Brown Rice Market

• The growing diabetics and obese population is driving the market growth

However, there are some significant barriers to the growth of the brown rice market, including higher product costs, growing worries about the product's short storage life, and less processing. With significant supply chain disruptions and the war-related rise in inflation, the Russia-Ukraine conflict may also adversely affect how much of a product is consumed. Due to its growing popularity and its quick cooking time, medium-grain brown rice is expected to experience tremendous growth through the year 2032. Due to its sweetness, tenderness, and nutty flavor after cooking, this brown rice is used in soups and salads.

Demand for fiber-rich, prebiotic foods that improve gut health has increased as consumers become more aware of how improved gut health lowers the risk of lifestyle-related health conditions like diabetes, cardiovascular disease, and obesity. Manufacturers are being prompted to create tan-colored rice products by the rapidly expanding trend of consuming high-fiber functional foods. In addition, research and studies have demonstrated that fermented tan-colored rice can be used as a functional food because it has been shown to be anti-diabetic.

The market growth in the upcoming years is expected to be driven by the increasing investments in innovation and development of novel brown-colored rice-based products, like tan-colored rice syrup and pasta. Foods with high fiber content, which help to improve gut health and reduce a number of chronic problems, are in high demand on the market. Vitamins B1, B3, and B6,, as well as phosphorus, manganese, and iron,, are among the vitamins and minerals that the product is high in. It has four times as much insoluble fiber as white rice.

Prebiotics and gut health are receiving more consumer attention, which will boost market expansion. Because studies have shown that fiber helps control blood glucose levels, this variety of rice is also linked to weight loss. The trend of accelerating weight loss is currently growing across retail channels. Organic tan-colored rice consumption will be fueled by the growing trend for organic foods because it is believed that these products are safer. Future demand for instant brown rice is anticipated to be driven by the rising popularity of convenience foods. Thus, driving the brown rice market revenue.

The culinary versatility of brown rice is a notable driver for the Global Brown Rice Market Industry. It can be incorporated into a wide range of dishes, from salads to stir-fries, appealing to diverse culinary preferences. This adaptability is particularly advantageous in multicultural societies, where consumers seek varied food experiences. The increasing popularity of international cuisines that utilize brown rice is likely to enhance its market presence. As consumers explore new recipes and cooking methods, the demand for brown rice is expected to rise, further solidifying its position in the global food landscape.

The Global Brown Rice Market Industry is poised for substantial growth, with projections indicating a market value of 9.98 USD Billion in 2024 and an anticipated increase to 18.4 USD Billion by 2035. The compound annual growth rate (CAGR) is estimated at 5.74% from 2025 to 2035, reflecting a robust demand for brown rice products. This growth can be attributed to various factors, including rising health consciousness, the popularity of gluten-free diets, and the increasing adoption of sustainable agricultural practices. The market's trajectory suggests a promising future for brown rice, driven by evolving consumer preferences and dietary trends.

The increasing awareness of health and nutrition among consumers is driving the Global Brown Rice Market Industry. Brown rice is perceived as a healthier alternative to white rice due to its higher fiber content and lower glycemic index. This trend is particularly evident in regions such as North America and Europe, where consumers are increasingly opting for whole grains. As a result, the market is projected to reach 9.98 USD Billion in 2024, reflecting a growing preference for nutritious food options. The shift towards healthier eating habits is likely to sustain the demand for brown rice, contributing to its market growth.

The Global Brown Rice Market Industry is benefiting from the adoption of sustainable agricultural practices. Farmers are increasingly recognizing the importance of environmentally friendly methods, which not only enhance soil health but also improve crop yields. This trend is particularly relevant as consumers become more concerned about the environmental impact of their food choices. The integration of organic farming techniques is expected to bolster the market, as organic brown rice is gaining traction among health-conscious consumers. This shift towards sustainability may contribute to the market's projected growth, with an anticipated CAGR of 5.74% from 2025 to 2035.

The health benefits and nutritional value of brown rice are pivotal factors influencing the Global Brown Rice Market Industry. Rich in essential nutrients, including vitamins, minerals, and antioxidants, brown rice is increasingly recognized for its role in promoting overall health. Studies suggest that regular consumption of brown rice may aid in weight management and reduce the risk of chronic diseases. As consumers become more informed about the nutritional advantages of brown rice, its popularity is likely to grow. This trend is expected to contribute to the market's expansion, aligning with the projected growth figures for the coming years.

The rising prevalence of gluten intolerance and celiac disease is propelling the Global Brown Rice Market Industry. Brown rice is naturally gluten-free, making it an appealing option for individuals seeking gluten-free alternatives. This trend is particularly pronounced in North America, where the gluten-free market is expanding rapidly. As more consumers adopt gluten-free diets, the demand for brown rice and brown rice-based products is expected to surge. This shift is likely to play a significant role in the market's growth trajectory, potentially contributing to the projected market value of 18.4 USD Billion by 2035.

By region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia Pacific brown rice market area will dominate this market because more people are becoming aware of this type of rice’s advantages for their health. Consumers can now purchase products that improve their health thanks to rising discretionary income. Rice and rice with a tan color are common staple foods across the Asia Pacific region, fueling the market's expansion. Changes in eating habits and lifestyles will encourage regional growth.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: BROWN RICE MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe’s brown rice market accounts for the second-largest market share of the rising popularity of whole grains and specialty rice. Furthermore, the region poses tremendous opportunities for market growth due to the growing product demand among health-conscious consumers to boost immunity and improve overall health. The increasing demand for organic brown-colored rice across various European markets, such as Germany, Italy, and Spain, drives market growth. Further, the German brown rice market held the largest market share, and the UK brown rice market was the fastest-growing market in the European region.

The North America Brown Rice Market is expected to grow at the fastest CAGR from 2023 to 2032 due to consumers' rising levels of health consciousness. The rapidly growing obese population in the area and the rising income levels will also impact the market's expansion. Obesity affects about 93 million people in the United States, according to the OAC. Moreover, U.S. brown rice market held the largest market share, and the CANADA brown rice market was the fastest-growing market in the North American region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the brown rice market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the brown rice industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the brown rice industry to benefit clients and increase the market sector. In recent years, the brown rice industry has offered some of the most significant advantages to medicine. Major players in the brown rice market, including Asia Golden Rice Co Ltd (Thailand), LT Foods Limited (India), Amira Nature Foods Ltd (UAE), T.K. Rice Mill And Ash (Thailand), Ebro Foods, S.A. (Spain), Agistin, Biotech Pvt.

Ltd. (India), Riviana Foods Inc. (US) and others, are attempting to increase market demand by investing in research and development operations.

Ebro Foods, S.A. (Spain) operate using a multi-company, multi-country, and multi-brand business model. In this regard, we have 34 subsidiaries that have established themselves in the rice and pasta markets in Europe and North America, and they are also becoming more and more established in the Middle East, Africa, and Asia. With a clear focus on an appropriate business for each country, considering its unique quirks, culture, laws, etc., it has a decentralized culture in our subsidiaries for certain management areas, such as commercial and marketing, logistics, procurements, human resources, and environment.

The parent company (Ebro Foods, SdotA), which has a flexible, dynamic structure, is in charge of establishing the Group's overarching strategy and management principles.

LT Foods Limited (India), hunger is not satisfied by mere numbers. Only the customers' faith in us can. That is why we rose to become India’s No. 1 brand of rice. In the US, the No. 1 specialty food brand. They didn't pause. Beyond that, they wished to go. LT Foods Limited (India) is a recognized brand on four continents thanks to the desire to deliver the best, which has earned us many awards. Prestige awards both in India and abroad. The commitment to innovation has raised the bar. For the food sector to adopt.

The solemn responsibility of packaging only the best specialty grains and foodstuffs for families worldwide comes with harvesting nature's finest produce. From farm to fork, the entire supply chain is accessible and controlled by flawlessly integrated operations.