thus improving risk management and customer experience. 

    Meanwhile, the healthcare industry increasingly adopts these tools to optimize patient care and operational efficiencies, enabling better resource allocation and predictive analytics for patient outcomes.Retail sector participants harness augmented analytics to understand consumer behavior, streamline inventory management, and enhance personalized marketing strategies. Manufacturing firms are utilizing these innovations to improve supply chain management, predictive maintenance, and productivity enhancements. 

    In addition, IT organizations are capitalizing on this technology to refine their business intelligence capabilities, fostering a culture of data literacy. Telecommunications companies also benefit by utilizing augmented analytics to track customer service metrics, thereby enhancing user satisfaction.Each of these sectors contributes to the growth trajectory of the UK Augmented Analytics Market, underlining the importance of analytics-driven insights in a competitive landscape.

    Augmented Analytics Market Function Insights

    Augmented Analytics Market Function Insights

    The Function segment of the UK Augmented Analytics Market showcases a diverse range of capabilities essential for businesses aiming to harness data effectively. Data Discovery plays a critical role, enabling users to identify patterns and insights within large datasets, fostering informed decision-making across various industries. Data Preparation is foundational, as organizations spend significant time cleaning and transforming raw data into a usable format, thus enhancing overall data quality and reliability. 

    Data Visualization stands out by turning complex datasets into intuitive visual formats, allowing stakeholders to grasp trends quickly and communicate findings efficiently.Meanwhile, Data Integration ensures seamless connectivity between disparate data sources, which is vital for a cohesive analytics strategy. Collectively, these functions support the growing demand for data-driven insights, thus driving market growth in the UK. The increasing investment in analytics, supported by government initiatives promoting digital transformation and data literacy, further emphasizes the importance of these functions in adapting to rapid market changes and consumer demands.

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    Regional Insights

    Key Players and Competitive Insights

    The UK Augmented Analytics Market has witnessed significant growth as organizations increasingly adopt data-driven decision-making processes. This market involves the integration of artificial intelligence and machine learning with traditional analytics to offer advanced insights, enabling businesses to derive actionable information from their data efficiently. The intense competition in this arena is characterized by a continual innovation cycle, as companies strive to enhance their analytics capabilities through improved user experiences, advanced features, and strong data governance. 

    A variety of players in the market are working to establish their footprint by targeting specific industries, enhancing interoperability with existing IT systems, and ensuring compliance with data regulations. As a result, companies in the augmented analytics sector are focusing on building robust partnerships and enhancing technology stacks to maintain a competitive edge in the market.Oracle has established a noteworthy presence in the UK Augmented Analytics Market through its comprehensive suite of analytics solutions, which leverage the company’s extensive expertise in database technology and cloud computing.

    The strengths of Oracle lie in its advanced data integration capabilities, enabling seamless connections to various data sources, which enhances the quality and depth of insights generated. 

    Oracle’s tools are designed to empower users with self-service analytics, making data analysis accessible to non-technical business users while still providing powerful features for data scientists and analysts. In the UK, Oracle’s focus on high scalability and its commitment to security and compliance with local regulations strengthen its appeal among enterprises seeking reliable solutions for their analytics needs.Similarly, Microsoft has made significant strides in the UK Augmented Analytics Market, driven by its strong cloud offerings and a commitment to integrating artificial intelligence across its services. 

    Microsoft Power BI stands out as a key product, providing advanced visualization and reporting capabilities that allow businesses to gather insights easily from their data. The company’s presence in the UK is further bolstered by strategic investments and partnerships, enhancing its ecosystem and overall reach in the market. Microsoft’s strengths include its user-friendly interface and extensive collaboration features, which enable teams to work more effectively with data. Additionally, Microsoft's focus on continuous innovation often leads to significant updates to its analytics capabilities.

    As a part of its growth strategy, the company has pursued mergers and acquisitions that have expanded its technological expertise and market position, allowing it to adapt quickly to changing customer needs and preferences in the UK market.

    Key Companies in the UK Augmented Analytics Market market include

    Industry Developments

    Datatonic, a cloud data and AI solutions provider based in the United Kingdom, acquired Syntio, a data engineering specialist, in April 2025. By incorporating Syntio's data ingestion, transformation, and BI engineering services into its AI-driven offering for UK enterprises, this move enhances Datatonic's analytics capabilities. Equifax UK introduced its Business Intelligence Suite in March 2025, a cloud-native analytics toolset designed for commercial lenders. 

    It comprises AI-powered modules such as Turnover Forecast, Business Foresight, and Recovery Radar, which facilitate the rapid, data-driven decision-making of credit across British financial institutions. In May 2024, Oracle UK announced substantial improvements to NetSuite Analytics Warehouse, a pre-built data warehouse that is enabled by Oracle Analytics Cloud. 

    The update introduced a broader range of transactional datasets (e.g., inventory, cross-charge journals) and more robust integrations with third-party applications such as Salesforce, Shopify, and Google Analytics to assist UK organizations in consolidating data and obtaining actionable insights.

    Market Segmentation

    Augmented Analytics Market End User Outlook

    • BFSI
    • Healthcare
    • Retail
    • Manufacturing
    • IT
    • Telecommunications

    Augmented Analytics Market Function Outlook

    • Data Discovery
    • Data Preparation
    • Data Visualization
    • Data Integration

    Augmented Analytics Market Component Outlook

    • Software
    • Services
    • Platforms

    Augmented Analytics Market Deployment Mode Outlook

    • Cloud
    • On-Premises
    • Hybrid

    Report Scope

     

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 213.12(USD Million)
    MARKET SIZE 2024 250.56(USD Million)
    MARKET SIZE 2035 1014.96(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 13.561% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Oracle, Microsoft, SAS Institute, SAP, Qlik, TIBCO Software, ThoughtSpot, Sisense, Alteryx, Zoho, Tableau Software, Domo, MicroStrategy, IBM, Looker
    SEGMENTS COVERED Deployment Mode, Component, End User, Function
    KEY MARKET OPPORTUNITIES Increased demand for self-service analytics, Growing adoption of AI-driven insights, Expansion in small and medium enterprises, Integration with cloud-based solutions, Enhanced predictive analytics capabilities
    KEY MARKET DYNAMICS growing demand for data-driven insights, increasing adoption of AI technologies, surge in self-service analytics tools, emphasis on real-time data analysis, rising need for business agility
    COUNTRIES COVERED UK

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the expected market size of the UK Augmented Analytics Market in 2024?

    The UK Augmented Analytics Market is expected to be valued at 250.56 million USD in 2024.

    What will be the market value of the UK Augmented Analytics Market in 2035?

    By 2035, the UK Augmented Analytics Market is anticipated to reach a value of 1014.96 million USD.

    What is the expected compound annual growth rate (CAGR) for the UK Augmented Analytics Market from 2025 to 2035?

    The expected CAGR for the UK Augmented Analytics Market from 2025 to 2035 is 13.561 percent.

    Which deployment mode is projected to dominate the UK Augmented Analytics Market in 2035?

    The Cloud deployment mode is projected to dominate the UK Augmented Analytics Market in 2035 with a value of 400 million USD.

    What is the market value for the On-Premises deployment mode in 2024?

    The On-Premises deployment mode of the UK Augmented Analytics Market is valued at 75 million USD in 2024.

    Who are the major players in the UK Augmented Analytics Market?

    Key players in the UK Augmented Analytics Market include Oracle, Microsoft, SAS Institute, SAP, Qlik, and TIBCO Software.

    What is the projected market size for the Hybrid deployment mode in 2035?

    The Hybrid deployment mode of the UK Augmented Analytics Market is expected to reach 314.96 million USD in 2035.

    What are the anticipated growth drivers for the UK Augmented Analytics Market?

    Anticipated growth drivers for the UK Augmented Analytics Market include increasing data volume and the demand for efficient data analysis solutions.

    What challenges might the UK Augmented Analytics Market face in the coming years?

    Challenges in the UK Augmented Analytics Market may include data privacy concerns and integration complexities with existing systems.

    How does the UK Augmented Analytics Market compare to other regions?

    The UK Augmented Analytics Market is expected to show significant growth, potentially outperforming other regions due to increasing technology adoption.

    1. EXECUTIVE
    2. SUMMARY
    3. Market Overview
    4. Key Findings
    5. Market Segmentation
    6. Competitive Landscape
    7. Challenges and Opportunities
    8. Future Outlook
    9. MARKET INTRODUCTION
    10. Definition
    11. Scope of the study
    12. Research Objective
    13. Assumption
    14. Limitations
    15. RESEARCH
    16. METHODOLOGY
    17. Overview
    18. Data
    19. Mining
    20. Secondary Research
    21. Primary
    22. Research
    23. Primary Interviews and Information Gathering
    24. Process
    25. Breakdown of Primary Respondents
    26. Forecasting
    27. Model
    28. Market Size Estimation
    29. Bottom-Up
    30. Approach
    31. Top-Down Approach
    32. Data
    33. Triangulation
    34. Validation
    35. MARKET
    36. DYNAMICS
    37. Overview
    38. Drivers
    39. Restraints
    40. Opportunities
    41. MARKET FACTOR ANALYSIS
    42. Value chain Analysis
    43. Porter's
    44. Five Forces Analysis
    45. Bargaining Power of Suppliers
    46. Bargaining
    47. Power of Buyers
    48. Threat of New Entrants
    49. Threat
    50. of Substitutes
    51. Intensity of Rivalry
    52. COVID-19
    53. Impact Analysis
    54. Market Impact Analysis
    55. Regional
    56. Impact
    57. Opportunity and Threat Analysis
    58. UK
    59. Augmented Analytics Market, BY Deployment Mode (USD Million)
    60. Cloud
    61. On-Premises
    62. Hybrid
    63. UK
    64. Augmented Analytics Market, BY Component (USD Million)
    65. Software
    66. Services
    67. Platforms
    68. UK
    69. Augmented Analytics Market, BY End User (USD Million)
    70. BFSI
    71. Healthcare
    72. Retail
    73. Manufacturing
    74. IT
    75. Telecommunications
    76. UK
    77. Augmented Analytics Market, BY Function (USD Million)
    78. Data
    79. Discovery
    80. Data Preparation
    81. Data
    82. Visualization
    83. Data Integration
    84. Competitive Landscape
    85. Overview
    86. Competitive
    87. Analysis
    88. Market share Analysis
    89. Major
    90. Growth Strategy in the Augmented Analytics Market
    91. Competitive
    92. Benchmarking
    93. Leading Players in Terms of Number of Developments
    94. in the Augmented Analytics Market
    95. Key developments and
    96. growth strategies
    97. New Product Launch/Service Deployment
    98. Merger
    99. & Acquisitions
    100. Joint Ventures
    101. Major
    102. Players Financial Matrix
    103. Sales and Operating Income
    104. Major
    105. Players R&D Expenditure. 2023
    106. Company
    107. Profiles
    108. Oracle
    109. Financial
    110. Overview
    111. Products Offered
    112. Key
    113. Developments
    114. SWOT Analysis
    115. Key
    116. Strategies
    117. Microsoft
    118. Financial
    119. Overview
    120. Products Offered
    121. Key
    122. Developments
    123. SWOT Analysis
    124. Key
    125. Strategies
    126. SAS Institute
    127. Financial
    128. Overview
    129. Products Offered
    130. Key
    131. Developments
    132. SWOT Analysis
    133. Key
    134. Strategies
    135. SAP
    136. Financial
    137. Overview
    138. Products Offered
    139. Key
    140. Developments
    141. SWOT Analysis
    142. Key
    143. Strategies
    144. Qlik
    145. Financial
    146. Overview
    147. Products Offered
    148. Key
    149. Developments
    150. SWOT Analysis
    151. Key
    152. Strategies
    153. TIBCO Software
    154. Financial
    155. Overview
    156. Products Offered
    157. Key
    158. Developments
    159. SWOT Analysis
    160. Key
    161. Strategies
    162. ThoughtSpot
    163. Financial
    164. Overview
    165. Products Offered
    166. Key
    167. Developments
    168. SWOT Analysis
    169. Key
    170. Strategies
    171. Sisense
    172. Financial
    173. Overview
    174. Products Offered
    175. Key
    176. Developments
    177. SWOT Analysis
    178. Key
    179. Strategies
    180. Alteryx
    181. Financial
    182. Overview
    183. Products Offered
    184. Key
    185. Developments
    186. SWOT Analysis
    187. Key
    188. Strategies
    189. Zoho
    190. Financial
    191. Overview
    192. Products Offered
    193. Key
    194. Developments
    195. SWOT Analysis
    196. Key
    197. Strategies
    198. Financial
    199. Overview
    200. Products Offered
    201. Key
    202. Developments
    203. SWOT Analysis
    204. Key
    205. Strategies
    206. Domo
    207. Financial
    208. Overview
    209. Products Offered
    210. Key
    211. Developments
    212. SWOT Analysis
    213. Key
    214. Strategies
    215. MicroStrategy
    216. Financial
    217. Overview
    218. Products Offered
    219. Key
    220. Developments
    221. SWOT Analysis
    222. Key
    223. Strategies
    224. IBM
    225. Financial
    226. Overview
    227. Products Offered
    228. Key
    229. Developments
    230. SWOT Analysis
    231. Key
    232. Strategies
    233. Looker
    234. Financial
    235. Overview
    236. Products Offered
    237. Key
    238. Developments
    239. SWOT Analysis
    240. Key
    241. Strategies
    242. References
    243. Related
    244. Reports
    245. LIST
    246. OF ASSUMPTIONS
    247. UK Augmented Analytics Market SIZE ESTIMATES
    248. & FORECAST, BY DEPLOYMENT MODE, 2019-2035 (USD Billions)
    249. UK
    250. Augmented Analytics Market SIZE ESTIMATES & FORECAST, BY COMPONENT, 2019-2035
    251. (USD Billions)
    252. UK Augmented Analytics Market SIZE ESTIMATES
    253. & FORECAST, BY END USER, 2019-2035 (USD Billions)
    254. UK
    255. Augmented Analytics Market SIZE ESTIMATES & FORECAST, BY FUNCTION, 2019-2035
    256. (USD Billions)
    257. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    258. ACQUISITION/PARTNERSHIP
    259. LIST
    260. Of figures
    261. MARKET SYNOPSIS
    262. UK
    263. AUGMENTED ANALYTICS MARKET ANALYSIS BY DEPLOYMENT MODE
    264. UK
    265. AUGMENTED ANALYTICS MARKET ANALYSIS BY COMPONENT
    266. UK AUGMENTED
    267. ANALYTICS MARKET ANALYSIS BY END USER
    268. UK AUGMENTED ANALYTICS
    269. MARKET ANALYSIS BY FUNCTION
    270. KEY BUYING CRITERIA OF AUGMENTED
    271. ANALYTICS MARKET
    272. RESEARCH PROCESS OF MRFR
    273. DRO
    274. ANALYSIS OF AUGMENTED ANALYTICS MARKET
    275. DRIVERS IMPACT
    276. ANALYSIS: AUGMENTED ANALYTICS MARKET
    277. RESTRAINTS IMPACT
    278. ANALYSIS: AUGMENTED ANALYTICS MARKET
    279. SUPPLY / VALUE CHAIN:
    280. AUGMENTED ANALYTICS MARKET
    281. AUGMENTED ANALYTICS MARKET,
    282. BY DEPLOYMENT MODE, 2025 (% SHARE)
    283. AUGMENTED ANALYTICS
    284. MARKET, BY DEPLOYMENT MODE, 2019 TO 2035 (USD Billions)
    285. AUGMENTED
    286. ANALYTICS MARKET, BY COMPONENT, 2025 (% SHARE)
    287. AUGMENTED
    288. ANALYTICS MARKET, BY COMPONENT, 2019 TO 2035 (USD Billions)
    289. AUGMENTED
    290. ANALYTICS MARKET, BY END USER, 2025 (% SHARE)
    291. AUGMENTED
    292. ANALYTICS MARKET, BY END USER, 2019 TO 2035 (USD Billions)
    293. AUGMENTED
    294. ANALYTICS MARKET, BY FUNCTION, 2025 (% SHARE)
    295. AUGMENTED
    296. ANALYTICS MARKET, BY FUNCTION, 2019 TO 2035 (USD Billions)
    297. BENCHMARKING
    298. OF MAJOR COMPETITORS

    UK Augmented Analytics Market Segmentation

     

     

     

    • Augmented Analytics Market By Deployment Mode (USD Million, 2019-2035)

      • Cloud
      • On-Premises
      • Hybrid

     

    • Augmented Analytics Market By Component (USD Million, 2019-2035)

      • Software
      • Services
      • Platforms

     

    • Augmented Analytics Market By End User (USD Million, 2019-2035)

      • BFSI
      • Healthcare
      • Retail
      • Manufacturing
      • IT
      • Telecommunications

     

    • Augmented Analytics Market By Function (USD Million, 2019-2035)

      • Data Discovery
      • Data Preparation
      • Data Visualization
      • Data Integration

     

     

     

     

     

     

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