Red Rice Market Analysis

Global Red Rice Market Overview

Red Rice Market Size was valued at USD 3.2 Billion in 2023. The Red Rice Technology is projected to grow from USD 3.3 Billion in 2024 to USD 4.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.80% during the forecast period (2024 - 2032). Demand for items made from rice that are high in fiber and nutrient-rich is rising, and Asian countries are increasingly exporting more rice, are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Red Rice Market Trends

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  Increase in demand for high fiber and nutrient-rich rice products is driving the market growth

  
  

The desire for rice products with high levels of fiber and nutrients has led to an increase in the use of red rice. The main factor for the widespread consumption of red rice is the presence of polyphenols. Red rice is preferred over unpolished or brown rice by health-conscious persons, athletes, and people who follow rigorous fitness regimens. The Sports and Nutraceuticals industries have increased their use of Red Rice as a result. Red rice's key ingredient is the chemical anthocyanin, which promotes health. It is in charge of giving this rice its lovely red colour as well as its capacity to regulate blood pressure, avoid diabetes, enhance vision, and lessen cancer cells. It also has anti-inflammatory and anti-bacterial properties. Red rice is also a good source of fiber, B1 and B2 vitamins, calcium, and iron. Additionally, the high antioxidant properties of anthocyanin can aid in reducing the signs of UV-induced skin damage and premature ageing. Additionally, it includes vitamins and minerals like zinc, iron, and others that help keep the skin healthy and hydrated. Therefore, during the anticipated term, this key element will propel the market for red rice to rise.

Throughout India, red rice is valued for its great nutritional value and medicinal properties. Red gunja is used to make bread and chapatti; whole grain rice is consumed. Puttu is a dish made from sticky rice in South India. In Himachal Pradesh, jatu crimson rice is prized for its flavour and aroma. High blood pressure and fever are treated using Himachal Pradesh's Matali and Lal dhan. Leucorrhea and issues with abortion are treated with kafalya, a plant that grows in the hills of Himachal Pradesh and Uttar Pradesh.

Red rice is full of nutrients and a good source of dietary fibers. Red rice is a great source of calcium, iron, thiamin (B1), and riboflavin (B2). Red rice has a distinctive colour due to anthocyanine, which has more antioxidants than brown rice. A significant source of iron and manganese is red rice. It contains flavonoids that promote cell health and reduce the body's levels of free radicals. Additionally, it lowers the risk of cancer, allergies, and inflammation. Due to red rice's ability to lower blood sugar and cholesterol, it has become increasingly popular globally.

More than 90% of the world's rice is produced and consumed in the Asia-Pacific region. Food safety was a worry as stable rice production increased, especially in the region's developing nations. Outside of Asia-Pacific, people are starting to eat rice as a daily meal, and beauty care companies are employing it as a primary ingredient in their products. Many personal care products use rice water, which is widely known for reducing skin irritability caused by sodium laurel sulphate (SLS). Asian nations are being encouraged to export significant amounts of red rice due to the rising global demand for rice. Thus, driving the Red Rice market revenue.

Red Rice Market Segment Insights

Red Rice Product Type Insights

The Red Rice Market segmentation, based on product type, includes rakthashali, thai red cargo rice, bhutanese red rice, and others. Rakthashali segment dominated the global market in 2022. Recently, there has been an increase in demand for Rakthashali Red Rice, particularly due to its therapeutic properties and use in ayurvedic medicine. Rakthashali rice is getting close to the end of its production cycle, and consumers are having a hard time finding it. The production of Rakthashali rice is anticipated to resume as consumer demand increases.

Red Rice Source Insights

The Red Rice Market segmentation, based on source, includes organic and conventional. Organic segment dominated the global market in 2022. The use of organic foods is growing as people become more conscious of the importance of maintaining good health. The benefits and nutritional content of organic red rice are greater than those of conventional red rice, which increases consumer demand for organic red rice.

Red Rice Distribution Channel Insights

The Red Rice Market segmentation, based on distribution channel, includes supermarket & hypermarket, municipal corporation stores, convenience stores, specialty store, and online store. The municipal corporation stores segment dominated the Red Rice Market in 2022. Local government entities known as municipal corporation stores provide a variety of grains and cereals to the populace. Ration shops is another name for these establishments. Due to an increase in consumers acquiring subpar food at low cost from ration shops, the Municipal Corporation stores see a significant increase in demand in the red rice market. The customer needs to have a ration card, which is provided by the government of the relevant country, in order to purchase food goods.

Figure 1: Red Rice Market, by Distribution Channel, 2024 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Red Rice Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Red Rice Market dominated this market in 2022 (45.80%). Red rice is becoming more popular than traditional white rice. To take advantage of its benefits, leading beauty care brands in North America incorporate red rice into their cosmetics. Additionally, market participants in red rice have a good opportunity of increasing their sales and controlling the entire rice business. Further, the U.S. Red Rice market held the largest market share, and the Canada Red Rice market was the fastest growing market in the North America region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: RED RICE MARKET SHARE BY REGION 2024 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Red Rice market accounted for the healthy market share in 2022. In the traditions of European cuisine, rice has long been a major component. Since the 14th-century Risotto has been in Italian northwest cooking, whereas rice in Spain has been used since it was initiated by the Arabs in the 8th Century for cooking foods like paella. The popularity of red rice has grown since it was first discovered and thanks to its success in treating serious human illnesses. Further, the German Red Rice market held the largest market share, and the U.K Red Rice market was the fastest growing market in the European region

The Asia Pacific Red Rice market is expected to register significant growth from 2023 to 2032. Red rice is mostly produced in India and Indonesia. Red rice yeast products are a speciality of China and Japan, who use them for traditional medical purposes. Due to its high antioxidant content, red rice is widely used in cosmetics in Japan and Korea. Moreover, China’s Red Rice market held the largest market share, and the Indian Red Rice market was the fastest growing market in the Asia-Pacific region.

Red Rice Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Red Rice market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Red Rice Industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Red Rice Industry to benefit clients and increase the market sector. In recent years, the Red Rice Industry has offered some of the most significant advantages to medicine. Major players in the Red Rice market, including LOTUS FOODS, INC, URMATT LTD, CEYLON PURE, Wuhan Jiacheng Biotechnology Co., Ltd., Lundberg Family Farms, Woodland Foods, Ltd, The Kroger Co., Mars, Inc., Riviana Foods, Inc., and Fabrar Liberia, Inc., are attempting to increase market demand by investing in research and development operations.

The company Jarrow Formulas, Inc. manufactures and distributes dietary supplements that support a balanced diet. The business helps clients stay healthy and fit by providing items like minerals, vitamins, protein powder, probiotics, and other dietary nutritional supplements through its online, physical locations, and other retail outlets across the world. A cooperation between Natrol and Jarrow Formulas, Inc., a well-known supplier of vitamins, minerals, and supplements, was announced in 2021. The organisation was able to integrate and acquire top-tier personnel because to this cooperation.

Manufacturer and marketer of foodstuffs and beverages is Nestle SA (Nestle). Baby foods, bottled water, cereals, chocolates and confectionary, coffee, culinary products, plant-based meals, chilled and frozen foods, dairy products, nutritional products, ice cream, and pet care items are all included in the company's product line-up. Aero, Purina Alpo, Milkybar, Cerelac, Nescafe, Nespresso, Nido, Perrier, S.Pellegrino, Acqua Panna, Nestea, Milo, Maggi, Buitoni, Cailler, Movenpick, Purina, Boost, Gerber, and Kit Kat are some of the brand names under which Nestle sells its goods. Asia, Oceania, the Americas, Europe, the Middle East, and Africa are all commercial hubs for the company. In Vevey, Waadt, Switzerland, Nestle has its headquarters. The primary brands of The Bountiful Company, including Solgar, Nature's Bounty, Osteo Bi-Flex, Ester-C, Puritan's Pride, and Sundown, were acquired by Nestlé Health Sciences in August 2021. The acquisition gave the corporation access to a wider choice of goods that improve consumer health globally.

Key Companies in the Red Rice market include

• LOTUS FOODS, INC


• URMATT LTD


• CEYLON PURE


• Wuhan Jiacheng Biotechnology Co., Ltd.


• Lundberg Family Farms


• Woodland Foods, Ltd


• The Kroger Co.


• Mars, Inc.


• Riviana Foods, Inc.


• Fabrar Liberia, Inc.

Red Rice Industry Developments

Nomatech Sdn Bhd intends to sell Primera Red Rice to the Middle East, Japan, Singapore, and Ireland in the early months of 2023. There are rules and requirements that must be fulfilled in order to export rice products overseas, according to Sharifah Nur Rahimah Syed Alias, director of Nomatech and head of business development.

April 2021: In order to inspire, educate, and direct people to live a healthy life through the company's website, NOW Foods established a cooperation with the top seven internationally renowned wellness authorities in the health awareness spectrum. This action increased brand awareness for the business and helped customers become more health-conscious.

Red Rice Market Segmentation

Red Rice Product Type Outlook

• Rakthashali


• Thai Red Cargo Rice


• Bhutanese Red Rice


• Others

Red Rice Source Outlook

• Organic


• Conventional

Red Rice Distribution Channel Outlook

• Supermarket & Hypermarket


• Municipal Corporation Stores


• Convenience Stores


• Specialty Store


• Online Store

Red Rice Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America