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    US Red Rice Market

    ID: MRFR/F-B & N/19701-HCR
    200 Pages
    Snehal Singh
    September 2025

    US Red Rice Market Research Report: By Product Type (Rakthashali, Thai Red Cargo rice, Bhutanese red rice, Others), By End-use (Organic, Conventional) and By Distribution Channel (Supermarket & hypermarket, Municipal Corporation stores, Convenience Stores, Specialty store, Online Store) - Forecast to 2035

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    US Red Rice Market Research Report — Forecast till 2035 Infographic
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    Table of Contents

    US Red Rice Market Summary

    The US Red Rice market is projected to grow from 396 million USD in 2024 to 608 million USD by 2035, reflecting a robust growth trajectory.

    Key Market Trends & Highlights

    US Red Rice Key Trends and Highlights

    • The market valuation is expected to increase from 396 million USD in 2024 to 608 million USD by 2035.
    • The compound annual growth rate (CAGR) for the US Red Rice market is estimated at 3.97 percent from 2025 to 2035.
    • This growth trajectory indicates a rising consumer interest in diverse rice varieties, including red rice.
    • Growing adoption of health-conscious eating habits due to increasing awareness of nutritional benefits is a major market driver.

    Market Size & Forecast

    2024 Market Size 396 (USD Million)
    2035 Market Size 608 (USD Million)
    CAGR (2025-2035) 3.97%

    Major Players

    American Rice Inc, Mahatma Rice, Sunrise Commodities, Uncle Ben's, Kraft Heinz Company, Padma Grains, Pacific Coast Rice Mill, Houston Rice Milling, Tropical Agriculture, Dumpling Trading Company, Ceres Global Ag Corp, Lundberg Family Farms

    US Red Rice Market Trends

    The US Red Rice Market is experiencing notable trends driven by increasing consumer interest in healthy and whole food options. As more individuals turn to diets rich in nutrients, red rice has gained attention due to its high content of antioxidants, vitamins, and minerals. The rising awareness around health and wellness is pushing both consumers and restaurants to explore options like red rice, which is often perceived as a more nutritious alternative to white rice. Furthermore, the popularity of international cuisines, particularly Asian dishes where red rice is commonly featured, is expanding its market penetration.

    Collaborations between chefs and local grain producers may lead to new products that highlight red rice, ultimately fostering further acceptance in the mainstream market.As the US population continues to shift towards healthier eating habits, the red rice market is positioned to leverage these changes effectively.

    US Red Rice Market Drivers

    Market Segment Insights

    US Red Rice Market Segment Insights:

    US Red Rice Market Segment Insights:

    Red Rice Market Product Type Insights

    Red Rice Market Product Type Insights

    The US Red Rice Market is gaining considerable traction within the diverse culinary landscape of the United States, largely driven by the increasing consumer preference for healthier and organic food options. Among the various types of red rice, Rakthashali stands out as a key player, known for its rich nutritional profile and traditional uses in Indian cuisine. This variety is often celebrated for its low glycemic index and potential health benefits, making it an appealing choice for health-conscious consumers.

    Thai Red Cargo rice is another notable type, recognized for its unique flavor and chewy texture, which enhances various dishes and Asian-inspired recipes.It has seen growing demand due to the rising popularity of ethnic foods, aligning with broader trends in the US food industry that prioritize diverse and global culinary experiences. Bhutanese red rice, distinct for its nutty flavor and appealing color, has also carved a niche in the market, as consumers increasingly seek out products that reflect sustainable farming practices and traditional growing methods.

    The increasing awareness surrounding these unique rice types offers exciting opportunities for growth, as they align with current consumer trends towards organic and natural products.Additionally, there are several other forms of red rice being explored in the market, expanding options for consumers and audiences interested in trying out various tastes and health benefits. Together, these product types underline the significance of the US Red Rice Market in the broader food industry, reflecting a shift towards healthier eating patterns and the demand for diverse culinary ingredients.

    Market trends indicate a promising future for these varieties as consumers become more adventurous and discerning in their food choices, thereby enhancing the overall landscape of the US Red Rice Market.

    Red Rice Market End-use Insights

    Red Rice Market End-use Insights

    In the US Red Rice Market, the End-use segment plays a crucial role in driving market dynamics and consumer preferences. The growing trend of health consciousness among consumers has led to an increased demand for organic red rice, which is cultivated without synthetic fertilizers and pesticides, appealing to environmentally aware customers. This segment is particularly significant as it aligns with the rising trend toward organic products and sustainable agricultural practices.

    On the other hand, conventional red rice remains important due to its affordability and widespread availability, making it accessible to a larger audience.Both segments demonstrate their unique value propositions; organic rice caters to the upscale market focusing on health benefits, while conventional rice serves the mass market looking for cost-effective options. This duality in the market allows for diverse consumer bases and opportunities for growth, as the US Red Rice Market continues to evolve with changing dietary habits and preferences.

    Overall, the segmentation into organic and conventional red rice reflects the market's adaptability to varying consumer demands and the broader trends in food consumption.

    Red Rice Market Distribution Channel Insights

    Red Rice Market Distribution Channel Insights

    The US Red Rice Market has seen a structured emphasis on its Distribution Channel, which plays a crucial role in ensuring product accessibility and consumer reach. Supermarket and hypermarket chains typically hold a substantial share of the market, as they provide a one-stop shopping experience for consumers, driving significant sales volumes. Municipal Corporation stores have been pivotal in providing affordable options to local communities, enhancing the availability of red rice in urban areas.

    Convenience stores cater to the on-the-go consumer trend, making red rice accessible for quick purchases.Specialty stores, offering organic and gourmet varieties, capitalize on the growing health-conscious demographic, thus driving niche market growth. Online stores have experienced a remarkable surge, especially after the pandemic, aligning with the increasing consumer preference for shopping convenience and home delivery options.

    This segment's diversity in distribution methods reflects a dynamic shift in consumer behavior and shopping habits, creating numerous opportunities for retailers to target varying consumer needs and preferences within the US Red Rice Market.The blend of traditional and modern channels provides a comprehensive framework for addressing market demand effectively.

    Get more detailed insights about US Red Rice Market Research Report — Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The US Red Rice Market is characterized by a diverse competitive landscape, where various players strive to capture consumer attention and preference through innovative product offerings and strategic marketing initiatives. The market's dynamics are influenced by changing consumer trends, health consciousness, and the demand for specialty rice varieties. Key factors that contribute to the competition include pricing strategies, quality standards, distribution channels, and branding efforts that enhance visibility among consumers. As red rice garners interest due to its nutritional benefits and unique flavor profile, players in this market are focusing on sustainability and organic farming practices to differentiate their products.

    Understanding these competitive insights offers a glimpse into how companies position themselves to leverage emerging opportunities in the marketplace.American Rice Inc has established itself as a prominent player within the US Red Rice Market, showcasing a strong market presence through its commitment to quality and customer satisfaction. The company emphasizes the health benefits and culinary versatility of red rice, which resonates well with health-conscious consumers. American Rice Inc's strengths lie in its well-developed supply chain, enabling efficient distribution strategies that reach a widespread audience.

    The brand is recognized for its commitment to maintaining high-quality standards while also engaging in community initiatives, fostering a positive brand image that appeals to a loyal customer base. This focus on quality, combined with strategic marketing efforts, has allowed American Rice Inc to carve out a significant share of the market, making it a formidable competitor.Mahatma Rice has similarly made significant strides in the US Red Rice Market, known for its diverse product range that includes not just red rice, but other varieties as well.

    The company leverages its established brand reputation to promote red rice as a healthy option for consumers, with an emphasis on its rich nutritional profile. Mahatma Rice maintains a solid market presence characterized by its innovative branding and extensive distribution network, ensuring its products are widely available in grocery stores across the country. Strengths of Mahatma Rice include its commitment to quality, as well as its ability to adapt to market trends through product innovation and consumer outreach. The company has also explored strategic alliances and partnerships to enhance its product offerings and expand market access.

    Through these efforts, Mahatma Rice continues to strengthen its position in the US market, appealing to a growing segment of health-oriented consumers.

    Key Companies in the US Red Rice Market market include

    Industry Developments

    Recent developments in the US Red Rice Market indicate an increased interest in sustainable agricultural practices and the rising demand for organic products among consumers. Companies like American Rice Inc and Lundberg Family Farms have been focusing on eco-friendly cultivation methods to align with consumer preferences. The market valuation of key players such as Mahatma Rice and Ceres Global Ag Corp has also seen a positive shift due to heightened consumer awareness regarding health and nutrition, leading to a competitive landscape.

    In August 2023, Kraft Heinz Company announced its strategic partnership with Tropical Agriculture to enhance its product range and reach more health-conscious customers. Meanwhile, Uncle Ben's is making strides in introducing innovative rice products that cater to diverse culinary needs, further promoting the versatility of red rice. From a merger and acquisition standpoint, there have been no reported significant transactions involving these companies recently. However, high demands for red rice have led to discussions about potential collaborations or acquisitions that could reshape the market landscape.

    The focus continues to be on improving crop yields and supply chain efficiencies while responding to the evolving consumer preferences in the sector.

    Market Segmentation

    Outlook

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 384.0(USD Million)
    MARKET SIZE 2024 396.0(USD Million)
    MARKET SIZE 2035 608.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 3.975% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED American Rice Inc, Mahatma Rice, Sunrise Commodities, Uncle Ben's, Kraft Heinz Company, Padma Grains, Pacific Coast Rice Mill, Houston Rice Milling, Tropical Agriculture, Dumpling Trading Company, Ceres Global Ag Corp, Lundberg Family Farms
    SEGMENTS COVERED Product Type, End-use, Distribution Channel
    KEY MARKET OPPORTUNITIES Niche health food market growth, Increased demand for organic options, Rising interest in gluten-free diets, Expansion in culinary uses, Potential for sustainable farming practices
    KEY MARKET DYNAMICS growing health consciousness, demand for gluten-free options, increasing population, emerging culinary trends, sustainable agriculture practices
    COUNTRIES COVERED US

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    What is the expected market size of the US Red Rice Market in 2024?

    The US Red Rice Market is expected to be valued at 396.0 million USD in the year 2024.

    What is the projected market size of the US Red Rice Market by 2035?

    By 2035, the US Red Rice Market is projected to reach a value of 608.0 million USD.

    What is the expected CAGR for the US Red Rice Market from 2025 to 2035?

    The expected CAGR for the US Red Rice Market from 2025 to 2035 is 3.975%.

    Which product type is the largest segment in the US Red Rice Market in 2024?

    In 2024, Rakthashali is the largest segment with a value of 110.0 million USD.

    What value is expected for Thai Red Cargo rice in the US Red Rice Market by 2035?

    Thai Red Cargo rice is expected to reach a value of 145.0 million USD in 2035.

    Who are the key players in the US Red Rice Market?

    Key players in the US Red Rice Market include American Rice Inc, Mahatma Rice, and Sunrise Commodities.

    What is the market size for Bhutanese red rice in 2024?

    In 2024, the market size for Bhutanese red rice is valued at 85.0 million USD.

    What is the estimated value for the 'Others' segment in 2035?

    The 'Others' segment is expected to be valued at 164.0 million USD by the year 2035.

    What are the growth drivers for the US Red Rice Market?

    Key growth drivers for the US Red Rice Market include rising consumer preferences for healthy foods and increasing demand for specialty rice.

    What challenges does the US Red Rice Market face currently?

    Current challenges for the US Red Rice Market include competition from other rice varieties and fluctuations in supply chain dynamics.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Red Rice Market, BY Product Type (USD Million)
    45. Rakthashali
    46. Thai Red Cargo rice
    47. Bhutanese red rice
    48. Others
    49. US Red Rice Market, BY End-use (USD Million)
    50. Organic
    51. Conventional
    52. US Red Rice Market, BY Distribution Channel (USD Million)
    53. Supermarket & hypermarket
    54. Municipal Corporation stores
    55. Convenience Stores
    56. Specialty store
    57. Online Store
    58. Competitive Landscape
    59. Overview
    60. Competitive Analysis
    61. Market share Analysis
    62. Major Growth Strategy in the Red Rice Market
    63. Competitive Benchmarking
    64. Leading Players in Terms of Number of Developments in the Red Rice Market
    65. Key developments and growth strategies
    66. New Product Launch/Service Deployment
    67. Merger & Acquisitions
    68. Joint Ventures
    69. Major Players Financial Matrix
    70. Sales and Operating Income
    71. Major Players R&D Expenditure. 2023
    72. Company Profiles
    73. American Rice Inc
    74. Financial Overview
    75. Products Offered
    76. Key Developments
    77. SWOT Analysis
    78. Key Strategies
    79. Mahatma Rice
    80. Financial Overview
    81. Products Offered
    82. Key Developments
    83. SWOT Analysis
    84. Key Strategies
    85. Sunrise Commodities
    86. Financial Overview
    87. Products Offered
    88. Key Developments
    89. SWOT Analysis
    90. Key Strategies
    91. Uncle Ben's
    92. Financial Overview
    93. Products Offered
    94. Key Developments
    95. SWOT Analysis
    96. Key Strategies
    97. Kraft Heinz Company
    98. Financial Overview
    99. Products Offered
    100. Key Developments
    101. SWOT Analysis
    102. Key Strategies
    103. Padma Grains
    104. Financial Overview
    105. Products Offered
    106. Key Developments
    107. SWOT Analysis
    108. Key Strategies
    109. Pacific Coast Rice Mill
    110. Financial Overview
    111. Products Offered
    112. Key Developments
    113. SWOT Analysis
    114. Key Strategies
    115. Houston Rice Milling
    116. Financial Overview
    117. Products Offered
    118. Key Developments
    119. SWOT Analysis
    120. Key Strategies
    121. Tropical Agriculture
    122. Financial Overview
    123. Products Offered
    124. Key Developments
    125. SWOT Analysis
    126. Key Strategies
    127. Dumpling Trading Company
    128. Financial Overview
    129. Products Offered
    130. Key Developments
    131. SWOT Analysis
    132. Key Strategies
    133. Ceres Global Ag Corp
    134. Financial Overview
    135. Products Offered
    136. Key Developments
    137. SWOT Analysis
    138. Key Strategies
    139. Lundberg Family Farms
    140. Financial Overview
    141. Products Offered
    142. Key Developments
    143. SWOT Analysis
    144. Key Strategies
    145. References
    146. Related Reports
    147. US Red Rice Market SIZE ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019-2035 (USD Billions)
    148. US Red Rice Market SIZE ESTIMATES & FORECAST, BY END-USE, 2019-2035 (USD Billions)
    149. US Red Rice Market SIZE ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2035 (USD Billions)
    150. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    151. ACQUISITION/PARTNERSHIP
    152. MARKET SYNOPSIS
    153. US RED RICE MARKET ANALYSIS BY PRODUCT TYPE
    154. US RED RICE MARKET ANALYSIS BY END-USE
    155. US RED RICE MARKET ANALYSIS BY DISTRIBUTION CHANNEL
    156. KEY BUYING CRITERIA OF RED RICE MARKET
    157. RESEARCH PROCESS OF MRFR
    158. DRO ANALYSIS OF RED RICE MARKET
    159. DRIVERS IMPACT ANALYSIS: RED RICE MARKET
    160. RESTRAINTS IMPACT ANALYSIS: RED RICE MARKET
    161. SUPPLY / VALUE CHAIN: RED RICE MARKET
    162. RED RICE MARKET, BY PRODUCT TYPE, 2025 (% SHARE)
    163. RED RICE MARKET, BY PRODUCT TYPE, 2019 TO 2035 (USD Billions)
    164. RED RICE MARKET, BY END-USE, 2025 (% SHARE)
    165. RED RICE MARKET, BY END-USE, 2019 TO 2035 (USD Billions)
    166. RED RICE MARKET, BY DISTRIBUTION CHANNEL, 2025 (% SHARE)
    167. RED RICE MARKET, BY DISTRIBUTION CHANNEL, 2019 TO 2035 (USD Billions)
    168. BENCHMARKING OF MAJOR COMPETITORS

    US Red Rice Market Segmentation

     

     

     

    • Red Rice Market By Product Type (USD Million, 2019-2035)

      • Rakthashali
      • Thai Red Cargo rice
      • Bhutanese red rice
      • Others

     

    • Red Rice Market By End-use (USD Million, 2019-2035)

      • Organic
      • Conventional

     

    • Red Rice Market By Distribution Channel (USD Million, 2019-2035)

      • Supermarket & hypermarket
      • Municipal Corporation stores
      • Convenience Stores
      • Specialty store
      • Online Store

     

     

     

     

     

     

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    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials