Red Rice Market

• Increase in demand for high fiber and nutrient-rich rice products is driving the market growth

The desire for rice products with high levels of fiber and nutrients has led to an increase in the use of red rice. The main factor for the widespread consumption of red rice is the presence of polyphenols. Red rice is preferred over unpolished or brown rice by health-conscious persons, athletes, and people who follow rigorous fitness regimens. The Sports and Nutraceuticals industries have increased their use of Red Rice as a result. Red rice's key ingredient is the chemical anthocyanin, which promotes health.

Therefore, during the anticipated term, this key element will propel the market for red rice to rise.

Throughout India, red rice is valued for its great nutritional value and medicinal properties. Red gunja is used to make bread and chapatti; whole grain rice is consumed. Puttu is a dish made from sticky rice in South India. In Himachal Pradesh, jatu crimson rice is prized for its flavour and aroma. High blood pressure and fever are treated using Himachal Pradesh's Matali and Lal dhan. Leucorrhea and issues with abortion are treated with kafalya, a plant that grows in the hills of Himachal Pradesh and Uttar Pradesh.

More than 90% of the world's rice is produced and consumed in the Asia-Pacific region. Food safety was a worry as stable rice production increased, especially in the region's developing nations. Outside of Asia-Pacific, people are starting to eat rice as a daily meal, and beauty care companies are employing it as a primary ingredient in their products. Many personal care products use rice water, which is widely known for reducing skin irritability caused by sodium laurel sulphate (SLS). Asian nations are being encouraged to export significant amounts of red rice due to the rising global demand for rice.

Thus, driving the Red Rice market revenue.

Red rice's culinary versatility is a key factor driving its popularity in the Global Red Rice Market Industry. It can be utilized in a variety of dishes, from salads to main courses, appealing to diverse culinary preferences. This adaptability allows it to penetrate various markets, including restaurants and home cooking. As chefs and home cooks alike experiment with red rice, its presence in global cuisine is likely to expand. This trend may contribute to a compound annual growth rate of 3.91% from 2025 to 2035, reflecting the increasing incorporation of red rice into everyday meals.

In several cultures, red rice holds significant cultural and traditional value, which enhances its demand in the Global Red Rice Market Industry. For instance, in parts of Asia, red rice is often associated with festivals and rituals, making it a staple in many households. This cultural relevance not only sustains its consumption but also promotes its use in various culinary practices. As globalization continues to influence food trends, the appreciation for culturally significant foods like red rice is likely to grow, further solidifying its market position.

The increasing awareness of health benefits associated with red rice is a notable driver in the Global Red Rice Market Industry. Consumers are becoming more health-conscious, seeking alternatives to white rice due to its higher nutritional value. Red rice is rich in antioxidants, vitamins, and minerals, which appeal to health-focused individuals. This trend is reflected in the market's projected growth, with the industry expected to reach 3.3 USD Billion in 2024. As consumers prioritize healthier food options, the demand for red rice is likely to rise, contributing to the overall expansion of the market.

The Global Red Rice Market Industry is experiencing a surge in demand for organic food products. As consumers increasingly prefer organic over conventional options, red rice, often cultivated without synthetic fertilizers or pesticides, stands out. This shift is driven by a desire for sustainable and environmentally friendly food sources. The market for organic red rice is anticipated to grow significantly, aligning with the broader trend of organic food consumption. This demand could potentially propel the market towards a valuation of 5.03 USD Billion by 2035, indicating a robust growth trajectory.

The rising trend of nutritional awareness is shaping consumer preferences within the Global Red Rice Market Industry. As dietary trends evolve, consumers are increasingly seeking foods that offer health benefits, such as whole grains and high fiber content. Red rice, known for its nutritional profile, aligns well with these dietary preferences. This shift in consumer behavior is expected to drive market growth, with projections indicating a potential market size of 3.3 USD Billion in 2024. The emphasis on nutrition is likely to encourage more consumers to incorporate red rice into their diets.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Red Rice Market dominated this market in 2022 (45.80%). Red rice is becoming more popular than traditional white rice. To take advantage of its benefits, leading beauty care brands in North America incorporate red rice into their cosmetics. Additionally, market participants in red rice have a good opportunity of increasing their sales and controlling the entire rice business. Further, the U.S.

Red Rice market held the largest market share, and the Canada Red Rice market was the fastest growing market in the North America region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: RED RICE MARKET SHARE BY REGION 2024 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe Red Rice market accounted for the healthy market share in 2022. In the traditions of European cuisine, rice has long been a major component. Since the 14th-century Risotto has been in Italian northwest cooking, whereas rice in Spain has been used since it was initiated by the Arabs in the 8th Century for cooking foods like paella. The popularity of red rice has grown since it was first discovered and thanks to its success in treating serious human illnesses.

Further, the German Red Rice market held the largest market share, and the U.K Red Rice market was the fastest growing market in the European region

The Asia Pacific Red Rice market is expected to register significant growth from 2023 to 2032. Red rice is mostly produced in India and Indonesia. Red rice yeast products are a speciality of China and Japan, who use them for traditional medical purposes. Due to its high antioxidant content, red rice is widely used in cosmetics in Japan and Korea. Moreover, China’s Red Rice market held the largest market share, and the Indian Red Rice market was the fastest growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Red Rice market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Red Rice Industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Red Rice Industry to benefit clients and increase the market sector. In recent years, the Red Rice Industry has offered some of the most significant advantages to medicine. Major players in the Red Rice market, including LOTUS FOODS, INC, URMATT LTD, CEYLON PURE, Wuhan Jiacheng Biotechnology Co., Ltd., Lundberg Family Farms, Woodland Foods, Ltd, The Kroger Co., Mars, Inc., Riviana Foods, Inc., and Fabrar Liberia, Inc., are attempting to increase market demand by investing in research and development operations.

The company Jarrow Formulas, Inc. manufactures and distributes dietary supplements that support a balanced diet. The business helps clients stay healthy and fit by providing items like minerals, vitamins, protein powder, probiotics, and other dietary nutritional supplements through its online, physical locations, and other retail outlets across the world. A cooperation between Natrol and Jarrow Formulas, Inc., a well-known supplier of vitamins, minerals, and supplements, was announced in 2021. The organisation was able to integrate and acquire top-tier personnel because to this cooperation.

Manufacturer and marketer of foodstuffs and beverages is Nestle SA (Nestle). Baby foods, bottled water, cereals, chocolates and confectionary, coffee, culinary products, plant-based meals, chilled and frozen foods, dairy products, nutritional products, ice cream, and pet care items are all included in the company's product line-up. Aero, Purina Alpo, Milkybar, Cerelac, Nescafe, Nespresso, Nido, Perrier, S.Pellegrino, Acqua Panna, Nestea, Milo, Maggi, Buitoni, Cailler, Movenpick, Purina, Boost, Gerber, and Kit Kat are some of the brand names under which Nestle sells its goods. Asia, Oceania, the Americas, Europe, the Middle East, and Africa are all commercial hubs for the company.

In Vevey, Waadt, Switzerland, Nestle has its headquarters. The primary brands of The Bountiful Company, including Solgar, Nature's Bounty, Osteo Bi-Flex, Ester-C, Puritan's Pride, and Sundown, were acquired by Nestlé Health Sciences in August 2021. The acquisition gave the corporation access to a wider choice of goods that improve consumer health globally.