Rice Wine Market Research Report By Type (Sake, Mirin, Amazake, Shochu), By Fermentation Process (Koji-based Fermentation, Non-Koji-based Fermentation), By Production Scale (Industrial-scale Production, Craft-scale Production, Home-brewing), By Alcohol Content (Low-alcohol (less than 15% ABV), Medium-alcohol (15-20% ABV), High-alcohol (over 20% ABV)) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032.

Rice Wine Market Overview

The Rice Wine Market Size was estimated at 38.75 (USD Billion) in 2022. The Rice Wine Market Industry is expected to grow from 41.4(USD Billion) in 2023 to 75.11 (USD Billion) by 2032. The Rice Wine Market CAGR (growth rate) is expected to be around 6.84% during the forecast period (2024 - 2032).Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Rice Wine Market Trends Highlighted

A few of the important factors that will affect the rice wine industry include a growing consumer thirst for authentic and innovative alcoholic drinks, the availability of more disposable income in developing countries, and the increasing demand for ethnic food. Health-conscious consumers are also increasing the use of rice wine because of its health benefits, such as decreased heart risks and enhanced digestion.

Further exploration and capture in the rice wine market include the possibility of expansion to new geographical regions, specific target markets, and product innovations. New business opportunities are observed in Asia and Africa, where new markets are emerging, and premium and flavored rice wines have demonstrated a good uptake. Modern substitution created with inventive improvement in production processes, in addition to the provision of modern marketing channels, also creates new avenues of growth for the market.

Some of the recent changes in the trends of the rice wine market are craft rice wines, growth in access through online sales and demand for green products. Craft rice wines shade consumers with tremendous variety and authenticity, a factor that is not applicable to wine sales through online platforms. Again, consumers are becoming increasingly frustrated with unhealthy products and require more rice wines that use sustainable production methods.

Rice Wine Market Drivers

Rising Health Consciousness and Demand for Natural Products

Consumers are becoming increasingly health-conscious and are seeking out natural and organic products. Rice wine is perceived as a healthier alternative to other alcoholic beverages, as it is low in calories, sugar, and gluten. It is also a good source of antioxidants and other nutrients. This growing demand for natural and healthy products is expected to drive the growth of the  rice wine market in the coming years.

Expansion of the Tourism Industry

In addition, one more key driver of the growth of the  rice wine market is the expansion of the tourism industry. Rice wine is a popular beverage among tourists, and they often purchase it when traveling to Asian countries. Therefore, with the increasing number of people visiting Asia, the demand for rice wine will also grow. Moreover, the rising popularity of rice wine in Western countries also drives growth in the  market.

Increasing Disposable Income and Changing Lifestyles

The rice wine market is being driven by increasing disposable income and changing lifestyles. Emerging market consumers are spending more on non-essential items such as food and beverages, creating demand for premium rice wine, including imported varieties. Additionally, growing interest in dining out and other social activities related to lifestyle changes are all increasing demand for rice wine.

Rice Wine Market Segment Insights

Rice Wine Market Type Insights

The type segment of the  Rice Wine Market is divided into Sake, Mirin, Amazake, and Shochu. Sake, as a type of rice wine, is the most common and is estimated to be more than 85% of the  market share. Sake is a clear fermented liquor that can be made from rice, water, yeast, and koji mold. It is most popularly chilled or at room temperature and consumed in combination with a variety of foods. Mirin is sweet, low-alcohol rice liquor that acts as a cooking wine in Japanese cuisine. It can be manufactured from rice, water, yeast, and koji mold and has a mild sweet taste.Mirin assists in creating a shiny appearance and gives a more profound flavor to foodstuffs such as teriyaki sauce, sushi rice, and simmered dishes. Amazake is a non-alcoholic sweet rice wine formed from fermented rice and koji mold. It has been known to have a thick substance and a mild sweet and sour taste. Amazake can be consumed as a drink or utilized as a sweetener in desserts and remaining accompaniments. Shochu is a distilled rice wine that can be generally colorless and clear. However, it can have exceeded alcohol levels than Sake. Shochu can be combined with other cocktails and drinks and can act as a base for flavored liqueurs and other drinks.The rapid growth of the market can be associated with an increased interest in rice wine as being tastier and healthier. Most beverages are known to be “overoxidized” and can easily expire. Sake is expected to take up more than 80% of the type segment by 2032. However, the other types are predicted to be popular, especially in emerging markets.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Rice Wine Market Fermentation Process Insights

The Rice Wine Market is segmented by fermentation process into Koji-based Fermentation and Non-Koji-based Fermentation. Koji-based Fermentation held the largest market share in 2023, accounting for 65.7% of the  Rice Wine Market revenue. Owing to the traditional, authentic taste and aroma of Koji fermentation, Koji-based Fermentation method is dominantly used and demanded by the consumers. Koji is a mold culture used in Koji- based Fermentation which can break the starch in rice into fermentable sugars. The fermented mash is then aged over an extended period to form a complex and full-flavored rice wine.On the other hand, the Non-Koji-based Fermentation method is a modern, more efficient process that uses enzymes or other microorganisms to convert starch to sugars. Owing to the shorter period of fermentation and high yields, Non-Koji-based Fermentation method is gaining popularity. Non-Koji-based Fermentation segment accounted for 34.3% of the  Rice Wine Market revenue in 2023 and is expected to grow with faster CAGR, during the forecast period.

Rice Wine Market Production Scale Insights

The Rice Wine Market is segmented on the basis of Production Scale into Industrial-scale Production, Craft-scale Production, and Home-brewing. The  Rice Wine Market revenue for the Industrial-scale Production segment is expected to reach USD 32.5 billion by 2024, exhibiting a CAGR of 6.9%. This dominance can be attributed to the increasing demand for rice wine from large-scale breweries and manufacturers, as well as the cost-effectiveness and efficiency of industrial-scale production. Craft-scale Production, on the other hand, is expected to witness a CAGR of 7.1% during the forecast period.The rising popularity of artisanal and craft products, along with the growing demand for premium and specialty rice wines, is driving the growth of this segment. Small-scale producers and microbreweries are focusing on unique flavors and traditional techniques to cater to the growing consumer demand for authentic and differentiated products. Home-brewing, though a niche segment, is also expected to grow steadily, with a CAGR of 5.8%. The increasing popularity of home brewing as a hobby and the growing availability of resources and equipment for home brewers are contributing to the growth of this segment.

Rice Wine Market Alcohol Content Insights

The Rice Wine Market is segmented by Alcohol Content into Low-alcohol (less than 15% ABV), Medium-alcohol (15-20% ABV), and High-alcohol (over 20% ABV). Among these segments, the Medium-alcohol segment is expected to hold the largest market share in 2023, and is projected to continue its dominance throughout the forecast period. The growing popularity of medium-alcohol rice wines in countries such as China and Japan is driving the growth of this segment. The Low-alcohol segment is also expected to witness significant growth during the forecast period, owing to the increasing health consciousness among consumers and the rising demand for low-alcohol beverages.The High-alcohol segment is expected to account for a smaller market share, but is projected to grow at a steady pace, driven by the increasing demand for premium and ultra-premium rice wines.

Rice Wine Market Regional Insights

The regional segmentation of the  Rice Wine Market offers valuable insights into the market's geographical distribution and growth dynamics. North America is projected to hold a significant market share, driven by the rising popularity of premium rice wines and the increasing demand for locally produced alcoholic beverages. Europe, with its long-standing wine culture, is expected to maintain a steady growth rate, particularly in countries like Italy, Spain, and France. The Asia-Pacific region is anticipated to witness the fastest growth, owing to the growing disposable income and the increasing consumption of rice wine in countries like China, Japan, and South Korea.South America and the Middle East and Africa (MEA) regions are also expected to contribute to the overall market growth, albeit at a slower pace compared to the other regions. A key trend driving the regional segmentation is the emergence of local rice wine brands, which are gaining popularity and challenging the dominance of established international players.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Rice Wine Market Key Players And Competitive Insights

The Rice Wine Market industry’s major players are constantly focusing on innovating and launching new products in the market. The leading players in the rice wine market industry are also investing in expanding their distribution networks to expand their customer base and grow their market share. The Rice Wine Market is expected to remain highly competitive in the coming period with the new entrants, as well as mergers and acquisitions happening in the industry. The Rice Wine Market players need to focus on developing high-quality products that meet the specific needs of the end consumers.One of the notable players operating in the Rice Wine Market is Kikkoman Corporation. Kikkoman is a Japanese company established in 1917. The company is headquartered in Noda, Chiba, Japan. Kikkoman is a leading producer of fermented products and is the world’s biggest producer of soy sauce. The company’s product range also includes a wide variety of rice wines. Kikkoman rice wine is made of high-quality Japanese rice and is derived by natural fermentation. The rice wine is available in different flavors and is used in various food items such as sushi, sashimi, and tempura.

Another significant player operating in the Rice Wine Market that competes with Kikkoman is Mizkan Group Corporation. It is a Japanese company that started in 1804. The company is headquartered in Handa, Aichi, Japan. The company produces a range of fermented products, including vinegar, soy sauce, rice wine, and the likes. The rice wine manufactured by Mizkan is also made from premium-quality Japanese rice, which is a naturally fermented material. The rice wine is also available in various flavors, which are used with different food products such as sushi, sashimi, tempura, and others.

Key Companies in the Rice Wine Market Include

• Beijing Dabaotai Food Group Co., Ltd.


• Lee Kum Kee Group


• Pearl River Bridge Soy Sauce Co., Ltd.


• Amoy Food Co., Ltd.


• Sempio Foods Company


• Yamasa Corporation


• Marukome Co., Ltd.


• Sichuan Nanming Food Co., Ltd.


• Zhongshan Tianhe Flavor Fragrance Co., Ltd.


• Kikkoman Corporation


• Eden Foods, Inc.


• Ajinomoto Co., Inc.


• Mizkan Holdings Co., Ltd.


• Foshan Haitian Flavoring Food Co., Ltd.

Rice Wine Market Industry Developments

The rice wine market is projected to reach USD 75.11 billion by 2032, exhibiting a CAGR of 6.84% during the forecast period. Growing consumer preference for alcoholic beverages with natural and organic ingredients is driving market growth. Additionally, increasing disposable income and changing lifestyles are contributing to the market's expansion.Recent industry developments include the launch of new rice wine flavors by major players and strategic partnerships to expand market reach. For instance, in 2023, Asahi Shuzo Co. Ltd. introduced a new flavor of its Dassai sake brand, targeting health-conscious consumers. Moreover, the growing popularity of rice wine in cocktails and mixed drinks is creating new opportunities for market growth.

Rice Wine Market Segmentation Insights

Rice Wine Market Type Outlook

• Sake


• Mirin


• Amazake


• Shochu

Rice Wine Market Fermentation Process Outlook

• Koji-based Fermentation


• Non-Koji-based Fermentation

Rice Wine Market Production Scale Outlook

• Industrial-scale Production


• Craft-scale Production


• Home-brewing

Rice Wine Market Alcohol Content Outlook

• Low-alcohol (less than 15% ABV)


• Medium-alcohol (15-20% ABV)


• High-alcohol (over 20% ABV)

Rice Wine Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa