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Sodium Polyacrylate SAP Market Share

ID: MRFR//17728-HCR | 128 Pages | Author: Anshula Mandaokar| November 2024

In the Sodium Polyacrylate (SAP) market, companies employ diverse market share positioning strategies to enhance their competitive edge and expand their market presence. One of the primary strategies utilized is differentiation, where companies highlight unique attributes or benefits of their SAP products compared to competitors. This could encompass features such as particle size, absorbency rates, or specific formulations tailored for various applications like hygiene products, agriculture, or wastewater treatment. By emphasizing these distinct qualities, companies aim to attract customers who value these attributes and are more inclined to choose their products over alternatives available in the market.

Cost leadership is another prominent positioning strategy in the Sodium Polyacrylate market. Companies often strive to offer their SAP products at competitive prices while ensuring quality standards are maintained. This approach appeals to price-sensitive customers and can help companies capture market share by providing cost-effective solutions compared to competitors. Additionally, companies may invest in efficient manufacturing processes or sourcing strategies to further reduce costs and enhance their competitiveness in terms of pricing.

Niche targeting is also prevalent in the SAP market. Instead of targeting the broader market, companies may focus on specific segments or applications where their products can address unique needs or requirements. For instance, a company might specialize in providing SAP for use in diapers, where high absorbency and moisture retention are crucial. By catering to niche markets, companies can often command higher prices and build stronger relationships with customers who value specialized products and expertise.

Market segmentation plays a crucial role in positioning strategies for the Sodium Polyacrylate market. Companies may segment the market based on factors such as industry verticals, geographical regions, or end-user applications to better understand and target their customer base. By tailoring marketing efforts and product offerings to specific segments, companies can more effectively address the diverse needs and preferences of their target audience, thereby increasing their market share within those segments.

Branding and marketing efforts are essential components of market share positioning strategies in the SAP market. Strong branding helps companies differentiate their products from competitors and build trust and recognition among customers. Effective marketing campaigns, both online and offline, can further reinforce this positioning by highlighting the unique benefits and value propositions of the company's SAP products. By investing in branding and marketing initiatives, companies can increase awareness, generate demand, and ultimately capture a larger share of the market.

Partnerships and collaborations are another avenue for market share positioning in the Sodium Polyacrylate market. By forming strategic alliances with suppliers, distributors, or industry partners, companies can expand their reach and access new markets or customer segments. Collaborations can also provide opportunities for knowledge sharing, research, and product development, enabling companies to innovate and differentiate their offerings in the market.

Innovation is a critical driver of market share positioning strategies in the SAP market. Companies that invest in research and development to develop new formulations, applications, or technologies can gain a competitive edge by offering innovative solutions that address evolving customer needs. Whether it's developing products with improved performance, functionality, or sustainability, innovation enables companies to stay ahead of the competition and capture market share in this dynamic industry.

Global Sodium Polyacrylate SAP Market Overview


Sodium Polyacrylate SAP Market Size was valued at USD 6.6 Billion in 2022. The Sodium Polyacrylate SAP Market industry is projected to grow from USD 6.8 Billion in 2023 to USD 9.39 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.00% during the forecast period (2024 - 2032). Increasing demand for adult incontinence products, increasing use in water treatment applications, and increasing demand for disposable baby diapers are expected to be a significant market driver for the Sodium Polyacrylate SAP Market.


Sodium Polyacrylate SAP Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Sodium Polyacrylate SAP Market  Trends




  • Increasing adoption of super absorbent polymers in the healthcare sector and rising demand for hygiene and incontinence products are driving the market growth




Market CAGR for Sodium Polyacrylate SAP is being driven by the Increasing adoption of super absorbent polymers in the healthcare sector and rising demand for hygiene and incontinence products. Within the healthcare domain, super-absorbent polymers play a crucial role in a variety of hygiene products, including bed pads and hospital underpads. This usage is instrumental in effectively managing bodily fluids and ensuring cleanliness in medical facilities. Advanced wound dressings incorporate super absorbent polymers, creating a gel-like consistency that not only protects wounds but also facilitates the healing process. The lightweight and comfortable nature of super absorbent polymers makes them particularly suitable for integration into medical textiles and dressings.


The adoption of super absorbent polymers in the healthcare sector is driven by their versatility, performance benefits, and capability to address critical needs across various medical applications. These polymers serve as effective bandages for diverse conditions such as diabetic foot ulcers, pressure ulcers, leg venous and arterial ulcers, first and second-degree burns, post-operative wounds, and traumatic wounds. According to the National Pressure Ulcer Advisory Panel, the incidence of pressure ulcers varies, ranging from 0.4% to 38% in hospitals, 2.2% to 23.9% in skilled nursing facilities, and 0% to 17% for home health agencies. As a result, it is anticipated that throughout the projection period, demand for the Sodium Polyacrylate SAP Market will increase due to the Increasing adoption of super absorbent polymers in the healthcare sector and rising demand for hygiene and incontinence products. Thus, driving the Sodium Polyacrylate SAP Market  revenue.


Sodium Polyacrylate SAP Market  Segment Insights:


Sodium Polyacrylate SAP Market  Type Insights


The Sodium Polyacrylate SAP Market segmentation, based on Type includes Polyacrylic acid (PAA), Polyacrylamide (PAM), Sodium Polyacrylate, Potassium Polyacrylate, Polysaccharides, and Others. The sodium polyacrylate segment dominated the market, accounting for 58% of market revenue. The sodium polyacrylate market is witnessing growth propelled by the escalating utilization of sodium polyacrylate in diverse consumer products. Also recognized as a water-locking agent, sodium polyacrylate is a polymeric form of polyacrylic acid and serves as a widely adopted super absorbent polymer. True to its "water lock" designation, the compound exhibits the remarkable capability to absorb several hundred times its mass in water and other liquid mixtures.


Sodium Polyacrylate SAP Market  Category Insights


The Sodium Polyacrylate SAP Market segmentation, based on Category includes Synthetic and Biobased. The biobased segment dominated the market, accounting for 58% of market revenue. The increasing agricultural demand for biobased superabsorbent polymers (SAPs) is a significant factor propelling market growth. Biobased SAPs play a crucial role in enhancing soil fertility, water retention, and drought tolerance, presenting an appealing choice for sustainable agricultural practices. Derived from renewable sources like starch, cellulose, and chitin, biobased SAPs are considered more environmentally friendly compared to conventional SAPs.


Figure 1: Sodium Polyacrylate SAP Market , by Category, 2022 & 2032 (USD Billion)


Sodium Polyacrylate SAP Market , by Category, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Sodium Polyacrylate SAP Market  Application Insights


The Sodium Polyacrylate SAP Market segmentation, based on Application includes Personal Care, Agriculture, Healthcare, Building and Construction, and Others. The Personal Care segment dominated the market, accounting for 60% of market revenue. The segment is detailed to encompass various categories, including adult incontinence products, sanitary napkins, and baby diapers. Factors such as the rising birth rate, growing emphasis on baby health hygiene, and the increasing awareness of mental health issues are key drivers propelling the growth of the personal hygiene segment.


Sodium Polyacrylate SAP Market  Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The anticipated expansion of the Sodium Polyacrylate SAP Market  in North America can be attributed to several key factors. The expansion observed in the superabsorbent polymers market in North America is a consequence of significant investments by key market players and heightened utilization of these polymers in the medical sectors of the region. The growth of the superabsorbent polymers industry in North American countries is driven by the escalating demand for personal hygiene products in the USA and Canada, prompting an increased requirement for SAP-based materials in personal hygiene applications. As of 2022, 57% of the global population, equivalent to 4.6 billion people, had access to a safely managed sanitation service. Furthermore, the industry in the USA is poised for growth, fueled by the increasing demand for applications in the construction and industrial sectors.


Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: SODIUM POLYACRYLATE SAP MARKET SHARE BY REGION 2022 (USD Billion)


SODIUM POLYACRYLATE SAP MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Sodium Polyacrylate SAP Market  accounts for the second-largest market share as the market dynamics in the region are molded by sophisticated technological infrastructure and strict environmental regulations, influencing the evolution of superabsorbent polymer (SAP) products. European nations are experiencing a rising need for biodegradable and environmentally friendly SAPs, in line with the region's focus on sustainability. This demand is further boosted by the aging population in the area, leading to a heightened requirement for adult incontinence products. Germany, France, and the UK have emerged as key players in the European SAP market, leveraging their robust industrial and technological sectors. Further, the German Sodium Polyacrylate SAP Market  held the largest market share, and the UK Sodium Polyacrylate SAP Market  was the fastest-growing market in the European region


The Asia-Pacific Sodium Polyacrylate SAP Market  is expected to grow at the fastest CAGR from 2023 to 2032. Agricultural activities in China are experiencing a notable upswing, propelled by the rapid surge in both domestic and export demand for diverse agricultural products. In 2022, the cumulative value of exported agricultural products from China reached approximately 98.3 billion U.S. dollars, marking a substantial 16.5% increase compared to the preceding year. Furthermore, industries like food packaging and healthcare are also witnessing growth, contributing to an increased demand for superabsorbent polymers in China. Japan, on the other hand, hosts key players in the superabsorbent polymers market, including Nippon Shokubai, Sanyo, Mitsubishi Petrochemical Company, and Sumitomo Seika. Renowned for producing high-quality baby diapers and adult incontinence products, Japan plays a prominent role as a major contributor to these segments across Asia. Moreover, China’s Sodium Polyacrylate SAP Market  held the largest market share, and the Indian Sodium Polyacrylate SAP Market  was the fastest-growing market in the Asia-Pacific region.


Sodium Polyacrylate SAP Market  Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the Sodium Polyacrylate SAP Market , grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Sodium Polyacrylate SAP industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Sodium Polyacrylate SAP industry to benefit clients and increase the market sector. In recent years, the Sodium Polyacrylate SAP industry has offered some of the most significant advantages to the hygiene, agriculture, and various manufacturing sectors. Major players in the Sodium Polyacrylate SAP Market , including Sanyo Chemical Industries Ltd, LG Chem Ltd, BASF SE, Sumitomo Seika Chemicals Co Ltd, Nippon Shokubai Co Ltd, Evonik Industries AG, Chase Corp, Yixing Danson Science and Technology Co Ltd, Songwon Industrial Co. Ltd, and Satellite Chemical Co Ltd are attempting to increase market demand by investing in research and development operations.


Sanyo Chemical Industries Ltd (Sanyo) operates as a prominent manufacturer of chemicals and associated products. The company boasts a diverse product portfolio spanning surfactants, performance chemicals, petroleum, automotive products, toiletries, healthcare items, plastics, textiles, information and electronic products, and electronics. Sanyo markets its products under recognized brands such as Sanmodur, Pelectron, Beaulight, Macrogol, Aquabrid, and Polyquid. These products find applications across various industries, including hygiene, healthcare, machinery, automobiles, plastics, textiles, electronics, information technology, environmental protection, and construction. With manufacturing facilities strategically located in Kyoto, Nagoya, Kashima, and Kinuura Satellite in Japan, Sanyo extends its presence not only across Japan but also in China, the US, and other countries. The company, headquartered in Kyoto, Japan, underwent a significant development in December 2019, concluding a merger with Nippon Shokubai to establish a new entity named Synfomix. Synfomix operates with two divisions, namely Materials and Solution. The Materials division concentrates on the superabsorbent polymer (SAP) value chain division, encompassing ethylene oxide (EO) and acrylic acid (AA).


Evonik Industries AG, a subsidiary of RAG-Stiftung, operates as a specialty chemical company with a comprehensive product portfolio encompassing surfactants, polymers, resins, additives, and other specialty chemicals. The company's diverse range of products serves various markets, including agriculture, renewable energy, paints and coatings, paper and printing, metal and oil products, electrical and electronics, food and animal feed, consumer and personal care products, pharmaceuticals, plastics and rubber, automotive, and construction. Evonik also provides a range of services, including process technology, technical, logistics, utilities and waste management, and engineering services. With major production facilities located in Germany, Belgium, the US, China, and Singapore, Evonik has a global presence, operating in North America, Asia-Pacific, Africa, South America, Europe, and other regions. Headquartered in Essen, Nordrhein-Westfalen, Germany, Evonik has positioned itself as a key player in the chemical industry. In March 2017, the company introduced the FAVOR max range, designed for ultra-thin baby diapers, featuring unique properties to enhance absorbency and reliability. This innovation allows hygiene product manufacturers to elevate the performance of their products, meeting the diverse requirements of customer groups more effectively.


Key companies in the Sodium Polyacrylate SAP Market  include



  • Sanyo Chemical Industries Ltd

  • LG Chem Ltd

  • BASF SE

  • Sumitomo Seika Chemicals Co Ltd

  • Nippon Shokubai Co Ltd

  • Evonik Industries AG

  • Chase Corp

  • Yixing Danson Science and Technology Co Ltd

  • Songwon Industrial Co. Ltd

  • Satellite Chemical Co Ltd


Sodium Polyacrylate SAP Industry Developments


February 2023: In February 2023, Nippon Shokubai Co Ltd achieved ISCC PLUS certification for 19 products, encompassing acrylic acid, superabsorbent polymers, and ethylene oxide. This certification enables the company to produce and promote certified products utilizing raw materials derived from biomass


September 2022: In September 2022, Sanyo Chemical Industries Ltd announced that its subsidiary, SDP Global Co, developed an eco-friendly superabsorbent polymer, incorporating plant-based biomass as one of its raw materials.


Sodium Polyacrylate SAP Market Segmentation:


Sodium Polyacrylate SAP Market Type Outlook



  • Polyacrylic acid (PAA)

  • Polyacrylamide (PAM)

  • Sodium Polyacrylate

  • Potassium Polyacrylate

  • Polysaccharides

  • Others


Sodium Polyacrylate SAP Market Category Outlook



  • Synthetic

  • Biobased


Sodium Polyacrylate SAP Market  Application Outlook



  • Personal Care

  • Agriculture

  • Healthcare

  • Building and Construction

  • Others


Sodium Polyacrylate SAP Market Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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