Saudi Arabian Poultry Market Research Report: By Poultry Type (Broilers, Layers, Turkeys, Ducks), By Distribution Channel (Supermarkets, Wholesale, Online Retail, Convenience Stores), By Product Form (Fresh, Frozen, Processed, Marinated), By End Use (Household, Food Service, Retail) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032.

Global Saudi Arabian Poultry Market Overview

The Saudi Arabian Poultry Market Size was estimated at 5.32 (USD Billion) in 2022. The Saudi Arabian Poultry Market is expected to grow from 5.51 (USD Billion) in 2023 to 7.5 (USD Billion) by 2032. The Saudi Arabian Poultry Market CAGR (growth rate) is expected to be around 3.49% during the forecast period (2024 - 2032).

Key Saudi Arabian Poultry Market Trends Highlighted

The Saudi Arabian Poultry Market is witnessing significant growth driven by increasing demand for protein-rich food, urbanization, and rising disposable incomes among consumers. The population growth and changing dietary preferences are pushing people toward more poultry consumption, considering it a cost-effective source of protein.Also, government initiatives to enhance domestic production and reduce dependency on imports are boosting the market. Modernization in farming practices and supply chain management is making production more efficient, leading to higher-quality poultry products.Opportunities in the Saudi Arabian poultry market can be capitalized on through investments in technology and biosecurity measures. The adoption of advanced farming techniques, such as integrated pest management and precision farming, presents a chance for stakeholders to improve yield and efficiency.Moreover, there is substantial potential in the organic and free-range poultry sectors as consumers are increasingly seeking healthier options. The growing trend toward sustainability also opens pathways for environmentally friendly practices and packaging, appealing to eco-conscious consumers.In recent times, the market has seen shifts towards value-added products, such as ready-to-cook and fully processed poultry offerings, catering to the busy lifestyles of consumers. The impact of e-commerce is notable, as online platforms are becoming preferred shopping methods for poultry products, providing convenience and wider access for customers.Health and wellness trends are steering consumers toward lower-fat and antibiotic-free poultry options. The industry's response to these trends is leading to innovation in product development and marketing strategies, enhancing consumer engagement and brand loyalty.Overall, the ever-evolving landscape of the Saudi Arabian poultry market reflects changing consumer preferences and various growth drivers that present both challenges and opportunities for stakeholders.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Saudi Arabian Poultry Market Drivers

Increasing Population and Urbanization

The Saudi Arabian Poultry Market is experiencing significant growth driven by the increasing population and rapid urbanization in the country. As more people migrate from rural areas to urban centers, there is a consequent rise in demand for poultry products, which are considered convenient sources of protein.Urban consumers typically seek out affordable, accessible, and high-quality food options, making poultry an attractive choice due to its versatility and relatively lower cost compared to other types of meat. With a growing population, the need for sustainable and efficient poultry production methods becomes increasingly critical as consumers demand more supply to meet their dietary needs.This phenomenon fosters an environment for expansion within the Saudi Arabian Poultry Market as investments in production facilities, supply chain management, and distribution networks are prioritized to keep pace with consumption trends. Additionally, government initiatives aiming to enhance food security and self-sufficiency contribute positively to market growth.With commitment towards sustainability and the adoption of modern agricultural practices, the poultry sector will likely thrive amidst changing consumer habits and increasing health awareness. More than ever, producers are focusing on the quality and nutritional value of their products, which drives innovation within the industry to meet these ever-evolving demands.The changing consumer base is also leading to preferences for locally sourced and ethically produced poultry products, pushing the market toward adaptation and transformation, thereby solidifying its future prospects.

Rising Health Consciousness

In recent years, there has been an upward trend in health consciousness among consumers in Saudi Arabia, which significantly influences the Saudi Arabian Poultry Market. As individuals become more aware of nutrition and health-related issues, many are opting for protein sources that are lower in fat and calories, highlighting the appeal of poultry products.This shift is encouraging producers to focus on breeding healthier poultry varieties and providing organic or free-range options to align with consumer preferences.The growing inclination towards health-centric diets is driving market growth, as consumers look for alternatives to red meats while being conscious of animal welfare, thus affecting purchasing decisions. As a result, businesses are optimizing their production methodologies to cater to this health-centric consumer trend.

Government Support and Investment

The Saudi government has been actively supporting the poultry industry as part of its broader economic diversification strategy, leading to increased investment in the Saudi Arabian Poultry Market. Financial incentives, research grants, and subsidies dedicated to enhancing poultry production facilities are paving the way for growth.This government backing not only boosts production capacities but also fosters confidence among investors. Furthermore, policies aimed at improving food safety and quality standards are helping to elevate the overall profile of the poultry sector, encouraging both domestic and international participation.This conducive environment facilitates innovation and the adoption of advanced technologies, driving efficiency and productivity.

Saudi Arabian Poultry Market Segment Insights

Saudi Arabian Poultry Market Poultry Type Insights

The market is intricately segmented by Poultry Type, which includes Broilers, Layers, Turkeys, and Ducks, each contributing uniquely to the overall industry dynamics.Among these, Broilers dominated the market with a valuation of 2.9 USD Billion in 2023, contributing to the majority holding due to their high demand for meat production, reflecting a significant consumer preference for chicken as a primary protein source.Following Broilers, Layers accounted for a robust market presence valued at 1.4 USD Billion in 2023, primarily driven by the steadily increasing demand for eggs, which remain a staple in the Saudi diet. This segment's growth is further supported by advancing breeding technologies and enhanced production methods, leading to higher egg yield.Turkeys represented a smaller yet noteworthy segment of the market, currently valued at 0.73 USD Billion in 2023. Their growth potential is promising, driven by changing dietary habits and increased interest in turkey as an alternative to traditional meat sources, particularly during festive occasions.Ducks, although holding the smallest share, valued at 0.48 USD Billion in 2023, show niches in culinary preferences, especially among specific consumer segments that favor duck meat for its unique flavor profile. Overall, the segmentation within the Saudi Arabian Poultry Market reveals a competitive landscape where Broilers lead in revenue contribution, followed by Layers, Turkeys, and Ducks, all showcasing distinct growth trajectories and dietary significance.The market's growth is fueled by rising health consciousness among consumers, expanding urbanization, and evolving eating habits, presenting both challenges and opportunities for industry participants as they navigate consumer preferences and market demands. 

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Saudi Arabian Poultry Market Distribution Channel Insights

The Saudi Arabian Poultry Market showcases an evolving landscape within the Distribution Channel segment, which plays a crucial role in meeting consumer demands. Among the various distribution channels, Supermarkets remain a dominant force, providing a one-stop shopping experience that caters to a wide audience.Wholesalers also hold significant importance as they enable bulk purchasing, thereby streamlining the supply chain for both retailers and consumers. The rise of Online Retail is noteworthy, particularly as digital preferences grow among consumers seeking convenience and wider product choices.Convenience Stores contribute by ensuring the availability of poultry products in urban and populated areas, making them essential for on-the-go purchases. The Saudi Arabian Poultry Market revenue is driven by changing consumer behavior, with an inclination towards convenience and accessible shopping options.However, the sector faces challenges, including competition from unorganized players and the need for continuous innovation in service delivery. Overall, the market's growth is bolstered by the increasing awareness of poultry health benefits, logistics advancements, and the diversity of distribution channels available.

Saudi Arabian Poultry Market Product Form Insights

Within the Product Form segment, the market comprises various categories, including Fresh, Frozen, Processed, and Marinated products. Fresh poultry has gained significant traction due to increasing consumer preference for unprocessed meat, which is often perceived as healthier.Frozen poultry plays a crucial role by offering convenience and extended shelf life, appealing to busy households. Processed poultry continues to dominate the market, catering to the rising demand for ready-to-eat meals driven by changing lifestyles and urbanization.Marinated products are becoming increasingly popular as they provide ready-to-cook options, enhancing the convenience factor for consumers. The diversity in the Product Form segment is a critical driver for the overall market growth, supported by evolving consumer trends and preferences in the Saudi Arabian poultry landscape.The Saudi Arabian Poultry Market revenue reflects these shifts, with significant opportunities for growth in fresh and processed categories as retailers respond to the demand for quality and convenience in poultry products.

Saudi Arabian Poultry Market End Use Insights

The Household sector plays a pivotal role in shaping consumer preferences for fresh and processed poultry products, reflecting a higher demand as households increasingly incorporate poultry into their daily meals. The Food Service segment also shows significance, as restaurants and hotels enhance their menus with poultry items to attract customers seeking diverse meal options.Meanwhile, the Retail sector dominates due to the rising convenience of purchasing ready-to-cook poultry products, with supermarkets and online platforms making these accessible to a broad audience.As the Saudi Arabian population continues to grow, the overall demand for poultry products across these sectors is expected to bolster Saudi Arabian Poultry Market revenue, leading to expanded market growth opportunities. Key market trends include a shift towards organic and locally sourced poultry, which presents further growth potential within these segments.However, challenges such as supply chain disruptions and fluctuating feed costs remain critical considerations for stakeholders in the Saudi Arabian Poultry Market.

Saudi Arabian Poultry Market Regional Insights

The Saudi Arabian Poultry Market is seeing diverse growth across regions, with regional dynamics shaping the overall landscape significantly.The North America region was valued at 0.45 USD Billion, a relatively smaller share but growing intentions towards poultry consumption. Europe held 1.25 USD Billion, indicating a significant interest in poultry products. The APAC region dominated with a value of 1.85 USD Billion, reflecting its major consumption needs and population size, acting as a crucial market for growth opportunities.The MEA region, being directly linked to Saudi Arabia, was substantial, with a valuation of 1.66 USD Billion, emphasizing its importance in the local poultry sector. In contrast, South America showed a smaller footprint at 0.3 USD Billion, suggesting lesser involvement in this market.The varied market dynamics across regions highlight the importance and growth potential in the regional segmentation of the Saudi Arabian Poultry Market, where the APAC and MEA regions show considerable market holding due to demand and consumption trends. 

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Saudi Arabian Poultry Market Key Players and Competitive Insights

The Saudi Arabian Poultry Market is characterized by a blend of local and international players vying for dominance in a sector that has shown substantial growth due to increasing demand for poultry products driven by population growth, rising health consciousness, and changing dietary preferences.This competitive landscape is shaped by various factors, including pricing strategies, quality control, product innovation, and distribution networks. The market features established poultry producers, local farms, and multinational corporations that contribute to an intricate supply chain aimed at meeting consumer demands across the region.With strong government backing for agricultural development, the market is witnessing investments in technology and farming practices designed to enhance productivity and food safety, which highlights the dynamic nature of competition within the sector.AlAseel Trading enjoys a strong presence in the Saudi Arabian Poultry Market, backed by its commitment to high-quality products and customer-centric approaches. The company has established itself as a reputable player by maintaining stringent quality measures throughout its supply chain, ensuring that its poultry products meet both local and international standards.In addition to quality, AlAseel Trading benefits from its extensive network of distribution channels, which facilitates effective penetration into various segments of the market.Leveraging a proactive approach to market trends and consumer preferences, the company excels in product innovation, continually expanding its portfolio to include a variety of poultry items tailored to meet diverse consumer tastes, making it a formidable competitor in the sector.Aldrushi, another key entity in the Saudi Arabian Poultry Market, distinguishes itself through its focus on sustainable farming practices and robust operations that promote animal welfare. This commitment to sustainability enhances the company's brand image and aligns it with a growing consumer preference for ethically sourced food products.Aldrushi's strategic investments in modern farming technologies and efficient production methods enable the company to maintain competitive pricing while ensuring consistent product quality. Furthermore, Aldrushi's emphasis on customer service and partnerships within the retail sector allows it to effectively distribute its products and engage with consumers, solidifying its market position.The company's ability to adapt to changing regulatory environments and consumer behaviors further reinforces its competitive edge in a rapidly evolving poultry market.

Key Companies in the Saudi Arabian Poultry Market Include

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  AlAseel Trading

  
  


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  Aldrushi

  
  


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  Arabia Company for Poultry Production

  
  


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  AlWatania Poultry

  
  


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  ALBAIK Foods

  
  


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  Hawana Poultry

  
  


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  Joud Poultry

  
  


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  AlFakieh Poultry

  
  


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  AlGhazalah Poultry

  
  


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  AlDawood Poultry

  
  


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  Savola Group

  
  


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  Badr Al Samaa Poultry

  
  


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  Almarai

  
  


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  MARHABA

  
  


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  United Poultry

  
  

Saudi Arabian Poultry Market Developments

The Saudi Arabian Poultry Market has witnessed significant developments recently, particularly focusing on key players such as AlAseel Trading, Aldrushi, and AlWatania Poultry. There has been increased investment in advanced production technologies by companies like AlFakieh Poultry and Almarai, aiming to enhance efficiency and boost output.United Poultry has also expanded its operations, catering to the country's growing demand for poultry products. In terms of mergers and acquisitions, AlWatania Poultry is reportedly exploring strategic partnerships to strengthen its market position, while Savola Group has made notable moves in the sector, emphasizing vertical integration.Furthermore, the market has seen a surge in consumer preference for organic and locally sourced poultry products, prompting companies like ALBAIK Foods and Joud Poultry to adapt their offerings. The valuation of companies in this market is on an upward trajectory, reflecting increased consumer confidence and a robust demand for poultry, which in turn is driving investments and innovations across the sector.This dynamic environment indicates a healthy growth trend, with established firms evolving to meet changing consumer needs while ensuring sustainability and quality.

Saudi Arabian Poultry Market Segmentation Insights

Saudi Arabian Poultry Market Poultry Type Outlook

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  Broilers

  
  


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  Layers

  
  


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  Turkeys

  
  


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  Ducks

  
  

Saudi Arabian Poultry Market Distribution Channel Outlook

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  Supermarkets

  
  


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  Wholesale

  
  


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  Online Retail

  
  


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  Convenience Stores

  
  

Saudi Arabian Poultry Market Product Form Outlook

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  Fresh

  
  


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  Frozen

  
  


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  Processed

  
  


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  Marinated

  
  

Saudi Arabian Poultry Market End Use Outlook

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  Household

  
  


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  Food Service

  
  


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  Retail

  
  

Saudi Arabian Poultry Market Regional Outlook

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  North America

  
  


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  Europe

  
  


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  South America

  
  


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  Asia Pacific

  
  


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  Middle East and Africa